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Pramono, Rudy
Fakultas Hospitality Dan Pariwisata, Universitas Pelita Harapan
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PENGARUH BRAND CREDIBILITY TERHADAP WORD OF MOUTH MELALUI CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY Karisha Alifputri; Rudy Pramono
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 3 (2021): FairValue : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.342 KB) | DOI: 10.32670/fairvalue.v4i3.734

Abstract

This research aims to examine the positive effect of brand credibility on word of mouththrough customer satisfaction and customer loyalty at Tokopedia. The internet has hada dramatic effect in influencing business behavior which is now utilized to facilitate therefinement and processing of business transactions known as e-commerce. Tokopedia isan e- commerce made by the nation's children who has become the number 1 unicorncompany in Indonesia. However, due to the intense e-commerce competition inIndonesia, Tokopedia has shifted its position. There was a problem with Tokopedia'ssecurity where as many as 91 million Tokopedia user data was leaked and sold on thedark web. This prompts research upon Tokopedia’s brand credibility on word of mouththrough customer satisfactionand customer. The sampling technique in this study uses a non-probability samplingtechnique, namely convenience sampling where the respondents are Tokopedia customers in Jabodetabek. The sample in this studyamounted to 154 respondents with the data collection method in the form of aquestionnaire. The data were processed using validity, reliability, and statisticalanalysis. Data processing using Partial Least Square – Structural Equation Modeling(PLS-SEM) was processed using SmartPLS software. The results showed that the brandcredibility variable had a positive influence, either directly or indirectly, on word ofmouth mediated by customer satisfaction and customer loyalty
PENGARUH BRAND CREDIBILITY TERHADAP WORD OF MOUTH MELALUI CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA TOKO SARINANDE CILEGON Candy Adeline; Rudy Pramono
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 4 (2021): FairValue : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.094 KB) | DOI: 10.32670/fairvalue.v4i4.800

Abstract

ABSTRACTThis research was conducted to determine the influence of Brand Credibilitytowards Word of Mouth through Customer Satisfaction and Customer Loyalty atSarinande Cilegon. This research held in Cilegon, involving 110 respondentswho had shopped at Sarinande Cilegon. Data collected by distributingquestionnaires containing 285 questions with Likert Scale of one to five based onnon-probability sampling method with convenience sampling technique. Datawas analyzed with Partial Least Sqaure (PLS) based Strutural EquationModelling (SEM) method. The result of this research state that customersatisfaction id proven to mediate the influence of brand credibility towards word of mouth, but not with customer loyalty. The positive influence was also provenon the influence of customer satisfaction and customer loyalty to word of mouth,and also had a positive influence on the effect of customer satisfaction oncustomer loyalty. Whereas it was not proven that brand credibility had a positiveinfluence towards customer loyalty
Pengaruh Penerapan SVLK, FSC, PEFC Terhadap Daya Saing Industri Kertas di Jawa Tengah Purwanto, Agus; Saifuddin, Mirza Prameswari; Kotamena, Fredson; Asbari, Masduki; Santoso, Priyono Budi; Ramdan, Mohamad; Sulistiyadi, Andi; Wijayanti, Laksmi Mayesti; Hyun, Choi Chi; Sihite, Otto Berman; Pramono, Rudy
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol 4, No 1 (2020): JURNAL RISET INSPIRASI MANAJEMEN DAN KEWIRAUSAHAAN
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (674.601 KB) | DOI: 10.35130/jrimk.v4i1.90

Abstract

The purpose of this study was to determine the effect of the SVLK Timber Legality and Verification System, FSC Chain of Custody, PEFC Sustainable Forest Management for wood and wood-based products on the competitiveness of the wood industry in Central Java. This research was conducted in several companies that process wood or use wood as the main material in Central Java with a total of 300 respondents. The respondents of this study are wood industry employees as top management, managers and staff who have been implementing SVLK, FSC, PEFC for at least 2 years. The background of this study is due to the lack of PEFC, FSC and SVLK research on the wood industry in Indonesia's Central Java province. Data collection was carried out by distributing electronic questionnaires online during January 2020 and analyzing data processing using Structural Equation Model (SEM) and Linear Structural Model (LISREL) software version 8.70. The analysis shows that the application of SVLK, FSC Chain of Custody, PEFC Sustainable Forest Management significantly and positively affects the company's competitiveness such as increased customer satisfaction, increased sales and decreased customer complaints.
Implementation of the Four Pillars of Sustainable Tourism Destinations in the Tourism Village of Kampung Keranggan, South Tangerang Hubner, Ira B.; Pramono, Rudy; Juliana, Juliana; Sitorus, Nova Bernedeta; Lemy, Diena M.
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3639

Abstract

Tourism must be directed to truly realize capacity, equity, empowerment and sustainability in building communities. Especially in the era of the pandemic, with the new normal, it is hoped that tourism can become one of the pillars of people's lives. Kampung Keranggan, located in South Tangerang, is one of the tourist villages that has been recognized by the Ministry of Tourism and Creative Economy as being in the "Developing" category. This study wants to examine how the implementation of tourism village development in Keranggan Village through the principles of sustainable tourism in accordance with the four pillars in Ministerial Regulation no. 14 of 2016 / Ministerial Regulation No. 9 of 2021, namely management, economic, socio-cultural and environmental sustainability. This study method is descriptive qualitative analysis, with data collection through interviews, field surveys and implementation of focus group discussions. From the study, it is identified that Kampung Keranggan has begun to implement the four pillars of sustainable tourism destinations, although there are still several aspects that need to be improved.
Dare to be Different: Life Experience Narrative of BTEC Best Graduate Jang, Johan; Pramono, Rudy; Purnamasari, Dian; Akuba, Stefy Falentino
Dinamika Pendidikan Vol 15, No 1 (2020): June 2020
Publisher : Fakultas Ekonomi, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/dp.v15i1.23580

Abstract

The aims of this research explained how the past, present, and future thoughts help to form the decision of an alumnus is still nineteen years old in explored a hobby and dreamed of becoming an entrepreneur. From interviews and analyses made, information gathered shows that the interviewee's past has generated confidence, independence and a sense of responsibility that contribute to the decision. The current situation experienced by the interviewee which is full support from parents and the ability to think rationality about her plan, enables her to make this decision. The interviewee also viewed her future with an acceptable plan supported by her family business as the last resort if her plan cannot be fruitful. This research opens an opportunity for stakeholders in the education field to understand and interpret this unorthodox life story wisely.
Regression Analysis Of Inter-Variable Relationships Within Business Canvas Model: Value Proposition, Key Resources, Revenue And Cost Structure With The Cobb Douglass Production Function Approach (Study Case: Basic And Chemical Industries From 2006-2017) Devanny Gumulya; Hendrawan Sutikno; Rudy Pramono; Evo Sampetua Hariandja
Jurnal Manajemen Indonesia Vol 20 No 2 (2020): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v20i2.3197

Abstract

In the 21st century disruptive era, in order to survive a company must innovate their business model constantly. In 2006 – 2017, the number of finish goods produced by base and chemical industry sector compare to agriculture and consumer goods sector were lower. Thus, this research tries to do regression with simultenous approach by analyzing variabel combined from the business model canvas concept by Osterwalter and Pigneur, 2010 and production function Cobb Douglas. The BMC was filled with financial report from Bloomberg. From the data, only several variables from BMC can be analyzed, the variables are value proposition, key resources, revenue and cost structure. This research also tries to analyze the relation between BMC internal variabel with external variabel from macro economy. The research results are revenue positively influence finish goods, while revenue is positively influenced by cost of good sols and external variabel national GDP. ARIMA forecast is done in static and dynamic model. From the static model founded that, from 2017-2018 BRNA and TPIA increase their finish goods significantly. For the longer prediction 2017 – 2025 a dynamic model is used, founded that all companies will not have significant growth in their finish goods production. The basic and chemical industry’s finish goods still going to be lower than agriculture and consumer goods industry. Concluded that manufacture industry that relates directly to human’s primary needs, the finish goods average will always be higher than basic industry and chemical in which this sector is not directly needed by human. Keywords: business model canvas; production function cobb douglas; 2sls
The Use of Social Media Data In Studying Leadership In Sustainable Investing A Global Phenomenon Natali Hasto Kristijono; Hendrawan Supratikno; Rudy Pramono; Niko Sudibjo
Syntax Idea Vol 3 No 3 (2021): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v3i3.1090

Abstract

This study describes a proposed alternative method to qualitatively study global phenomena which create challenges to access informants due to either geographical or time availability constraints. A mix between the capturing and usage of secondary data obtained from the abundance of social media data, an established hermeneutic phenomenology method and triangulation with conventional method is proposed. A sample case on studying leadership in sustainable investing is featured to demonstrate the application of the method. Reasons for decision to invest through the SI strategy emerge from leaders’ insight obtained from the hermeneutic circles and were supported by direct interviews. There are four reasons for decision i.e., (1) climate change, (2) stakeholders’ demand alignment, (3) risk – performance consideration, and (4) value alignment. While other characteristics of transformation leadership is intellectual stimulation represents major finding from the data. The abundance of insights on the internet, along with established qualitative research methods, computer software, as well as accessible primary source represent opportunities to replicate the example to cover other topics.
Pengaruh Gaya Kepemimpinan Transformasional dan Tranksaksional Terhadap Kinerja Sistem Jaminan Halal HAS 23000 Evy Yanthy; Agus Purwanto; Rudy Pramono; Yoyok Cahyono; Masduki Asbari
BISNIS Vol 8, No 1 (2020): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v8i1.7045

Abstract

This study aims to analysis of transformational and transactional leadership styles and their effects on the performance of the HAS 23000 Halal Assurance System implementation in the food industry in Tangerang. The respondents of the study was employees in several food industries that were located in the Tangerang  who had implement the HAS 23000 Halal Assurance System as many as 200 employees and data collection methods by giving online electronic questionnaires to 2000  employees randomly. The analytical tool used in this study is the SEM (Structural Equation Model) on the LISREL program version 8.70. This study provides results that show that transformational leadership style has a positive and significant effect on the performance of the HAS 23000 Halal Assurance System implementation and the transactional leadership style is also positive and affects the performance of the HAS 23000 Halal Assurance System implementation and concluded that leadership is important in the performance of the HAS Halal Assurance System implementation HAS 23000
MARKETING MIX STRATEGY FORMULATION AND CREATING VALUE CO-CREATION IN SCHOOL EDUCATION Rudy Pramono; Adi Abdurahman; Juliana Juliana
Indonesian Marketing Journal Vol. 1, No. 1, April 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v1i1.5105

Abstract

This study aims to describe internal and external factors with the 7P marketing mix concept at SMA Bogor Raya, define the gap between input and output from internal and external factors in the marketing strategy of SMA Bogor Raya, evaluate the 7P services marketing mix concept applied by the marketing unit of SMA Bogor Raya. This approach to study requires extensive relevant searches, business management, and educational databases on value-based marketing and co-creation. This study uses a qualitative research approach. The type of research used in this research is a case study. Subjects in this study were vital informants with a total of 7 informants. The research field of educational marketing, value, and co-creation is still at a relative pioneer stage. Much research is still to be carried out, both from problem identification and a strategic perspective. To increase public interest in school education services, a mixed market strategy can be applied by combining 7Ps consisting of product, price, place, promotion, people, process, and physical evidence. Although there is no master plan for implementing the marketing mix at SMA Bogor Raya, the strategy has been implemented.BAHASA INDONESIA ABSTRACTPenelitian ini bertujuan untuk mendeskripsikan faktor internal dan eksternal dengan konsep bauran pemasaran 7P di SMA Bogor Raya, menentukan gap antara input dan output dari faktor internal dan eksternal dalam strategi pemasaran SMA Bogor Raya, mengevaluasi konsep bauran pemasaran jasa 7P yang diterapkan oleh unit pemasaran SMA Bogor Raya. Pendekatan studi ini membutuhkan pencarian relevan yang ekstensif, manajemen bisnis, dan basis data pendidikan tentang pemasaran dan kreasi bersama berbasis nilai. Penelitian ini menggunakan pendekatan penelitian kualitatif. Jenis penelitian yang digunakan dalam penelitian ini adalah studi kasus. Subjek dalam penelitian ini adalah informan vital dengan jumlah informan sebanyak 7 orang. Bidang penelitian pendidikan pemasaran, nilai, dan co-creation masih pada tahap perintis relatif. Banyak penelitian yang masih harus dilakukan, baik dari identifikasi masalah maupun perspektif strategis. Untuk meningkatkan minat masyarakat terhadap layanan pendidikan sekolah, strategi pasar campuran dapat diterapkan dengan menggabungkan 7P yang terdiri dari produk, harga, tempat, promosi, orang, proses, dan bukti fisik. Meski belum ada masterplan penerapan bauran pemasaran di SMA Bogor Raya, namun strategi sudah diterapkan.
EVALUASI PROGRAM KEGIATAN SEKOLAH NARADA CUP MENGGUNAKAN MODEL EVALUASI CIPP (CONTEXT, INPUT, PROCESS, PRODUCT) PADA SISWA SMA NARADA JAKARTA Rudy Pramono; Surliyani Surliyani; Agus Purwanto
Jurnal Dinamika Pendidikan Vol. 13 No. 2 (2020): Juli
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51212/jdp.v13i2.1455

Abstract

Narada Cup is one of the superior programs of the Narada Senior High School Student Council aimed at facilitating the development of student interests and talents and as a promotional event for the school. Considering the two big goals to be achieved and the plan to organize the next Narada Cup program, the program evaluation process is needed comprehensively to understand, explore and improve the process of organizing it. This qualitative evaluation study uses the CIPP evaluation model (context, input, process, product) with purposive sampling and data collection is done through interview sessions, FGD (focus group discussion), observation, and documentation studies. This research results: (1) Context evaluation shows that formulating the vision and mission of the program will clarify the projections of long-term program objectives. (2) Input evaluation, procurement of implementing manuals containing SOP (standard operational procedure). (3) Process evaluation concludes that the recording of the problem-solving process was used as an evaluation reference with all parties so that the future implementation of the program would be better. ­­­(4) Product evaluations concludes that Narada Cup program is recommended to be continued every year and continuously evaluated and refined for the development and improvement of the quality of this program.
Co-Authors A Hasyati A.G. Hendra Adelia Yuantika Adi Abdurahman Adiba Dithyanissa Prayogi Agnella Gwenisa Agus Hari Hadi AGUS PURWANTO Agus Purwanto Agus Purwanto Agustian Budi Prasetya Aji Sulistian Akuba, Stefy Falentino Alamsyah, Virza Utama Alatas, Thania Ali Djamhuri Alicia Pricelda Amelda Pramezwary Andi Sulistiyadi Andiaresmi, Putrityatami Anton Wachidin Widjaja Antonio, Ferdi Anugerah Agungputranto Anugerah Agungputranto Anugrah Agungputranto Ardian Sopa Asbari, Masduki Ban Jung Belet Lydia Ingrit Bellyana Octavia Bhakti, Peter Dharma Cahyono, Yoyok Cahyono, Yoyok Calen Calen Candy Adeline Cendana, Wiputra Chandra Han Chandra Han Chelsea Annabel Cherry Darmawan Christiana Trisna Wati Christiawan, Rio D. M. Lemy, L. Soemarni, A. Pramezwary, Y Kristiana Dadang Irawan Daicy, Venessa Daniel Ong Kim Kui Daniel Ong Kim Kui Darmawan, Cherry Deandra Asthyn Pakasi Deandra Asthyn Pakasi Delima S Desideria Lumongga Dwihadiah Desman B. Larosa Dessi Novianti Dewi dharmawan, Cherry Dian Purnamasari Diena M.Lemy Diena Mutiara Lemy Djakasaputra, Arifin Donna Imelda Dr. Adolf J.N. Parhusip Elang Kusumo Ellen Viana Emanuel Agung Wicaksono Erwin Santosa Evo S Hariandja Evy Yanthy F. X. Suwarto Fachrul Rizky Fadhilah Agustya Fala Hindun Adinda Fiona Tri Utami Jaya Firdaus Putra Florencia Vanya Vaniara Fransisco Budi Hardiman Freddy Ong Gandhy, Abel Grace Kezia Josephine Gracia S Ugut Gumulya, Devanny Hadi Cahyadi Hananto, Brian Alvin Handayani, Nungki Sri Handoko Limaho Handoko Limaho Hanna H. Sihombing, Irene Hartanto, Wijaya Hartono, Tiffany Hendra Achmadi, Hendra Hendrawan Supratikno Hendrawan Supratikno Hendrawan Supratikno Hendrawan Supratikno Hendrawan Sutikno Hendyansyah Putra HG Retno Harsanti Hubner, Ira B. Hulu, Meitolo Humala Sitinjak hutagalung, leo Hyun, Choi Chi I Gusti Agung Anom Yudistira I.T. Wiguna I.T. Wiguna Iga Ayu Anggela Heni Krisnayanti Imelda, Donna Indra, Febryola Indriantari Sekarrini Indriantari Sekarrini Indriany Sartjie Innocentius Bernarto, Innocentius Irwan Suarly Jack Widjajakusuma Jang, Johan Janice A.P. Pramono Janice A.P. Pramono Jessica Shaina Wijaya Jimmy Muller Hasoloan Situmorang Jocelyn Roon Johan . Johan Jang Juliana Juliana Juliana Juliana Juliana Juliana Liem Juliana, Juliana Juliet Sutedja July Cornelia July Hidayat July Hidayat Karisha Alifputri Kelvin Candiago Khoiruddin Bashori Khoiruddin Bashori Kotamena, Fredson Kristijono, Natali Hasto Kusumaningsih, Sekundina Williana Laksmi M Wijayanti Lemy, Diena. M Leo Hutagalung Lestari Moerdijat Lestari, Dessy Puji Lia Apriliani Limaho, Handoko M. Panjaitan, Andry M. U. Al-abqori M.A.Kholik M.A.Kholik M.B. Rini W M.I. Alfajri M.I. Alfajri Maleachi, Sandra Manek Ndoloe Martina Pakpahan Martinus Rehan Martinus Tukiran Masduki Asbari Masduki Asbari Mega Sampepadang Meilissa Octavia Meita Orlina Moerdijat, Lestari Mohamad Ramdan Monica S Moses Lorensius Parlinggoman Hutabarat Mukidi, Mukidi Mulyono, Andreas Tedy Munthe, Ashiong P. Nasya I. Arifa Natali Hasto Kristijono Nefianto, Tirton Ni Gusti Ayu Eka Nicodemus Filipi Apthioman Nisvi S. Dewi8, S.F Nisvi S. Dewi8, S.F Nisvi Suciati Dewi Noel Praba, Lorensius Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nove Bernedeta Sitorus Nugraheni Sri Kumalasari Oki Hermawati Orlina, Meita Otto Berman Sihite P. M. Winarno Pakpahan, Rosdiana Panjaitan, Andry M. Patria, Danet Pierre Senjaya Poltak Sinaga Prameswari, Mirza Pramezwary, Amelda Prinastining Dyah Wigati Pubby Vianohita Pubby Vianohita Purba, John Tampil Putra, Firdaus Putu Chintya Nitiyani Santika Ramdan, Mohamad Ratna Setyowati Putri Reinhard Pinontoan Rio Christiawan Rio Christiawan Ripno Ripno Riska Apriliani Riza Primahendra, Riza Roon, Jocelyn Rosianna Sianipaar Rosianna Sianipar Rosianna Sianipar Rosmaya N Ruth Debora S.F. Jamaludin S.F. Jamaludin S.F. Jamaludin S.F. Jamaludin Sabrina O Sihombing Sabrina O. Sihombing Samsiah Nelly Samuel Musa Liha Samuel Tanasjah Setiawan Sandra Maleachi Santoso, Priyono Budi Sarliyani Sarliyani Sartjie, Indriany Sebastian, Aaron Sekar Syallomitha, Dinda Sekundina Williana Kusumaningsih Shanti Paramita Siahaan, Hernawati Sianipar, Rosianna Sihite, Otto Berman Simatupang, Apriani Sinaga, Nelly Azwarni Sisilia Chelsye Parera Siti A. Napilah Siti A. Napilah Siti Amalia Siti Amalia Siti H.T Jammalliah Siti H.T. Jammalliah Siti H.T. Jammalliah Siti N. Napilah Sitorus, Nova Situmorang, Jimmy Muller Hasoloan Stascia, Stefani Steffi Devina Sugandhi Stevano Putra Hardianto Sudibjo, Niko Sugiarto S Sugiarto Sugiarto Sulistiyadi, Andi Surliyani Surliyani Surliyani, Surliyani Susantio, Catherine Sutikno, Hendrawan Suwarto Suwarto Syallomitha, Dinda Sekar T. C. Nathalia Tan, Jacob Donald Theodosia C. Nathalia Theresia, Theresia Tianna Kinantasya Tiffany Tiffany Valensky, Sherla Vasco Adato H Goeltom Vasco Adato H. Goeltom Venessa Daicy Wella Wella Wella Wella Wijayanti, Laksmi Mayesti Wilhelmina Rosse Marisca Gajeng Williana kusumaningsih Winanti Winanti WINANTI, WINANTI Winarno Darmoyuwono Wowor, Wulan Meiaya Wulan Meiaya Wowor Wylen Djap Wynona Ramli Y.K Sastradi yanthy, Evy Yesis Christie Laatung Yohana F. Cahya Palupi Meilani Yohanes Farrel Pamungkas Yubali Ani, Yubali Yulia Andriyani Yustisia Kristiana