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Journal : MES Management Journal

Strategi Sukses Manajemen Kreativitas dan Inovasi dalam Pengembangan Pengembangan Bisnis Ice Cream Pink Chiling Manik, Gia Cinta Saria; Pohan, Malvira; Simatupung, Simeon Adrian; Lubis, Putri Kemala Dewi
MES Management Journal Vol. 3 No. 1 (2024): MES Management JournalĀ 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i1.192

Abstract

This research discusses the management of creativity and innovation in the ice cream business in Indonesia, with a focus on the Pink Chilling business case study. Globalization and technological advances have encouraged companies to continue to innovate in order to survive and develop in intense competition. This research uses a qualitative approach with data collection methods through interviews and literature analysis. The research results show that Pink Chilling is an ice cream business founded in April 2023 by the Agustina family. By using innovation in product prices, menu variations and creative services, Pink Chilling has succeeded in attracting customer interest and increasing market share. The implementation of creative management policies, systematic supervision, and innovative sales strategies have helped Pink Chilling create a work environment that supports creativity and innovation, as well as increasing customer satisfaction and business growth. This research concludes that creativity and innovation management play an important role in the success of the Pink Chilling ice cream business, as well as providing insight into the importance of creative strategies in facing intensive business competition.
Co-Authors Adli, Khairul Adriansyah, Teguh Afriadi, Roni Akbar, M. Aldi Akbar, Muhammad Aldi Alisya, Jeane Allim, Syamsul Angkat, Febryanti Arfan Ikhsan, Arfan Ariza, Dafa Aulia, Janisa Azzahra, Nabila Azzhara, Fatimah Banjar, Yefoni Valentina Banjarnahor, Yehezkiel Exaudi Bara, Pricilla Ribka Clemen Batu Bara, Radja Marihat Benediktus, Rafael Br Barus, Agnes Avenia Br Perangin-Angin, Sindy Mariani Br Sembiring, Graciela Br Sihotang, Santi Apriani Br. Ginting, Renata Olivia Br. Kaban, Novita Sari Chindya, Putri Daniel, Hwan Dianita, Ami Effendi, Dicky Elfrida Purba, Enjel Elita Daulay, Nur Asri Endang Endang, Endang Fadly, Rizky Fahrani, Meutia Febrianti, Gita Fitrah Maya sari H Ginting, Della Aulia Br. Ginting, Elrisa Marsanda Br Ginting, Renata Olivia Girsang, Fani Magdalena Gultom, Cindi Anjuani Gultom, Grace Amelia Margareth Gultom, Rona Hinirim Handani, Tia Handayani, Lily Hanum, Sophia Harahap, Evi Suryani Hasibuan , Mhd Rifqi Farhan Hasibuan, Mhd Rifqi Farhan Hasugian, Lola Alvita Hidayah, Nurika Fahqna Hidayat, Syahrijal Hutasoit, Dedy Harianto I Manjo, Fitria Indriani, Selvi Irfansyah, Fadhil Irsyad, Ferozi Ramdana Izza, Salsabillah Nurul Jesica, Jesica Kartika, Anggi Aulia Khairani Alawiyah Matondang Kumala, Ratih Lingga, Rossi Dearni Lubis, Atika Atayarisah Lubis, Nazia Safira Lubis, Ros Juliana Lubis, Zackya Hayati Manalu , Christin Lince Natalia Manalu, Christin Lince Natalia Manalu, Maria Elpida Manalu, Riris Hotma Roito Manihuruk, Frido Evindey Manik, Elisabeth Fitryani Manik, Elisabeth Fitryany Manik, Ester Tiorida Br Manik, Gia Cinta Saria Manurung, Eka Valentina Manurung, Tasya Amelia Marbun, Jonatan Margaret, Natasia Theofani Marpaung, Debora Tarigas Matondang, Khairani Alawiyah Mawaddah, Nadiyah Muhammad Bukhori Dalimunthe Muliani, Rizka Nababan, Fera Daniaty Nababan, Feryanto Nabillah, Rana Naibaho, Angelina Rolas Olivia Naibaho, Hotmaria Silva Dewi Nainggolan, Icha Riska Gloria Nainggolan, Noubel Putra Namira Ufrida Rahmi Napitupulu, Venesia Delila A Novia Christiani Tampubolon Nur Sakinah Nurfitriana, Aulia Nurlianti, Sofiah Nurul Azmi, Nurul Oktania, Ainur Padang, Nova Romadiyah Panjaitan, Rohana Pasaribu, Anju Christina Pasaribu, Gita Nurhalizah Pasaribu, Nurita Pasaribu, Rut Marina Pohan, Malvira Purba, Enjel Elfrida Purba, Erni Susilawati Putranta, Jeremi RAMADHAN, WAHYUDI Ramadhani, Mentari Rezeki Ramadhani, Nabila Rizki Rasyikah, Filza Revita Yuni Revita Yuni, Revita Rumapea, Maria Audina Saajidah, Annisah Safira, Vivi Safitri, Laila Samosir, Jelita Maria Christine Sapma, Putri Nidia Saputra, Firman Saputra, Zaki Edi Saragih, Jelin Rachel Stephoney Saragih, Lenti Susanna Sari, Arsiska Sari, Gustina Sayyidina, Sayyidina Sembiring, Siska Octavianita Br Septian, Yan Siagian, Arnol Prabowo Siagian, Eny Juliana Siagian, Hesti Herawati Siagian, Putry Adelina Siagian, Rezeki Tua Siahaan, Leonardo Siahaan, Triana Sianturi, Putri Titin Sianturi, Tasya Gabriella Siboro, Hotman Sidebang, Tamaria Sigiro, Ria Agustina Sihombing, Josua Adrio Sihombing, Nia Angelia Sihombing, Octavianty Sihombing, Theresia Enjel Octavia Silaban, Harrington Silaban, Harrington B. Silaban, Krisnawati Silaban, Putri Sari MJ Silaban, Sharma Juliana Silaban, Trivena Kezia Silalahi, Hanna Hotmian Br Silfani, Dwi Simangunsong, Yuni Sari Simanjuntak, Lola Vitaloka Simanjuntak, Yosua Simanungkalit, Jesica Septi Leony Simarmata, Kristin Margaretha Simarmata, Sovia Elphani Simatupung, Simeon Adrian Simbolon, Nur Aini Sinaga, Dewi Larasati Sinaga, Enwanda Nia Monika Br Sinaga, Hana Ema Nuela Sinaga, Sasmi Ebigiel Sintia, Iin Sinurat, Nurlia Aprianti Sipahutar, Kevin Andre Sipayung, Tri Febriani Siregar, Abed Nego Siregar, Boy Mangasi Tua Sitanggang, Novita Hotma Uli Siti, Siti Khofifah Hanif Sitio, Fridayani M. Sitorus, Annisa Mardiah Sitorus, Feri Sahputra Sitorus, Melody Sitorus, Silvi Aulia Situmorang, Eva Juli Yanti Situmorang, Frandika Sriyani, Tinti Sugara, Wira Hadi Suharianto , Joko Suhendra Suhendra Suhendra Sumarno Sumarno Syahbana, Eza Syahrani, Desi Syaputra, Iqbal Tambunan, Laura Magdalena Tambunan, Laura, Magdalena Tampubolon, Novia Christiani Tanjung, Ali Asdon Tarigan, Desry Rasmita Tarigan, Sri Wulandari Br Thohiri, Roza Tinambunan, Fitry Ulinda Tiolina Evi Tobing, Monalisa L. Ujung, Syaqinah Wardana, Vidia Waruwu, Putri Wulan Anjelina Yani, Tuti Zahar, Muhamad Abdul Zahra, Karina