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All Journal Indonesian Journal of Educational Studies SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Jurnal Office MATAPPA: Jurnal Pengabdian Kepada Masyarakat JEKPEND Jurnal Ekonomi dan Pendidikan PENGABDI: Jurnal Hasil Pengabdian Masyarakat Jurnal Dedikasi Pinisi Business Administration Review Milkiyah: Jurnal Hukum Ekonomi Syariah Jurnal Administrasi Bisnis Haga: Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Hasil Pengabdian Masyarakat IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Journal of Economics, Entrepreneurship, Management Business and Accounting Teknovokasi : Jurnal Pengabdian Masyarakat Vokatek : Jurnal Pengabdian Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sipakatau Celebes Journal of Community Services JURNAL AKADEMIK EKONOMI DAN MANAJEMEN International Journal of Education, Vocational and Social Science Business Research and Administration Innovation (BRAIN) International Journal of Public Policy and Bureaucracy Public Resource Innovation Management and Excellence (PRIME)
Rivai, Andi Muhammad
Universitas Negeri Makassar
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Journal : Pinisi Business Administration Review

 1 
The Of Business Performance on Tourism Empowerment Of Tanjung Bira Bulukumba District Awalia, Yusniharti; Suyuti, Muh Rizal; Rivai, Andi Muhammad
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.65720

Abstract

This study aims to determine how much influence business performance has on empowering Tanjung Bira tourism in Bulukumba Regency. To achieve this goal, researchers use indicators to measure these variables. In the variable business performance indicators used are increased sales, increased profits and satisfactory growth. The tourism empowerment variable uses involvement, trust, and communication indicators. This study uses quantitative research. Data collection techniques carried out are through observation and questionnaires. The population in this study were UMKM business actors in the Bira beach area of Bulukumba Regency with a total of 50 respondents. The sampling technique used in this study was the Nonprobability Sampling Technique by collecting sample data using a questionnaire. Data obtained from research results were processed using data analysis and SPSS version 25 application consisting of validity and reliability tests, descriptive statistical data analysis techniques and inferential statistical analysis. The results of this study indicate that the indicators used for each variable of business performance and tourism empowerment are in the sufficient category. Based on the test of the determinant coefficient between the two variables, there is an effect of 58.0%. Based on the simple linear regression coefficient shows a positive value, so it can be said that the direction of the influence of variable X on Y is positive. So, it can be concluded that there is a significant positive influence between business performance and tourism empowerment.Keywords: Business Performance, Tourism Empowerment. 
The Effect Of Consumer Buying Interest On The Purchase Decision Of Thrift Goods In Minasa Maupa Main Market, Gowa District Madulu, Jeni; Sakawati, Herlina; Syarifuddin, Syarifuddin; Rivai, Andi Muhammad
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.65725

Abstract

This study aims to determine the effect of consumer buying interest on the decision to purchase thrift goods at the Minasa Maupa Main market, Gowa Regency. This research uses quantitative research. Data collection techniques were carried out through observation, questionnaires, and documentation. The sample used in this study was 100 respondents. The data obtained from the research results were processed using data analysis and using the help of the SPSS software program version 24 which consisted of validity tests and reliability tests of research instruments, descriptive data analysis techniques and inferential statistical analysis. The results showed that the indicators used in each variable showed that consumer buying interest was in the very good category. For indicators on purchasing decision variables are in the very good category. Based on the results of the t test, the calculated t value is greater than the t table, so it can be concluded that there is an influence between consumer buying interest on purchasing decisions for thrift goods at the Minasa Maupa Main market, Gowa Regency.
Analysis of The Role of Customer Service in Improving Service Quality at Bank Rakyat Indonesia Takalala Unit Soppeng DistricTt Fitriandini, Fitriandini; Rivai, Andi Muhammad; Kasmita, Maya
Pinisi Business Administration Review Volume 5 Nomor 2, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v5i2.51665

Abstract

Improving the service quality of Bank Rakyat Indonesia Takalala Unit, Soppeng Regency is one way for banks to remain competitive in the banking market share. Customer service plays an important role in improving the quality of service in a bank because the quality of service provided by customer service determines the bank's image.The problem that then arises is what is the role of customer service and the determinant factors that influence the quality of service at that location. To achieve this goal, data collection techniques are used through observation, interviews, and documentation. Data is processed using descriptive qualitative. The results showed that the role of customer service in improving service quality includes paying attention to the completeness of facilities, completing customer needs, handling customer requests and complaints, establishing good relations, and maintaining the confidentiality of customer data. Furthermore, the determinant factors that affect service quality are service quality, cooperation network, customer convenience, alternative transactions, good relations, customer empowerment, socialization and technology assistance, service consistency, and alternative socialization.
Analysis Of The Current Overview in Distribution Management and Marketing Channels: Strategies Challenges and Innovations Rivai, Andi Muhammad; Nurmasnaeni, Nurmasnaeni; Jannah, Nadilah Zahratul; Resky, Nur Amalia; Anwar, Yusri
Pinisi Business Administration Review Volume 6 Nomor 1, March 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i1.56883

Abstract

This journal provides a contemporary overview of distribution and marketing channel management, addressing related strategies, challenges, and innovations. The article delineates recent developments in efforts to enhance distribution efficiency and marketing channel effectiveness amidst the continually evolving market dynamics. Newly proposed and implemented strategies by various companies are presented, along with an analysis of the key challenges faced in managing distribution and marketing channels. Furthermore, technological innovations playing a pivotal role in improving operational performance are discussed. By detailing these concepts, this journal offers profound insights to readers on current trends and future directions in distribution and marketing channel management.
Analysis of the Implementation of Business Strategies in Increasing the Competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Cendana District, Enrekang Regency Hanisa, Nur; Rizal S, Muh; Kasmita, Maya; Rivai, Andi Muhammad
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.76220

Abstract

Analysis of the Application of Business Strategies in Increasing the Competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Cendana District, Enrekang Regency, Thesis, Faculty of Social Sciences and Law, Department of Administrative Sciences, Business Administration Study Program, Makassar State University. Guided by Muh Rizal and Maya Kasmita. This study aims to determine the implementation of business strategies and factors that affect the competitiveness of Micro Business actors. The method used in this research is qualitative method, which is a research method used to examine natural objects, where researchers are key instruments. Data collection techniques through observation, interviews, and documentation, informants from this study amounted to six people consisting of six micro entrepreneurs in Cendana District, Enrekang Regency. The results show that every Micro business actor seeks to improve the position of their products in competition in the market, because products are outputs of production process activities offered to the market to get attention, bought, used or consumed that can satisfy wants or needs and are one of the factors that can affect competitive advantage. Supporting factors that affect competitiveness are products offered that are durable / durable, business actors always innovate on their respective products, have their own unique products, the prices offered are very stable while the inhibiting factors are the use of social media that is not optimal, the ability to collect information on consumer needs is still lacking, and sales distribution is still limited in Enrekang Regency. Keywords : Business strategy, MSMEs, competitiveness
Analysis Competitiveness Improvement Strategy Product Rice of Perum Bulog Cabang Makassar. Amalia Nur, Mufridha; Darwis, Muhammad; Rivai, Andi Muhammad; Niswaty, Risma
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.76224

Abstract

Analysis of Strategies for Increasing the Competitiveness of Rice Products at the Perum Bulog Cabang Makassar.. Thesis. Business Administration Study Program. Faculty of Social Sciences and Law. Makassar public university. (Supervised by Muhammad Darwis and Andi Muhammad Rivai). This study aims to determine and analyze strategies to increase the competitiveness of rice products at the BulogBranch of Perum Makassar. To achieve this goal, this study used a qualitative approach, this study took five respondents, consisting of A.M Retail, Direct and E-Commerce, A.M Distributor, Commercial Staff, and consumers. Data collection procedures used were in-depth interviews and documentation. The interview technique was carried out in a structured manner using interview guidelines. The results of this study indicate that the Makassar Branch of Bulog Perum has implemented a good and effective strategy to increase competitiveness in accordance with Michael E. Porter's theory. In carrying out the implementation of the competitiveness improvement strategy, Perum Bulog Makassar Branch conducts research on low-cost strategies, product differentiation strategies, innovation strategies, growth strategies, and cooperation strategies to determine a competitiveness strategy.Keywords: Strategy for Increasing Competitiveness, Rice, Perum Bulog 
Co-Authors Ahmad Rifai Akbar, Fatimah Aliah, Nurul Alief Ali Akbar, Nur Amalia Nur, Mufridha Anas, Andi Shakira Andhi Febisatria Andi Aco Agus, Andi Aco Andi Ainun Abdillah Andi Akram Nur Risal Andi Alamsyah Rivai Andi Anugrah Mahyuddin Andi Cudai Nur Andi Cudai Nur Andi Dewa Mauraga Andi Kasmawati Andi Nurul Ma’rifa Annisa Dwifitri, Syifa Anwar, Yusri Aqilla Fadia Herman Arina Aghniya Aris Baharuddin Aris Baharuddin Aris Baharuddin Aslinda Aslinda Aslinda Aslinda, Andi Asmaul Husnah Nasrullah Asmawati, Endang Awalia, Yusniharti Bakhtiar Bakhtiar Bakhtiar Bakhtiar Didin Halim Erdi Fahmil, Fahmil Faizah Khaeruddin Fatimah Akbal Fatimah B, St. Febhisatria, Andi Fitriandini Fitriandini Guritno, Riko Haedar Akib Halim, Didin Hanisa, Nur Hasmawati Hasmawati Hasmawati HASNAWI HARIS Hasni Agustina Halim Herlina Sakawati Herman H Hery Widijanto Ibandong Ibandong, Ibandong Ika Reskiyanti Irensi Seppa, Yusi Jamaluddin Jamaluddin Jamaluddin Jamaluddin Jamaluddin Jannah, Nadilah Zahratul Jonson M, Fedrian M. Rezky Fitra Arfiyanto Madulu, Jeni Mahmud, Ramlan Majeyono Malviansyah, Zakwan Maya Kasmita Megawati Megawati Muh Faizal Muh Luthfi Siraj Muh. Darwis MUH. KHAEDIR Muh. Nasrullah Muh. Nur Yamin Muhammad Fahreza, Andi Muhammad Farid Wiranto Muhammad Ilham Bakhtiar Muhammad Rafli Setiawan Muhammad Rizal Muliadi Multifasari, Lilis Munna, Afzal Sayed Mustaring Mustaring Mut'Mainna Mut'Mainna Najla Harun Nasriah Nasriah Nengsi Agustianti Nur, A. Rismawinardi Nur, Andi Cudai Nurhasni Muis Nurmasnaeni, Nurmasnaeni Nurul Aliah Nurul Azza Nurul Mukhlisah Abdal Paramitha, Dyan R., Mantasiah Rahman, Khaidir Ramlan Mahmud Ratna ., Ratna Rauf, Reski Febyanti Resky Hidayat Resky, Nur Amalia Rifdan Rina Pati Risma Niswaty Rivai, Andi Tenri Ola Rivalgy, Muhammad Rizal S, Muh. Rudi Salam S, Muh. Rizal Sakawati, Herlina Satrul, Hairul Saleh Seppa, Yusi Irensi Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Siti Syarifah Wafiqah Wardah Sitti Syarifah Wafiqah Wardah SUDIRMAN, MUH. Suhaeb, Laelah Azizah S. Sulmiah Sulmiah, Sulmiah Suyuti, Muh. Rizal Syahrul Safar Syaputra, Arlian Fachrul Syarif, Azmi Syauki Syarifah Fathimah A. Syarifuddin Syarifuddin Titi Sarnawiyah Triana Putri Herianto, Triana Putri Herianto Umar, Nur Fadhilah Viarel Batara Wafiqah Wardah, Siti Syarifah Wahyu Hidayat M Wajdi, Fathullah Windy Azra Triana Yusi Irensi Seppa Yusi Irensi Seppa Yusri . Yusri Yusri Yusri Yusri