p-Index From 2021 - 2026
9.573
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Matematika dan Statistika serta Aplikasinya (Jurnal MSA) Jurnal Pendidikan Usia Dini Pendas : Jurnah Ilmiah Pendidikan Dasar Media Ilmu Kesehatan Accounting Profession Journal (APAJI) Paulus Journal of Accounting (PJA) Akrab Juara : Jurnal Ilmu-ilmu Sosial Widya Pranata Hukum : Jurnal Kajian dan Penelitian Hukum Batakarang Jurnal Lazuardi Jurnal Ekonomi dan Manajemen Indonesia Journal of Mathematics: Theory and Applications Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) International Journal of Science and Society (IJSOC) Ukazh : Journal of Arabic Studies Journal of Health and Nutrition Research Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Pengabdian Masyarakat Bhinneka ANWARUL: Jurnal Pendidikan dan Dakwah Postgraduate Management Journal Valid Jurnal Pengabdian Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Ilmiah Neraca : Ekonomi Bisnis, Manajemen, Akuntansi Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Journal of Embedded Systems, Security and Intelligent Systems Alsinatuna Journal of Science and Education Research NALAR: Journal Of Law and Sharia Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga Demagogi: Journal of Social Sciences, Economics and Education Jurnal Pengabdian Masyarakat INTERDISIPLIN: Journal of Qualitative and Quantitative Research Jurnal Sains Materi Indonesia IECON: International Economics and Business Conference SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa International Journal of Education Management and Religion INTIFA: Journal of Education and Language Arabic and English Education Journal Jurnal Publikasi Ekonomi dan Akuntansi
Claim Missing Document
Check
Articles

Pengaruh Promosi, Gaya Hidup, dan Kualitas Produk Terhadap Keputusan Impuse Buying Generasi Z pada Shopee di Kota Batam Putri Maya Sari; Hikmah
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 2 (2026): Agustus: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i2.9356

Abstract

This study aims to determine the extent to which promotions, lifestyles, and product quality can influence impulse buying of Generation Z on Shopee in Batam City. The subjects in this study were Generation Z (Born 1997-2012) who live in Batam City and are active in making purchases on the Shopee platform. The number of populations in this study cannot be determined because the number of Generation Z populations in Batam City who use Shopee cannot be determined, by using the Lemeshow formula, a sample of 100 respondents was obtained who were selected using a purposive sampling technique. The analysis method used is multiple linear regression, which is supported by a series of tests, including data quality tests, classical assumption tests, and hypothesis tests. The results of the analysis show that Promotion has an influence of 23.9%, Lifestyle by 68.4%, and Product Quality by 07.9% on impulse buying. Meanwhile, the coefficient of determination (R^2) shows that the three variables simultaneously explain 63.4%. The results of the t-test and F-test indicate that promotion, lifestyle, and product quality have a positive and significant influence, both partially and simultaneously, on Generation Z's impulse buying decisions on Shopee in Batam City.
Co-Authors Abdul Haris Sunubi Achmad Adriyanto Adelia R Adetami Akmal, Yenina Alvian Beku Rina Ambo Dalle Andalan Tri Ratnawati Angga Frananda Ardinda P Arfiany Aris Mardiono Aslamiah Asmal May Asrial Astari Aurilia D Ayu Pratiwi, Diani Baiq Desthania Pratama Baiq Ertin Helmida Bima, Fajar Bobi Berkat Iman Zebua Caecilia Sri Haryanti Citta, Andi Batary Dea R Desy Natalia Kamlasi Dominggus Tena Ate Dunifa, La Dwi Putri Ariyani Eka P Erna Hastuti Fahmi Hafid Fardinah Fatimah Fatma Zuhra Ferry Fernando Fitri Khoiriyah Parinduri Galuh Ratna Mutia Ghalib, Mukhtar Gita Sugiarti Guntur Suryo Putro Heni Hernita Holyness Nurdin Singadimedja I MADE SUARDANA Ibadurrahman Ica Sulistianti Ichtineza Halida Hardono Ida Wijayanti Igo B.D, Abdullah Inayah, Fahrina Indra, Meylani Irenia I Isma Azis Riu Jafar Ahiri Jainuddin H. Tajudin Jakobis J. Messakh Kelvin Ketut M. Kuswara Khusnul Khotimah Kisnawati, Baiq Kurniati Kuswara, Ketut M. Kusyairi La Ode Muhammad Yamin Laela Rosmawati lidia fitri, lidia M. Ripani Saputra Mahfuzhah, Laily Mariansi Koeslulat Marlina Rahmawati Mashuri, Arief Muhammad Agung Muhammad Ansar, Muhammad Muhammad Azhar Muhammad Basri Muhammad Said Muhammad Syaiful Mujahidah Muliana Murniati Musarifa Mustaghfirin Mutiara Nasrul Nasrul Nico Nur Baiti Islamiyah Nurannisa, Siti NURCHAYATI Nurfadilah Nurhidayanti Nurhidayanti S. Nurmadina, Azkya Nurul Alfitry Nurul Fadhilah NURUL QOMARIYAH Nuswantari, Atika Ongki Lois Kase Onri Bunga Paul G. Tamelan Petrus Berek Petrus Kasmirus Seng Koten Petrus Tiwan Pianti Sambo Prastyana, Widya Monica Pratiwi, Dyahratna Priskila Sinthike Nandi Palla Putri Maya Sari Putri Puspita, Putri Putri Reno Kemala Sari R.P.M Ganif Abimanyu Rahmat Basuki Renata T Resy Mulyani Retno Dwi Lestari, Retno Dwi Ridayanti Rifal Reianldo N. Rona Biha Rina Susanti Risky A Risma Rizal Rizma, Salsabila Roly Edyan ROSYIA WARDANI Saiyidah Cahyani Samuel Dangi Woda Sandria Narfiana Nindung Saproni Muhammad Samin Sariman, Sarina Satrama Royal Hadinata Satriawan Sekar Ayu Utami, Arifah Sholikah, Iis Siti Asiah Siti Nurdinah Situmorang, Mitra Ronia Sofiati Wardah Sopian Saori Sriwahyuni A. Kadir Sukarno Sukma Hidayat Kurnia Abadi Sulistiyani Suniati Suparmi Surianti Syaiful Amri Syifa Agna Nuzila, Lara Tantrio, Wendi Taufik, Dasrizal Tedy Kurniawan Topan Siswanto Wenslaus S. K. Basa Winata, Hendly Wongsonadi, Sri Kuswantono Yakop Moni Yeremias Gonzales Bolo Keray Yohanes B. F. Pareira Yuliati, Ni Nyoman Zulkarnaen