Article Per Year (5 Year)
p-Index From 2021 - 2026
14.361
P-Index
This Author published in this journals
All Journal Al Ishlah Jurnal Pendidikan Journal of Economic, Bussines and Accounting (COSTING) Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah Jurnal Basicedu Journal on Education Jurnal Review Pendidikan dan Pengajaran (JRPP) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Journal On Teacher Education (Jote) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Annals of Management and Organization Research Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Munaddhomah: Jurnal Manajemen Pendidikan Islam Jurnal Ekonomi Jurnal Kajian Ilmu Pendidikan (JKIP) Jurnal Basicedu JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia
Klemens Mere
Universitas Wisnuwardhana
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

Published : 116 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Annals of Management and Organization Research

 1 
Green Marketing, Consumer Perception, and Environmental Awareness on Sustainable Purchase Intention Sungkawati, Endang; Mere, Klemens; Hernanik, Nova Dwi; Rokhmawati, Dian
Annals of Management and Organization Research Vol. 7 No. 4 (2026): May
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i4.3924

Abstract

Purpose: This study examines the relationship between consumer perception, environmental awareness, and sustainable purchase intention, with a green marketing strategy as a mediating variable. It also addresses the limited empirical evidence on green marketing implementation in tourism-based MSMEs. Research Methodology: This study applies a quantitative explanatory approach. Data were collected using questionnaires from 150 visitors across nine tourism villages in Malang, East Java, Indonesia. Path analysis was used to test both direct and indirect relationships between the variables. Results: The results show that consumer perception, environmental awareness, and green marketing strategies have positive and significant effects on sustainable purchase intention. Green marketing strategies also mediate the relationship between consumer perception, environmental awareness, and purchase intention. Consumers show a stronger intention to purchase MSME products that emphasize eco-friendly packaging, natural materials, and clear sustainability messages. Conclusions: Green marketing strategies play a critical role in strengthening sustainable purchase intentions when supported by positive consumer perceptions and environmental awareness. Limitations: This study is limited to tourism villages in one region and focuses only on tourist respondents. Contributions: This study provides empirical evidence of the mediating role of green marketing strategies in tourism village MSMEs. It offers practical insights for MSME actors and local stakeholders to design more effective sustainability-oriented marketing strategies.
Co-Authors Abas, Sofyan Abda Abda Abjan, Wirawati Abu Bakar ADE RISNA SARI Afriwes Afriwes Agung Nurmansyah Agus Suyatno Ahmad Fauzi Ahmad Nur Budi Utama Alfiana Alfiana Alfiana Alisyah Pitri Amanda, Mabella Andi Hidayatul Fadilah Andi Hidayatul Fadlilah Andi Primafira Bumandava Eka Andi Primafira Bumandava Eka Angga Priakusuma Anindita Evelyn Jessica Putri Aslichah, Aslichah Astrid Octavia Bahari Atikah Tri Budi Utami Audrey M. Siahan Azizi, Muhammad Badriyah Badriyah Basyirah Basyirah Betty Rahayu Cakranegara, Pandu Adi Cakranegara, Pandu Adi Citra Arta, Deddy Novie Daniel Nemba Dambe Delfian Zaman Dewi Puspita Sari Dewi, Maftuhah Dian Rokhmawati Eka, Andi Primafira Bumandava Eko Wahyu Hidayat, Eko Wahyu Eko Wahyu Widayat Elda Martha Suri Emy Yunita Rahma Pratiwi, Emy Yunita Rahma Encil Puspitoningrum, Encil Fahmi Kamal Fahrur Rozi Farini Limbong Feny Fidyah Ferdy Leuhery Firdaus Firdaus Fitria Fitria Fitriani Fitriani Fitriani Fitriani Fitriningsih Amalo Ginting, Sunardi Hafidz Hanafiah Hakim, Irma Hamzah, Hamzah Hamzah, Muhammad Luthfi Heidi Siddiqa Heppy Sapulete Herdiyanti Herianto Hasibuan Heriswanto Hernanik, Nova Dwi Herni Utami Rahmawati I KADEK WIRA DHARMA PRAYANA I KETUT KUSUMA WIJAYA Iin Dwi Aristy Putri Indra Krishernawan Irdawati Irdawati Irdawati Irdawati Irma Maria Dulame Irwan Moridu Irwan Moridu Jayanto, Imam Jemi Pabisangan Tahirs Judijanto, Loso Karyono Karyono Koerniawati, Dwi Kusumaningtyas, Daru Putri LAUNTU, ANSIR Lestari, Utami Puji Lilis Istiqomah Lilis, Lilis Longginus Gelatan Loso Judijanto Lukitaningtyas, Firina Lumentah, Natalia Reyne M. Imron Mas’ud M. Joni, M. Joni Makatita, Josephus Alberth Marlin, Khairul Mekar Meilisa Amalia Miftahorrozi Miftahorrozi Muammar Revnu Ohara Muh. Abduh Anwar Muhammad Ade Kurnia Harahap Muhammad Asir Muhammad Hidayat Muhammad Sujai Muhammad Ybnu Taufan Mustika, Vera Herlina Mutiasari Mutiasari Mutmainah Mutmainah Nasution, Annio Indah Lestari Nawangwulan, Irma M Nilfatri Nilfatri Nugroho, Dwiyanjaya Santyo Nur Savitri, Hilda Nuridayanti Nuridayanti Nurlia Nurlia Nurnoviyati, Ikhda PA Andiena Nindya Putri PA Andiena Nindya Putri Pagala, Izharuddin Piartrini, Putu Saroyini Purbha Sakti, Bayu Raden Mohamad Herdian Bhakti Raden Rara Ayu Widaningsih Rahayu, Betty Ratih Kusumastuti Resya, Kusuma Ningtyas Pramita Retnowati, Eli Rihfenti Ernayani Rita Anggraini Rita Zulbetti Robiah, Siti Santoso, Muhammad Hery Sari Zulfiana Hasan Sarni Handayani Puspita Sari Sarni Handayani Puspita Sari Saroyini, Putu Sesario, Revi Siddiqa, Heidi Siti Mardiana Siti Nurhayati Soelistiyono, Anitiyo Solissa, Everhard Markiano Sri Muryaningsih Sugiyanto - Sukardi, Karina Sungkawati, Endang Susi Puspita Sari Syahril Hasan Syamsuri Syamsuri Teguh Setiawan Wibowo Timotius Agus Rachmat, Timotius Agus Tirta Mulyadi Tri Apriyono Tri Apriyono Tri Seno Anjanarko Trio Ongko Wibowo Ummu Kalsum Ummu Kalsum Upik Djaniar Utami Puji Lestari Vera Herlina Mustari Verawaty Verawaty Wahyudin Rahman Yenni Kurnia Gusti Yuniawati, Rizqy Aiddha Zulfiah Larisu Zulfiah Larisu