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All Journal Cakrawala Pendidikan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) Persona: Jurnal Psikologi Indonesia JAM : Jurnal Aplikasi Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Pedagogia: Jurnal Pendidikan Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Jurnal Ilmiah Pendidikan Pancasila dan Kewarganegaraan Ilmu Pendidikan: Jurnal Kajian Teori dan Praktik Kependidikan Jurnal Sains Psikologi International Journal of Artificial Intelligence Research Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini JKTP: Jurnal Kajian Teknologi Pendidikan Management and Economics Journal (MEC-J) Ganaya: Jurnal Ilmu Sosial dan Humaniora JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) AGROMIX Bisma The Journal of Counseling International Journal of Supply Chain Management Jurnal Muara Ilmu Ekonomi dan Bisnis International Journal of Economics Development Research (IJEDR) Ilomata International Journal of Management Journal of Social Science Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management International Journal of Business, Law, and Education Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat International Journal of Humanities Education and Social Sciences Husnayain Business Review JRABA PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Asian Journal of Management Analytics Governors Literacy : International Scientific Journals of Social, Education, Humanities Economics and Business Journal International Education Trend Issues Maliki Islamic Economics Journal Journal of Social Science Jurnal bintang manajemen Klabat Journal of Management Riset Ilmu Manajemen Bisnis dan Akuntansi Journal of Management and Informatics International Journal of Economics and Management Sciences International Journal of Economics, Management and Accounting Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Society International Journal of Social Science and Community Service IJHABS Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship
Budi Eko Soetjipto
Universitas Negeri Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Physics Public Health Social Sciences Transportation Other

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Journal : IJHABS

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The Effect of Word of Mouth (WOM) and Marketing Strategy in Mediating Consumer Loyalty to UMKM Product Purchasing Decisions Agustin, Resty; Soetjipto, Budi Eko; Wardana, Ludi Wishnu
International Humanity Advance, Business & Sciences Vol 2 No 4 (2025): April
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i4.447

Abstract

This research systematically explores the roles of Word of Mouth (WOM) and marketing strategies in mediating consumer loyalty and its impact on purchasing decisions for Micro, Small, and Medium Enterprises (MSMEs) products. Applying a Systematic Literature Review (SLR) method, this study synthesizes scholarly articles sourced from major academic databases such as Scopus, ScienceDirect, Google Scholar, and ProQuest, covering publications from the past decade. The selection of literature followed rigorous procedures including identification, screening, and eligibility assessments, with strict inclusion criteria to ensure the relevance and quality of the reviewed studies. The analysis reveals that WOM significantly influences consumer perception and trust, while well-implemented marketing strategies help establish long-term consumer engagement. These two factors contribute positively to consumer loyalty, which in turn plays a pivotal role in shaping purchasing behavior toward MSME products. Additionally, consumer loyalty is identified as a key mediating variable that reinforces the relationship between WOM, marketing strategies, and purchase decisions. The findings offer valuable insights for both academic and practical perspectives, particularly in designing relationship-oriented marketing approaches to strengthen MSME competitiveness.
Literature Review Of Demographic Influences On Employee Performance In Manufacturing Companies In Developing Countries Rachman, Tutut Arif; Soetjipto, Budi Eko; Wardana, Ludi Wishnu
International Humanity Advance, Business & Sciences Vol 2 No 4 (2025): April
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i4.452

Abstract

This study aims to investigate and synthesize publications related to the demographic factors that affect the employee performance of manufacturing companies in developing countries. This study uses the SLR method with PRISMA steps. Articles filtered from the Sage Journals, Science Direct, Taylor & Francis journal databases, and additional ones from these databases with topics and keywords related to the influence of demographics on employee performance, with research locations in developing countries, published between 2023 and 2025, totaling 34,511 articles. After elimination according to the criteria, only 14 articles were considered and extracted. The results of the synthesis show that the demographic factors that influence are education level (hard skills and soft skills), age, and gender, in addition to the phenomena that influence demographics, such as culture in the work environment, and COVID-19, also affect employee performance. This research can be used by human resource managers in manufacturing companies as a consideration in managing employees, and this research can be used as a reference for further research.
Analysis Of The Relationship Between Business Ethics and Sustainability in Companies Working In The Public Sector: A Systematic Literature Review Esvanti, Mirza; Soetjipto, Budi Eko
International Humanity Advance, Business & Sciences Vol 2 No 3 (2025): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i3.506

Abstract

This study aims to analyze the relationship between business ethics and sustainability business in companies that establish partnerships with the public sector through a Systematic Literature Review (SLR) approach. The background of this study is based on the increasing pressure on companies to not only pursue economic profit, but also pay attention to social and environmental responsibility, especially in the context of collaboration with government agencies. This study examines 16 scientific articles published between 2020 and 2025, obtained from the Scopus database. The analysis shows that the application of business ethics principles such as transparency, accountability, fairness and integrity has a positive correlation with the success of sustainability initiatives. Collaboration with the public sector reinforces the urgency of implementing ethics, given the demands of regulatory compliance and higher social expectations. In addition, business ethics serves as a foundation for building trust between parties, which is key to long-term sustainability. This study recommends the systematic integration of ethics into business strategy, as well as the need for public policies that encourage sustainable business practices through ethical and responsible partnerships.
Impact of Word of Mouth and Purchase Decision on Brand Image of Viral Food within Marketing Strategy: A Systematic Literature Review Nafisah, A’isy Fiklil; Soetjipto, Budi Eko
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.540

Abstract

The contemporary marketing landscape emphasizes the importance of brand image and brand equity for competitive advantage. Viral food, fueled by digital technology and social media, presents a unique context where Word-of-Mouth (WOM) significantly influences consumer perception and purchase decisions, subsequently shaping brand image and equity. While existing research explores WOM, purchase decisions, brand image, and brand equity individually, a gap exists in understanding their integrated roles within the viral food phenomenon. This study addresses this gap by employing a Systematic Literature Review (SLR) to investigate how different forms of WOM and consumer purchase experiences uniquely contribute to the brand image and equity of viral food. Furthermore, it examines the strategic role of marketing efforts in leveraging WOM and influencing purchase decisions to build strong brand image and sustainable brand equity in this dynamic environment. This research aims to develop an integrated conceptual model and provide valuable insights for marketers in managing viral food brands and capitalizing on their often-fleeting popularity to build lasting brand equity. The findings will contribute to both theoretical understanding and practical application in the context of managing brands within temporary trends
Co-Authors A. Rosyid Al Atok, A. Rosyid Al Abdulloh Abdulloh Ach. Amirudin Adi Hermawansyah Agria Golda Vegetari Agung Winarno Agus Hermawan Agus Hermawan Agustin, Resty Ahmad Zaki Azzuhairi Aji Fitriani, Sofa Akhmad Sanhaji Alamsyahrony, Syahidi Alberta Adinata Amirudin ANANDA SETIAWAN Andika Wulan Febriani Anita Nurgufriani Ari Sapto Ari Sapto Sapto Arief Rahman Hakim Arumdani, Kurnia Aulia Ramadhani Bayu Tri Cahya Binti Nurhaniyah Budi Utami Cindy Pramita Cipto Wardoyo Cristian Polamolo Danang Prastyo Dara Anindya Putri Umagapi Dayat, M Dewi Nurjannah Diah Saputri, Dilla Ajeng Dianti, Ine Luna Didik Hariyanto Dwi Andre Vebriansyah Dwi Hasmidyani Dyah Arini Rudiningtyas EFA WAHYU PRASTYANINGTYAS, EFA WAHYU Ely Siswanto Erfan Efendi Erita Febri Lestari Erna Retno Rahadjeng Ery Tri Djatmika RWW Esvanti, Mirza Esy Nur Aisyah Etty Soesilowati Eva, Nur Fadali Rahman Fahma Diena Achmada Farij Ibadil Maula Fauji, Diah Ayu Septi Fazlur Rahman Rahawarin Febriani, Evi Feri Andika Prasetya, Feri Andika Fika Dwi Rahmania Fulgentius Danardana Murwani Gleydis Harwida Hadi Sumarsono Handoyo, Puji Handayati Hanif Rani Iswari Hanurawan, Fattah Hardika Hardika Hari Wahyono Haribowo, Siget Fitrianto Heri Pratikto Hetti Rahmawati Hety Mustika Ani Hikmawati, Kuncoro Aprilia I Made Suardana Ika Andrini Farida Iklil Abdul Hamid Zuhri Imam Mukhlis Islami, Khansa Ismawati Ismawati Ismayantika Dyah Puspasari Ita Athia Ivan Widjaja Joko Kurniawan Joko Kurniawan Ketut Bayu Tresna Prasetya Kurniawan, Dediek Tri Landreas Utama Lie Laurentius Saptono Lestari, Erita Febri Ludi Wishnu Wardana Ludi Wisnuwardhana M Dayat M. Cholid Mawardi M. Dayat M. Dayat Madziatul Churiyah Mahmud Mahmud Mahmud Mahmud Markhamah, Siti Martha, Jefry Aulia Martin Martin Meidiaputri, Riza Dwi Miranti, Liana Mohammad Zainuddin, Mohammad Muhammad Maulana Ibrahim Muhammad Tody Arsyianto Muhizan Tamimi Mukhamad Najib Mulyono, Lia Anggraini Nafisah, A’isy Fiklil Nilamsari, Dwi Nurika Restuningdiah Oktavianti, Indira Petrus Logo Radja Pramita, Cindy Prastyo, Danang Prayoga, Bhima Erlangga Sukma Prita Prasetya Puji Handayati Purwanitasari, Lili Putri, Rifqa Faulia Rachman, Tutut Arif Ramadhani, Aulia Ramadhani Ratna Dwi Nastiti Rita Anggraini Rahayu Saptaria, Lina Sapto, Ari Sapto Silky Roudhotus Sa’adah Siti Malikhah Towaf Siti Zullaikah Multina Putri Sopiah, Sopiah Sopiah, Sopiah Sri Umi Mintarti Subhan, Ega Saiful Sudarmiatin Sugeng Hadi Utomo Suharto Suharto Suranto Suranto Syamsul Hadi Syamsul Hadi Syihabudhin Syihabudin, Syihabudin Tamam, Moh. Badrut Tasnim Nikmatullah Realita Tutut Chusniyah Uki Yonda Asepta Utami Widiati Utami, Rizki Amalia Wahjoedi Wahjoedi Wahjoedi Wahyuningsih, Yuli Wahyuningtiyas, Nanik Wardhana, Ludi Wishnu Wardhana, Ludi Wisnu Wening Patmi Rahayu Wenny Eka Prasetiawan Wicaksono, Ahmad Tibrizi Soni Yenny Fardilla Yohanes Wibisono Yuli Soesetio Zenitha Kurnia Putri