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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Academica Komunikator Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Kajian Komunikasi Kanal : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Communicatus: Jurnal Ilmu Komunikasi Al Ishlah Jurnal Pendidikan Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung PRofesi Humas Nyimak: Journal of Communication Jurnal Komunikasi IJoLE: International Journal of Language Education Jurnal ASPIKOM urnal Interaksi: Jurnal Ilmu Komunikasi PROSIDING KOMUNIKASI LUGAS Jurnal Komunikasi JURNAL HERITAGE JIKE : Jurnal Ilmu Komunikasi Efek Referensi : Jurnal Ilmu Manajemen dan Akuntansi Jurnal Profetik Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Jurnal Riset Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian LINIMASA: JURNAL ILMU KOMUNIKASI DIALEKTIKA Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Ideas: Jurnal Pendidikan, Sosial dan Budaya Best Journal (Biology Education, Sains and Technology) PREPOTIF : Jurnal Kesehatan Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ranah Komunikasi Jurnal Ilmu Komunikasi Komunikasiana: Journal of Communication Studies Jurnal Kesehatan Tambusai Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Digital Media dan Relationship GREENOMIKA AJAD : Jurnal Pengabdian kepada Masyarakat ProBisnis : Jurnal Manajemen Research of Service Administration Health and Sains Healthys Journal of Innovation Research and Knowledge Journal of Social And Economics Research Cerdika: Jurnal Ilmiah Indonesia Mediator: Jurnal Komunikasi Journal of Knowledge Management Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Komunikasi, Masyarakat Dan Keamanan Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Nasional (JPN) Indonesia JER journal of social and economic research J-CEKI PESHUM
Dasrun Hidayat
Universitas Adhirajasa Reswara Sanjaya
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Journal : PRofesi Humas

 1 
Pendekatan intercultural communication pada public relations PT Santos dalam membangun komunikasi empati Neng Yayu; Anisti Anisti; Dasrun Hidayat; Mahardiansyah Suhadi
PRofesi Humas Vol 4, No 1 (2019): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019
Publisher : LP3 Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1041.901 KB) | DOI: 10.24198/prh.v4i1.18626

Abstract

Fenomena yang diteliti tentang komunikasi yang dibangun oleh public relations PT Santos. Pada praktiknya komunikasi tidak berjalan baik sehingga diperlukan pendekatan khusus. Penelitian ini bertujuan untuk mengetahui pendekatan komunikasi antara public relations Santos dengan masyarakat Gili Genting Madura Provinsi Jawa Timur. Untuk menemukan tujuan tersebut, peneliti menggunakan metode kualitatif dengan studi etnografi public relations. Studi ini berfokus pada perilaku komunikasi untuk membangun hubungan. Dalam hal ini adalah komunikasi empati public relations dalam membangun hubungan dengan masyarakat Gili Genting. Teknik pengumpulan data melalui observasi dan wawancara mendalam yang melibatkan delapan orang informan. Adapun teori yang digunakan yaitu teori public relations budaya, komunikasi empati dan manajemen hubungan. Hasil penelitian mengungkapkan bahwa pendekatan komunikasi empati public relations PT Santos, dipengaruhi oleh budaya lokal. Budaya sebagai konteks komunikasi untuk memahami situasi masyarakat setempat. Hal ini dilakukan melalui kegiatan analisis situasi. Selanjutnya, public relations membuat perencanaan komunikasi meliputi pembuatan program, sosialisasi program, dan evaluasi program. Pendekatan yang dilakukan melalui keterlibatan secara langsung dengan kegiatan masyaraat. Public Relations menyesuaikan diri, melakukan adaptasi dengan lingkungan setempat. Penyesuaian meliputi bahasa dan gaya berpakaian. Hal ini sangat membantu perolehan data yang dapat dijadikan sebagai dasar pembuatan dan sosialisasi program. Keterlibatan diri dengan menposisikan sebagai anggota masyarakat setempat merupakan bagian dari upaya komunikasi empati yang dibangun oleh public relations. Komunikasi ini dilandasi oleh rasa percaya dan keterbukaan sehingga dapat membangun relasi budaya.
Cultural public relations approach to angklung bamboo musical instrument craft workshop activities Gustini, Leili Kurnia; Hidayat, Dasrun; Aulia, Ellena Fitri; Karamani, Dinar Dina
PRofesi Humas Vol 8, No 1 (2023): August 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i1.47212

Abstract

Background: In preserving cultural sustainability, one needed to be done is to maintain cultural resilience. Saung Angklung Udjo (SAU) producing bamboo craft workshop activities in order to do so. The workshop is part of a Public Relations event that is carried out on an ongoing basis. However, there is a need of strategy to have that workshop run optimally. Purpose: This study aimed to determine the design of a public relations event program in the form of a bamboo craft workshop at SAU. Methods: Six informants were involved and determined purposively, including workshop organizers, presenters, and workshop participants. Results: The results of this study show the existence of workshop stages relevant to the IPPAR model (Insight, Program Strategic, Program Implementation, Action, and Reputation). Insight is the initial preparation stage or situation analysis. Program strategy is the planning stage in the form of a program strategy. Program implementation is the implementation stage, and action and reputation is a public assessment as feedback from activities implementation. Conclusion: Public relations events are needed to manage the image and reputation of Angklung’s cultural values. Implications: The results of this study are expected to impact local government policies in managing cultural arts events. The results of this study can also be used as a development of public relations event studies in the context of culture or cultural public relations.
Image of sport tourism Kiara Artha Park Bandung Hidayat, Dasrun; Gustini, Leili Kurnia; Christin, Maylanny; Nur’aeni, Nur’aeni; Taufik, Reza Rizkina
PRofesi Humas Vol 7, No 2 (2023): February 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i2.41903

Abstract

Background: Sports tourism is a new approach to growing public interest in sports. Sports tourism is expected to foster interest in sports and build an image of sport tourism as a dual force that can help economic growth. Purpose: The research was conducted at Kiara Artha Park, one of the sports tourism sites in Bandung. The aim is to analyze the stages of forming the image of Kiara Artha sports tourism. Methods: Using a qualitative and phenomenology approach, involving 11 informants: Kiara Artha Park managers, tenants, and visitors. Results: The study results explain that the image built in Kiara Arta Park is a place of recreation with the concept of healthy living. The stages of building the image of Kiara Artha Park begin with the commitment of the management to prepare facilities in the form of green open land designed as a recreational park and exercise. They are also conducting socialization in conventional media, building sports community support, and managing community participation of social media users. Conclusion: The image of Kiara Artha Park as a tourist sport place is built through public awareness as users need a place to exercise and recreation. The two combined concepts encourage interest in maintaining a healthy life. Thus, the type of image formed is a user image or image built by consumers based on personal needs related to personality, lifestyle, and social status. Implications: The results of this study can provide input to the management and government of the city of Bandung as a policy in every tourist destination to provide sport tourism facilities as an additional public space that can improve the physical and mental health of the community.
Dedi Mulyadi’s personal branding through “barracks” viral content Hidayat, Dasrun; Lyndon, Novel Anak; Mujianto, Haryadi
PRofesi Humas Vol 10, No 1 (2025): August 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i1.64028

Abstract

Background: Social media has become a strategic medium for building political personal branding. Kang Dedi Mulyadi (KDM) utilizes platforms such as YouTube and TikTok to display a leadership style close to the community. One of his viral contents, “nanti dijemput ke barak (to be picked up to the barrack)”, reflects a personal branding strategy based on local cultural values. Purpose: This research analyzes KDM’s digital personal branding strategy against visual and verbal narratives in digital content and public responses. Methods: It uses a descriptive qualitative method with a cultural public relations approach, a communication approach that emphasizes aspects of West Javanese local culture in building and managing relationships. To collect the data, the study examined verbal and visual data on videos on KDM social media accounts. Results: Kang Dedi Mulyadi builds an image as a humanist leader, simple, and attached to Sundanese cultural values. The phrase ‘picked up to the ‘barracks’symbolizes the emotional closeness between the leader and the people. This strategy is effective because it combines populist approaches, local wisdom, and digital storytelling. Conclusion: KDM’s personal branding represents local culture in a communicative and modern way. Implications: The theoretical implications show the importance of integration between political and cultural communication. Meanwhile, this strategy can be a model for other public figures in building an authentic and relevant image in the digital space.
Co-Authors Acep Rohendi Achmad Wildan Kurniawan Achmad Wildan Kurniawan, Achmad Wildan Afifah Nurul Mardhiyah Agia Dwi Vici Utami Agung Prasetya Agung, Wiseto Prasetyo Ahmad Jaenal Mustopa Jaenal Mustopa Aisya Sucy Nabila Alam, Hikmatul Aliya Azrifatin, Anis Alvi Fitrianti Alya Rahma Zahrani Andikarya, Oke Anisa Nurul Hasanah Anisti, Anisti Arif Rachman Astuti, Gita Atie Rachmiatie Aulia, Ellena Fitri Bagenda, Wahyuddin Bambang Sugiyarto Baruna Tyaswara Baskoro, Lahandi Bayu Rizky Ramadhani Berliani, Ajeng Novia Birowo, Anandito Cecilia Putri Christa Citta, Givania Diwiya Darajat Wibawa Deri Hanafy D Destien Mistavakia Sirait Dian Aprianita Diana Soesilo, Diana Dinda Rizkyana Diny Fitriawati, Diny Dyah Putri Ayuningtyas Eli Susana, Eli Ellena Fitri Aulia Elsa Yuniarti Endang Komara Engkus Kuswarno Erliany Syaodih Erliany Syaodih Fath, Zulfa Nurul Febry Ramadanu Feliza Zubair Feliza Zubair Femi Oktaviani Ferdinandus Ngare Gartika Rahmasari Gartika Rahmasari, Gartika Gita Melati Gusdianto, Adi Gustini, Leili Kurnia Halita, Yessi Okta Hamdani, Neng Heni Rachmawati Handayani , Nining Handayani, Ni Luh Handhika Perdhana Putra Hanny Hafiar Harikatang, Agung Damai Haslina Halim Haura Hermawanti Hendrawan, Heri Henhen Siti Rugoyah Hidayanto, Arif Nur Indria Angga Dianita Iswanto Iswanto Jayawijaya, Firman Kahar Mulyani Kahar Mulyani Kamarani, Dinar Dina Karamani, Dinar Dina Karlina Nadya Kharmi Juni Yanti Koleangan, Peter Joshua Alexander Kusharini, Omitta Yuliastuti Lalu Anugrah Nugraha Lazuardy, Muhammad Azhary Lee, Yoseph Lena, Lena Lestari, Yuniati Lyndon, Novel Lyndon, Novel Anak Maeskina, Mega Mutia Maharani, Iris Fatia Mahardiansyah Suhadi Mahardiansyah Suhadi Maya Retnasari Maya Retnasary Maylanny Christin Mega Mutia Maeskina Mega Mutia Maeskina Merri Indriana Merri Indriana Mudzammil Fikri Haqani Muhammad Raji Alfathian Muhammad Rofi Jamil Mujianto, Haryadi Mulyani, Kahar Nabila Damayani Marzaman Nadia Agustina Rahayu Naya, Pramedistiyani N Ain Neng Yayu Nining Handayani Nining Handayani Noer Rizky Helga Widowati Noer Rizky Helga Widowati Noeraida Noeraida Nofha Rina Nopita Dewi Novian Agung Pratama Novianti Eka Kartika Nugraha, Lalu Anugrah Nur Afifa, Vanessa Aura Nur'aeni, Nur'aeni Nur, Risti Nur’Aeni, Nur’Aeni Primaditya, Intan Nararia Purwadhi Purwadhi Purwadhi Purwadhi R. Oke Andikarya Rahmani, Tazkia Falah Rahmat Hidayat Raihan Robiansyah Rangga Alfara Raudya Putri Damayanti Rena Delianti Restiani, Yani Reza Rizkina Taufik Rhenald Fahmi Andhika Rian Andriani, Rian Rinidji, Alif Putra Rohendi, A S Nurul Fatonah Saputri, Almauri Satia Rahmawati, Lusi Sigourney Ruth Bunga Tanuwijaya Simamora, Harmoni Sobia Shahzad Sri Dewi Setiawati Sroyer, Beatrik Yunike Yulanda Suci Nujiana Sudiryo, Sudiryo Suherman, Suherman Sukajie, Bambang Sukatno Krisbianto Sukatno Krisbianto Sukmawati, Nisrina Sulistyowati, Yekti Surman, Surman Suyono, Seso Sulijaya Syafiqoh, Salwa Syarifuddin , Didin Syifarina Mutiara Oktaviani Tabitha Hemastuti Tara, Elena Silvia Tarmidzi, Nur'aeni Titin Suhartini Titin Suhartini Trisnaryan Pratama, Fahri Ummah, Syadathul Utomo, Muhammad Aditya Vebrianti, Seni Veranita, Mira Viky Ferdiansyah Yani Restiani Widjaja Yani Restiani Widjaja, Yani Restiani Yaser Mubarok Zikri Fachrul Nurhadi, Zikri Fachrul