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All Journal JUITA : Jurnal Informatika Binus Business Review QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama JPM (Jurnal Pemberdayaan Masyarakat) International Journal of Social Science and Business JABE (Journal of Applied Business and Economic) EKUITAS (Jurnal Ekonomi dan Keuangan) Iqtishoduna: Jurnal Ekonomi Islam Dinasti International Journal of Management Science Business Management Journal Program Studi Manajemen Jurnal Abdidas Jurnal Ilmiah Manajemen Ubhara Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Yayasan Cita Cendikiawan Al Khwarizmi JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Journal of Practical Computer Science (JPCS) Formosa Journal of Applied Sciences (FJAS) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Jurnal Pengabdian Masyarakat Indonesia (JPMI) SWARNA International Journal of Community Service (IJCS) Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Socius: Social Sciences Research Journal Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Indonesian Journal of Economics and Strategic Management JURNAL AKADEMIK EKONOMI DAN MANAJEMEN International Journal of Education, Vocational and Social Science Greenation International Journal of Tourism and Management Jurnal Abdi Rakyat
Untari, Dhian Tyas
Fakultas Ekonomi Dan Bisnis; Universitas Bhayangkara Jakarta Raya
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Pengaruh Fanatisme Budaya Dan Minat Beli Terhadap Keputusan Pembelian Pada Produk Makanan Gabus Pucung Di Bekasi Yonatan, Nicky Liane; Istianingsih, Istianingsih; Kuntadi, Chris; Untari, Dhian Tyas
Jurnal Kajian Ilmiah Vol. 24 No. 3 (2024): September 2024
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/z4g31009

Abstract

Betawi Ora culture is an indigenous culture of the people in Bekasi. According to research conducted by previous researchers, it states that the existence of Betawi Ora culinary culture is experiencing degradation. So that research related to Betawi Ora culinary culture is important to be explored as a reference in maintaining the existence and sustainability of Betawi Ora culture in Bekasi. One of the culinary icons of Betawi Ora is Gabus Pucung, which ecologically the culinary ingredients are still widely available in Bekasi. This study has 2 objectives, namely teleological objectives and operational objectives. The teleological objective of this study is one of the efforts of researchers who have concerns and focus on Betawi Culinary Culture to obtain a stepping stone in the strategy of developing culinary culture through aspects of market demand. While from the aspect of operational objectives; researchers want to see the influence of Betawi cultural fanaticism on the decision to purchase Gabus Pucung culinary and purchase interest as an intervening variable. The study involved 96 samples with the accidental sampling technique. The respondent criteria are those or consumers who have been and are existing consumers of Gabus Pucung culinary in Bekasi. This study uses multivariate statistical analysis techniques using SPSS.
Pengembangan Ekowisata Berbasis Masyarakat Pulau Pari Kepulauan Seribu Berdasarkan Analisis Faktor Lingkungan Internal dan Eksternal Saputro, Firdaus Hindra Hadi; Suroso, Sugeng; Hidayat, Wastam Wahyu; Untari, Dhian Tyas
Jurnal Kajian Ilmiah Vol. 24 No. 3 (2024): September 2024
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/pqrp7n14

Abstract

The main challenge in sustainable tourism management is community involvement as one of the actors and at the same time beneficiaries of the development of the tourism sector. So that research on tourism hunting and placing the community with its wisdom as an inseparable part is important. The purpose of the study is to describe the strengths and weaknesses as well as opportunities and obstacles in developing community-based ecotourism on Pari Island, Seribu Islands, while specifically this study aims to secure existing tourism resources so that they can be utilized as much as possible to improve the economy and welfare of the community. The study uses a qualitative method. The study consists of three stages, namely the data collection stage, the data processing stage and the Conclusion Drawing Stage. This study does not only develop tourism at the destination but also places the community as actors and beneficiaries of the advantages of the tourism sector.
The Effect of Customer Perception Value on Customer Satisfaction on Consumers of Religious Tour Packages in Bekasi-West Java; Purchase Intention as an Intervening Variable Untari, Dhian Tyas; Khasanah, Fata Nidaul; Timorora Sandha Perdhana; Tulus Sukreni; Basuki Antariksa; Yanuar Farida Wismayanti
International Journal of Social Science and Business Vol. 8 No. 1 (2024): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i1.68148

Abstract

In the tour and travel business, creating, improving, and maintaining customer satisfaction is very important considering the increasingly fierce competition. One dimension that affects customer satisfaction is Customer Perceived Value, where companies strive to provide better value than competitors. This study aims to analyze the effect of Customer Perceived Value on Customer Satisfaction with Purchase Intention as an Intervening variable in religious tour package consumers in Bekasi. This study involved 300 tourists who had enjoyed religious tour packages provided by 10 Bekasi-based religious tour package providers, with 30 respondents per religious tour package operator. The data obtained from the results of questionnaires distributed to respondents were then analyzed using statistical methods. Statistical testing on the path analysis model was carried out using the Partial Least Square (PLS) method. The results showed that Customer Perceived Value has a positive and significant influence on Customer Satisfaction. In addition, Customer Perceived Value also has a positive and significant influence on Purchase Intention. This finding shows the importance of Customer Perceived Value in creating customer satisfaction and increasing purchase intent in the context of religious tourism packages in Bekasi. The implications of this research can provide guidance for religious tour package providers in increasing customer satisfaction and obtaining higher purchase intentions.
EFEKTIFITAS PENGGUNAAN MEDIA SOSIAL, MEREK, DAN STRATEGI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DALAM MENGGUNAKAN JASA CV. MUFIDO JAYA Muis, Afifah Faiza Kamilah; Untari, Dhian Tyas; Nursal, M. Fadhli
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 7 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i7.11481

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh yang dapat terjadi antara : (1) Untuk mengetahui efektifitas penggunaan media sosial terhadap keputusan pembelian, (2) Untuk mengetahui dampak merek yang digunakan terhadap keputusan pembelian, (3) Untuk mengetahui efektifitas strategi pemasaran dengan melakukan evaluasi terhadap keputusan pembelian. (4) Untuk mengetahui efektifitas penggunaan media sosial, merek, dan strategi pemasaran terhadap keputusan pembelian Sampel yang digunakan dalam penelitian ini adalah konsumen yang sudah menggunakan jasa CV. Mufido Jaya di wilayah Bekasi. Jumlah responden yang didapatkan dalam penelitian ini adalah sejumlah 100 responden. Penelitian ini menggunakan metode penelitian kuantitatif dengan menggunakan skala likert dalam data primer yang telah dikumpulkan bedasarkan kuesioner yang telah disebar oleh peneliti pada Konsumen CV. Mufido Jaya yang berada di wilayah Bekasi. Pengolahan data menggunakan SPSS versi 25. Uji instrumen dianalisis dengan menggunakan uji validitas dan uji reliabel. Teknik analisis data dalam penelitian ini adalah dengan menggunakan uji asumsi klasik, uji statistik deskriptif, analisis liniear regresi berganda. Berdasarkan hasil penelitian, dapat disimpulkan bahwa : (1) Variabel Media Sosial (X1) mempunyai pengaruh yang signifikan terhadap keputusan pembelian di CV. Mufido Jaya. (2) Variabel Merek (X2) mempunyai pengaruh yang signifikan terhadap keputusan pembelian di CV. Mufido Jaya. (3) Variabel Strategi Pemasaran (X3) mempunyai pengaruh positif dan tidak signifikan terhadap keputusan pembelian di CV. Mufido Jaya (4) Variabel Media Sosial, Merek, dan Strategi Pemasaran bersama-sama mempunyai pengaruh signifikan terhadap keputusan pembelian di CV. Mufido Jaya.
PENGARUH CITRA MEREK, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG : (Studi Kasus di Kota Bekasi Utara) Fauziyah, Jihan; Untari, Dhian Tyas; Nursal, M. Fadhli; Andrian; Hadita
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 7 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i7.11484

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, harga, dan kualitas produk terhadap keputusan pembelian smartphone Samsung (Studi Kasus di Kota Bekasi Utara). Dengan menggunakan metode penelitian kuantitatif, data diperoleh melalui kuesioner yang disebarkan kepada 126 responden yang telah membeli smartphone Samsung. Variabel independen yang digunakan adalah citra merek, harga, dan kualitas produk, sedangkan variabel dependen adalah keputusan pembelian. Analisis data dilakukan menggunakan uji regresi linear berganda melalui perangkat lunak SPSS 26. Hasil penelitian menunjukkan bahwa citra merek dan kualitas produk memiliki pengaruh signifikan terhadap keputusan pembelian secara parsial, sedangkan harga tidak berpengaruh signifikan secara parsial. Namun, secara simultan, ketiga variabel independen memiliki pengaruh signifikan terhadap keputusan pembelian. Penelitian ini memberikan implikasi penting bagi perusahaan dalam merancang strategi pemasaran yang lebih efektif, dengan fokus pada peningkatan citra merek dan kualitas produk untuk meningkatkan daya saing di pasar smartphone.
Reimagining Indonesia's Culinary Tourism: The Power of Gastronomy and Branding Untari, Dhian Tyas; Satria, Budi
Greenation International Journal of Tourism and Management Vol. 1 No. 4 (2023): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v1i4.329

Abstract

Indonesia, with its rich cultural heritage and diverse culinary traditions, offers a unique opportunity for the development of culinary tourism. The integration of gastronomy and branding plays a pivotal role in enhancing Indonesia’s appeal as a prime destination for food enthusiasts. This paper explores the synergy between gastronomy and tourism branding in Indonesia, emphasizing how culinary experiences can be marketed to attract both domestic and international tourists. By focusing on the authenticity, variety, and distinctiveness of Indonesian food, tourism stakeholders can craft compelling narratives that highlight the country's diverse culinary offerings. The study also examines successful branding strategies implemented in other countries, which Indonesia can adapt to position itself as a global culinary hub. Additionally, the role of local communities, chefs, and food producers in preserving traditional flavors and cooking techniques is discussed as a crucial element in building a strong culinary identity. Through effective branding, Indonesia’s culinary tourism can not only increase the country's tourism revenue but also promote sustainable practices that benefit local economies and cultures. The findings suggest that Indonesia has the potential to become a leading culinary destination, provided there is a strategic, well-coordinated effort to combine gastronomy with tourism branding.
PENGARUH CONTENT MARKETING DAN TAGLINE PRODUK GLAD2GLOW TERHADAP KEPUTUSAN PEMBELIAN DI APLIKASI TIKTOK (STUDI KASUS GENERASI Z DI KOTA BEKASI) Juventiana Wahani Virgiyanti; Dhian Tyas Untari; Andrian
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 1 (2025): March
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i1.93

Abstract

Penelitian ini meliputi data primer yang diperoleh melalui penyebaran angket kepada 102 responden, serta data sekunder dari literatur, buku, jurnal ilmiah, skripsi, dan sumber lainnya yang relevan. Penelitian ini menggunakan metode kuantitatif dengan analisis regresi berganda yang diolah menggunakan software SPSS versi 27. Berdasarkan hasil Uji T menunjukkan bahwa Content Marketing (X1) dan Tagline (X2) memiliki pengaruh positif dan signifikan terhadap keputusan pembelian produk Glad2Glow di aplikasi Tiktok. Secara simultan, seluruh variabel independen memiliki pengaruh yang erat dan signifikan terhadap variabel dependen yaitu keputusan pembelian. Penelitian ini diharapkan dapat memberikan masukan Glad2Glow untuk meningkatkan kreatifitas Content Marketing serta memilih Tagline yang unik dan mudah diingat, guna mendorong keputusan pembelian konsumen. Selain itu, penelitian ini juga berkontribusi dalam pengembangan ilmu pemasaran, khususnya terkait faktor-faktor yang memengaruhi keputusan pembelian.
PENGARUH KUALITAS PRODUK, LOKASI, SUASANA DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN KOPI (STUDI KASUS KONSUMEN SIR COFFEEHOUSE BEKASI) Anisah; Dhian Tyas Untari; Andrian
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 1 (2025): March
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i1.440

Abstract

Penelitian ini meliputi data primer yang diperoleh melalui penyebaran angket kepada 108 responden, serta data sekunder dari literatur, buku, jurnal ilmiah, skripsi, dan sumber lainnya yang relevan. Penelitian ini menggunakan metode kuantitatif dengan analisis regresi berganda yang diolah menggunakan software SPSS versi 27.Berdasarkan hasil Uji T menunjukkan bahwa kualitas produk (X1), lokasi (X2), suasana (X3), dan motivasi konsumen (X4) memiliki pengaruh positif dan signifikan terhadap keputusan pembelian di Sir Coffeehouse Bekasi. Secara simultan, seluruh variabel independen memiliki pengaruh yang erat dan signifikan terhadap variabel dependen yaitu keputusan pembelian. Penelitian ini diharapkan dapat memberikan masukan bagi manajemen Sir Coffeehouse untuk meningkatkan kualitas produk, memilih lokasi strategis, dan menciptakan suasana yang nyaman guna mendorong keputusan pembelian konsumen. Selain itu, penelitian ini juga berkontribusi dalam pengembangan ilmu pemasaran, khususnya terkait faktor-faktor yang memengaruhi keputusan pembelian.
Implementasi Konsep Wisata Berbasis Masyarakat sebagai Usaha Pemberdayaan Masyarakat Muara Gembong Hapzi, Hapzi; Untari, Dhian Tyas; khasanah, Fata Nidaul
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 7 No. 2 (2024): June - December 2024
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/3rvfbb48

Abstract

Community-Based Tourism (CBT) is a tourism approach that emphasizes the active role of local communities in managing tourist destinations to create sustainable economic, social, and environmental benefits. This article discusses the concept, principles, impacts, challenges, and implementation of CBT, focusing on a case study in Muara Gembong. Muara Gembong has great potential in mangrove ecotourism, marine tourism, and agro-tourism, which can be developed through a community-based approach. Research shows that the success of CBT in Muara Gembong depends on assistance, infrastructure improvements, and collaboration between the community, government, and private sector. With the right strategy, Muara Gembong can become a successful model for CBT development in Indonesia.
Alpha Beta Testing pada Media Pembelajaran Dasar Agama di Lingkungan Tempat Pembelajaran Al-Quran Khasanah, Fata Nidaul; Prasojo, Prasojo; Untari, Dhian Tyas; Setiyadi, Didik
Journal of Practical Computer Science Vol. 5 No. 1 (2025): Mei 2025
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpcs.v5i1.5909

Abstract

The rapid development of technology today has significantly influenced educational processes, both formal and non-formal. It has also impacted learning materials and the methods used to deliver them during the teaching and learning process. However, not all educational institutions are able to take advantage of this technological advancement—one example is the Qur'anic Education Center (Tempat Pendidikan Al-Qur’an, or TPA). TPA is a non-formal educational institution in which the learning process predominantly relies on traditional lecture-based methods delivered by instructors. This often results in low student attention and limited understanding of the learning material. To address this issue, an interactive learning media application was designed to support the introduction of basic Islamic religious knowledge. The aim of this research is to test the functionality of the developed learning media application in order to minimize anomalies and ensure usability. One of the suitable software testing approaches used in this context is user acceptance testing. The testing methods implemented in this study include alpha testing and beta testing. The alpha testing results indicate that the application functions as expected for each tested case scenario. Furthermore, the beta testing results showed an average survey score of 82% across the criteria of usability, ease of learning, ease of use, and user satisfaction
Co-Authors Ade Siantry Adi Fahrudin Adinda Danty Pangestu Ahmad Syarif Al Firatunnisa Nur Hanifah Allisya Andrea Anjani Alyysia Alyysia Amelia Putri Ami Lestari Andi Nuraliyah Andrian Andrian Andrian Andrian Andrian ANISAH Anisya Nur Fadila Anjani, Allisya Andrea Arif Yumanrdi Aulia Ambarwati Basuki Antariksa Basuki Antariksa, Basuki Berliana, Desyana Bianca Salikha Ramadhani Budi Satria Budi Satria Budi Satria Budi Satria Budi Satria Budi Satria Bukhari, Eri Cantika, Marisa Chandra, Steve Febrian Christian, Yonathan David Nurmanto David Nurmanto David Nurmanto Desyana Berliana Desyana Berliana Dewi Sri Wulandari Dhona Shahreza Dhoni Martein Didik Setiyadi Dudung Darusman Erik Saut H Hutahaean, Erik Saut H Euis Komalasari Fadilah Fadilah Fadilah Fakhrudin Fakhrudin Fata Nidaul Khasanah Fauziyah, Jihan Feby Lenny Ardiati Felixia Budiarti Ramadhani Fikri , Adi Wibowo Noor Fina Zahra Firman Maulana Friska Natalia Ghozali , Daffa Khuzaimy Hadita Hamdi, Ferdiyan Handayani, Milda Hapzi Ali Hapzi, Hapzi Hardjito S. Darmojo Harnios Arief Heni Rohaeni Heni Rohaeni Hermalena Devi Hidarsah, Ida Idaul Hasanah Ikbal , Muhamad Iskandar Zulkarnaen Iskandar Zulkarnaen Istianingsih Istianingsih, Istianingsih Iswiyati Kunti Iswiyati Kunti Joko Prihatno Joyosemito, Ibnu Susanto Juanda Juanda Juventiana Wahani Virgiyanti Kamal, Wafiq Fadlul Khoerur Rizky Khofifah, Siti Nur Kholipah, Putri Disty Komariah, Neng Siti Kuntadi, Chris Kunti, Iswiyati Lusyana Widiyanti Maria Wikantari Marisa Cantika Martein , Dhoni Mifta hul Zannah Mirella, Niffa Nadya Rizki Muchrodji Muchrodji Muhamad Azka Rivan Anshari Muhamad Ikbal Muhamad Syahiddin Muhammad Ali Mustofa Muhammad Yusuf Fito Pratama Putra Muis, Afifah Faiza Kamilah Mulyanto, Erwan Narpati, Bintang Natalia, Friska Neng Siti Komariah Ninu, Sri Mega Susanty Viadolorosa Novalia Novalia Novita Wahyu Setyawati Nurmanto, David Nursal, M. Fadhli Nyayu Maya Ardini P Paryono Perdhana, Timorora Sandha Perdini, Tiara Anggita Peter Narotama Sunardi Phalipi, Syahnan S Pitoyo, Bayu Seno Prasojo Prasojo Prasojo Prasojo, Prasojo Putri Disty Kholipah Putri, Amelia Ramadhani, Bianca Salikha Rani Pertiwi Rapani, Alaidin Rianto, M Richo Rianto, Muhammad Richo Rikamza, Wiky Rini Untari Rohana Ningsih Rosidin Rosidin Rosidin Rudy Rudy Saputra, Farhan Saputro, Firdaus Hindra Hadi Sarah Fadilah Sari, Rycha Kuwara Siti Halimah Siti Nur Khofifah Soehardi Soehardi Soehardi Soehardi Sri Mega Susanty Viadolorosa Ninu Sugeng Murdowo Sugeng Suroso Sugeng Suroso SUGENG SUROSO, SUGENG Sukreni, Tulus Thamrin, Djuni Tiara Yuliana Wanti Tiara Yuliana Wanti Timorora Sandha Perdhana Timorora Sandha Perdhana Tito Wahyono Tri Widyastuti Tulus Sukreni Tulus Sukreni Tulus Sukreni Vera Vera Wafi Arifin Wahyono, Tito Wanti, Tiara Yuliana Wastam Wahyu Hidayat Widi Winarso, Widi Widiyanti, Lusyana Wijayaningsih, Rini Wijayanti, Murti Wiky Rikamza Windasari, Shindy Yanuar Farida Wismayanti Yanuar Farida Wismayanti, Yanuar Farida Yonatan, Nicky Liane Yumanrdi, Arif Yunita, Tyna Zannah, Mifta hul