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All Journal Jurnal Sendratasik JURNAL SAINS PERTANIAN EQUATOR Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi eDimensi Arsitektur Petra Jurnal Kesehatan Andalas Jurnal Mirai Management Jurnal Ekonomi Integra JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI JURNAL AKADEMI KEPERAWATAN HUSADA KARYA JAYA Majalah Patologi Indonesia Syntax Idea Swadaya: Indonesian Journal of Community Empowerment JES (Jurnal Ekonomi STIEP) EKONOMIKA45 Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Ta'rim: Jurnal Pendidikan dan Anak Usia Dini Sublim: Jurnal Pendidikan Jurnal Bintang Pendidikan Indonesia Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Ekonomi dan Akuntansi (JIMBE) Alfihris: Jurnal Inspirasi Pendidikan Jurnal Sains Student Research Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Akademik Pengabdian Masyarakat Jurnal Manajemen dan Pendidikan Agama Islam Jurnal Budi Pekerti Agama Islam JURNAL MULTIDISIPLIN ILMU AKADEMIK Dinamika Pembelajaran : Jurnal Pendidikan dan Bahasa Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Masyarakat Berdikari dan Berkarya (MARDIKA) JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Intelek Insan Cendikia Epaper Bisnis: International Journal Entrepreneurship and Management Akhlak: Jurnal Pendidikan Agama Islam Dan Filsafat Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Penelitian Gizi dan Makanan (The Journal of Nutrition and Food Research) Management Dynamics: International Journal of Management and Digital Sciences Inovasi Pendidikan dan Anak Usia Dini JOURNAL SULTRA ELEMENTARY SCHOOL
Amelia Amelia
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Journal : EKONOMIKA45

 1 
Pengaruh Fasilitas, Word of Mouth, dan Promosi Media Sosial terhadap Keputusan Generasi Milenial dalam Memilih Tempat Berolahraga di New Raja Gym Banda Aceh Ariq Alfarisi; Amelia Amelia; Mirza Murni
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5231

Abstract

Advances in information technology have brought about major changes in marketing strategies and consumer behavior. The millennial generation, who are active users of social media, are increasingly selective in choosing where to exercise, influenced by factors such as facilities, promotions, and word of mouth. This trend can be seen at New Raja Gym in Banda Aceh, which offers modern facilities and  variety of exercise programs to attract millennials to a healthy lifestyle. The objective of this study is examine and analyze the influence of Facilities, Word of Mouth, and Social Media Promotions on the decision to choose place to exercise among millennials at New Raja Gym in Banda Aceh. The sample size for this study was 78 respondents. Research data was collected through questionnaires and documentation studies. Hypothesis testing using multiple linear regression analysis, F test (simultaneous) and t test (partial) is intended to determine the effect of independent variables on dependent variables at confidence interval of 95% (α = 0.05). The results of the study show that simultaneously, the variables of Facilities, Word of Mouth, and Social Media Promotion influence the decision to choose place to exercise among Millennials at New Raja Gym in Banda Aceh. Then, partially, Facilities and Word of mouth Social Media Promotion influence the decision to choose place to exercise among Millennials at New Raja Gym in Banda Aceh City. Meanwhile, Social Media Promotion does not influence the decision to choose a place to exercise among Millennials at New Raja Gym in Banda Aceh City.
Co-Authors Abda Abda Abdul Fattah Nasution Adinda Podung Adinda Putri Ramadhanty Adrial Falahi Agus Lestari Ajeng Puspo Aji Akbar Rafsanjani Anggi Anggraini Ani Marlia Anies Irawati Anisa Putri Arianti Anita Dwi Kartika April Ningsih Arief Safari Ariq Alfarisi Astuti Lamid Ayu Fatmawati Barbara Andrean Cintya Putri Nasution Dandan Haryono Deswalantri Deswalantri Dhea Puspa Ayu Nanda Diah Santi Puspitasari Dian Maharani Dicky Octaviano Djoko Kartono E. Rustan Esy Maestro Fais Irawan Febiasti Afriyani Fidya Fidya Fitra Muliani Halimah Sulanjari Hasna Kobaa Heryudarini Harahap I Kade Sindya Sanjaya Ibnu Qital Pasaribu Idawati Syarif Ihwal Fakhrurrazi Ika Kartika Inom Nasution Insanul Mizan Intan Nia Salsabila Ir. SARBINO, MP Ir. SARBINO, MP Irma Tussa’diyah Hasibuan Iwan Nauli Daulay Jesika Mutiara Joice Stefanie Ginting Komari Komari Laelatul Laelatul Laila Ali Tanjung Lies Karyadi Mar'atus Solikhah Marshanda Siburian Maspa Djibran Maulidayani Maulidayani Meiriza, Mica Siar Mela Safitri Situmorang Mhd Dani Habra Mila Sari Mirza Murni Mohamad Maula Asy’ari Muhammad Nazar Ilham Mulia Ardiansyah Harahap Mustafiyanti Mustafiyanti Mutiara Alya Ramadhina Nayla Ahlami Dalimunthe Novera Martilova Nurhasanah Febriyanti Harahap Nurhayati Hamid Nurul Nazwa Ayu Malinda Okta Elviana Manurung Paul F. Matulessy Rahma Syafridatul Aini Rani Nurfitri Renawati Renawati Reviana Reviana Revita Yuni Rezi Anggaraini Rianti Febziantini Rio Jonnes Marpaung Rizka Khairunnisya Br Sinaga Rozzy Rozanna S. Muljati S. Suwarti Salsabilla Nur Syifa Sandjaja Sandjaja Satriadi Satriadi Sellina Sellina Sestya Fharadilla Sholeh Parlindungan Sihadi Sihadi Silvia Annur Hasibuan Siti Nurhaliza Sitinjak, Labora Sofina Rusdan Soleh Parlindungan Sri Ayu Laali Sri Muljati Suaini Mebia Putri Suasa Suasa Suhartato Suhartato Sujini M Mutalib Susi Suwarti Suwardi Susie Suwarti Suwandi Suwandi Syamsul Bahri Tengku Darmansyah Titus Priyo Harjatmo Tri Diana TRIS HARIS RAMADHAN Uding Sastrawan Ulva Rahmi Uun Machsunah Wardah Sahrani Sibarani Windi I Kile Yehezkiel Exaudi Banjarnahor Yulistriani, Yulistriani Yustini Alioes Yusuf Ali Ahmad Harahap Zuchairunnisa Zuchairunnisa Zulkarnain Musa