p-Index From 2020 - 2025
6.656
P-Index
Claim Missing Document
Check
Articles

Analysis of the Impact of Network Quality, Brand Image, and Promotion on Telkomsel Package Card Purchase Decisions (Case Study on Students of SMK Brigadier General Katamso II Medan) Bayu Pranata; Debora Tambunan; Hendra Jonathan Sibarani; Dompak Pasaribu
Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis Vol. 3 No. 1 (2024): TOP 10 Best Paper, Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/snimekb.v3i1.10826

Abstract

This study was conducted to determine the effect of network quality, brand image and promotion partially and simultaneously on purchasing decisions for Telkomsel package cards, a case study of students of SMK Brigjend Katamso II Medan. The research approach used is associative research with a quantitative approach. The population in this study consisted of all students of SMK Brigjend Katamso II Medan for the 2021/2022 academic year who used the Telkomsel provider as many as 90 students and the sampling technique used a saturated sample where the entire population was sampled, namely 90 people. This study uses primary data and secondary data. The results of this study network quality, brand image, and promotion partially have a positive effect on purchasing decisions. Simultaneous test results (F test) network quality, brand image and promotion have a positive and significant effect on purchasing decisions. The results of the determination test obtained that network quality, brand image and promotion have contributed to purchasing decisions by 66.1%, while the remaining 33.9% is influenced by other variables outside this regression model.
ANALYSIS OF THE ACCOUNTING SYSTEM FOR CASH RECEIPTS AT THE FORMER PERTAMINA WORK COOPERATIVE (PURNAMA) MEDAN BRANCH Rayhan Ananda; Debora Tambunan; Arsyaf Tampubolon; Dewi Rafiah Pakpahan; Dompak Pasaribu; Frans Gideon Sinuhaji
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics,
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i1.426

Abstract

This study aims to determine the application of the accounting system for cash receipts on the sale of 3Kg LPG gas at the Medan branch of the purna karya pertamina cooperative. Data collection methods used in this research are observation, documentation, interviews. Cash is the most liquid asset that a company can have because cash is a type of current asset where every company transaction both inside and outside the company can affect cash. This research was conducted by obtaining qualitative data. Qualitative data in this study was obtained by conducting direct research to the leadership of Pertamina Purna Karya Cooperative Medan Branch. Purna Karya Pertamina Cooperative has several types of cash receipts, namely Cash Receipts from LPG Gas Sales and Cash Receipts from Transfer Fees. The results of this study indicate that the accounting system for cash receipts at the purna karya pertamina cooperative for the sale of LPG gas can provide accurate related information.
THE INFLUENCE OF MOTIVATION, JOB SATISFACTION AND LEADERSHIP STYLE ON TEACHER PERFORMANCE AT THE BUDI MULIA COLLEGE FOUNDATION Tiara Dwi Mauliddyna; Rita Agusniat Larosa; Fichri Alfisyahri; Glen Bagasta Simanjuntak; Debora Tambunan; Ahmad Rivai
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 1 (2024): 7th IHERT (2024): IHERT (2024) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i1.428

Abstract

Abstract This study aims to analyse the effect of motivation, job satisfaction and leadership style on teacher performance at Yayasan Perguruan Budi Mulia. This study uses a quantitative method with a survey method involving 35 teachers as respondents. The data was analysed using multiple linear regression to determine the relationship between these variables. The results showed that motivation has a positive and significant effect on teacher performance, this can be seen from the motivation number (0.005) which is smaller than the 5% alpha (0.05) ortcount = 3.001> ttable 2.039. The research results of the job satisfaction variable have a positive and significant effect on teacher performance, judging from the number, namely the job satisfaction variable (0.014) is smaller than alpha 5% (0.05) ortcount = 2.594 > ttable 2.039, and leadership style shows a positive and significant influence on teacher performance, this can be seen from the number of leadership style variables (0.000) is smaller than alpha 5% (0.05) ortcount = 7.076 > ttable 2.039. This finding indicates that increasing motivation, job satisfaction and appropriate leadership style can improve teacher performance. Then the output results obtained from the coefficient of determination (adjusted R Square) are 0.694. So it can be seen that there is an influence of motivation variables, job satisfaction and leadership style on teacher performance by 69.4% and is influenced by other factors that affect teacher performance by 30.6%.
METAVERSE-BASED DIGITAL BUSINESS STRATEGY: ENTREPRENEUR AND CONSUMER PERSPECTIVES IN THE FASHION INDUSTRY Khairun Nisa; Royanti Lusiana Lumbangaol; Nidya Banuari; Debora Tambunan
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 1 (2024): 7th IHERT (2024): IHERT (2024) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i1.430

Abstract

This study aims to explore how entrepreneurs and consumers in the fashion industry utilize and respond to the development of the metaverse as a digital business platform. The metaverse, as a virtual space that enables digital interactions in various forms, opens up new opportunities for entrepreneurs to expand their markets, create innovative consumer experiences, and present exclusive digital fashion products. On the other hand, consumers gain easier and more interactive access to fashion products, including the ability to try products virtually and gain access to exclusive items. This study uses qualitative methods with in-depth interviews and case study analysis to explore the perspectives of entrepreneurs and consumers. The results show that despite challenges related to technological infrastructure and consumer adoption, the metaverse is able to provide significant added value for both parties, both in terms of marketing, sales, and shopping experiences. Thus, the metaverse has the potential to become a key channel in the development of digital business strategies in the fashion industry, leading to a faster and more inclusive transformation in the global fashion ecosystem.
Pengaruh Work Life Balance, Stres Kerja Dan Kepuasan Terhadap Kinerja Karyawan Honkley, Tony; Tambunan, Debora; Fadli, Ahmad; Bhastary, Manda; Syahbana, Ali
JURNAL EKUIVALENSI Vol. 10 No. 1 (2024): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/baj9gk39

Abstract

Penelitian atau karya ilmiah ini dilakukan untuk menguji secara empiris pengaruh dari variabel work life balance, stress kerja dan kepuasan kerja, terhadap kinerja karyawan dalam suatu perusahaan atau organisasi. Lebih lanjut, metode penelitian yang dilakuakn pada penelitian ini yaitu metode penelitian kuantitatif. Metode penelitian kuantitatif bertujuan untuk menguji pengaruh antara dua variabel atau lebih dalam sebuah penelitian yang dilakukan. Unit analisis dalam penelitian ini adalah individu atau karyawan dengan instrumen yang digunakan untuk memperoleh data primer yaitu menggunakan google form dengan skala Likert (5 point) yang tersusun atas pernyataan yang dibuat berdasarkan indikator variabel. Hasil penelitian menunjukan bahwa variable work life balance, dan kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Selanjutnya, variabel stress kerja berpengaruh negatif dan signifikan terhadap kinerja karyawan disuatu perusahaan atau organisasi.
Pengaruh Attitude Of Local People Dan Islamic Facility Terhadap Muslim Friendly Tourism Melalui Brand Trust (Studi Kasus Di Kabupaten Samosir) Fathoni, Muhammad; Tambunan, Debora; Nasib, Nasib; Hou, Amin; Ginting, Rika Adelina Br.
Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Vol 5 No 1 (2025): Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) - Maret 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/jimpa.v5i1.497

Abstract

Penelitian ini bertujuan untuk menyelidiki pengaruh pandangan lokal dan fasilitas Islami terhadap pariwisata ramah Muslim, dengan kepercayaan merek bertindak sebagai variabel mediasi di Kabupaten Samosir. Penelitian ini menggunakan teknik kuantitatif dan sampel selektif, dengan fokus pada 400 wisatawan Muslim di Kabupaten Samosir. Kami memperoleh data melalui survei dan mengevaluasinya dengan metodologi Structural Equation Modeling—Partial Least Square (SEM-PLS). Temuan penelitian menunjukkan bahwa sikap penduduk lokal memberikan dampak langsung dan substansial pada kepercayaan merek dan pariwisata ramah Muslim. Fasilitas Islami secara substansial memengaruhi kredibilitas merek dan perjalanan ramah Muslim. Selain itu, penelitian menunjukkan bahwa kepercayaan merek berdampak signifikan pada pariwisata ramah Muslim, yang menunjukkan bahwa kepercayaan wisatawan terhadap suatu destinasi sangat memengaruhi pilihan wisatawan terhadap Kabupaten Samosir sebagai tempat wisata ramah Muslim. Sikap penduduk lokal memengaruhi pariwisata ramah Muslim secara positif melalui kepercayaan merek, sedangkan fasilitas Islami tidak memengaruhi hubungan ini secara signifikan melalui variabel mediasi. Penelitian ini menunjukkan bahwa persepsi positif penduduk lokal dan ketersediaan fasilitas Islami secara signifikan meningkatkan kepercayaan di antara wisatawan Muslim; Meskipun demikian, faktor-faktor seperti kualitas layanan dan pengalaman secara keseluruhan sama pentingnya dalam memperkuat kepercayaan terhadap merek. Hasil penelitian menunjukkan bahwa manajemen pariwisata dan pemerintah daerah harus meningkatkan pendidikan dan pelatihan bagi penduduk setempat dan menjamin penyediaan fasilitas Islam yang sesuai untuk memperkuat reputasi Kabupaten Samosir sebagai tujuan wisata yang ramah Muslim.
Pengaruh Kompensasi Finansial Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Andalas Surya Jaya Medan Loren Simbolon; Emma Novirsari; Debora Tambunan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.5040

Abstract

PT. Andalas Surya Jaya Medan, the reason for the selection of objects is due to a decline in employee performance in the company. The decline in employee performance is caused by the lack of compensation provided by the company to employees and the inappropriate provision of compensation for the educational background and position of employees in the company which causes employees to feel dissatisfied, as well as the lack of employee discipline at work, the presence of employees who are late at work and the frequency of employees making mistakes at work so that it has an impact on the work results of employees who are is declining. The theories used in this study are human resource management theories, which are related to financial compensation, work discipline and employee performance. The analysis methods used are multiple linear regression, simultaneous test determination coefficient (F-test), and partial test (t-test). The results of the study on the hypothesis show that financial compensation and work discipline simultaneously and partially have a significant effect on employee performance with a determination coefficient value of 0.645 which shows that financial compensation and work discipline have an effect on employee performance with a percentage rate of 64.50% while the remaining 35.50% are other factors that have not been researched such as leadership, motivation and competence. Based on the overall results of the study, it can be concluded that financial compensation and work discipline affect employee performance at PT. PT. Andalas Surya Jaya Medan
Exploring local friendliness, perceived discrimination, and brand love’s mediation on tourist behavior in Tangkahan, North Sumatra Erina Alimin; Ali Syah Putra; Nasib Nasib; Siti Alhamra Salqaura; Debora Tambunan
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 1 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i1.36-50

Abstract

This study explores the impact of local hospitality and perceived discrimination on tourist behavior, with brand love as a mediating variable, in the context of Tangkahan tourist attractions in North Sumatra. We collected data from a survey of 237 tourists visiting Tangkahan and analyzed it using Structural Equation Modeling (SEM). The analysis shows that local friendliness positively and significantly affects brand love. In contrast, perceived discrimination has no significant effect on brand love. In addition, local friendliness also has a positive and significant effect on tourist behavior, while perceived discrimination has no significant impact on tourist behavior. Furthermore, brand love has a positive and significant influence on tourist behavior. Brand love indirectly mediates the relationship between local friendliness and tourist behavior. However, brand love does not significantly mediate the relationship between perceived discrimination and tourist behavior. The practical implications of this study suggest the need for a more holistic strategy to improve the tourism experience, including addressing discrimination and strengthening the positive elements that influence brand love.
Pengaruh Motivasi dan Pengalaman Kerja terhadap Produktivitas Karyawan di Kantor Regional VI BKN Kota Medan Vikro Gabriel V. Saing; Asriyana S. Kaseng; Denni Denni; Iventura Fitra Uli Tamba; Debora Tambunan
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 2 (2025): : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i2.1960

Abstract

This study aims to assess the impact of motivation and work experience on employee productivity at the Regional Office VI of the State Civil Service Agency of Medan City. Motivation and work experience are considered crucial factors that can affect individual performance in an organization. The method used in this study is quantitative with data collection through questionnaires distributed to 81 employees in the office. The collected data were then analyzed using multiple regression analysis techniques to identify the relationship between motivation variables, work experience, and work productivity. The results of the study revealed that both variables, namely motivation and work experience, have a positive influence on work productivity. High motivation encourages employees to work more efficiently, as well as the work experience variable. With relevant work experience, employee productivity at the Regional Office VI of the State Civil Service Agency of Medan City can be increased. The results of this study also provide insight for leaders in designing human resource development strategies that can increase productivity with a focus on increasing motivation and work experience. The suggestions presented in this study are the need for ongoing training and award programs that can increase motivation and utilize work experience to achieve more optimal results.
Pengaruh Kemudahan Penggunaan,Kualitas Pelayanan,Persepsi Keamanan Terhadap Keputusan Penggunaan BRImo Pada Mahasiswa Universitas HKBP Nommensen Medan Tambunan, Debora; Sihombing, Natalia E.; Rajagukguk, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4442

Abstract

This study was conducted to examine the impact of ease of use, service quality, and security perception on the decision to use BRImo among students at the University of HKBP Nommensen Medan. The type of research used is quantitative research, with data collection through the distribution of questionnaires. The population in this study is the students of the University of HKBP Nommensen Medan. The sample calculation in this study uses the Slovin formula, resulting in 98 respondents. The sampling method used is a non-probability method with quota sampling technique. The data analysis technique uses SPSS 25.0. This study has met validity and reliability tests. The data analysis used in this study includes classical assumption tests, multiple linear regression tests, statistical tests, and coefficient of determination. The results of this study indicate that the variables of ease of use, service quality, and security perception have a significant impact both simultaneously and partially on the decision to use BRImo among students at the University of HKBP Nommensen Medan.
Co-Authors Ade Pratama Adi Harianto Agus Susanto Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Rivai Albert Ali Syah Putra Ali Syahbana Amin Hou Aminatu Zahra Anita Anita Arsyaf Tampubolon Asriyana Asriyana Asriyana Kaseng Asriyana S. Kaseng Bayu Pranata Bhastary, Manda Chaniago, Sabaruddin Darwan Tanady Deby Siska Oktavia Pasaribu Della Amanda Denni Denni Devia Febrina Dewi Rafiah Pakpahan Dona Pasaribu Dwi Pertiwi Anggraini Elisabeth Nainggolan Emma Novirsar Erina Alimin Ester Hervina Sihombing ESTER HERVINA SIHOMBING, ESTER HERVINA Fauzia Mei Salsabillah Fichri Alfisyahri Fiqrida Amalia Frans Gideon Sinuhaji Ginting, Rika Adelina Br. Glen Bagasta Simanjuntak Grestin Ekalina Turnip Hamjah Arahman Hariati, Hariati Harman Syahfendi Hendra Jonathan Sibarani Hendra Jonathan Sibarani Hendra Jonathan Sibarani Hendry Hendry Husni, Calysta Thedrica Ika Puspa Satriany Inda Arfa Syera Indra Budiman Iventura Fitra Uli Tamba Jefri Pranata Jen Peng Huang Jennifer Chandra Jimmy Kelana Jonson Rajagukguk Juliansyah, Roni Juliansyah, Roni Kevin Kevin Khairun Nisa Lili Maulidza Loren Simbolon Maduma Sari Sagala Manda Dwipayani Bhastary Martin Martin Martin Martin Martin Mega Sanjaya Mhd Ismail Magfur Mhd Restu Razaq Razaq Muhammad Fathoni Muhammad Fathoni, Muhammad Nabhilla Fraynceni Nasib Nasution, Muhammad Ilham Nidya Banuari Novirsari, Emma Nur Ikhsan Umam Nurmaidah Ginting Olivia Winda Ony Panjaitan Pakpahan, Victor Maruli Puspita Dewi Ratih Amelia Ratih Amelia, Ratih Rayhan Ananda Rina Asriani Levianti Rita Agusniat Larosa Rivai, Ahmad Robin Roni Juliansyah Roni Juliansyah Royanti Lusiana Lumbangaol Salqaura, Siti Alhamra Salsabillah, Fauziah Mei Sihombing, Natalia E. Sinurat, Elperida Juniarni Sitorus, Dompak SRI RAHAYU Steven Gea Sulistiyowati, Lisa Harry Susan G.V. Nainggolan Susan Grace Veranita Nainggolan Syahlina, Maya Tiara Dwi Mauliddyna Tony Tony Blayer Simangunsong Tony Honkley Varissa Vikro Gabriel V. Saing Vina Maria Ompusunggu Wasiman, Wasiman Widy Hastuty HS Wijaya, Elyzabeth Windy Cang Yesika Yanuarisa ZAKIA FADILA Zulia Rifda Daulay