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Analysis of Factors that Affect Marketing Performance in PT. Bayu Buana Gemilang Reviewed From Sharia Perspective Lusi Dewi; Mukhamad Najib; Mukhamad Yasid
ILTIZAM Journal of Shariah Economics Research Vol. 5 No. 1 (2021): Iltizam Journal of Shariah Economics Research
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, UIN SULTHAN THAHA SAIFUDDIN JAMBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/iltizam.v5i1.714

Abstract

This study aims to analyze the factors that influence marketing performance at PT. Bayu Buana Gemilang from a Sharia perspective. Using the Structural Equation Model (SEM) approach of 126 employees, 40 samples are taken to be sampled. This research has been attempted in accordance with scientific procedures, Testing is carried out on three variables namely work, program marketing, and corporate culture. Corporate culture is a tool for companies in carrying out strategic policies that play a role in encouraging improving quality, motivation and employee work performance. Based on the results of the study conclusions can be drawn Work orientation, marketing programs and corporate culture affect marketing performance and show positive results.
Marketing Strategy for Agrotourism Development in Lampung Province Indonesia Roslina Roslina; Rita Nurmalina; Mukhamad Najib; Yudha Heryawan Asnawi
Shirkah: Journal of Economics and Business Vol 7, No 1 (2022)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (685.948 KB) | DOI: 10.22515/shirkah.v7i1.434

Abstract

The enormous potential for the development of agrotourism in Indonesia has not been explored efficiently due to nonoptimal marketing. Therefore, this research formulated the marketing strategy for the agrotourism sector in Lampung Province Indonesia. Purposive sampling was used to select the respondents based on the criteria of experts with experience, knowledge, or authority in agrotourism. This led to the selection of 12 people in the Department of Agriculture and the Ministry of Tourism and Creative Economy, tourism operators consisting of the Hotel and Restaurant Association (PHRI), the Association of The Indonesian Tours and Travel Agencies (ASITA), and farmers/agritourism partners. Upon the analysis using the Analytic Hierarchy Process (AHP), the results showed that authentic experience should be prioritized with agrotourism actors or partners playing a big role in the marketing process. Furthermore, the addition of attractions with actors or partners is expected to play a key role in offering authentic experiences to tourists as a prioritized alternative strategy. These findings, therefore, showed the need for coordination and collaboration, intensifying marketing communications as well as the provision of tour packages to increase agrotourism marketing in the study area.
METODE BARU SINTESIS 3,4-METILENADIOKSIBENZIL BUTIL ETER Rahma Rahayu Dinarlita; Mardi Santoso; Taslim Ersam
Jurnal Sains dan Terapan Kimia Vol 7, No 1 (2013)
Publisher : Program Studi Kimia, Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.614 KB) | DOI: 10.20527/jstk.v7i1.2117

Abstract

Reduksi 3,4-metilenadioksibenzaldehida menggunakan natrium borohidrida dalam etanol diperoleh 3,4-metilenadioksibenzil alkohol dengan rendemen 95%, sedangkan reaksi 3,4-metilenadioksibenzil alkohol dengan n-butanol pada kondisi asam diperoleh 3,4-metilenadioksibenzil butil eter dengan rendemen 92%. Kata kunci: eter, sintesis, turunan 3,4-metilenadioksibenzaldehida 
POSTGRADUATE STUDENTS’ PERCEPTIONS ON MOODLE AS LEARNING MANAGEMENT SYSTEM FOR ONLINE ENGLISH LANGUAGE LEARNING DURING COVID-19 PANDEMIC Muhammad Shofiyuddin; Mutmainnah Mustofa; Mohammad Rizal Umam; Sonny Elfiyanto
Research and Development Journal of Education Vol 8, No 2 (2022)
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/rdje.v8i2.13338

Abstract

In Indonesia, teaching learning process through Moodle as learning management system (LMS) has been implemented in education levels such as junior high schools, senior high school and universities. To find out the role of Moodle in learning English at a higher level, it is important to know whether students have different or the same perceptions about the use of Moodle in higher education, postgraduate level. The subject this research was postgraduate students from 3 different classes of English education department at University of Islam Malang. In this study, a qualitative method was used in the descriptive design, with an online questionnaire serving as the research instrument. Questionnaires are used to collect research data. There were 22 items in the questionnaires administered using Google Form that was purposed to know postgraduate students’ perceptions on Moodle at  University of Islam Malang with 3 aspects to analyze; Moodle implementation, Moodle practicality, and online learning environment. The results revealed that studying English through Moodle was preferred with 66,7% of respondents agreed with the statement. For Moodle practicality, it was easy to run with 20 respondents agreed the statement or 60,6% as percentage. Online learning environment made students easier to comprehend lecturers’ explanation of materials given as 63,6% respondents agreed with the statement in the questionnaire. From those results, it could be concluded that Moodle was a preferred LMS. It was considered easy to use. Online learning environment also eased students to understand lecturers’ materials in English education department
Retailer Segmentation as A Strategy for B2B Marketing using A Two-Level Clustering Analysis Prita Prasetya; Mukhamad Najib; Febrina Mahliza
Kajian Branding Indonesia Vol 4 No 1 (2022): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.4.1.33-46

Abstract

This paper aims to explore the possibility of identifying retailer segments. Data is the foundation of segmentation that helps identify the critical value drivers, select the appropriate engagement level and decide the retailer engagement. This study proposes a new approach that considers two-stage clustering for retailer segmentation and behavioural analysis among building materials companies in Indonesia. The alignment could provide a practical managerial approach to finding competitive advantage and a better understanding of sales opportunities. Retailer segmentation can be done differently from the most relevant sales perspective. In this study, we propose an alternative method for retailer segmentation based on two-stage clustering. First, segmentation is based on three categories of the size of order: a very potential group of customers in which the order size is large, a middle group and a group where the order size is small. Second, segmentation based on personal value is a relational perspective that considers the behavioural analysis from the manufacturer-retailer relationship.
The Influence of Intention to use Medians Potato Varieties on the Result of Technological Innovation Development with Technology Acceptance Models Muhammad .H. Rasyidha, Mukhamad Najib, Ujang Sumarwan,
Jurnal Manajemen Vol. 24 No. 1 (2020): February 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v24i1.617

Abstract

The purpose of this study was to analyze the intention of farmers to use the potato varieties of medians with the development of technology acceptance models (TAM) that combine innovation diffusion theory, subjective norms, self-efficacy, and facilitate conditions to determine the intentions of farmers to use. The method used was a survey with face-to-face interviews with 120 potato farmers. Sampling was taken based on non-probability sampling using convenience sampling techniques. Analysis of the data used is Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach. The results show that variables triability, perceived usefulness, subjective norms, and compatibility directly have a positive effect on the intention to use potato varieties medians. While the variables that can be observed, perceived ease of use, perceived self-efficacy, and facilitating conditions do not have a positive effect on the intention to use.
Business Model Development Strategy on Property Industry: Case Study on PT CNI Trevy. A. Dinna, Mukhamad Najib, Mochammad. M. Ali
Jurnal Manajemen Vol. 24 No. 2 (2020): June 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v24i2.648

Abstract

PT CNI is a property developer company located in Cibubur. A high demand of residence leads many developer companies offer some types of housing in this area. PT CNI is currently experiencing a sales-declining, due to the high level of business competition and the sluggish national property market. Therefore, a new strategy formulation is needed that could be applied to re-increase company sales. This study aims to develop a company's strategy by describing and improving the business model of the company based on business model canvas (BMC), IE matrix, SWOT analysis, and blue ocean strategy approach. The data is collected by interviews, questionnaires, and literature studies. Informants were determined through a purposive sampling technique. From the results of the analysis, several strategies were formulated. Then the strategies were mapped back to the new BMC. The improvement shows that there are enhancements to some elements in the company's BMC.
Analisis Komoditi Unggulan Tanaman Pangan Dalam Rangka Perencanaan Kawasan Agropolitan di Kota Padang Ilham Martadona; Yeti Lis Purnamadewi; Mukhamad Najib
Jurnal Bisnis Tani Vol 2, No 2 (2016): Jurnal Bisnis Tani Desember 2016
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (133.922 KB) | DOI: 10.35308/jbt.v2i2.524

Abstract

Padang has a potential natural resources and land to develop the agricultural commodities, especially food crops which has total area of 23,158 hectares or 69.30 percent of total agricultural land. There are several types of food crops (rice, maize, cassava, sweet potatoes and peanuts) that cultivated in Padang and scattered in some producing regions. Based on the background of the study the purpose of this study are to analyze leading commodity of crops in order to develop agropolitan in Padang. The analytical method is Location Quotient (LQ). Based on LQ analysis shows that crop become the leading commodity in Padang is paddy. Therefore paddy is the main commodity in the development of agropolitan.
ANALISIS PENGARUH MODEL AISAS (ATTENTION, INTEREST, SEARCH, ACTION & SHARE) TERHADAP TINGKAT LITERASI KEUANGAN SYARIAH (STUDI KASUS FOLLOWERS INSTAGRAM PERBANKAN SYARIAH) Joni Iskandar; Mukhamad Najib; Ahmad Mukhlis Yusuf
Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Vol 5 No 2 (2020): Islamic Banking:Jurnal Pemikiran dan Pengembangan Perbankan Syariah - Februari 20
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.794 KB) | DOI: 10.36908/isbank.v5i2.114

Abstract

The Financial Services Authority (OJK) states that one of the root causes of the slow growth in the market share of Islamic banking is due to the weak literacy of Indonesian people towards sharia finance. Based on a 2016 National Literacy and Financial Inclusion survey involving 9,680 research respondents from 34 provinces in 64 cities / districts. shows that the national Islamic financial literacy rate is 8.11 percent. While on the other hand, there has been an increase in internet usage among Indonesian people. The research aims to find out how the AISAS model which consists of Attention, Interest, Search, Action and Share affects the level of literacy of Islamic banking in followers of Islamic banking in Indonesia. Research consists of three stages namely literature study. Then a field study was conducted by distributing questionnaires to 183 respondents. The analysis method used is Structural Equation Modeling (SEM) using AMOS software. The results show that (1) Attention variable has a significant and positive effect on the dependent variable, namely interest. (2) Interest variables have a significant and positive effect on the dependent variable, namely search. (3) The search variable has a significant and positive effect on the dependent variable, namely action. (4) The action variable has a significant and positive effect on the dependent variable, which is share. (5) The search variable has a significant and positive effect on the dependent variable, namely Sharia Banking Literacy. (6) The action variable has a significant and positive effect on the dependent variable, namely Sharia Banking Literacy. (7) The share variable does not have a significant effect even though it has a positive value on the dependent variable, namely Sharia Banking Literacy.
Energy Management System Implementation Strategy in The Concentrating Division of PT Freeport Indonesia Based on ISO 50001:2018 Adi Yusup Tauruy; Idqan Fahmi; Mukhamad Najib
Business Review and Case Studies Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.2.170

Abstract

This study aims to 1) analyze the current level of energy management system implementation by the PTFI Concentrating Division, 2) analyze the comparison of the Concentrating Division's energy management system with the ISO 50001:2018 standard, 3) formulate a strategy for implementing an energy management system according to the ISO 50001 standard. :2018 at the PT Freeport Indonesia Concentrating Division processing plant. The method in this study uses gap analysis (gap and IPA) and analytical hierarchy process (AHP). The implementation strategy is formulated based on the results of a comparison of the performance level of the energy management system with the 7 clauses of ISO 50001:2018 and their level of importance. The results obtained are 7 clauses that do not meet the standards and 3 clauses of which have a high level of importance but low performance levels to be handled with four different strategies: 1) conducting internal audits and external energy audits, 2) energy management system training, 3) carrying out activities energy efficiency-oriented production, 4) using automation systems and technology on equipment. Keywords: AHP, concentrate processing plant, energy management system, gap analysis, ISO 50001:2018
Co-Authors - Rheinnadia ., Dr. Anantawikrama Tungga Atmadja, S.E., Abdul Kohar Irwanto Abdul Rashid Abdul Subhan Abdullah, Akhyar Abdurrahim, Muhamad Syahid Abiyyu, Ikhwan Achmad Firdaus Achmad Firdaus Firdaus Adi Yusup Tauruy Adi, Dian Purnomo Adil, Adityawarman Adinna Astrianti Adiwena, Muh. Afiatin Dewi Afifah, Aisyah Nur Afra Nazhirah Agus Kistian Agus Maulana Agus Wijaya Soehadi Agus Wiyono Ahmad Mukhlis Yusuf Ahmad Mukhlis Yusuf Ahmad Sapudin Ajun Junaedi Alfa Nursyamiza Nusifera Alhamuddin Alla Asmara Amalia Amalia Ambar Rukmi Dyah Kusumawardani Aminah, Mimin Amir Fikri Anak Agung Gede Sugianthara Angelia Angelia Anggraini Sukmawati Anita Susanti Annisa Rizki Khairan Anton Nugroho Ariani, Annestie Ariansyah Ariansyah Arif Imam Suroso Arifin, Zukhri Agusty Leo Syamsul Arman Jauhari Arry Ekananta Arzaq Tahara Fitwantyo Asep Taryana Awisal Fasyni Ayu Ningsetya Mardika Riskhi Baderi Baderi Bagus Sartono Bella Nandita Bhertin Karunia Binagusto Mochammad Brandoko, Kir Budi Eko Soetjipto Budi Suharjo Buger Wijaya Yuana Bustanul Arifin Chaerani, Septi Nur Dadang Supriyatno Darmawan, Teuku Fajar Akbar Dasiroh, Umi Dedi Mulyono, Dedi Deni Nasri Desi Nurhikmahyanti Dewi Inda Musni Dharmawan Santoso, Dharmawan Dimas Febriyan Priambodo Dini Agustina Djoko Wahyono Dodik Ridho Nurrochmat Dr. Anantawikrama Tungga Atmadja, S.E., . Effendi, Irpan Elfiyanto, Sonny Eng Saiful Anwar Erliza Noor Euis Puspita Dewi, Euis Puspita Evy Fausiah Faqih Udin dan Jono M. Munandar Meivita Amelia Faris Salman Farit Mochamad Afendi Febrina Mahliza Fermico Karambut Fety Nurlia Muzayanah Fifin Oktaviani Fitry Primadona Hanafi Hanafi Haniarta Gemilang Sari Hansen Tandra Hansen Tandra Hardiana Widyastuti Harianto Hartoyo Hartoyo Hartoyo Hartoyo Heni Istianawati Hermawan Setiawan Heti Mulyati Hidayat, Suryo Husni, Ahmad bin Muhammad I Nyoman Surasana Ibrahim Chalids Idqan Fahmi Iif Syarifah Ilahi, Yudi Fasrah Imam Teguh Saptono Irfan Syauqi Beik Irwan Siswanto Ismujianto - Istanti Rustiana Joni Iskandar Joni Iskandar, Joni Jopang, Jopang Jovita Jovita Juniar Prayogi Juniar Prayogi kambolong, makmur Kandiana Wati Kartina Kartina Kasmiruddin " Kehek, Isak Khairani Khairani Kirbrandoko Kirbrandoko Kuncoro, Ardhika Wahyu Kuntadi, Yahya Agung Kusdiantomo Kusdiantomo Lalita Paraduhita Martha leong, yee choy Lilla Noervita Lusi Dewi Lutfhan Hadi Priambodo Luthfa Jamilah M. Syamsul Maarif Ma'arif, M. Syamsul Ma'mun Sarma Mamori, Dore Rhendy Maulana, Syahrizal Ma’mun Sarma Megawati Simanjuntak Meutia Rahma Miswatun, Siti Monica Puspa Sari Muh Faturokhman Muhamad Yudi Setiawan Muhammad Irdy Eka Mahendra Muhammad Shofiyuddin Muhammad Sigit Susanto Muhammad Subianto Muhammad Syamsun Mukhamad Yasid Mukhamad Yasid Mukhamad Yasid, Mukhamad Mukti Ali, Mochammad Murniati, Andi Musa Hubeis Mustofa, Mutmainnah Nanda Naufal Rofiza Haidar Nanda Nur Rafiana Niskawati, Niskawati NUR AENI Nur Ardiansyah Nur Hadi Wijaya Nur Syamsiyah Nurhandayani, Arum Nurhendra Fatma Nyoman Trisna Herawati Octaviani, Siti Nurfajar Ono Suparno pratomo, edwin agung Priastuti, Dila Pristiwantoro, Eko Cahyo Prita Prasetya Priyanto, Hery Pudji Muljono purwanti, ninik endang Puspitasari Puspitasari Putri Utami Ruswandi R. Endro Wibisono Rahma Rahayu Dinarlita Rahmad Hakim Rajuddin Rajuddin rasyida leila ramadlana Rinda Tri Wijayanti Rini, Riska Firda Risen Anugrah Rita Nurmalina Riva Ismawati Rizal Syarief Rosdwianty, Sintya Rosdwianty, Sintya Roslina Roslina Rudi Susilo S Siswanto Sagitta, Ajeng Eka Salwa Inaayatullah Fannani Santa Tri Dwi Sartika Waruwu Sarma, Ma’mun Sartono Sartono, Sartono sayekti, ayutyas Setiabudy, R. - Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Setyo Ferry Wibowo Silvia Dewi Sagita Andik Siti Jahroh Siti Sujatini, Siti Sitti Nurani Sirajuddin Soeparno . Stevia Septiani Subardjo, Anang Suhendi Sujiati Sujiati SUMIYATI SUMIYATI Surawijaya, Angga Alan Surya Gumilar Susan Susan Susana Chandra Susanti susanti, marni Sutomo Sutomo Suzanna Ndraha Syahdar Baba Syarah Nurul Amaliah Tandra, Hansen Tanti Novianti Taslim Ersam Tika Cahyanti, Tika Tofan Tri Nugroho Tri Murti Andayani Ujang Sumarwan Utari, Lilik utha, arifin Vania Pramatatya Wardono, S - Widayanti Widayanti Wijayanti, Elina Adi Wistiani . Yahya Agung Kuntadi Yani Cahyo Susilo Yasin, Ilyas Yeti Lis Purnamadewi Yudha Heryawan Asnawi Yulandi Yuli Astutik Yusiran Yusiran, Yusiran Yusman Syaukat Yusnia Kaharuddin, Yusnia Yusuf Ramadhan Zainal Abidin