Article Per Year (5 Year)
p-Index From 2020 - 2025
20.154
P-Index
This Author published in this journals
All Journal Tengkawang : Jurnal Ilmu Kehutanan Jurnal Pariwisata Pesona Dinamika Pendidikan Jurnal Kajian Bali Tadris: Jurnal keguruan dan Ilmu Tarbiyah BISNIS: Jurnal Bisnis dan Manajemen Islam LAW REVIEW Jurnal Dinamika Pendidikan POLYGLOT Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Jurnal Manajemen Indonesia JURNAL PENDIDIKAN JASMANI DAN OLAHRAGA JOHME: Journal of Holistic Mathematics Education Syntax Literate: Jurnal Ilmiah Indonesia DUNAMIS: Jurnal Teologi dan Pendidikan Kristiani JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JMM (Jurnal Masyarakat Mandiri) Journal EVALUASI Jurnal HAM International Journal of New Media Technology Jurnal Sinergitas PkM & CSR JURNAL EDUCATION AND DEVELOPMENT Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan ABDIMAS SILIWANGI Jurnal Riset Inspirasi Manajemen dan Kewirausahaan AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Edumaspul: Jurnal Pendidikan YUME : Journal of Management JMIE (Journal of Madrasah Ibtidaiyah Education) Jurnal Ilmiah Mandala Education (JIME) At-Ta'lim : Media Informasi Pendidikan Islam Jurnal Masyarakat dan Budaya Jurnal Entrepreneur dan Entrepreneurship Sukma: Jurnal Pendidikan Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis Syntax Idea International Journal of Economics, Business and Accounting Research (IJEBAR) PREPOTIF : Jurnal Kesehatan Masyarakat Jurnal Manajemen Bencana (JMB) International Journal of Economics Development Research (IJEDR) Mulawarman Law Review Gadjah Mada Journal of Tourism Studies Jurnal Manajemen Pelayanan Hotel Enrichment : Journal of Management EduPsyCouns: Journal of Education, Psychology and Counseling Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Industrial Engineering & Management Research (JIEMAR) INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Metta : Jurnal Ilmu Multidisiplin Journal of Community Service and Engagement Kontigensi: Jurnal Ilmiah Manajemen Milestone: Journal of Strategic Management Feedforward: Journal of Human Resource Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Jurnal Inovasi, Evaluasi dan Pengembangan Pembelajaran (JIEPP) Prosiding Konferensi Nasional PKM-CSR Jurnal Pemberdayaan Pariwisata Journal Of World Science Indonesian Marketing Journal Journal of Innovation Research and Knowledge International Journal of Applied Business and International Management Jurnal Dimensi Seni Rupa dan Desain Media Bina Ilmiah Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Jurnal Nusantara Mengabdi Ranah Research : Journal of Multidisciplinary Research and Development Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Jurnal Penelitian Pendidikan Indonesia Sukma: Jurnal Pendidikan Taawun: Jurnal Pengabdian kepada Masyarakat Open Access DRIVERset
Pramono, Rudy
Universitas Pelita Harapan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

Published : 154 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 154 Documents
Search

 9   10   11   12   13 
Pengaruh Organizational Culture Terhadap Turnover Intention Karyawan Medis dan Non-Medis Secara Langsung dan Secara Mediasi oleh Organization Commitment di RS XYZ, Kabupaten Bogor Adiba Dithyanissa Prayogi; Rudy Pramono
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i7.16758

Abstract

Tujuan penelitian ini untuk menguji dan menganalisis Pengaruh Organizational Culture terhadap Turnover Intention Karyawan medis dan non-medis secara langsung dan secara mediasi oleh organization commitment di RS XYZ, Kabupaten Bogor. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan uji hipotesis. Data responden diambil secara purposive sampling dengan kuesioner dari seluruh karyawan medis dan non-medis RS XYZ Kabupaten Bogor. Terdapat 201 sampel yang memenuhi syarat dan dianalisis dengan PLS-SEM. Hasil penelitian menunjukkan Organizational Commitment memiliki pengaruh negatif terhadap Turnover Intentions, Organizational Culture memiliki pengaruh negatif terhadap Organizational Commitment, Organizational Culture memiliki pengaruh positif terhadap Turnover Intentions dan Organizational Commitment memiliki pengaruh positif dalam memediasi Organizational Culture dan Turnover Intentions. Terdapat sejumlah keterbatasan yang diikuti saran untuk penelitian selanjutnya.
Pengaruh Kualitas Layanan Dan Harga Terhadap Loyalitas Pelanggan Di MP Hotel Kelapa Gading Hartanto, Wijaya; Bhakti, Peter Dharma; Pramono, Rudy
Journal of Industrial Engineering & Management Research Vol. 5 No. 1 (2024): February 2024
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v5i1.510

Abstract

Sebagai negara kepulauan, Indonesia dapat mengembangkan sektor pariwisata, karena sektor pariwisata telah berkembang pesat di Indonesia dan di seluruh dunia, Indonesia mempunyai potensi yang besar untuk mengembangkan sektor ini. Salah satunya adalah Kelapa Gading. Kecamatan Kelapa Gading terletak di Kota Jakarta Utara, Provinsi DKI Jakarta, Indonesia. Jika sebelumnya Pluit lebih ramai, saat ini Kelapa Gading berkembang seperti Pluit. Salah satu hotel di daerah Kelapa Gading, Jakarta, adalah MP Hotel. MP Hotel adalah hotel dengan harga terjangkau yang menawarkan fasilitas dan pelayanan maksimal. Namun pada tahun 2021, kebanyakan tamu memilih hotel lain daripada MP Hotel di Kelapa Gading. Karena kebanyakan tamu mengatakan bahwa MP Hotel tidak mempunyai kualitas kamar dan pelayanan yang diharapkan. Selain itu, harga yang ditawarkan tidak sebanding dengan kamar serta pelayanan yang ditawarkan. akibatnya, loyalitas pelanggan menurun, menimbulkan masalah bagi MP Hotel. Tujuan dari penelitian tersebut adalah untuk mengetahui bagaimana kualitas pelayanan dan harga dalam perusahaan seperti MP hotel berdampak pada loyalitas pelanggan. Untuk mendapatkan sebanyak mungkin responden, penelitian tersebut menggunakan convenience sampling. Studi ini melibatkan 171 responden yang berusia antara 20 dan 30 tahun yang pernah menginap di MP Hotel. Melakukan survei pada pelanggan dan mengisi angka data yang akan dianalisis menggunakan SmartPLS versi 3.0 dan Excel adalah alat yang digunakan. Hasil penelitian menunjukkan bahwa variabel kualitas layanan dan harga yang kompetitif meningkatkan loyalitas pelanggan di MP Hotel Kelapa Gading.
SETTLING INTERNAL STRENGTHS AND EXTERNAL DEPENDENCIES: A CONCEPTUAL FRAMEWORK INTEGRATING RDT AND RBV THEORIES FOR ORGANIZATIONAL SURVIVAL Kui, Daniel Ong Kim; Widjaja, Anton Wachidin; Pramono, Rudy
Milestone: Journal of Strategic Management Vol. 4 No 2 September 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v4i2.8745

Abstract

The purpose of this study is to explore the integration of two mainstream theories of strategic management rooted in resource Dependency Theory (RDT) and Resource-Based View (RBV) in utilizing the internal strengths and external dependencies of companies. This study will explore the area of theory integration by using a literature review method that involves the collection, analysis and synthesis of influential publications on both theories, semi-systematic literature review is carried out with narrative analysis techniques. The results of the study provide a conceptual framework in understanding organizational strategy and to gain stability in managing the main sources of competitive advantage and dependency of the organization. Studies of how organizations are leveraging their internal strengths, and external dependencies can reveal improvement trends and under-explored areas in strategic management research. The implications of exploring the integration of these two key perspectives will enhance the prospect of using both theories together in strategic planning, organizational behavior and decision-making, and serve as an integration view for managers to engage in process utilization. Internal forces and external dependencies are rooted in two mainstream theories: Resource Dependency Theory (RDT) and Resource Based View (RBV). This study explores the area of integration of these theories using a literature review method that involves the collection, analysis, and synthesis of existing influential publications from both theories. The implications of this research provide a conceptual framework in understanding organizational strategy and to gain stability in managing the main sources of competitive advantage and dependency of the organization
Effect of Working Conditions on Mental Health Health Personnel in the Covid-19 Pandemic Stascia, Stefani; Pramono, Rudy
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3026

Abstract

Healthcare workers face Covid-19 patients and are at risk of being exposed to the virus, they also work long shifts, with high workloads, and face logistical constraints. This study was conducted to determine the effect of working conditions on the mental health of healthcare workers during the Covid-19 pandemic. The purpose of this study is to determine the effect of the independent variables, which are working hours, workload, support from peers, support from supervisors, logistical support and occupational competence on the mediating variable which is working conditions, and to determine the effect of working conditions on the dependent variable of mental health. This research was conducted in Depok City, involving 162 health workers at SMC Hospital. Questionnaires were distributed using the google form application to collect data based on quota sampling, the questionnaire contained 58 questions using a Likert scale value 1 – 5. All data analysis used the PLS-SEM method with the results of the study stating that there was a positive impact between all independent variables on working conditions and there is a positive impact between the working conditions variable and mental health. It was also found that there is low predictive accuracy with low predictive relevance on the dependent variable of mental health, while the mediating variable working conditions has moderate predictive accuracy with high predictive relevance, so this research can be developed further to obtain an appropriate model. This research also has managerial implications as well as recommendations for further research.
Factor Influencing Online Learning for Higher Education in Pandemic Covid-19 and Impact to Word of Mouth Achmadi, Hendra; Bernarto, Innocentius; Patria, Danet; Hutabarat, Moses; Pramono, Rudy
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3413

Abstract

With the Covid-19 pandemic in early March 2020 to 2021, it has changed the learning patterns of students in high school and students at universities or in higher education. This study was conducted to examine the factors that influence online learning from students at higher education universities, besides that in this study also to test whether the self-efficacy factor affects students at the university. This study uses a quantitative method, by taking primary data 112 primary data from universities, and distributed using google form. After the data is collected, using the confirmatory Composite Analysis method and also using PLS-SEM, to test whether there is a high correlation between factors or not. After knowing the components that affect online learning, the results show that Self Efficacy meets the criteria for confirmatory composite analysis testing, so that Self Efficacy becomes a reliable and valid dimension in Online Learning, and ranks first with an R2 of 0.821 which has an effect on Online Learning. In this study, online learning also has a major effect on WOM, which is 0.816 and can also be seen from R2 of WOM, which is 0.665 which is included in Moderate Predictive Accuracy, so it can be concluded that Online Learning has a strong influence on WOM of students who are studying during a pandemic, so that very influential on the marketing of the college.
PENGARUH GAYA KEPEMIMPINAN ETIS, KOMITMEN NORMATIF, DAN MOTIVASI KERJA TERHADAP PERFORMA PEKERJA DI YAYASAN XYZ [THE INFLUENCE OF ETHICAL LEADERSHIP STYLE, NORMATIVE COMMITMENT, AND WORK MOTIVATION ON WORKER PERFORMANCE AT XYZ FOUNDATION] Alatas, Thania; Kui, Daniel Ong Kim; Pramono, Rudy
Feedforward: Journal of Human Resource Vol 4, No 2: September 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ff.v4i2.8718

Abstract

This research aims to identify the influence of ethical leadership, normative commitment and work motivation on employee performance. This research uses quantitative methods. Data was collected to test the hypothesis and used purposive sampling where the respondents are workers at the XYZ foundation. The sample for this research consisted of 120 respondents. The statistical analysis method used in this research is Smart PLS 4.0 software. This research found that the ethical leadership style has a positive effect on the performance of workers at the XYZ foundation. This shows that the better ethical leadership implemented will be able to improve employee performance, while normative commitment does not have a positive effect on employee performance at the XYZ foundation. The results of this research also show that normative commitment has no effect on worker performance, the rise and down of normative commitment cannot affect worker performance, and work motivation has a positive effect on worker performance at the XYZ foundation, meaning that the greater work motivation will be able to improve an employee's performance.Abstrak Bahasa Indonesia: Penelitian ini bertujuan mengidentifikasi pengaruh gaya kepemimpinan etis, komitmen normatif dan motivasi kerja terhadap performa pekerja. Penelitian ini menggunakan metode kuantitatif. Data dikumpulkan untuk menguji hipotesis dan menggunakan purposive sampling dimana responden adalah pekerja di yayasan XYZ. Sampel penelitian ini berjumlah 120 responden. Metode analisis statistik yang digunakan dalam penelitian ini menggunakan software Smart PLS 4.0. Hasil penelitian ini mendapati bahwa gaya kepimpinan etis berpengaruh positif terhadap performa pekerja di yayasan XYZ. Hal ini menunjukkan bahwa semakin baik kepemimpinan etis yang diterapkan akan dapat meningkatkan peforma pekerja, sedangkan komitmen normatif tidak berpengaruh positif pada performa pekerja di yayasan XYZ. Hasil penelitian ini juga menunjukkan bahwa komitmen normatif tidak berpengaruh terhadap performa pekerja, naik turunnya komitmen normatif tidak dapat mempengaruhi performa pekerja, dan motivasi kerja berpengaruh positif terhadap performa pekerja di yayasan XYZ, artinya semakin besar motivasi kerja akan dapat meningkatkan performa seorang karyawan.
DAMPAK PANDEMI COVID-19 TERHADAP MANAJEMEN SEKOLAH MINGGU KOREA DI INDONESIA UNTUK PENGINTEGRASIAN PEMBELAJARAN IMAN [THE IMPACT OF THE COVID-19 PANDEMIC ON THE MANAGEMENT OF FAITH-LEARNING INTEGRATION OF KOREAN SUNDAY SCHOOL IN INDONESIA] Choi, Chi Hyun; Purba, John Tampil; Sudibjo, Niko; Pramono, Rudy
JOHME: Journal of Holistic Mathematics Education Vol 5, No 1 (2021): JUNE
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/johme.v5i1.2794

Abstract

This research is a case study that analyzes the problem of the Faith-Learning Integration management process for the Korean Sunday School “Y” in Indonesia during the COVID-19 pandemic. In this research, data collection was carried out with 5 informants, 58 questionnaires from respondents consisting of students, parents and teachers as well as recordings of student activity results. From the results of this study, it can be seen that there are several obstacles experienced by students, teachers and parents in the Faith-Learning Integration management process. First, students are not satisfied with centering on video learning platforms because there is no interaction between teachers, students and their friends so it needs to be changed from a one-way platform, such as video to an interactive platform between students and teachers such as Zoom or Google Classroom, etc.  In addition, students from parents of other religions do not get support and attention from their parents to carry out  Faith-Learning Integration with Work From Home (WFH)  so that  Faith-Learning Integration activities stop. Second, teachers' technical skills are very limited, so interactive online classroom training is required. Third, parents feel burdened and stressed when they have to give examples of faith, morals and good discipline to children in  Faith-Learning Integration during WFH. The last obstacle, the 5 dimensions of the Faith-Learning Integration are not tightly integrated with each other so they do not run in harmony. The dimensions of Leitourgia and Didache were implemented well, while Kerygma, Koinonia, and Diakonia were not carried out well due to social distancing obstacles. For this reason, it is recommended that "Y" management use an interactive platform and develop innovative and creative ways that can motivate students so that they do not feel the distance between teachers and students and the surrounding environment is getting farther away even though they participate in social distancing.BAHASA INDONESIA ABSTRACT: Penelitian ini adalah studi kasus yang menganalisa masalah proses manajemen pengintegrasian pembelajaran iman Sekolah Minggu Korea “Y” di Indonesia pada masa pandemi COVID-19. Dalam penelitian ini dilaksanakan pengumpulan data dengan 5 orang narasumber, 58 hasil kuesioner dari responden yang terdiri dari siswa, orangtua dan guru serta rekaman hasil aktivitas siswa. Dari hasil penelitian ini terlihat adanya beberapa kendala yang dialami oleh siswa, guru dan orang tua dalam proses manajemen pengintegrasian pembelajaran iman. Pertama, siswa tidak puas dengan berpusat pada media pembelajaran video karena tidak terjadi interaksi antara guru, siswa dan teman-temannya sehingga perlu diubah dari media yang bersifat satu arah, seperti video ke berbagai media yang interaktif antara siswa dan guru seperti Zoom atau Google Classroom, dll. Selain itu, siswa dari orangtua yang beragama lain kurang mendapat dukungan dan perhatian dari orangtuanya untuk melakukan pengintegrasian pembelajaran iman dengan pembelajaran daring dari rumah sehingga aktivitas pengintegrasian pembelajaran iman jadi terhenti. Kedua, keterampilan teknis guru sangat terbatas sehingga diperlukan pelatihan kelas online secara interaktif. Ketiga, orangtua merasa terbebani dan stress ketika harus memberikan contoh iman, moral dan disiplin yang baik kepada anak-anak dalam pengintegrasian pembelajaran iman selama pembelajaran daring dari rumah. Kendala yang terakhir, 5 dimensi dari pengintegrasian pembelajaran iman tidak terintegrasi satu sama lain secara erat sehingga tidak berjalan selaras. Dimensi Leitourgia dan Didache dilaksanakan dengan baik, sedangkan Kerygma, Koinonia, dan Diakonia tidak terlaksana dengan baik karena adanya hambatan social distancing. Untuk itu disarankan manajemen “Y” menggunakan berbagai media yang interaktif dan mengembangkan cara yang inovatif dan kreatif yang dapat memotivasi siswa supaya tidak merasakan jarak antara guru dan siswa serta lingkungan sekitarnya semakin jauh walaupun mengikuti social distancing.
Model For Measuring Customer Satisfaction And Delight In Restaurant Industry Juliana, Juliana; Antonio, Ferdi; Pramezwary, Amelda; Situmorang, Jimmy Muller Hasoloan; Djakasaputra, Arifin; Pramono, Rudy
Jurnal Manajemen Industri dan Logistik Vol 7, No 1 (2023): page 01 - 204
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1022

Abstract

The purpose of the study was to analyze the effect of brand value, brand credibility, arousal, brand love, online buying on delight and the effect of delight on intention to book a restaurant. The population of this study were restaurant customers in Indonesia, with the sample of 250 respondents collected by online questionnaires using nonprobability sampling technique with convenience sampling—data analysis  run by PLS-SEM. Overall, the results of this study are descriptive statistical analysis. This study also offers other areas that deserve more research from the perspective of practitioners and researchers. The results showed that Arousal, Brand Credibility, Brand Love, Brand Value had a positive effect on Intention to Bookrestaurants through the variable of Delight. In contrast, online purchases have no effect on Delight or the hypothesis is not supported because customers feel doubtful and dissatisfied with online purchasing services and still feel afraid due to the occurrence of many frauds in online purchases.
Pengaruh Sosial Media Marketing Dan Destination Image Terhadap Minat Berkunjung Ke Kebun Raya Bogor Andiaresmi, Putrityatami; Pramono, Rudy
Metta : Jurnal Ilmu Multidisiplin Vol. 3 No. 4 (2023)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/metta.v3i4.2817

Abstract

The relationship between social media marketing, destination image and interest in visiting is very important in the tourism industry. Social media marketing can help create and maintain a positive destination image, which in turn will influence potential tourists' interest in visiting. This research aims to investigate the influence of two key factors, namely social media marketing and Destination Image, on visitors' interest in visiting the Bogor Botanical Gardens. This research uses a quantitative approach to measure the impact of these variables on visitor interest. This research uses quantitative methods with survey techniques. Data was collected through questionnaires distributed to visitors to the Bogor Botanical Gardens. The research sample was chosen randomly, and the total number of respondents involved was around 300 people. Data analysis was carried out using a simple linear regression test using SmartPLS. The results of data analysis show that social media marketing has a significant positive influence on interest in visiting the Bogor Botanical Gardens. Apart from that, Destination Image also has a significant positive influence on interest in visiting. Furthermore, this research shows that there is an interaction between social media marketing and destination image, meaning that the combination of the two can increase visitor interest more than either factor could produce individually. The results of this research show that social media marketing and destination image have a significant role in influencing visitors' interest in visiting the Bogor Botanical Gardens. In conclusion, the management of the Bogor Botanical Gardens and related parties can utilize social media marketing to promote this destination more effectively. Apart from that, efforts to improve the destination's image can also support increased visitor interest.
PENGEMBANGAN KEMITRAAN UMKM UPH MELALUI PELATIHAN PEMASARAN, PROSEDUR LEGALITAS USAHA DAN PENJUALAN ONLINE Pramono, Rudy -; Panjaitan, Andry M.; Susantio, Catherine; Siahaan, Hernawati; Sekar Syallomitha, Dinda
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.2021

Abstract

Abstrak UMKM (Usaha Mikro, Kecil, dan Menengah) memiliki peran yang penting dalam peningkatan perekonomian Indonesia. Berbagai manfaat yang didapat melalui UMKM bermanfaat tidak hanya untuk pelaku UMKM namun juga bagi masyarakat luas. Pentingnya keberadaan UMKM dalam kehidupan masyarakat saat ini mengharuskan para pelaku UMKM tersebut sehingga perlu memiliki kualitas dan peningkatan dari usaha yang mereka lakukan agar menjadi lebih baik, khususnya dalam di era persaingan digital saat ini. Kegiatan pengabdian masyarakat ini dilaksanakan sebanyak 3 kali pelatihan besar dan 5 kali pendampingan kecil yang dilaksanakan secara hybrid (online dan onsite). Materi pelatihan mengenai wirausaha, teknik-teknik pemasaran produk mulai dari pembuatan foto produk, penjualan secara online hingga legalitas usaha. Kegiatan diikuti lebih 80 mitra UMKM yang menjadi mitra binaan UPH. Tujuan kegiatan ini membekali para pelaku UMKM dengan berbagai pengetahuan serta keterampilan dalam berwirausaha dan dapat menjadi tempat yang tepat pula untuk para mahasiswa maupun dosen mengaplikasikan pengetahuan yang mereka miliki kepada masyarakat. Kegiatan sudah berlangsung dengan baik, berdasarkan evaluasi peserta bahwa 80% peserta mampu memahami materi, 80% narasumber mampu menjawab pertanyaan pelaku usaha, 85% peserta puas dengan kegiatan pendampingan kelompok kecil dan 90% antusias dengan diskusi permasalahan usaha. Kegiatan ini diteruskan ke jenjang pendampingan berkelompok secara berkelanjutan agar usaha mereka makin meningkat.
Co-Authors A Hasyati A.G. Hendra Adelia Yuantika Adi Abdurahman Adiba Dithyanissa Prayogi Agnella Gwenisa Agus Hari Hadi Agus Purwanto AGUS PURWANTO Agus Purwanto Agustian Budi Prasetya Aji Sulistian Akuba, Stefy Falentino Alamsyah, Virza Utama Alatas, Thania Ali Djamhuri Alicia Pricelda Amelda Pramezwary Andi Sulistiyadi Andiaresmi, Putrityatami Anton Wachidin Widjaja Antonio, Ferdi Anugerah Agungputranto Anugerah Agungputranto Anugrah Agungputranto Ardian Sopa Asbari, Masduki Ban Jung Belet Lydia Ingrit Bellyana Octavia Bhakti, Peter Dharma Cahyono, Yoyok Cahyono, Yoyok Calen Calen Candy Adeline Cendana, Wiputra Chandra Han Chandra Han Chelsea Annabel Cherry Darmawan Christiana Trisna Wati Christiawan, Rio D. M. Lemy, L. Soemarni, A. Pramezwary, Y Kristiana Dadang Irawan Daicy, Venessa Daniel Ong Kim Kui Daniel Ong Kim Kui Darmawan, Cherry Deandra Asthyn Pakasi Deandra Asthyn Pakasi Delima S Desideria Lumongga Dwihadiah Desman B. Larosa Dessi Novianti Dewi dharmawan, Cherry Dian Purnamasari Diena M.Lemy Diena Mutiara Lemy Djakasaputra, Arifin Donna Imelda Dr. Adolf J.N. Parhusip Elang Kusumo Ellen Viana Emanuel Agung Wicaksono Erwin Santosa Evo S Hariandja Evy Yanthy F. X. Suwarto Fachrul Rizky Fadhilah Agustya Fala Hindun Adinda Fiona Tri Utami Jaya Firdaus Putra Florencia Vanya Vaniara Fransisco Budi Hardiman Freddy Ong Gandhy, Abel Grace Kezia Josephine Gracia S Ugut Gracia, Chatrin Gumulya, Devanny Hadi Cahyadi Hananto, Brian Alvin Handayani, Nungki Sri Handoko Limaho Handoko Limaho Hanna H. Sihombing, Irene Hartanto, Wijaya Hartono, Tiffany Hendra Achmadi, Hendra Hendrawan Supratikno Hendrawan Supratikno Hendrawan Supratikno Hendrawan Supratikno Hendrawan Sutikno Hendyansyah Putra HG Retno Harsanti Hubner, Ira B. Hulu, Meitolo Humala Sitinjak hutagalung, leo Hyun, Choi Chi I Gusti Agung Anom Yudistira I.T. Wiguna I.T. Wiguna Iga Ayu Anggela Heni Krisnayanti Imelda, Donna Indra, Febryola Indriantari Sekarrini Indriantari Sekarrini Indriany Sartjie Innocentius Bernarto, Innocentius Irwan Suarly Jack Widjajakusuma Jang, Johan Janice A.P. Pramono Janice A.P. Pramono Jessica Shaina Wijaya Jimmy Muller Hasoloan Situmorang Jocelyn Roon Johan . Johan Jang Juliana Juliana Juliana Juliana Juliana Juliana Liem Juliana, Juliana Juliet Sutedja July Cornelia July Hidayat July Hidayat Karisha Alifputri Kelvin Candiago Khoiruddin Bashori Khoiruddin Bashori Kotamena, Fredson Kristijono, Natali Hasto Kusumaningsih, Sekundina Williana Laksmi M Wijayanti Lemy, Diena. M Leo Hutagalung Lestari Moerdijat Lestari, Dessy Puji Lia Apriliani Limaho, Handoko M. Panjaitan, Andry M. U. Al-abqori M.A.Kholik M.A.Kholik M.B. Rini W M.I. Alfajri M.I. Alfajri Maleachi, Sandra Manek Ndoloe Martina Pakpahan Martinus Rehan Martinus Tukiran Masduki Asbari Masduki Asbari Mega Sampepadang Meilissa Octavia Meita Orlina Moerdijat, Lestari Mohamad Ramdan Monica S Moses Lorensius Parlinggoman Hutabarat Mukidi, Mukidi Mulyono, Andreas Tedy Munthe, Ashiong P. Nasya I. Arifa Natali Hasto Kristijono Nefianto, Tirton Ni Gusti Ayu Eka Nicodemus Filipi Apthioman Nisvi S. Dewi8, S.F Nisvi S. Dewi8, S.F Nisvi Suciati Dewi Noel Praba, Lorensius Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nove Bernedeta Sitorus Nugraheni Sri Kumalasari Oki Hermawati Orlina, Meita Otto Berman Sihite P. M. Winarno Pakpahan, Rosdiana Panjaitan, Andry M. Patria, Danet Pierre Senjaya Poltak Sinaga Prameswari, Mirza Pramezwary, Amelda Prinastining Dyah Wigati Pubby Vianohita Pubby Vianohita Purba, John Tampil Putra, Firdaus Putu Chintya Nitiyani Santika Ramdan, Mohamad Ratna Setyowati Putri Reinhard Pinontoan Rio Christiawan Rio Christiawan Ripno Ripno Riska Apriliani Riza Primahendra, Riza Roon, Jocelyn Rosianna Sianipaar Rosianna Sianipar Rosianna Sianipar Rosmaya N Ruth Debora S.F. Jamaludin S.F. Jamaludin S.F. Jamaludin S.F. Jamaludin Sabrina O Sihombing Sabrina O. Sihombing Samsiah Nelly Samuel Musa Liha Samuel Tanasjah Setiawan Sandra Maleachi Santoso, Priyono Budi Sarliyani Sarliyani Sartjie, Indriany Sebastian, Aaron Sekar Syallomitha, Dinda Sekundina Williana Kusumaningsih Shanti Paramita Siahaan, Hernawati Sianipar, Rosianna Sihite, Otto Berman Simatupang, Apriani Sinaga, Nelly Azwarni Sisilia Chelsye Parera Siti A. Napilah Siti A. Napilah Siti Amalia Siti Amalia Siti H.T Jammalliah Siti H.T. Jammalliah Siti H.T. Jammalliah Siti N. Napilah Sitorus, Nova Situmorang, Jimmy Muller Hasoloan Stascia, Stefani Steffi Devina Sugandhi Stevano Putra Hardianto Sudibjo, Niko Sugiarto S Sugiarto Sugiarto Sulistiyadi, Andi Surliyani Surliyani Surliyani, Surliyani Susantio, Catherine Sutikno, Hendrawan Suwarto Suwarto Syallomitha, Dinda Sekar T. C. Nathalia Tan, Jacob Donald Theodosia C. Nathalia Theresia, Theresia Tianna Kinantasya Tiffany Tiffany Valensky, Sherla Vasco Adato H Goeltom Vasco Adato H. Goeltom Venessa Daicy Wella Wella Wella Wella Wijayanti, Laksmi Mayesti Wilhelmina Rosse Marisca Gajeng Williana kusumaningsih Winanti Winanti WINANTI, WINANTI Winarno Darmoyuwono Wowor, Wulan Meiaya Wulan Meiaya Wowor Wylen Djap Wynona Ramli Y.K Sastradi yanthy, Evy Yesis Christie Laatung Yohana F. Cahya Palupi Meilani Yohanes Farrel Pamungkas Yubali Ani, Yubali Yulia Andriyani Yulius, Kevin Gustian Yustisia Kristiana