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All Journal Cakrawala Pendidikan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) Persona: Jurnal Psikologi Indonesia JAM : Jurnal Aplikasi Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Pedagogia: Jurnal Pendidikan Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Jurnal Ilmiah Pendidikan Pancasila dan Kewarganegaraan Ilmu Pendidikan: Jurnal Kajian Teori dan Praktik Kependidikan Jurnal Sains Psikologi International Journal of Artificial Intelligence Research Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini JKTP: Jurnal Kajian Teknologi Pendidikan Management and Economics Journal (MEC-J) Ganaya: Jurnal Ilmu Sosial dan Humaniora JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) AGROMIX Bisma The Journal of Counseling International Journal of Supply Chain Management Jurnal Muara Ilmu Ekonomi dan Bisnis International Journal of Economics Development Research (IJEDR) Ilomata International Journal of Management Journal of Social Science Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management International Journal of Business, Law, and Education Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat International Journal of Humanities Education and Social Sciences Husnayain Business Review JRABA PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Asian Journal of Management Analytics Governors Literacy : International Scientific Journals of Social, Education, Humanities Economics and Business Journal International Education Trend Issues Maliki Islamic Economics Journal Journal of Social Science Jurnal bintang manajemen Klabat Journal of Management Riset Ilmu Manajemen Bisnis dan Akuntansi Journal of Management and Informatics International Journal of Economics and Management Sciences International Journal of Economics, Management and Accounting Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Society International Journal of Social Science and Community Service IJHABS Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship
Budi Eko Soetjipto
Universitas Negeri Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Physics Public Health Social Sciences Transportation Other

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The Influence of Social Media Marketing on Purchase Intention Mediated by Electronic Word of Mouth: a Bibliometric Analysis Hikmawati, Kuncoro Aprilia; Soetjipto, Budi Eko; Wardhana, Ludi Wishnu
Economics and Business Journal (ECBIS) Vol. 3 No. 4 (2025): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i4.212

Abstract

This study examines the influence of social media marketing on purchase intention through electronic word of mouth (eWOM). In today's era, eWOM has become one of the key factors influencing consumers" purchase intentions, as information shared online can either strengthen or weaken a consumer" 's purchase intention. This research uses bibliometric analysis with data from the Scopus database to explore existing research trends and the relationship between social media marketing, eWOM, and purchase intention. The findings show that social media marketing significantly impacts purchase intention through eWOM as a mediator that strengthens this influence. This study provides valuable insights for marketers and the general public, especially in designing strategies that leverage eWOM to enhance social media marketing activities and increase purchase intention.
Digital Literacy Skills in Improving the Performance of MSMEs in Indonesia : A Systematic Literature Review Oktavianti, Indira; Budi Eko Soetjipto
International Journal of Economics and Management Sciences Vol. 2 No. 2 (2025): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i2.662

Abstract

Digital literacy at the Micro, Small and Medium Enterprises (MSME) scale is part of the digital transformation that can drive economic growth in Indonesia. Business actors are required to have digital skills, one of the important aspects to build a sustainable strategy as a form of solution for business people in an effort to develop their business. This research aims to explore the understanding of digital literacy among Indonesian MSMEs, focusing on the development of digital transformation, digital adoption, challenges and obstacles, and strategies used for business sustainability. The method used in this research is Systematic Literature Review (SLR) with stages: planning, implementation, and reporting. SLR in this study was conducted using a collection of literature studies published from January 2020 to October 2024. The results of this study indicate that digital literacy is an important factor affecting performance among MSMEs, through skills in utilizing digital platform opportunities in the context of business development such as e-commerce platforms. Challenges faced such as limited resources in managing technological devices and lack of digital literacy can be overcome by implementing strategies to improve skills and understanding related to digitalization, fostering a supportive ecosystem, and socializing the importance of entrepreneurial leadership optimally to achieve sustainable growth and higher competitiveness.
Exploring the Impact of Gamification and Relationship Marketing on Gen Z Loyalty: Evidence from Indonesian Culinary MSMEs Alberta Adinata; Budi Eko Soetjipto
International Journal of Economics and Management Sciences Vol. 2 No. 2 (2025): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i2.725

Abstract

In the face of an increasingly competitive landscape, culinary MSMEs in Indonesia are required to not only offer quality products, but also create interactive and emotional consumer experiences. This study aims to investigate the mediating role of loyalty programs in influencing the relationship between gamification and relationship marketing on Gen Z consumer loyalty. Using a quantitative approach through online questionnaire distribution to 385 Gen Z respondents on social media, the results show that both gamification and relationship marketing have a significant direct influence on consumer loyalty, as well as an indirect influence through the mediation of loyalty programs. The findings confirm that the integration of gamification elements-such as challenges, point systems, and leaderboards-in loyalty programs can generate intrinsic motivation that strengthens consumers' emotional engagement. Meanwhile, a relationship marketing approach based on trust and personalization encourages long-term commitment. This research extends the application of the Commitment-Trust and Self-Determination theories in the digital-native context, and makes a conceptual contribution to the strategic design of experiential loyalty programs for culinary MSMEs targeting Gen Z consumers. The practical implication is that business owners need to build a loyalty ecosystem that is not only functional, but also fun and emotionally meaningful.
Enhancing International SME Competitiveness through Machine Learning Driven Market Analysis : A Mixed Methods Approach Muhammad Tody Arsyianto; Budi Eko Soetjipto
International Journal of Economics, Management and Accounting Vol. 2 No. 3 (2025): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v2i3.676

Abstract

Despite their 45% contribution to the global economy, international micro, small, and medium-sized enterprises (MSMEs) face considerable obstacles in enhancing their global competitiveness because they lack the resources and access to efficient market analysis (OECD, 2025). In order to optimize cross-border MSME market analysis, this research attempts to construct a machine learning (ML) model coupled with a mixed-methods approach. A combination of quantitative (XGBoost and SEM-AMOS were used to analyze transaction data of 500 Indonesian export MSMEs 2020–2024) and qualitative (interviews with 15 MSME players) methods showed that the XGBoost model achieved 89% accuracy in predicting market trends, with key variables including exchange rate fluctuations (19%) and social media sentiment (28%). According to qualitative findings, the ML model does not identify cross-border regulatory constraints that 65% of MSMEs must deal with. These results validate market intelligence powered by AI as a strategic asset, extending the Resource-Based View paradigm. The significance of contextual adaptation and technological integration in the digital transformation of MSMEs is emphasized by this study.
Data-Driven Management : Utilisation of Big Data in HR Decision Making in the Digital Age Ivan Widjaja; Budi Eko Soetjipto
Digital Innovation : International Journal of Management Vol. 2 No. 2 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i2.320

Abstract

The development of digital technology has encouraged organisations to adopt big data analytics in human resource management (HRM), but there are still challenges in leveraging it for effective decision-making. This study aims to investigate the effect of big data utilisation on the quality of HR decision-making and identify the supporting and inhibiting factors for its implementation. A quantitative method with purposive sampling survey was conducted on 100-150 respondents from companies that have implemented big data-based management information systems and HR analytics. Data were analysed using Structural Equation Modeling (SEM) with AMOS software. The results showed that big data analytics significantly improved the quality of HR decision-making, with HR digital competencies and organisational culture as important mediating factors. However, challenges related to cultural resistance and limited expertise were found to affect the effectiveness of implementation. The practical implications of this research emphasise the importance of HR digital capacity building and ethical data governance to support the transformation of HRM into an adaptive strategic function in the digital era. This research also contributes to the development of data-driven management theory with a holistic approach that integrates technical, human, and ethical aspects.
The Effect of Emotional Intelligence, Intellectual Intelligence, and Spiritual Intelligence on Employee Performance through Job Satisfaction as an Intervening Variable (Study on Employees of JNE Malang City) Amirudin; Pratikto, Heri; Soetjipto, Budi Eko
Asian Journal of Management Analytics Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i1.7029

Abstract

This study aims to explain the effect of emotional intelligence, intellectual, and spiritual intelligence on employee performance through job satisfaction as an intervening variable (On JNE Employees in Malang City).From the test results obtained the results Emotional Intelligence has a direct and significant effect on Job Satisfaction. Emotional Intelligence has a direct and significant effect on Employee Performance. Intellectual Intelligence has a direct and significant effect on Employee Performance. Spiritual Intelligence has a direct and significant effect on Employee Performance. Emotional Intelligence has an indirect and significant effect on Employee Performance through Job Satisfaction. Intellectual Intelligence has an indirect and significant effect on Employee Performance through Job Satisfaction. Spiritual Intelligence has an indirect and significant effect on Employee Performance through Job Satisfaction.
Literature Review Of Demographic Influences On Employee Performance In Manufacturing Companies In Developing Countries Rachman, Tutut Arif; Soetjipto, Budi Eko; Wardana, Ludi Wishnu
International Humanity Advance, Business & Sciences Vol 2 No 4 (2025): April
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i4.452

Abstract

This study aims to investigate and synthesize publications related to the demographic factors that affect the employee performance of manufacturing companies in developing countries. This study uses the SLR method with PRISMA steps. Articles filtered from the Sage Journals, Science Direct, Taylor & Francis journal databases, and additional ones from these databases with topics and keywords related to the influence of demographics on employee performance, with research locations in developing countries, published between 2023 and 2025, totaling 34,511 articles. After elimination according to the criteria, only 14 articles were considered and extracted. The results of the synthesis show that the demographic factors that influence are education level (hard skills and soft skills), age, and gender, in addition to the phenomena that influence demographics, such as culture in the work environment, and COVID-19, also affect employee performance. This research can be used by human resource managers in manufacturing companies as a consideration in managing employees, and this research can be used as a reference for further research.
Analysis Of The Relationship Between Business Ethics and Sustainability in Companies Working In The Public Sector: A Systematic Literature Review Esvanti, Mirza; Soetjipto, Budi Eko
International Humanity Advance, Business & Sciences Vol 2 No 3 (2025): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i3.506

Abstract

This study aims to analyze the relationship between business ethics and sustainability business in companies that establish partnerships with the public sector through a Systematic Literature Review (SLR) approach. The background of this study is based on the increasing pressure on companies to not only pursue economic profit, but also pay attention to social and environmental responsibility, especially in the context of collaboration with government agencies. This study examines 16 scientific articles published between 2020 and 2025, obtained from the Scopus database. The analysis shows that the application of business ethics principles such as transparency, accountability, fairness and integrity has a positive correlation with the success of sustainability initiatives. Collaboration with the public sector reinforces the urgency of implementing ethics, given the demands of regulatory compliance and higher social expectations. In addition, business ethics serves as a foundation for building trust between parties, which is key to long-term sustainability. This study recommends the systematic integration of ethics into business strategy, as well as the need for public policies that encourage sustainable business practices through ethical and responsible partnerships.
Impact of Word of Mouth and Purchase Decision on Brand Image of Viral Food within Marketing Strategy: A Systematic Literature Review Nafisah, A’isy Fiklil; Soetjipto, Budi Eko
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.540

Abstract

The contemporary marketing landscape emphasizes the importance of brand image and brand equity for competitive advantage. Viral food, fueled by digital technology and social media, presents a unique context where Word-of-Mouth (WOM) significantly influences consumer perception and purchase decisions, subsequently shaping brand image and equity. While existing research explores WOM, purchase decisions, brand image, and brand equity individually, a gap exists in understanding their integrated roles within the viral food phenomenon. This study addresses this gap by employing a Systematic Literature Review (SLR) to investigate how different forms of WOM and consumer purchase experiences uniquely contribute to the brand image and equity of viral food. Furthermore, it examines the strategic role of marketing efforts in leveraging WOM and influencing purchase decisions to build strong brand image and sustainable brand equity in this dynamic environment. This research aims to develop an integrated conceptual model and provide valuable insights for marketers in managing viral food brands and capitalizing on their often-fleeting popularity to build lasting brand equity. The findings will contribute to both theoretical understanding and practical application in the context of managing brands within temporary trends
Melampaui Daur Ulang: Menanamkan Ekonomi Sirkular dan Nilai Sosial dalam UMKM Perkotaan di Malang Markhamah, Siti; Soetjipto, Budi Eko
Society Vol 13 No 2 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i2.856

Abstract

Growing global awareness of environmental issues has led to the increasing adoption of circular economy principles as a practical approach to building efficient and sustainable systems. In Indonesia, particularly in Malang City, micro, small, and medium enterprises (MSMEs) play a vital role in the national economy, contributing over 60% to the gross domestic product (GDP) and employing more than 97% of the workforce. This study aims to examine the relationship and influence of green technology adoption and human resource (HR) training on customer satisfaction, within the context of resource optimization through circular economy practices. Using a quantitative approach, the study surveyed 100 MSMEs selected through simple random sampling to ensure sectoral diversity and minimize sampling bias. Data were processed using Statistical Package for the Social Sciences (SPSS) software. The results indicate that HR training does not have a significant effect on customer satisfaction among MSMEs in Malang City. In contrast, the implementation of green technology and circular economy practices positively contributes to performance improvement, particularly when linked to customer satisfaction and sustainability outcomes across economic, environmental, and social dimensions.
Co-Authors A. Rosyid Al Atok, A. Rosyid Al Abdulloh Abdulloh Ach. Amirudin Adi Hermawansyah Agria Golda Vegetari Agung Winarno Agus Hermawan Agus Hermawan Agustin, Resty Ahmad Zaki Azzuhairi Aji Fitriani, Sofa Akhmad Sanhaji Alamsyahrony, Syahidi Alberta Adinata Amirudin ANANDA SETIAWAN Andika Wulan Febriani Anita Nurgufriani Ari Sapto Ari Sapto Sapto Arief Rahman Hakim Arumdani, Kurnia Aulia Ramadhani Bayu Tri Cahya Binti Nurhaniyah Budi Utami Cindy Pramita Cipto Wardoyo Cristian Polamolo Danang Prastyo Dara Anindya Putri Umagapi Dayat, M Dewi Nurjannah Diah Saputri, Dilla Ajeng Dianti, Ine Luna Didik Hariyanto Dwi Andre Vebriansyah Dwi Hasmidyani Dyah Arini Rudiningtyas EFA WAHYU PRASTYANINGTYAS, EFA WAHYU Ega Saiful Subhan Ega Saiful Subhan Ely Siswanto Erfan Efendi Erita Febri Lestari Erna Retno Rahadjeng Ery Tri Djatmika RWW Esvanti, Mirza Esy Nur Aisyah Etty Soesilowati Eva, Nur Fadali Rahman Fahma Diena Achmada Farij Ibadil Maula Fauji, Diah Ayu Septi Fazlur Rahman Rahawarin Febriani, Evi Feri Andika Prasetya, Feri Andika Fika Dwi Rahmania Fulgentius Danardana Murwani Gleydis Harwida Hadi Sumarsono Handoyo, Puji Handayati Hanif Rani Iswari Hanurawan, Fattah Hardika Hardika Hari Wahyono Haribowo, Siget Fitrianto Heri Pratikto Hetti Rahmawati Hety Mustika Ani Hikmawati, Kuncoro Aprilia I Made Suardana Ika Andrini Farida Iklil Abdul Hamid Zuhri Imam Mukhlis Islami, Khansa Ismawati Ismawati Ismayantika Dyah Puspasari Ita Athia Ivan Widjaja Joko Kurniawan Joko Kurniawan Ketut Bayu Tresna Prasetya Kurniawan, Dediek Tri Landreas Utama Lie Laurentius Saptono Lestari, Erita Febri Ludi Wishnu Wardana Ludi Wisnuwardhana M Dayat M. Cholid Mawardi M. Dayat M. Dayat Madziatul Churiyah Mahmud Mahmud Mahmud Mahmud Markhamah, Siti Martha, Jefry Aulia Martin Martin Meidiaputri, Riza Dwi Miranti, Liana Mohammad Zainuddin, Mohammad Muhammad Maulana Ibrahim Muhammad Tody Arsyianto Muhizan Tamimi Mukhamad Najib Mulyono, Lia Anggraini Nafisah, A’isy Fiklil Nilamsari, Dwi Nurika Restuningdiah Oktavianti, Indira Petrus Logo Radja Pramita, Cindy Prastyo, Danang Prayoga, Bhima Erlangga Sukma Prita Prasetya Puji Handayati Purwanitasari, Lili Putri, Rifqa Faulia Rachman, Tutut Arif Ramadhani, Aulia Ramadhani Ratna Dwi Nastiti Rita Anggraini Rahayu Saptaria, Lina Sapto, Ari Sapto Silky Roudhotus Sa’adah Siti Malikhah Towaf Siti Zullaikah Multina Putri Sopiah, Sopiah Sopiah, Sopiah Sri Umi Mintarti Sudarmiatin Sugeng Hadi Utomo Suharto Suharto Suranto Suranto Syamsul Hadi Syamsul Hadi Syihabudhin Syihabudin, Syihabudin Tamam, Moh. Badrut Tasnim Nikmatullah Realita Tutut Chusniyah Uki Yonda Asepta Utami Widiati Utami, Rizki Amalia Wahjoedi Wahjoedi Wahjoedi Wahyuningsih, Yuli Wahyuningtiyas, Nanik Wardhana, Ludi Wishnu Wardhana, Ludi Wisnu Wening Patmi Rahayu Wenny Eka Prasetiawan Wicaksono, Ahmad Tibrizi Soni Yenny Fardilla Yohanes Wibisono Yuli Soesetio Zenitha Kurnia Putri