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All Journal KALAM CENDEKIA PGSD KEBUMEN Jurnal Pendidikan Indonesia Jurnal English Education: Jurnal Tadris Bahasa Inggris Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) SIGMA: Jurnal Pendidikan Matematika JIPM (Jurnal Ilmiah Pendidikan Matematika) Jurnal Ilmiah Ekonomi Islam ENGLISH FRANCA : Academic Journal of English Language and Education Islamic Counseling : Jurnal Bimbingan dan Konseling Islam English Community Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora al-Afkar, Journal For Islamic Studies Edukasi Islami: Jurnal Pendidikan Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Basicedu EDUKATIF : JURNAL ILMU PENDIDIKAN M A T H L I N E : Jurnal Matematika dan Pendidikan Matematika JURNAL PUSTAKA KOMUNIKASI PERSPEKTIF MDJ (Makassar Dental Journal) Attractive : Innovative Education Journal Alifmatika: Jurnal Pendidikan dan Pembelajaran Matematika Ideguru: Jurnal Karya Ilmiah Guru Jurnal Akrab (Aksara agar Berdaya) Didaktika: Jurnal Pemikiran Pendidikan MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi ENGLISH FRANCA : Academic Journal of English Language and Education Indonesian Journal of Islamic Economics and Business Komunika: Jurnal Ilmu Komunikasi Jurnal Ekonomi Syariah Pelita Bangsa Journal of Education Research Pelita Teknologi : Jurnal Ilmiah Informatika, Arsitektur dan Lingkungan Postulat : Jurnal Inovasi Pendidikan Matematika Joong-Ki : Jurnal Pengabdian Masyarakat International Journal of Humanities Education and Social Sciences Edusifa: Jurnal Pendidikan Islam Jurnal Ilmu Komunikasi Dan Media Economic Reviews Journal Formosa Journal of Sustainable Research (FJSR) ASEAN Journal of Empowering Community Al Khawarizmi: Jurnal Pendidikan Matematika Jurnal Egaliter LEBAH SENTRI: Jurnal Riset Ilmiah Majalah Ilmiah Inspiratif Jurnal Basicedu Jurnal Pengabdian Pelitabangsa Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Mamangan Social Science Journal SINAU : Jurnal Ilmu Pendidikan dan Humaniora Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial TAJDID: Jurnal Ilmu Ushuluddin Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Lentera Pengabdian Research Horizon Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Spektrum Komunikasi Proceeding International Pelita Bangsa VIDHEAS: Jurnal Nasional Abdimas Multidisiplin Jurnal Pelita Pengabdian Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Joong-Ki Law and Justice Ta'amul: Journal of Islamic Economics Jurnal Pendidikan Sekolah Dasar Journal of Language and Literature Education (JoLaLE) Bilangan: Jurnal Ilmiah Matematika, Kebumian dan Angkasa Tasyri' : Jurnal Muamalah dan Ekonomi Syariah Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Journal of Ekonomics, Finance, and Management Studies Joong-Ki Jurnal Pendidikan dan Sosial Humaniora LINGUISTS : JOURNAL OF LINGUISTICS AND LANGUAGE TEACHING
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Strategi Pemasaran Konveksi Simple Cloth Industri Dalam Menarik Minat Konsumen Melalui Media Instagram Rizqi Amanda Rachmah; Didi Permadi; Sarwo Edy
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 7 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i7.8956

Abstract

The increasing competition in the marketing world in various aspects, makes the convection industry must be smart in attracting consumers. The convection industry is required not only to rely on product quality alone, but also requires an effective marketing strategy to build public trust and loyalty. This study focuses on the digital marketing communication strategy of Simple Cloth Industry. The problem that arises in this study is the need for uniforms, sashes, work shirts and other convections that require a trusted convection. Simple Cloth Industry has a great opportunity to market its convection business by providing direct offers and making Instagram the best portfolio in its business. This research method uses qualitative descriptive with the marketing mix theory from Kotler & Keller. Data collection techniques are obtained from the results of observations and interviews with Simple Cloth Industry. This study shows that Simple Cloth Industry has used Instagram in accordance with the theory of Kotler & Keller regarding the marketing mix, namely product optimization, price, location and promotion. Thus Simple Cloth Industry can develop until now because of the digital promotion that continues to grow. This study also found that Simple Cloth Industry has succeeded in creating strong relationships with customers through the use of structured and consistent social media so that relationships are well established.
Media Sosial dan Perubahan Standar Kecantikan pada Wanita Jawa: Analisis Seometika Roland Barthes pada Akun TikTok @darasarasvati Qirrana Amelia Putri; Didi Permadi; Sarwo Edy
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 7 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i7.9040

Abstract

This study aims to describe how Javanese women's beauty is represented in the TikTok content of @darasarasvati and to analyze how local cultural symbols are reinterpreted within the context of digital aesthetics using Roland Barthes' semiotic approach. Through the analysis of signs consisting of signifiers and signifieds including denotative, connotative, and mythological meanings this study reveals how local cultural symbols such as kebaya, skin tone, traditional music, and captions are reinterpreted through digital visual aesthetics. The findings show that TikTok functions as a space for identity negotiation, where tradition is blended with global trends in an aesthetic and viral format. The kebaya is no longer seen merely as traditional attire but as a symbol of the modern, elegant woman. Bright skin tones, visual filters, and transition effects also reflect the dominance of global beauty standards over local values. This research concludes that social media is not a neutral platform but a site of ideological production that constructs new myths about the ideal Javanese woman: beautiful, cultured, and modern.
Co-Authors . Ermanto AbdulHafizh, Daffa Achmad, LI Achmad, Listian Achmad, Listian Indriyani Achmad, Yudianto Adam Lubis Adi Nugroho admin admin Adrianna Syariefur Rakhmat Aenul Fadillah Ahmad, Ali Nur Ainulyaqin, MH. Ainun Fatikha Putri Ali Nur Ahmad Amrullah, Abdul Karim Anggita, Shella Anggristia, Serly Anugrah, Deka Idhar Ari Wicaksono Arifin, Bambang Samsul Arnita, Bella AS Rakhmat Astuti, Retno Fitri Aulia Qurota A’yun Avoressi, Dian Dianti Azahra, Firny Fidiyah Badruzzaman, Aceng Barokah, Awalina bin Al-Muhsin, Muhammad Anas Budiharjo, Rizky Nia C.A, Difa Salsabila Fauziah Dearmauli .S, Mirari Gracea Desi Florina, Ike DESTI ARIANI Devi Kurniawati Didi Permadi DIRYO SUPARTO Djoko Nugroho Durgayan, Alesa DWI IKE KURNIAWATI Eka Apriani, Eka Elfarizi, Moh. Irfan Farida Esmianti Fatimatul Khikmiyah Fauziah, Meli Fauziyah, Nur Feronica, Rani Ayu Fitri, Vina Nisa'ul Florina , Ike Desi Florina, Ike Desi Gatha Daffa Wichaksana Hamdan Ainulyaqin Hariyadi, Rudi Sugeng Hartati, Nani Hartati, Oemi Haryadi, Rudi Sugeng Hasibuan, Jahro Ike Desi Florina Inas Sany Muyassaroh Indra Permana Indra Permana, Indra Indradewa, Rhian Indriyani Achmad, Listian Irawan, Chandra Irwani Zawawi Ismatul Karimah Ismiatin Mafruhah Jamil, Erfina Jayawarsa, A.A. Ketut Jumatul Hidayah, Jumatul KHOLIS, SITI NUR Khomariyah, Nur Kisanda Midisen lailiyyah, Syafiatul Lasintia, Mifta Listian Indriyani Achmad Lita Gunawan M H Ainulyaqin M. Padly Machmuda, Rif'atul Maf'ula, Iswatun Mafrudah, Luluk Maharani, Siti mamun, sukron Marwiyah, Siti Laelatul Mega Ayu Dwi Astutik MH Ainulyaqin Midisen, Kisanda Midjan Midjan Muhammad Faiz Rayan Muhammad Hamdan 'Ainulyaqin Muhammad Hamdan 'Ainulyaqin Mukarramah Mukarramah, Mukarramah Mukhlis, Septian Musthofa, Muh Bisri Mustofa Mustofa Muthmainnah Muthmainnah Muyassaroh, Inas Sany Nadhifah, Lailatun Nadhila Alya Rahmah Nanda Tyas Prayoga Nasyar, Syaiful Nenda Nenda, Nenda Neng Wiwi Nugorho, Djoko Nugroho, Arief Teguh Nur Faizah Nur Faizah Nur'aeni, Nur'aeni Nur'aeni Nuraini, Jesi Nurcahyawati Lestari Nurdin , Diding Nurhasanah, Putri Nurhaya Nurzaqiah, Neli Nur’aeni Olivia Maghfiroh Paujiah, Usiah Nurlaela Permadi, Didi Pratama Maulana Putra Pratiwi, Adhelia Pribadi, Luthfi Audia Prihantoro Prihantoro Primaraga Sumantri Indra Wicaksana Putri , Cindyka Ardelia Qirrana Amelia Putri Rabbani, Muhammad Aqil Rahadi, Arya Eka Rahmah, Nadhila Alya Rakhmat, AS Rasmidar Samad Rayuningsih Rifqi Rimadanti, Uci Sherly Rimadanti, Uci Sherly Rini Setyowati, Rini Rini, Muninggar Setiyo Riski Eko Ardianto Rizqi Amanda Rachmah RWulandari, Septiayu Saiful Muktiali Sakum Sakum, Sakum Saputera, Adha Septiayu R Wulandari Septiayu Restu Wulandari Setyagama, Andhika Setyawan, Wisnu Setyawardani, Ika Febby Sifa Mulya Nurani Sihabudin, Fahmi Siti Juariah Siti Saroh Siti Sopiah Slamet, Mustafa Sri Suryanti SRI SUTJIATMI Sri Uchtiawati Sri Uchtiawati, Sri Sudharshono, Muhammad Sugiarto, Rio Suhermanto, Hadi Sukron Mamun Sumarta Sumarta, Sumarta Sunaryati Sundari, Dike Suriyanti Susan Dwi Oktafiani Sutriyanto, Dwi Syaiful Huda TITIN SUNARYATI Tri Ngudi Wiyatno Ulinniam Umul Qiromah Wangsadanureja, Miftah Wijayanti, Erfin Windiarti, Wulan Zain Yatsir, Ahmad ZAINUL MA'ARIF Zakaria , Adzkar Baihaqi