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Pemasaran Ekowisata di Pulau Seribu: Tantangan dan Peluang Pengembangan Pariwisata Berbasis Masyarakat Dhian Tyas Untari
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 2 No. 4 (2024): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Oktober - Desember 2024)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v2i4.777

Abstract

Pulau Seribu, sebagai salah satu destinasi wisata bahari yang terletak di wilayah Jakarta, memiliki potensi besar untuk dikembangkan sebagai tujuan ekowisata. Ekowisata di Pulau Seribu menawarkan pengalaman wisata yang berfokus pada pelestarian alam dan pemberdayaan masyarakat lokal. Namun, dalam pengembangannya, ekowisata di Pulau Seribu menghadapi berbagai tantangan, seperti kurangnya pemahaman masyarakat tentang konsep ekowisata, infrastruktur yang terbatas, serta ketidakseimbangan antara kebutuhan pariwisata dan pelestarian alam. Penelitian ini bertujuan untuk menganalisis tantangan dan peluang dalam pemasaran ekowisata di Pulau Seribu dengan pendekatan berbasis masyarakat. Selain itu, penelitian ini juga mengidentifikasi strategi pemasaran yang dapat digunakan untuk mempromosikan ekowisata di daerah tersebut. Dengan pemanfaatan teknologi digital dan kerjasama antara pemerintah, masyarakat, dan pelaku industri pariwisata, diharapkan ekowisata Pulau Seribu dapat berkembang secara berkelanjutan dan memberikan manfaat bagi ekonomi lokal.
The Relationship Between Cybersecurity and Public Trust in Digital Services Based on Fintech Lending Applications Harry Sudhana; Dhian Tyas Untari; Ahmad Syarif; Nyayu Maya Ardini; Muhammad Firman Maulana; Pandri Zulfikar
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3392

Abstract

The rapid growth of fintech lending applications has significantly transformed access to financial services, especially in developing countries. These platforms provide fast, convenient, and accessible financial solutions; however, they also raise critical concerns regarding cybersecurity and data protection. This study aims to analyze the relationship between cybersecurity and public trust in digital lending applications through a qualitative literature review. Cybersecurity is a key determinant of trust, as users must share sensitive personal and financial information when accessing digital lending services. Empirical studies indicate that data breaches, unauthorized access, and misuse of personal data significantly reduce consumer trust. Conversely, strong cybersecurity mechanisms such as encryption, authentication systems, and regulatory compliance enhance trust and encourage adoption This paper finds that cybersecurity is not only a technical requirement but also a strategic factor in building sustainable trust relationships between users and fintech providers. Strengthening cybersecurity frameworks, improving regulatory enforcement, and increasing digital literacy are essential to fostering trust in digital lending ecosystems. The study contributes to the understanding of how cybersecurity influences trust and provides insights for policymakers and fintech providers in developing secure and reliable digital financial services. Keywords: Cybersecurity, Fintech Lending, Digital Trust, Data Protection, User Behavior
Pengaruh Green Marketing Mix Terhadap Minat Beli Produk Sayur Hidroponik Di Kabupaten Bekasi Jawa Barat Alaidin Rapani; Dhian Tyas Untari; Syahnan S Phalipi; Rudy Rudy; Fata Nidaul Khasanah; Budi Satria
Jurnal Kajian Ilmiah Vol. 24 No. 1 (2024): January 2024
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/60p0rn22

Abstract

Marketing is one of the main activities carried out by entrepreneurs in maintaining the continuity of their business, to develop and get profits. Now, this marketing concept has evolved along with the advancement of society and technology. So that the company's goal is to provide satisfaction to consumers in order to get profits. In connection with this, this research activity discusses the influence of green marketing mix strategies on the effectiveness of hydroponic vegetable sales volume. The study involved 100 Bekasi Regency people who had consumed and purchased hydroponic vegetable products. The conclusion that can be drawn is that green product, green price, green place and green promotion both partially and simultaneously affect the buying interest of the people of Bekasi Regency towards hydroponic vegetable products. There are differences in people's preferences, especially in Bekasi Regency, towards hydroponic vegetables based on the physical attributes of leaves, leaf color, taste, freshness, and packaging.
Strategi Pengembangan Pasar Wisata Pendidikan Di Renzo Edupark Sukabumi Dhian Tyas Untari; Erik Saut H Hutahaean; Fata Nidaul Khasanah; Adi Fahrudin; Tiara Anggita Perdini; Erwan Mulyanto
Jurnal Kajian Ilmiah Vol. 23 No. 4 (2023): Special Issue (December 2023)
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/0xvyk946

Abstract

One of the educational tourist destinations in Sukabumi is Renzo Edupark. Renzo Edupark is in Cibadak Sukabumi, in the Dynamix Forest area or used to be called Holcim Education Forest. In its development, developing a marketing strategy is very important to maintain the sustainability of Renzo Edupark as a leading educational tourism destination in Sukabumi. This type of research is qualitative descriptive research. The object of this research is Renzo Edupark which is located in Cibadak District, Sukabumi. Data collection techniques were carried out through observation and interviews. The type of data used is primary data in the form of interviews with management and consumers. Apart from that, this research also uses secondary data obtained from literature studies through journals and books. The data analysis technique used in this research is the IFAS (Internal Strategic Factors Analysis Summary) dan EFAS (External Strategic Factors Analysis Summary) matrices, grand matrices and SWOT analysis (Strength, Weakness, Opportinity, Threats).
Pengaruh Marketing Mix Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Mujigae Resto Bekasi Budi Satria; Dhian Tyas Untari; Fata Nidaul Khasanah
Jurnal Kajian Ilmiah Vol. 23 No. 1 (2023): January 2023
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/sa7dp787

Abstract

This study aims to determine whether the marketing mix has an effect on consumer satisfaction at mujigae restaurants, whether service quality affects customer satisfaction at mujigae restaurants, and whether both have an effect on customer satisfaction at mujigae restaurants. The results obtained by the author in this study are for the marketing mix variable because the t count value is greater than t table (4.54 > 1.6648) and the significance value is less than 0.05 (0.000 < 0.05), it can be concluded that the marketing mix influences which is significant to customer satisfaction, for the service quality variable because the t value is greater than t table (5.99 > 1.6648) and the significance value is less than 0.05 (0.000 < 0.05), it can be concluded that service quality has a significant effect on customer satisfaction, and for the second effect because the calculated F value is greater than F table (73.193 > 3.11), and a significance value of 0.000 < 0.05, it can be concluded that the marketing mix and service quality have a positive and simultaneous effect on customer satisfaction.
Pengaruh Stratifikasi Sosial Terhadap Kesadaran Hukum Kajian Empirik pada Universitas X Dhian Tyas Untari; Desyana Berliana; Iswiyati Kunti; Fadilah; Tiara Yuliana Wanti; Sri Mega Susanty Viadolorosa Ninu; Mifta hul Zannah
Jurnal Kajian Ilmiah Vol. 21 No. 4 (2021): Special Issue (December 2021)
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/dp0xnz54

Abstract

Social stratification and legal awareness are topics of study, especially in the social sciences, which are very interesting to do. The paradigm that the higher the education will increse the more of law awareness, becomes a phenomenon that needs to be discussed. This study aims to; 1) analyze whether there is an effect of educational stratification on legal awareness, 2) analyze how to build legal awareness in the community. The study involved 30 respondents who were academics from University X, Bekasi. Education Straktas are classified into three; S1, S2 and S3. Indicators related to legal awareness are legal knowledge, legal understanding, legal attitudes and legal behavior. Analysis using statistical parametric. The results of the study show that education strata do not have an effect on legal awareness.
Urgency Pengelolaan Potensi Bahari Berdasarkan Undang- Undang Nomer 27 Tahun 2007 Tentang Pengelolaan Wilayah Pesisir Dan Pulau-Pulau Kecil Muhamad Ikbal; Arif Yumanrdi; Tito Wahyono; Rosidin; Dhian Tyas Untari
Jurnal Kajian Ilmiah Vol. 21 No. 4 (2021): Special Issue (December 2021)
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/g472e966

Abstract

Indonesia's maritime potential is very large and its utilization must be as much as possible to provide a positive impact for the community as mandated in the 1945 Constitution. This study is a conceptual study that aims to describe the urgency of marine potential management based on Law No. 27 2007 on the Management of Coastal and Island Areas. -small island. Secondary data sources become material in the study. The results of the study are expected to be preliminary research for further researchers in optimizing the marine potential in Indonesia. Maritime sovereignty cannot be achieved only with the efforts of one or two parties, but requires coordination between all stakeholders.
Spekulatif Arah Politik Hukum Kepariwisataan Di Indonesia Dari Pengembangan Community Base Tourism Dhoni Martein; Dhian Tyas Untari; Desyana Berliana; Iswiyati Kunti; Tiara Yuliana Wanti; Wiky Rikamza
Jurnal Kajian Ilmiah Vol. 21 No. 4 (2021): Special Issue (December 2021)
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/k73j9639

Abstract

Tourism is a non-oil and gas sector with a fairly high development potential, even the tourism sector makes a large contribution to GDP and GRDP. According to the Law of the Republic of Indonesia Number 10 of 2009 concerning Tourism and the Regulation of the Minister of Home Affairs Number 33 of 2009 concerning Guidelines for Ecotourism Development in the Regions, it is stated the importance of community participation in tourism development. Based on this, this study aims to; 1). Studying the political direction of tourism law in Indonesia, 2). Mapping the internal and external environment for Community Base Tourism (CBT) development, and 3). Develop speculative hypotheses related to the CBT development strategy. This study is sourced from secondary data from books and publications related to Tourism Law Politics and CBT Development. The analysis used is the Strategic Management matrix; EFAS/IFAS and Garnd Matrix. The results of the study are expected to become an umbrella for research related to the development of CBT in the perspective of Political Law.
Efektifitas Website Sebagai Media Promosi Produk Kuliner; Model EPIC Dalam Membangun Awareness Restoran Di Jakarta Widi Winarso; Dhian Tyas Untari; Fata Nidaul Khasanah
Jurnal Kajian Ilmiah Vol. 24 No. 1 (2024): January 2024
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/xr7hv013

Abstract

The increasing use of the internet has made it easier to access information that can be used as a medium for conveying something more easily and efficiently. Thus, the study aims to see the Effectiveness of Websites as a Media for Promoting Culinary Products in an effort to build awareness and interest in culinary tourism. The study uses a quantitative method. Where the quantitative research method is a method used to conduct research on a population or sample, which collects data and analyzes data to test a particular hypothesis. The sampling technique in this study is to use Random Sampling or random samples. The number of samples in this study was 100 respondents who already knew the website www.indonesia.travel. The EPIC Model in this study is a method that will measure the dimensions of Empathy (Empathy) from respondents, Persuasion (Persuasion) that can be felt by respondents, Impact (Impact) that can occur in respondents and the approach of the Communication dimension (Communication) that is conveyed to respondents. Based on the results of the study, the final result of the EPIC Rate value is 3.55. This shows that the value is included in the assessment scale with a very effective category. This shows that the website www.indonesia.travel is very effective in conveying information to the public because the promotion is interesting and easy to understand so that it can build awareness and interest in culinary tourism.
Pengaruh Fanatisme Budaya Dan Minat Beli Terhadap Keputusan Pembelian Pada Produk Makanan Gabus Pucung Di Bekasi Nicky Liane Yonatan; Dhian Tyas Untari; Istianingsih Istianingsih; Chris Kuntadi
Jurnal Kajian Ilmiah Vol. 24 No. 3 (2024): September 2024
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/z4g31009

Abstract

Betawi Ora culture is an indigenous culture of the people in Bekasi. According to research conducted by previous researchers, it states that the existence of Betawi Ora culinary culture is experiencing degradation. So that research related to Betawi Ora culinary culture is important to be explored as a reference in maintaining the existence and sustainability of Betawi Ora culture in Bekasi. One of the culinary icons of Betawi Ora is Gabus Pucung, which ecologically the culinary ingredients are still widely available in Bekasi. This study has 2 objectives, namely teleological objectives and operational objectives. The teleological objective of this study is one of the efforts of researchers who have concerns and focus on Betawi Culinary Culture to obtain a stepping stone in the strategy of developing culinary culture through aspects of market demand. While from the aspect of operational objectives; researchers want to see the influence of Betawi cultural fanaticism on the decision to purchase Gabus Pucung culinary and purchase interest as an intervening variable. The study involved 96 samples with the accidental sampling technique. The respondent criteria are those or consumers who have been and are existing consumers of Gabus Pucung culinary in Bekasi. This study uses multivariate statistical analysis techniques using SPSS.
Co-Authors Ade Siantry Adi Fahrudin Adi Fahrudin Adinda Danty Pangestu Afifah, Yasfika Ely Nur Agus, Andi Adri Ahmad Syarif Ahmad Syarif Ahmad Syarif AJI, IBRAHIM Al Firatunnisa Nur Hanifah Alaidin Rapani Allisya Andrea Anjani Alyysia Alyysia Amelia Putri Ami Lestari Andi Nuraliyah Andrian Andrian Andrian Andrian Andrian ANISAH Anisya Nur Fadila Anjani, Allisya Andrea Ardini, Nyayu Maya Arif Yumanrdi Aulia Ambarwati Basuki Antariksa Basuki Antariksa, Basuki Budi Satria Budi Satria Budi Satria Budi Satria Budi Satria Budi Satria Bukhari, Eri Cantika, Marisa Chandra, Steve Febrian Chris Kuntadi Christian, Yonathan David Nurmanto David Nurmanto David Nurmanto Desyana Berliana Desyana Berliana Dewi Sri Wulandari Dhona Shahreza Dhoni Martein Didik Setiyadi Dudung Darusman Erik Saut H Hutahaean, Erik Saut H Erwan Mulyanto Euis Komalasari Fadilah Fadilah Fadilah Fakhrudin - Fata Nidaul Khasanah Fauziyah, Jihan Feby Lenny Ardiati Felixia Budiarti Ramadhani Ferdiansyah, Dony Fikri , Adi Wibowo Noor Fina Zahra Firdaus Hindra Hadi Saputro Firman Maulana Firman Maulana, Firman Friska Natalia Hadita Hamdi, Ferdiyan Handayani, Milda Hanifah Adilla Putri Hapzi Ali Hapzi, Hapzi Hardjito S. Darmojo Harnios Arief Harry Sudhana Heni Rohaeni Heni Rohaeni Hermalena Devi Hidarsah, Ida Humulhaer, Siti Ilman, La Iskandar Zulkarnaen Iskandar Zulkarnaen Istianingsih Istianingsih Iswiyati Kunti Iswiyati Kunti Joko Prihatno Joyosemito, Ibnu Susanto Juanda Juanda Juventiana Wahani Virgiyanti Kamal, Wafiq Fadlul Khoerur Rizky Khofifah, Siti Nur Kholipah, Putri Disty Komariah, Neng Siti Lusyana Widiyanti M. Umar Kelibia Mahfudlon Maria Wikantari Marisa Cantika Maulana, Wachid Mifta hul Zannah Mirella, Niffa Nadya Rizki Muchrodji Muchrodji Muhamad Azka Rivan Anshari Muhamad Ikbal Muhamad Syahiddin Muhammad Ali Mustofa Muhammad Firman Maulana Muhammad Yusuf Fito Pratama Putra Muis, Afifah Faiza Kamilah Mulyanto, Erwan Mustofa, Muhammad Ali Narpati, Bintang Natalia, Friska Navanti, Dovina Neng Siti Komariah Nicky Liane Yonatan Novalia Novalia Novita Wahyu Setyawati Nugra Aditiantara Nurhadi, Ahmad Nurmanto, David Nursal, M. Fadhli Nyayu Maya Ardini Nyayu Maya Ardini P Paryono Pandri Zulfikar Perdhana, Timorora Sandha Perdini, Tiara Anggita Peter Narotama Sunardi Pitoyo, Bayu Seno Prasojo Prasojo Prasojo Prasojo, Prasojo Putri Disty Kholipah Putri, Cory Kartika Ramadhani, Bianca Salikha Rani Pertiwi Rianto, M Richo Rianto, Muhammad Richo Rini Untari Rohana Ningsih Rosidin Rosidin Rosidin Rudy Rudy Saputra, Farhan Sarah Fadilah Sari, Rycha Kuwara Setiyawan, Agus Eko Siti Halimah Soehardi Soehardi Soehardi Soehardi Sri Mega Susanty Viadolorosa Ninu Sudhana, Hari Sudhana, Harry Sugeng Murdowo Sugeng Suroso SUGENG SUROSO, SUGENG Sukreni, Tulus Susi , Agustine Syahnan S Phalipi Thamrin, Djuni Tiara Anggita Perdini Tiara Yuliana Wanti Tiara Yuliana Wanti Timorora Sandha Perdhana Timorora Sandha Perdhana Timorora Sandha Perdhana Tito Wahyono Tri Widyastuti Tulus Sukreni Tulus Sukreni Tulus Sukreni Tulus Sukreni Vera Vera Wafi Arifin Wastam Wahyu Hidayat Widi Winarso Widi Winarso, Widi Widiyanti, Lusyana Wijayaningsih, Rini Wijayanti, Murti Wiky Rikamza Windasari, Shindy Yanuar Farida Wismayanti Yanuar Farida Wismayanti, Yanuar Farida Yunita, Tyna Zainal, Toyib Zulfikar , Pandri