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Evi Novianti
Fakultas Ilmu Komunikasi Universitas Padjadjaran
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Public Relations as Managerial Function in University Management Setyanto, Yugih; Dida, Susanne; Novianti, Evi
Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i1.33884

Abstract

Public Relations (PR) has a strategic role as a managerial function in university management to support the achievement of the vision and mission of higher education institutions. This article examines the position, function, and strategy of PR within the university organizational structure, as well as its role in facilitating two-way communication between the organization and the public. Using theoretical and practical approaches, the article highlights the importance of PR in building harmonious relationships, managing the institution's image, and communicating strategic policies. In addition, it discusses the challenges faced by PR in universities, such as the low attention of the leadership to the role of PR and the need to develop the competence of the PR team. Placing PR in a strategic structural position can improve communication effectiveness, strengthen relationships with internal and external publics, and support the implementation of the Tri Dharma of Higher Education. This article emphasizes that PR is a managerial function that has a strategic role in supporting the success of university management. PR does not only carry out communication tasks, but is also involved in building an image, maintaining mutually beneficial relationships between the university and its public, and supporting the achievement of the institution's vision and mission.  
Strategi Marketing Public Relations Kampanye 70 Tahun Sarihusada Generasi Mahardhika Oriana, Alisha; Yustikasari; Novianti, Evi
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 4 (2025): EduTIK : Agustus 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/ef4d2k04

Abstract

Penelitian ini bertujuan untuk menganalisis strategi Marketing Public Relations dalam kampanye 70 Tahun Sarihusada Generasi Mahardhika dengan menggunakan pendekatan Push–Pull–Pass MPR. Strategi ini digunakan untuk membangun hubungan antara merek dan audiens melalui komunikasi yang informatif, partisipatif, dan kolaboratif. Penelitian dilakukan dengan metode kualitatif deskriptif melalui wawancara terstruktur. Hasil penelitian menunjukkan bahwa strategi Push dilakukan melalui publikasi media dan materi promosi, Pull diterapkan melalui program bantuan dana pendidikan dan rangkaian kampanye, sedangkan Pass dijalankan melalui komunitas dan mitra eksternal. Pelaksanaan kampanye menunjukkan sinergi antara kanal digital dan offline serta dukungan kuat dari berbagai pemangku kepentingan. Evaluasi dilakukan secara berkala berdasarkan indikator kinerja tiap fungsi. Strategi ini efektif dalam meningkatkan brand engagement dan memperkuat positioning SGM sebagai merek yang peduli pada pendidikan dan gizi anak Indonesia.
Peran Komunikasi Digital dan Pemberdayaan Komunitas dalam Mengembangkan Ekowisata Berkelanjutan di Kabupaten Belitung Novianti, Evi; Lazuardina, Annisa; Endayana, Cipta; Pamungkas, Kasno; Bahurekso, Putu Radar; Baitulloh, Taqiy Gusdi; Ajie Nugraha, Katon Sena
Manajemen dan Pariwisata Vol. 4 No. 2 (2025): Oktober 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i2.476

Abstract

This research analyzes the implementation of tourism policy in Belitung Regency, focusing on the role of digital communication and community empowerment in developing sustainable ecotourism. Employing a qualitative approach with a case study and thematic analysis of official government documents, the study reveals a gap between policy and practice on the ground. The results indicate that sustainable ecotourism is hindered by environmental degradation and pollution, digital communication is not yet optimal due to low digital literacy and fragmented information systems, and community empowerment remains weak with minimal participation and a low entrepreneurship ratio. The study concludes that a strong synergy between digital strategies, community strengthening, and environmental law enforcement is essential to achieve tourism that is not only economically beneficial but also socially and ecologically sustainable.
Bibliometric Analysis of Inclusive Tourism Communication Research in Indonesia 2014-2024 in an Effort to Explore Opportunities and Determine Development Directions Ramadhanty, Ghina; Novianti, Evi; Khadijah, Ute Lies Siti
Journal La Sociale Vol. 6 No. 6 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i6.2500

Abstract

This study aims to analyze the development of research on inclusive tourism communication in Indonesia over the past decade (2014–2024) using a bibliometric approach. Data were obtained from the Scopus database using the keywords "tourism," "inclusive," "accessibility," "special needs," "disability," and "Indonesia." Visualization results using VOSviewer show an increasing publication trend since 2018, dominated by keywords such as tourism, Indonesia, accessibility, and disability, indicating a research focus on accessibility and social justice issues in the tourism sector. Publications are dominated by scientific articles and conference proceedings, while institutional contributions are still concentrated in several major universities in Indonesia. This analysis reveals the potential for strengthening cross-institutional and cross-disciplinary collaboration to support the development of more inclusive and sustainable tourism in the future.
VIRTUAL TOUR: TOURISM COMMUNICATION MEDIA DURING THE COVID-19 PANDEMIC IN INDONESIA Irwan, Irwan; Novianti, Evi
Profetik: Jurnal Komunikasi Vol. 14 No. 1 (2021)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v14i1.2102

Abstract

The covid-19 outbreak that currently hits Indonesia and the world has remained the community to be active to anticipate the spread of this virus. This condition certainly has an impact on tourism destinations and also stakeholders in the tourism sector with no tourist visits in the destination. To face these conditions related to The Covid-19 pandemic, tourism actors must start aggressively looking for new strategies to survive and rise from adversity.  Switching to digital media and making new innovations in digital use is considered to be the most suitable choice during this pandemic. One of the digital innovations that can be made by tourism actors is creating a virtual tour. Virtual tours provide the sensation of traveling for tourists without having to leave the house so that they can prevent the spread of this virus. By using a qualitative descriptive method, this research is a phenomenological study that tries to find out about the perceptions of these virtual tourists in experiencing the virtual tour as a tourism communication medium during the Covid-19 pandemic in Indonesia. As a result, even though they cannot feel the sensation and satisfaction of carrying out real tourism activities, virtual tour phenomena activities are quite enough to foster people's to be able to travel again when the conditions are back to normal.
Pengembangan Potensi Atraksi Wisata Gastronomi Berkelanjutan Berbasis Masyarakat Lokal di Kampung Lembur Sawah, Kota Bogor Widyawan, Indria; Bakti, Iriana; Enjat Munajat, Mas Dadang; Novianti, Evi
PANGGUNG Vol 34 No 3 (2024): Kreativitas, Seni Kontemporer, dan Pariwisata Berkelanjutan
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v34i3.3555

Abstract

Kampung Lembur Sawah berlokasi di tengah Kota Bogor dan kaya akan potensi wisata gastronomi. Pengembangan berkelanjutan berbasis masyarakat lokal diperlukan untuk melengkapi atraksi wisata dan meningkatkan pengalaman wisatawan. Penelitian ini bertujuan mengidentifikasi potensi wisata gastronomi dan pengembangannya berdasarkan sudut pandang masyarakat lokal yang tergabung dalam Kompepar Mulyaharja sebagai pengelola. Metode dalam penelitian ini menggunakan pendekatan kualitatif eksploratif. Data primer diperoleh melalui observasi langsung serta wawancara dengan informan yang mewakili para pemangku kepentingan terkait pengelolaan wisata di Kampung Lembur Sawah. Data sekunder diperoleh melalui dokumen desa, artikel jurnal, dan laporan kerja terkait pengembangan wisata di Kampung Lembur Sawah. Hasil penelitian menunjukkan bahwa Kampung Lembur Sawah memiliki potensi yang dapat dikembangkan menjadi atraksi wisata gastronomi. Inventori gastronomi harus dilakukan pendaftaran HAKI sebagai upaya pelestarian. Kata kunci: wisata gastronomi, pariwisata berbasis masyarakat, Kampung Lembur Sawah
Tourism Village Development Strategy Through The Community Based Tourism Concept In Ciliang Village, Parigi District, Pangandaran Regency Jauhari, Regitha; Novianti, Evi; Endyana, Cipta
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1206

Abstract

Ciliang Village has tourism potential, namely nature, culture, and cuisine. One of the famous there is Batu Hiu Beach. However, this potential has not been explored optimally, as can be seen from the status of the developing village index in 2022 which still has the title "Developing". This research was conducted to identify the potential of the Ciliang Village area and determine a strategy for developing a potential tourist attraction. This research was conducted in the Ciliang Village Tourism Area, Parigi District, Pangandaran Regency. Data collection was carried out through interviews and observations then supported by the results of the documentation. Data and information are described descriptively. Based on the results of field observations and in-depth interviews, the strategy for developing tourist attractions by implementing the CBT concept can be started by conducting counseling and introducing the CBT concept, its benefits, and its impacts. This counseling can begin to be socialized to the closest stakeholders such as Pokdarwis and will then be disseminated to the surrounding community. Hopefully, with this development strategy, the Batu Hiu Beach tourist area can increase tourist visits.
Memahami Komunikasi Pandemi Covid-19 pada Era Teknologi Informasi di Jawa Barat Nugraha, Aat Ruchiat; Sjoraida, Diah Fatma; Novianti, Evi
Warta Ikatan Sarjana Komunikasi Indonesia Vol 6, No 2 (2023): December 2023
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v6i2.261

Abstract

Pandemi Covid-19 di Indonesia dinyatakan sebagai krisis kesehatan pada Maret 2020 setelah virus ini pertama kali ditemukan di Depok. Di saat pandemi layanan publik yang diselenggarakan harus tetap berjalan, salah satunya penyelenggaraan sistem layanan informasi publik tentang kondisi pandemi. Keterbukaan informasi yang absurd dan terdisrupsi di era pandemi Covid-19 menjadi tantangan dalam mewujudkan lembaga pemerintahan yang ramah informasi. Layanan informasi publik seputar pandemi Covid-19 di Pemerintah Daerah Provinsi Jawa Barat ditangani dengan penggunaan aplikasi PIKOBAR (Pusat Informasi dan Koordinasi Jawa Barat). Metode penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian studi kasus. Sumber data yang digunakan dalam penelitian ini diperoleh dari wawancara, observasi, dan studi kepustakaan. Hasil penelitian menunjukkan bahwa aplikasi PIKOBAR merupakan media komunikasi publik di tingkat pemerintahan provinsi yang berfungsi sebagai media untuk menginformasikan perkembangan Covid-19 secara real time, sarana edukasi dan menjadi salah satu sumber rujukan pengambilan kebijakan strategis pemerintah provinsi di masa pandemi. Keimpulan penelitian menunjukkan, pemanfaatan teknologi informasi PIKOBAR yang digunakan oleh Divisi Komunikasi Publik Gugus Tugas Covid-19 Daerah Provinsi Jawa Barat dapat menjadi “Penyambung Lidah” antara pemerintah dengan masyarakat mengenai penanganan perkembangan Covid-19. Melalui PIKOBAR masyarakat dapat teredukasi dari penularan Covid-19, menjembatani miskomunikasi antara pemerintah pusat dan daerah, serta menjadi media informasi garda terdepan dalam berhadapan dengan pihak media untuk menjelaskan situasi perkembangan Covid-19 di Jawa Barat.  
The Pattern of Disseminating Information on The Garut Regency DISPARBUD in The Development of Ecovillage novianti, Evi; Fajrurrahman, Mufqi; Nugraha, Aat Ruchiat; Khoerunnisa, Lutfi; Rakhmawati, Yuliana
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.19390

Abstract

Indonesia is known to the world for the tourism it offers. Various approaches to tourism are now emerging over time, and one of the focuses of government development is village-based tourism or ecovillage toursim. The development of this tourist village itself cannot run well if there is no cooperation between the local government and the local community. Therefore, there is a need for communication between the two parties who have a similar vision and mission and are able to work together to develop an ecovillage. This is also what the West Java government and the people of Garut city are doing to develop tourist villages in their area. This study aims to determine the pattern of information dissemination carried out by the Garut Regency Tourism and Culture Office (DISPARBUD) in the development of an ecovillage-based tourism. Using a qualitative descriptive case study method and involving three members of DISPARBUD as the participants, the results of this study indicate that DIPSPARBUD has a simple pattern of disseminating information to local communities regarding the development of ecovillage. This pattern goes through three stages namely; (1) Information distribution (determining communicators, compiling messages, scheduling socialization), (2) Performance reporting (analyzing and responding to the effects of communication, (3) Managing stakeholders (evaluation). With this communication pattern, DISPARBUD seeks to optimize the delivery of information regarding development a tourist village that continues to move forward and is expected to produce many other tourist villages in the future
Profil Wisatawan Hijau dalam Pengembangan Pariwisata Berkelanjutan Sihombing, Jimmy Ruben; Saefullah, Kurniawan; Rizal, Edwin; Novianti, Evi; Lazuardina, Annisa
Jurnal Industri Parawisata Vol 8 No 1 (2025): Jurnal Industri Pariwisata JULY 2025
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v8i1.2664

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi praktik hotel berkelanjutan serta kontribusinya terhadap pencapaian Tujuan Pembangunan Berkelanjutan (SDGs). Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik purposive sampling terhadap 10 hotel berbintang di Bandung dan Jakarta yang telah menerapkan prinsip green hospitality. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi kebijakan keberlanjutan hotel. Hasil penelitian menunjukkan bahwa hotel-hotel yang menerapkan strategi green hospitality berhasil meningkatkan efisiensi energi melalui penggunaan panel surya, sistem pencahayaan hemat energi, dan pengelolaan limbah yang lebih baik. Selain itu, integrasi keberlanjutan dalam operasional hotel berkontribusi terhadap pelestarian ekosistem laut melalui pengurangan polusi plastik dan pengolahan limbah cair yang bertanggung jawab. Studi ini menegaskan bahwa penerapan praktik hotel berkelanjutan merupakan langkah strategis dalam meningkatkan daya saing industri perhotelan sekaligus mendukung pencapaian SDG 7 (Energi Bersih dan Terjangkau), SDG 13 (Penanganan Perubahan Iklim), dan SDG 14 (Ekosistem Laut).
Co-Authors Aat Ruchiat Nugraha Aat Ruchiyat Nugraha Adhika Graha Irianto Putra Adinda Sekar Prastantri Agung Budiono agus rahmat Agus Rusmana Agustina Eka Putri Agustina Listiawati Aisyah, Novrisa Nu Ajie Nugraha, Katon Sena Andini, Cindy Andini, Cindy Annisa, Sekar Dinda Any Noor Ariandani, Raysha Nanda Asnawati Asnawati Asy'ari, Rifqi Awaludin Nugraha Azmi Kautsar Alim Bahurekso, Putu Radar Baitulloh, Taqiy Gusdi Bambang Hermanto Baskara, Moch Rey Beding, Rafael Miku Centurion Chandratama Priyatna Cipta Endyana Dadang Purnama Dadang Sugiana Damayanti, Dewi Delamontano, Eldo Desiana, Rahmatika Diah Fatma Sjoraid Diah Fatma Sjoraida Diah Indiyati Diah Sri Rejeki Dian Wardiana Sjuchro Dina Oktavia Edwin Rizal Elnovani Lusiana Endayana, Cipta Engkus Kuswarno Fajrurrahman, Mufqi Fauzan Ahdi Widyaputra Felisianus Efrem Jelahut Feliza Zubair Firda Rahmayanti FX. Ari Agung Prastowo Gina Andriana Hadian, Mohammad Sapari Dwi Hakim, Lukman Fauzan Hanny Hafiar Hasudungan, Stefanus Tulus Hendarmawan Hendarmawan Hendarmawan Hendarmawan, Hendarmawan Heru Ryanto Budiana Heryanto, Oki Indria Widyawan Iriana Bakti Irwan Irwan Ismaliyah Yusuf Rangkuti Jauhari, Regitha Juwita, Tita Kadarisman, Ade Khoerunnisa, Lutfi Kokom Komariah Kurniawan Saefullah Lani Gumilang Larasati, Ajeng Ramadhita Lazuardina, Annisa Lestari, Laely Indah Lukiati Komala Lukiati Komalasari Lumongga, Az Zahra Mas Dadang Enjat Munajat Mas Dadang Enjat Munajat Maulana, Muhammad Iqbal Mellia Agustiyani Moh Faidol Juddi Moh. Sapari Dwi Hadian, Moh. Sapari Dwi Mohamad Sapari Dwi Hadian Mohammad Sapari Dwi Hadian Muhammad Reynaldi Aulia Rahmat Mustikaningsih, Marlina Nindi Aristi Nugroho, Abiyoga Bimo Nur, Tanti Nurani, Haiva Nurfauziah, Isni Nuryah Asri Sjafirah Oriana, Alisha Pamungkas, Kasno Peranciscus Aryanto Pribadi, Teguh Imam Primanty, Annisa Priyatna, Centurion C. Priyo Subekti Priyo Subekti Qoniah Nur Wijayani Qorinah Estiningtyas Sakilah Adnani R. Arief Helmi Raden Willy Ananta Permadi Rafael Miku Beding Rahman, Farid Asfari Rahmatika Desiana Raisya Wahyuning Maulida Ramadhanty, Ghina Ramdhanie, Gusgus Gharaha Ratu Sinar Sari Tanjung Regina Shintya Dewi J Reiza D. Dienaputra Retasari Dewi Rifki Rahmanda Putra Riniwaty Makmur Roidisom, Shamit Rosnandar Romli Rostika Yuliani Rully Khairul Anwar Rusdin Tahir, Rusdin S, Diah Fatma Saleha Rodiah Sariadi, Sarmoko Setyanto, Yugih Sihombing, Jimmy Ruben Siti Karlinah Sobarna, Aditia Sunardi Susanne Dida Susie Perbawasari Syahrul Akbar Syaifudin, Arief Syauqy Lukman Syintia Faramitha Syukrul Hamdi Tanjung, Ratu Sinar Sari Tanti Nur Thoriq Ibrahim Trie Damayanti Ute Lies Siti Khadijah Wulung, Shandra Rama Panji Yanti Setianti Yoga Wiratama Sulistyawan Yosa Fiandra Yuliana Rakhmawati Yuliana Rakhmawati, Yuliana Yunus Winoto Yunus Winoto Yustikasari Yustikasari Yustikasari - Yustikasari, Yustikasari