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All Journal Jurnal Manajemen dan Agribisnis JURNAL ECONOMIA Jurnal Fakultas Ekonomi : OPTIMAL E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Riset Akuntansi dan Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Ilmiah Manajemen dan Bisnis (JIMB) JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Mirai Management JSSH (Jurnal Sains Sosial dan Humaniora) Jurnal Dinamika Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Conference on Innovation and Application of Science and Technology (CIASTECH) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat IJEEM - Indonesian Journal of Environmental Education and Management Jurnal Teknologi Terpadu Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Penentuan harga obligasi dan teori tingkat bunga Jurnal Teknologi Informasi dan Pendidikan Building of Informatics, Technology and Science Jurnal Mantik JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Agro Wiralodra Jurnal Informatika dan Rekayasa Elektronik Al-Kharaj: Journal of Islamic Economic and Business Jurnal EK dan BI Jurnal Penelitian Ekonomi Akuntansi (JENSI) Jurnal Bina Manajemen IDEI: Jurnal Ekonomi & Bisnis JIKA (Jurnal Informatika) Jurnal Manajemen Bisnis Eka Prasetya Jurnal Teknologi Informatika dan Komputer Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review JAGROS : Jurnal Agroteknologi dan Sains (Journal of Agrotechnology Science) JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur AICS Jurnal Abmas Negeri (JAGRI) Journal Of Business, Finance, and Economics (JBFE) Indonesian Journal of Innovation Studies Jurnal Administrasi Kantor Jurnal Minfo Polgan (JMP) Indonesian Journal of Multidisciplinary Science Journal of Economic, Business and Engineering (JEBE) Indonesian Journal of Digital Business Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Akuntansi, Manajemen dan Bisnis Digital JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Jurnal Algoritma Data Sciences Indonesia (DSI) Journal of Islamic Economics and Business Journal of Artificial Intelligence and Digital Business Transformasi: Journal of Economics and Business Management Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Masyarakat Madani Indonesia Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Jurnal Pendidikan Tata Niaga (JPTN) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Information Systems Management and Digital Business IIJSE DIGIBE: Digital Business and Entrepreneurship Journal Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Transformasi Bisnis Digital J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi INOVTEK Polbeng - Seri Informatika Journal of Business and Information System
Maesaroh, Syti Sarah
Program Studi Bisnis Digital, Universitas Pendidikan Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Journal : Al-Kharaj: Journal of Islamic Economic and Business

 1 
KOL Credibility Influence on Generation Z TikTok Skincare Purchase Decision-Making Process: Mediated by Brand Image and Digital Consumer Behavior Izqulby, Mochammad Revo; Syti Sarah Maesaroh; Asep Nuryadin
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8239

Abstract

This study aimed to analyze the influence of Key Opinion Leader (KOL) Credibility on TikTok on the Purchase Decisions-Making Process of skincare products among Indonesian Generation Z, examining the mediating roles of Brand Image and Digital Consumer Behavior. Employing a quantitative, causal-correlational survey design, data were collected from 265 Indonesian Generation Z respondents (ages 15-25, 79.2% female, 90.2% daily TikTok users) interested in skincare, with KOL Credibility measured by expertise, trustworthiness, and attractiveness; Brand Image by brand associations; Digital Consumer Behavior by information search, engagement, and purchase intention; and Purchase Decision-Making Process by frequency and probability of purchase, analyzed using SPSS and PROCESS Macro Hayes. Results indicated that KOL Credibility significantly influenced Purchase Decision Making-Process directly (Direct Effect = .116, p=.005), and also significantly impacted Brand Image (.625) and Digital Consumer Behavior (.460), both of which positively and significantly influenced Purchase Decision- Making Process (.231 and .620 respectively). Bootstrapping confirmed the mediating roles of Brand Image (.144, CI: .064-.214) and Digital Consumer Behavior (.285, CI: .190-.374), with Digital Consumer Behavior showing a significantly larger mediating contribution. Implications suggest that skincare brands should focus on credible KOLs and content strategies that foster active digital engagement, contributing to digital marketing theory by highlighting the dominance of the Digital Consumer Behavior mediation pathway among young audiences
The Influence of Customer Experience and Brand Awareness on Customer Loyalty of the Muslim Fashion Brand Rabbani with Customer Retention as a Mediating Variable Sofia, Hagia; Btari Mariska Purwaamijaya; Syti Sarah Maesaroh
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8246

Abstract

This study addresses inconsistent findings in previous research by analyzing the influence of customer experience and brand awareness on customer loyalty toward the Muslim fashion brand Rabbani, with customer retention as a mediating variable, grounded in the Stimulus-Organism-Response (S-O-R) framework. A quantitative survey of 257 Rabbani customers in Tasikmalaya,  Indonesia, was conducted using purposive sampling based on specific criteria: residing in Tasikmalaya, having monthly income, and purchasing Rabbani products at least once within the past year. Data were collected through an online questionnaire using a five-point Likert scale and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that customer experience demonstrates the strongest influence on customer retention (β = 0.517; T = 7.631; P = 0.000) and customer loyalty (β = 0.263; T = 3.816; P = 0.000). Brand awareness significantly affects customer retention (β = 0.328; T = 3.782; P = 0.000) but shows no direct effect on customer loyalty (β = 0.132; T = 1.373; P = 0.170). However, the effect becomes significant through full mediation of customer retention (β = 0.166; T = 2.886; P = 0.004). These findings validate the applicability of the S-O-R model in Muslim fashion contexts and resolve theoretical inconsistencies regarding brand awareness effects on loyalty. The results suggest that Rabbani should prioritize service excellence, implement retention-focused loyalty programs, and shift marketing resources from awareness campaigns toward personalized customer relationship management initiatives to reverse declining Top Brand Index performance and strengthen brand competitiveness in Indonesia's growing Muslim fashion market.
The Effect of Product Quality and Price Perception on Purchase Decision-Making Process Mediated by Brand Image in EdTech Start-Up Astrid Nurul Azizah; Syti Sarah Maesaroh; Asep Nuryadin
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8256

Abstract

The quick development of digital technology has changed consumer behavior and sped up the expansion of Indonesian educational technology (EdTech) platforms.  Among these, one of the digital training platforms is crucial for enhancing digital proficiency.  With brand image acting as a mediating variable, this study attempts to investigate how product quality and price perception affect the decision to buy.  205 respondents, who were both participants and alumni of Dibimbing's bootcamp programs, participated in a quantitative study that used a convenience sample strategy. The findings reveal that the purchase decision-making process is positively and significantly impacted by both price perception (β = 0.214; p < 0.000) and product quality (β = 0.397; p < 0.000). Moreover, The impacts of Price Perception (indirect effect β = 0.123; p < 0.000) and Product Quality (indirect effect β = 0.183; p < 0.000) on the Purchase Decision-Making Process are considerably mediated by Brand Image. The direct effect of Product Quality remains stronger than the mediated one, suggesting that perceived quality is the dominant factor influencing purchasing behavior in EdTech contexts. These results highlight the strategic importance of enhancing product quality, implementing value-driven pricing, and strengthening brand image through testimonials and digital innovation to improve users’ purchasing decisions
Co-Authors -, Atthaya Layla Zhafira Hilwana A-Ridlo, M Dzikri Abdillah, Sulthan Dzaki Abdul M, Fikih Abdullah, Muhammad Mufti Abid, A’la Adam Hermawan Adam Hermawan Adam Hermawan Adam Pratama Yudha Putra Adhitya, Dimas Adi Prehanto Adiasa Tegar Prakoso Aditya Akbar Prasetyo Affandy Affandy Afifah, Haya Agasi, Muhamad Rafi Aghniya, Muhammad Dhafin Agniasari, Zahra Agra Fadhiila Tamara Agus Rahayu Ahmad Gunawan Ahmad Gunawan, Syahrul Ai Solihat Ainina, Dara Widya Akmal, Fahril Al Farisi Sentika, Salman Al Rasyid, Afwa Hamzah Al-Ayyubi, Muhammad Shalahudin Alby Silmi Maulidan Alfikri, Muhammad Rizel Ali Akbar Alkatili Ali Akbar Alkatili Alif Ridha Ramadhani Alifia Fatimatun Nazya Alifia Fatimatun Nazya Alya Syifa Mu'awwanah Amanulloh, Nabil Amri, Teuku Khairul Anargya, Layra Narda Angelina Asivadibrata Anggasari, Pria Anugerah Tirta Kenanga Unggul Mitra Mandiri Aprilia, Nyra Nazwa Aqil, Ibnu Ar Ridlo, Muhammad Dzikri Ar-Ridlo, Muhammad Dzikri Ardiansyah Nugraha Ardiansyah, Zikri Aretha, Nadia Arief, Muhammad Athallah Khairi Ariel Febrian Chandra Arif Imam Suroso Ariq Qorihatunnasik Arrayyan, Dzakwan Rafi Arsy, Abdillah Arya Budi Saputra Arya Budi Saputra Arya Nugraha, Reyhan Asep Nuryadin Assalam, Muhammad Nabil Astrid Nurul Azizah Augusta, Nasya Fatika Aulia Zahra Aulia Zahra Auliya Nur Kholishah Aurelia, Alisha Nadine Az Zahra Maulaa Habiibah Az Zahra Talitha Kusumaningrum Az Zahra, Wafi Ulya Azhari, Fairuz Azka Azizah Azhar Azizah Fauziyah Azizah Ghina Aulia Azizah, Astrid Nurul Azzahra Verdi Azzahra, Monica Salwa Bachtiar, Muhammad Ilham Helmi Balebat Dwi Adisubagja Bawono, Rizky Agung Br Perangin-Angin, Hani Nikita Btari Mariska Purwaamijaya Christina, Kezia Dantya Conquero, Hilzi Maulana Daffina Amalia Az Zahra Dafin Firmansyah Debby Marlina Sianipar Denada Nandini Dewita, Nur Azizyah Putri Dhea Febrianti Donny Karunia Pratama Eeng Ahman, Eeng Eline Nuha Nurrohmah Gika Erif Ramadansyah Esther, Ivana Fadila, Nasha Nurul Fadilah, Syafira Nur Fajar Moch. Habibi Fakhrizal Labib Musyaffa Faridah, Hani Nurul Farouqi, Umair Abdullah Fathurrohan, Bagus Irham Fatimah, Rahmi Fauzi , Mochamad Ardan Faza, Hanif Ksatria Fazri, Rezi Muhammad Febriananta, Elsa Ferdiansyah Ferdiansyah Fikri Yazid, Fuad Hilmi Fitria, Nanda Anis Frans Budi Kashira Ghozi, Mohammad Fawaz Gieldy Akhyat Affandi Gika, Eline Nuha Nurrohmah Gina Cissy Aprilia Guntara , Rangga Gelar Guntara, Rangga Gelar Gusnadi, Azzalia Habibi, Muhammad Yusran Haesal, Haesal Hafizha Nurul Qolby Hafizhulmalik, Shiddiq Hanif Pradika Indradi Haniva, Mohamad Rayhan Haryo, Muhammad Keanu Hasanah, Siti Nuri Alya Hasnah Hasnah Haya Afifah Herdi Heryadi Herdiana, Oding Heryadi, Herdi Hilwana, Atthaya Layla Zhafira Hisan, Khoirotun Hutajulu, Jovan Marito Nathaniel I Wayan Putra Aditya Ihsan, Raka Indra Satria Nugraha Irzami, M. Ferdy Ivana Ester Claudia Iyung Pahan Izqulby, Mochammad Revo Jaluaji, Gading Jasmien, Laila Jauza Ulayya Jesika Tamaria Kaluti, Natanael Eka Putra Kasyfan, Nadhif Muhammad Khairunisa, Alamanda Khalista Aurelia Khoerunnisa, Garda Kinanti Dara Putri Kusnandar, Desra Kusuma, Iqbal Jaya Kyla Annisabia Labibah, Bintu Laila Jasmien Lanina Astrid Chrysant Vrij Lili Adi Wibowo Lusya Lestari M Sandi Marta M. 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