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Journal : Jurnal ASPIKOM

Negosiasi Citra Budaya Masyarakat Multikultural Dasrun Hidayat; Engkus Kuswarno; Feliza Zubair; Hanny Hafiar
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 2 (2017): Januari 2017
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.708 KB)

Abstract

Transforming public relations practices in the digital age: A case study of the role of AI influencer Arbie Seo Nur'aeni Nur'aeni; Dasrun Hidayat; Gita Melati
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 1 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i1.1468

Abstract

Digital transformation has brought significant changes in Public Relations (PR) practices, including the emergence of the phenomenon of AI influence that is influencing the way organizations build relationships with the public. This study aims to explore the role of AI influencers in PR communication strategies through a case study of Arbie Seo, one of the AI influencers active on social media. The method used is qualitative with a constructivism paradigm, involving eight informants who were deliberately selected, consisting of practitioners, academics, and PR students. The data was obtained through in-depth interviews and analyzed thematically. The results show that AI influencers play a strategic role in improving the effectiveness of communication with audiences through interactive, personalized, and data-driven approaches. However, there are obstacles in the integration between technology and the human element, especially in the context of empathy and credibility. Therefore, collaboration between human communication expertise and AI technology capabilities is essential to achieve a sustainable communication strategy. This research makes a theoretical contribution by enriching digital PR literature and emphasizing the importance of technological adaptation in the PR profession. Practically, the results emphasize the need for PR actors to be ready to respond to changes in the communication landscape due to the development of artificial intelligence technology.
Construction of gen Z political insights after watching 'Bacapres Bicara Gagasan' on YouTube Tabitha Hemastuti; Dasrun Hidayat; Zikri Fachrul Nurhadi; Nofha Rina
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1454

Abstract

All Indonesians, especially Generation Z, need to be politically literate, as they are the ones who will shape the nation’s future. Since Generation Z constituted the majority of voters in the 2024 election, understanding their political insights is crucial. Despite their digital fluency, many Gen Z individuals remain disengaged from formal political processes. This study aims to analyze how Generation Z constructs political insight after watching the Bacapres Bicara Gagasan program on YouTube. Using a qualitative phenomenological method, this research explores their cognitive, affective, and personal integration experiences. The findings reveal that the program provided new perspectives on politics and influenced how Gen Z evaluates presidential candidates. The study underscores the importance of media, especially YouTube, in enhancing youth political awareness and participation in the digital age.
Co-Authors Acep Rohendi Achmad Wildan Kurniawan Achmad Wildan Kurniawan, Achmad Wildan Afifah Nurul Mardhiyah Agia Dwi Vici Utami Agung Prasetya Agung, Wiseto Prasetyo Ahmad Jaenal Mustopa Jaenal Mustopa Aisya Sucy Nabila Alam, Hikmatul Aliya Azrifatin, Anis Alvi Fitrianti Alya Rahma Zahrani Andikarya, Oke Anisa Nurul Hasanah Anisti, Anisti Arif Rachman Astuti, Gita Atie Rachmiatie Aulia, Ellena Fitri Bagenda, Wahyuddin Bambang Sugiyarto Baruna Tyaswara Baskoro, Lahandi Bayu Rizky Ramadhani Berliani, Ajeng Novia Birowo, Anandito Cecilia Putri Christa Citta, Givania Diwiya Darajat Wibawa Deri Hanafy D Destien Mistavakia Sirait Dian Aprianita Diana Soesilo, Diana Dinda Rizkyana Diny Fitriawati, Diny Dyah Putri Ayuningtyas Eli Susana, Eli Ellena Fitri Aulia Elsa Yuniarti Endang Komara Engkus Kuswarno Erliany Syaodih Erliany Syaodih Fath, Zulfa Nurul Febry Ramadanu Feliza Zubair Feliza Zubair Femi Oktaviani Ferdinandus Ngare Gartika Rahmasari Gartika Rahmasari, Gartika Gita Melati Gusdianto, Adi Gustini, Leili Kurnia Halita, Yessi Okta Hamdani, Neng Heni Rachmawati Handayani , Nining Handayani, Ni Luh Handhika Perdhana Putra Hanny Hafiar Harikatang, Agung Damai Haslina Halim Haura Hermawanti Hendrawan, Heri Henhen Siti Rugoyah Hidayanto, Arif Nur Indria Angga Dianita Iswanto Iswanto Jayawijaya, Firman Kahar Mulyani Kahar Mulyani Kamarani, Dinar Dina Karamani, Dinar Dina Karlina Nadya Kharmi Juni Yanti Koleangan, Peter Joshua Alexander Kusharini, Omitta Yuliastuti Lalu Anugrah Nugraha Lazuardy, Muhammad Azhary Lee, Yoseph Lena, Lena Lestari, Yuniati Lyndon, Novel Lyndon, Novel Anak Maeskina, Mega Mutia Maharani, Iris Fatia Mahardiansyah Suhadi Mahardiansyah Suhadi Maya Retnasari Maya Retnasary Maylanny Christin Mega Mutia Maeskina Mega Mutia Maeskina Merri Indriana Merri Indriana Mudzammil Fikri Haqani Muhammad Raji Alfathian Muhammad Rofi Jamil Mujianto, Haryadi Mulyani, Kahar Nabila Damayani Marzaman Nadia Agustina Rahayu Naya, Pramedistiyani N Ain Neng Yayu Nining Handayani Nining Handayani Noer Rizky Helga Widowati Noer Rizky Helga Widowati Noeraida Noeraida Nofha Rina Nopita Dewi Novian Agung Pratama Novianti Eka Kartika Nugraha, Lalu Anugrah Nur Afifa, Vanessa Aura Nur'aeni, Nur'aeni Nur, Risti Nur’Aeni, Nur’Aeni Primaditya, Intan Nararia Purwadhi Purwadhi Purwadhi Purwadhi R. Oke Andikarya Rahmani, Tazkia Falah Rahmat Hidayat Raihan Robiansyah Rangga Alfara Raudya Putri Damayanti Rena Delianti Restiani, Yani Reza Rizkina Taufik Rhenald Fahmi Andhika Rian Andriani, Rian Rinidji, Alif Putra Rohendi, A S Nurul Fatonah Saputri, Almauri Satia Rahmawati, Lusi Sigourney Ruth Bunga Tanuwijaya Simamora, Harmoni Sobia Shahzad Sri Dewi Setiawati Sroyer, Beatrik Yunike Yulanda Suci Nujiana Sudiryo, Sudiryo Suherman, Suherman Sukajie, Bambang Sukatno Krisbianto Sukatno Krisbianto Sukmawati, Nisrina Sulistyowati, Yekti Surman, Surman Suyono, Seso Sulijaya Syafiqoh, Salwa Syarifuddin , Didin Syifarina Mutiara Oktaviani Tabitha Hemastuti Tara, Elena Silvia Tarmidzi, Nur'aeni Titin Suhartini Titin Suhartini Trisnaryan Pratama, Fahri Ummah, Syadathul Utomo, Muhammad Aditya Vebrianti, Seni Veranita, Mira Viky Ferdiansyah Yani Restiani Widjaja Yani Restiani Widjaja, Yani Restiani Yaser Mubarok Zikri Fachrul Nurhadi, Zikri Fachrul