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All Journal Value Added: Majalah Ekonomi & Bisnis Kompak : Jurnal Ilmiah Komputerisasi Akuntansi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EKSAKTA : Jurnal Penelitian dan Pembelajaran MIPA Jurnal Kewirausahaan dan Bisnis At-Tawassuth: Jurnal Ekonomi Islam Jurnal Teknologi Sistem Informasi dan Aplikasi IKRA-ITH EKONOMIKA Journal on Education JIEMS (Journal of Industrial Engineering and Management Systems) ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Almana : Jurnal Manajemen dan Bisnis AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Value: Jurnal Manajemen dan Akuntansi Jurnal Pendidikan dan Konseling Journal of Management and Business Innovations Jurnal Informatika Ekonomi Bisnis Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Al Iman: Jurnal Keislaman dan Kemasyarakatan Jurnal Penelitian Ekonomi Akuntansi (JENSI) Community Development Journal: Jurnal Pengabdian Masyarakat Didaktik : Jurnal Ilmiah PGSD STKIP Subang JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Islamic Economics and Finance Studies Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Economics and Digital Business Review Didaktika: Jurnal Kependidikan ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat Cita Ekonomika: Jurnal Ilmu Ekonomi EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Indonesia : Manajemen Informatika dan Komunikasi ABDIKARYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Abdi Mas Adzkia Jumat Pertanian: Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN AKUNTANSI (JUMSI) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Oikonomika: Jurnal Kajian Ekonomi dan Keuangan Syariah Transekonomika : Akuntansi, Bisnis dan Keuangan KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Bina Bangsa Ekonomika Jurnal Iqtisaduna Jurnal Minfo Polgan (JMP) Center of Knowledge Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ekonomi dan Bisnis EKONOMIKA SYARIAH : Journal of Economic Studies Abdimas Indonesian Journal Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Pengabdian Masyarakat Kesosi Jurnal Masyarakat Mengabdi Nusantara International Journal of Management and Business Economics Journal of Artificial Intelligence and Digital Business MIMBAR INTEGRITAS Nuras : Jurnal Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Economics, Business, Accounting & Society Review Communautaire: Journal of Community Service Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) Tashdiq: Jurnal Kajian Agama dan Dakwah RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Penelitian Pendidikan Indonesia Advances in Business & Industrial Marketing Research Journal Of Legal Sustainability (JOLS) Proceeding International Conference on Islamic Economics Community Services Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Ecobankers : Journal of Economy and Banking Jurnal Ekonomi Dan Bisnis Ulil Albab Joong-Ki Al Iman: Jurnal Keislaman dan Kemasyarakatan JIMEK Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal CENDIKIA ISNU Jurnal Cendikia ISNU SU Jurnal Pengabdian Masyarakat Indonesia STARLA : Jurnal Pengabdian Masyarakat Jurnal Simki Economic Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Studies in Indonesian Contemporary Religiosity and Modern World Optimal: Jurnal Ekonomi dan Manajemen
Siti Aisyah
Universitas Islam Negeri Sumatera Utara
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Analisis Strategi dan Hambatan Pemasaran di Perumda Tirtanadi Cabang Diski Sucinta Tri Nurhayati; Siti Aisyah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3647

Abstract

Regional Drinking Water Company (Perumda) Tirtanadi Diski Branch operates in the clean water supply industry, not only plays a role in meeting the basic needs of the community, but also contributes to sustainable development and public health. Marketing strategy is the first step before carrying out marketing activities. Marketing strategy is a fundamental element in the success of an organisation, especially in an era of increasingly complex global competition. Marketing is not only limited to promotional activities, but involves a deep understanding of consumer needs, appropriate product design, effective distribution, and efforts to create sustainable value. Marketing is not only considered a function, but also a strategic business concept. Therefore, marketing strategy must consider all environmental factors, both internal and external, that affect the company. This study aims to analyse the marketing strategies implemented by Perumda Tirtanadi Diski Branch in providing clean water services to the community, as well as identify the obstacles faced in its implementation. Using a qualitative descriptive method, data was collected through observation, interviews with marketing staff, and analysis of internal company documents. The results showed that Perumda Tirtanadi implements a customer relationship-based marketing strategy with a community-based approach and local promotions, which effectively increases customer loyalty. However, the main challenges faced include limited distribution infrastructure, limited budget, competition with alternative water sources, and lack of public awareness regarding the importance of water conservation. This research suggests that Perumda Tirtanadi should improve its infrastructure, increase its community education campaigns, and find solutions to optimise its budget and face competition. With more innovative and responsive marketing strategies, Perumda Tirtanadi can strengthen its position as a reliable and affordable water provider for the community.
PERAN MAHASISWA KKN UINSU DALAM MENDUKUNG UMKM DENGAN LAYANAN KEUANGAN DIGITAL DI DESA NAGA KESIANGAN KECAMATAN TEBING TINGGI KABUPATEN SERDANG BEDAGAI Mey Yunanda; M. Fikri Ariga; Pratiwi Ayu Ningtyas; Siti Aisyah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 6 (2025): Vol. 6 No. 6 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i6.54932

Abstract

Kuliah Kerja Nyata (KKN) merupakan wujud pengabdian mahasiswa melalui penerapan ilmu pengetahuan dan teknologi. Pengabdian ini bertujuan untuk mendeskripsikan peran serta mahasiswa KKN Universitas Islam Negeri Sumatera Utara (UINSU) dalam mendorong transformasi digital Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Naga Kesiangan, Kabupaten Serdang Bedagai, dengan fokus pada pemanfaatan layanan keuangan digital. Permasalahan utama yang dihadapi mitra UMKM adalah rendahnya literasi keuangan digital, keterbatasan penggunaan aplikasi pembayaran non-tunai, serta minimnya pemahaman terhadap layanan perbankan digital. Metode pelaksanaan menggunakan pendekatan partisipatif yang meliputi tahapan sosialisasi, pelatihan, pendampingan, dan praktik langsung penggunaan berbagai layanan seperti dompet digital, QRIS, serta mobile banking. Hasil kegiatan menunjukkan peningkatan yang signifikan dalam pemahaman dan keterampilan teknis pelaku UMKM. Tidak hanya itu, terjadi pula perubahan perilaku transaksi dengan adopsi pembayaran non-tunai yang dianggap lebih praktis dan aman. Simpulan dari kegiatan ini membuktikan bahwa peran mahasiswa KKN UINSU berkontribusi positif dalam mempercepat adopsi keuangan digital pada tingkat UMKM dan mendukung perluasan inklusi keuangan di masyarakat perdesaan.
DAMPAK LANGSUNG PELATIHAN SABUN CUCI PIRING DI DESA BESADI KAB LANGKAT Rifanny Balqis; M Laksamana Ghafur; Syahrul Ramadhan Dlt; Muhammad Akbar Rosyidi Datmi; Siti Aisyah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.58917

Abstract

Pelatihan pembuatan sabun cuci piring merupakan salah satu program kerja Kuliah Kerja Nyata (KKN) di Desa Besadi, Kecamatan Kuala, Kabupaten Langkat. Kegiatan ini didasari oleh tingginya konsumsi sabun setiap hari yang membebani pengeluaran rumah tangga dan UMKM, padahal sabun dapat dibuat sendiri dengan bahan baku yang mudah ditemukan dan biaya yang lebih murah. Penelitian ini bertujuan untuk mendeskripsikan dampak langsung pelatihan terhadap kemandirian rumah tangga dan UMKM, khususnya dalam hal kemampuan membuat sabun sendiri, perubahan perilaku pembelian, persepsi penghematan, serta niat keberlanjutan. Penelitian ini menggunakan pendekatan kualitatif dengan metode survei langsung menggunakan kuesioner terbuka yang diberikan kepada 16 responden yang terdiri atas 12 ibu rumah tangga dan 4 pelaku UMKM. Data dikumpulkan pada 3 hingga 7 hari setelah pelatihan dan dianalisis menggunakan model Miles dan Huberman yang meliputi reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukkan 81,25% responden berhasil membuat sabun sendiri, 87,5% merasa lebih hemat dan sebagian besar mengalami penurunan pembelian sabun pabrik. Sebanyak 68,75% responden berniat melanjutkan produksi mandiri. Penelitian ini menyimpulkan bahwa pelatihan pembuatan sabun cuci piring di Desa Besadi berdampak positif terhadap kemandirian rumah tangga dan UMKM dalam jangka pendek, namun diperlukan melakukan evaluasi dalam rentang waktu yang lebih panjang (1, 3 dan 6 bulan) dan melibatkan lebih banyak responden dari beberapa desa.
Peran Brand Attachment dalam Memediasi Hubungan antara Authentic Influencer, Instagram Engagement, dan Purchase Intention pada Konsumen Millennial Wearing Klamby Medan Tengku Aiena Zhafira; Siti Aisyah; Nurbaiti
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 6 No. 2 (2026): Article Research Juli 2026
Publisher : Yayasan Cita Cendikiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v6i2.8576

Abstract

Perkembangan media sosial telah mengubah strategi pemasaran digital, khususnya pada industri fashion lokal yang semakin memanfaatkan influencer dan interaksi konsumen melalui Instagram. Dalam konteks ini, keterikatan emosional konsumen terhadap merek menjadi aspek penting yang dapat memperkuat niat pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh autentisitas influencer dan keterlibatan Instagram terhadap niat beli melalui keterikatan merek pada konsumen milenial Wearing Klamby. Penelitian ini menggunakan pendekatan kuantitatif dengan desain survei. Data dikumpulkan melalui kuesioner online terhadap 153 responden yang merupakan konsumen milenial, mengikuti akun Instagram Wearing Klamby, dan pernah melakukan pembelian produk. Sampel ditentukan menggunakan teknik purposive sampling, sedangkan data dianalisis menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4 untuk menguji validitas, reliabilitas, pengaruh langsung, dan pengaruh mediasi. Hasil penelitian menunjukkan bahwa autentisitas influencer dan keterlibatan Instagram berpengaruh positif dan signifikan terhadap keterikatan merek dan niat beli. Keterikatan merek juga berpengaruh positif dan signifikan terhadap niat beli serta terbukti memediasi secara parsial hubungan antara autentisitas influencer dan keterlibatan Instagram terhadap niat beli. Penelitian ini menegaskan bahwa strategi pemasaran digital pada fashion lokal perlu diarahkan pada pembentukan hubungan emosional melalui influencer yang autentik dan interaksi Instagram yang aktif untuk meningkatkan niat beli konsumen milenial.
Edukasi Publik Literasi Keuangan Berbasis Pengabdian Mahasiswa KKN Desa Manik Maraja: Menanamkan Pemahaman Investasi Sejak Dini bagi Siswa SMA YPI Dharma Budi Ardhi Sahjaya; M Rizky Erlangga; Muhammad Ikhsan Harahap; Siti Aisyah
STARLA: Jurnal Pengabdian Masyarakat Vol 2 No 2 (2026): Juni
Publisher : CV. BAROKAH PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The low level of financial literacy among Generation Z in Indonesia has become a serious concern, particularly in rural areas such as Manik Maraja Village. This Community Service (PKM) activity was carried out by students of the Real Work Lecture (KKN) program at Universitas Islam Negeri Sumatera Utara in response to this situation, involving 152 students of SMA YPI Dharma Budi on August 14, 2025. This study employed a descriptive qualitative approach with a pre-post assessment design to measure participants’ understanding before and after the educational intervention. The theoretical framework used includes financial literacy theory (Lusardi & Mitchell, 2014), the Service-Learning model (Eyler & Giles, 1999), and Social Learning Theory (Bandura, 1977). The activity adopted participatory education methods comprising three main components: material presentation by a resource person from the Indonesia Stock Exchange (IDX) Representative Office of North Sumatra, interactive discussion, and a question-and-answer session. Pre-test results showed a mean initial comprehension score of 38.4 (scale of 100), while post-test results reached 71.6, indicating an improvement of 33.2 points (86.5%). A total of 87.5% of participants expressed interest in beginning to invest in the sharia capital market. The activity proved effective in improving students’ financial literacy and is recommended as a replicable thematic KKN program model for villages with similar characteristics.
Narkotika dalam Perspektif Fiqh Kontemporer: Analisis Qawā‘Id Fiqhiyyah dan Perbandingan Pendapat Ulama Mazhab Fattah Hanafi; Aripin Marpaung; Nia Ramadhani; Najma Khairunnisa Nasution; Muhammad Alwi; M. Pryansah; Balkis Alisa Gita; Siti Aisyah; Muhammad Adrian Shahputra; Juan Prasatia; Muhammad Alfarisi; Alif Hadhari Fahzilah; Annisa Tuljannah Br Sagala; Van Dwi Pamungkas; Muhammad Hayqal Bani Hakim Tanjung; Habibullah Abdurrahman T. Bolon; Yudi Maulana Siagian
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 6 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i6.12263

Abstract

This study discusses narcotics from the perspective of contemporary fiqh with a focus on the analysis of qawā‘id fiqhiyyah and the comparison of opinions among Islamic legal schools (madhhab). Narcotics abuse in the modern era is not only a matter of positive law and public health, but also raises moral, social, and religious problems that require a comprehensive Islamic legal approach. This research aims to analyze the legal basis of narcotics in Islam through the approach of qawā‘id fiqhiyyah, examine the views of the four major madhhab scholars regarding narcotics, and explain their relevance to positive law and contemporary medical developments. This research employs a normative Islamic legal research method with a descriptive-analytical qualitative approach. The data were collected through library research using primary sources such as the Qur’an, Hadith, classical Islamic jurisprudence books, contemporary scholars’ works, and national legal regulations. Data analysis was conducted using content analysis and comparative approaches to compare the perspectives of the Hanafi, Maliki, Shafi‘i, and Hanbali schools regarding narcotics. The results of the study indicate that the majority of Islamic scholars agree that narcotics abuse is prohibited (haram) because it shares the same ‘illat (legal cause) as khamr, namely intoxicating effects, damage to reason, and harmful consequences. The legal determination is strengthened through the application of qawā‘id fiqhiyyah such as al-ḍarar yuzāl (harm must be eliminated), dar’ al-mafāsid muqaddam ‘alā jalb al-maṣāliḥ (preventing harm takes precedence over obtaining benefit), and al-ḍarūrāt tubīḥ al-maḥẓūrāt (necessity permits prohibited matters). This study also finds that Islamic law provides limited permissibility for the medical use of narcotics in emergency situations under professional supervision. Furthermore, a rehabilitative approach toward narcotics addicts is considered more aligned with the principles of maqāṣid al-syarī‘ah than a purely punitive approach. Therefore, contemporary fiqh has strong relevance in addressing modern narcotics issues through a flexible, contextual, and benefit-oriented approach.
TRANSFORMASI DIGITAL KEUANGAN SYARIAH: ANALISIS KEPATUHAN SYARIAH PADA LAYANAN BUY NOW PAY LATER (BNPL) DI INDONESIA Arifa Pratami; Manna Salwa; Nur Rahmad Iqbal; Zakia Ulfa Srg; Siti Aisyah
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

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Abstract

Transformasi digital keuangan telah mendorong berkembangnya layanan Buy Now Pay Later (BNPL) sebagai salah satu skema pembiayaan konsumtif berbasis teknologi di Indonesia. Kemudahan akses, fleksibilitas pembayaran, dan integrasi BNPL dengan e-commerce menjadikan layanan ini semakin banyak digunakan masyarakat. Namun, perkembangan tersebut menimbulkan persoalan kepatuhan syariah, terutama terkait kejelasan akad, transparansi biaya, bunga cicilan, denda keterlambatan, serta perlindungan konsumen. Penelitian ini menggunakan metode kualitatif dengan pendekatan yuridis-normatif dan konseptual. Data diperoleh melalui studi kepustakaan terhadap regulasi OJK, fatwa DSN-MUI, jurnal ilmiah, laporan resmi, dan literatur yang relevan. Hasil penelitian menunjukkan bahwa BNPL dapat berpotensi tidak sesuai dengan prinsip syariah apabila mengandung unsur riba, gharar, denda yang menjadi keuntungan penyedia layanan, dan biaya yang tidak transparan. Sebaliknya, BNPL dapat dikembangkan secara syariah apabila menggunakan akad yang jelas, seperti murabahah, qardh, ijarah, atau wakalah bil ujrah, disertai transparansi biaya, pengawasan Dewan Pengawas Syariah, dan pengelolaan denda sebagai dana sosial. Dengan demikian, pengembangan BNPL syariah di Indonesia perlu diarahkan pada model pembiayaan digital yang adil, transparan, aman, dan sesuai dengan prinsip fikih muamalah.Kata kunci: BNPL, keuangan syariah digital, kepatuhan syariah, paylater, riba
The Effect Of Watching Intensity On Purchase Intention Through Parasocial Relationship And Perceived Source Credibility In Edtech Program Nur Asy Syifa Priatna; Siti Aisyah; Aqwa Naser Daulay
Jurnal Cita Ekonomika Vol 20 No 1 (2026): Vol 20 No 1 (2026): Cita Ekonomika: Jurnal Ilmu Ekonomi
Publisher : Jurusan Ekonomi Pembangunan, FEB Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51125/citaekonomika.v20i1.25661

Abstract

The rapid growth of digital education has transformed the learning process into a competitive, content-driven platform ecosystem. This study examines the effect of watching intensity on purchase intention in the Clash of Champions program produced by Ruangguru. Grounded in Media Psychology Theory, Parasocial Relationship Theory, Source Credibility Theory, and the Elaboration Likelihood Model, this research tests a parallel mediation model involving parasocial relationships and perceived source credibility. A quantitative survey of 406 Indonesian high school and university students was conducted and analyzed using PLS-SEM with SmartPLS 4. The results show that watching intensity significantly affects purchase intention, parasocial relationships, and perceived source credibility. Parasocial relationships and perceived source credibility also significantly influence purchase intention. Furthermore, parasocial relationships significantly mediate the relationship between watching intensity and purchase intention, whereas perceived source credibility does not mediate this relationship. These findings suggest that emotional-relational mechanisms play a more decisive role than credibility evaluations in driving subscription intentions within competition-based EdTech platforms.
Improving MSME Digital Literacy through the Implementation of QRIS as a Cashless Payment Solution in the Digital Economy Era Vingkan Andini; Rahmad Badri; Yauma Afriyanti; Nurul Fadilah; Siti Aisyah
Communautaire: Journal of Community Service Vol. 4 No. 3 (2025)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/communautaire.v4i3.1336

Abstract

This study aims to analyze the implementation of the Quick Response Code Indonesian Standard (QRIS) as a non-cash payment solution and a means of enhancing digital literacy among MSMEs. The research background is based on the low level of digital understanding among rural MSME actors, limited infrastructure, and the dominance of cash transactions, despite the belief that QRIS can improve transaction efficiency and expand market access. The study employs a qualitative approach with a case study design through in-depth interviews, observations, and documentation, supported by thematic data analysis using source and method triangulation. The findings reveal that the implementation of QRIS provides tangible benefits, including increased digital knowledge and skills among MSME actors, improved transaction efficiency, and greater business development opportunities. Young consumers demonstrate high enthusiasm for digital payments, while older age groups tend to prefer cash transactions. The main challenges include limited digital literacy, uneven internet network coverage, and cultural resistance to cashless transactions. This study concludes that QRIS not only functions as a payment instrument but also as a digital transformation medium in supporting the digital economic transformation of MSMEs.
Hak Mendahului dalam Antrean: Studi Fikih Kontemporer Terhadap Legalitas Fasilitas Jalur Prioritas dan VIP di Ruang Publik Rizka Fitrahyani; Zulfadli; Rizky Akbar Muhaimin; Siti Aisyah; Ali Imran Sinaga
Al Iman: Jurnal Keislaman dan Kemasyarakatan Vol. 10 No. 1 (2026): Al-Iman Jurnal Keislaman dan Kemasyarakatan
Publisher : STID Raudlatul Iman Sumenep

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Abstract

This study aims to analyze the legality of priority and VIP lane facilities in public spaces from a contemporary Islamic jurisprudence perspective. The phenomenon of priority and VIP lanes in public services such as hospitals, airports, banks, and government agencies often raises debates between the demands for service efficiency and the principle of justice in queues. This study uses a library research method with a normative approach through analysis of the Qur'an, hadith, classical Islamic jurisprudence books, and contemporary Islamic jurisprudence literature. The results of the study indicate that the concept of queues has a value basis in QS. Al-Kahfi verse 48 about saffan (orderly rows), QS. Al-Furqan verse 32 about tartil (orderly process), and the hadith regarding the priority of the first row and the prohibition of taking someone else's place. Priority and VIP lanes are considered permissible if they are provided based on need and benefit, for priority groups such as the elderly, people with disabilities, pregnant women, and emergency conditions. Conversely, priority and VIP privileges granted solely due to position, wealth, or social privileges potentially conflict with the principles of justice, equality of rights, and the goal of sharia in safeguarding the public interest and are therefore unacceptable. Penelitian ini bertujuan menganalisis legalitas fasilitas jalur prioritas dan VIP di ruang publik dalam perspektif fikih kontemporer. Fenomena jalur prioritas dan VIP pada layanan publik seperti rumah sakit, bandara, perbankan, dan instansi pemerintahan sering memunculkan perdebatan antara tuntutan efisiensi pelayanan dan prinsip keadilan dalam antrean. Penelitian ini menggunakan metode kepustakaan (library research) dengan pendekatan normatif melalui analisis Al-Qur’an, hadis, kitab-kitab fikih klasik, serta literatur fikih kontemporer. Hasil penelitian menunjukkan bahwa konsep antrean memiliki landasan nilai dalam QS. Al-Kahfi ayat 48 tentang saffan (barisan yang teratur), QS. Al-Furqan ayat 32 tentang tartil (keteraturan proses), serta hadis mengenai keutamaan saf pertama dan larangan mengambil tempat orang lain. Jalur prioritas dan VIP dinilai dibolehkan apabila diberikan atas dasar kebutuhan dan kemaslahatan, untuk yang prioritas seperti bagi lansia, penyandang disabilitas, ibu hamil, dan kondisi darurat. Sebaliknya, prioritas dan VIP yang diberikan semata-mata karena jabatan, kekayaan, atau privilese sosial berpotensi bertentangan dengan prinsip keadilan, kesetaraan hak, dan tujuan syariat dalam menjaga kemaslahatan publik maka itu tidak dibenarkan.
Co-Authors Abdurrahman Adris Triseptina Ahmad Buchori Razak ahmad muharmansyah rezeki maulana Ahmad Taufiq Harahap Aji Setiawan Aldian Setia Luhur Aleida Nazma Nasution Alfi Hidayat Ali Daud Hasibuan Alif Hadhari Fahzilah Alifa Adzra Siregar Alifia Nasya Manurung Alvian Huda Pramana Amalia Shintyani Amaliyah Mutiara Amanda Damayanti Nasution Amelia Putri Amelia Putri Nasution Amira Jaziri Ananda Zulmi Andriani Sahputri Anggita Rizkia Anisah Heriani Annio Indah Lestari Nasution Annisa Fitri Awaliyah Annisa Khoiri Annisa Tuljannah Br Sagala Aqwa Naser Daulay Aqwa Naser Daulay Ardhi Sahjaya Ardhia Prameswari Arifa Pratami Aripin Marpaung Aris Kukuh Prasetyo Arya Perdana Aseh Kumala Sari Asmuni Asmuni Atha, Muhammad Alwan Aula Salsabila Ayu Intan Pratiwi Ayu Intan Pratiwi Ayu Widyastuti Rafisa Balkis Alisa Gita Betania Kartika Bunayyati Hakimah S. Meliala Cahaya Permata Chadisa Rizky Ananda Channarith Hun Cici Winda Atila Cinta Aisyahtul Kubra Daulay, Aslamiyah Abda Deby Novriansyah Defanny Aqilla Sabri Dewi Lestari Dhiauddin Tanjung Diah Adhairani Diah Safri Yulinda Dian Irmawani Dian Zahra Syahfitri Lubis Diesa Novia Shandy Dimas Nugroho Dina Audiva Adawiyah Dina Aulia Nasution Dinda Namira Hsb Dinda Putri Agelia Dinda Rahmayani Purba Dindy Rizka Occtavia Edo Adrio Efni Yulia Santri Harahap Elsa mayori Ema Nur Syahfitri Epa Purnama Sari Epa Purnama Sari Harahap Erlangga Hakim Manurung Erna Wati Fadillah, Mutia Asmi Fahmi Reja Sitepu Fakri Mursala Farisah Keke Nola Padang Fathan Ariq Fattah Hanafi Fauziah Nasution Ferdi Gunawan Siagian Fernanda Putri Fhakhir Nur Al Fidha Fikri Haikal Fikri Mahessa Fithrah Dwi Ananda Gladis Jelita Habibul Ahir Habibullah Abdurrahman T. Bolon Haidir Ali Halimah Safitry Al-Fauziah Halimatusadiah Halwa Nisa Ali Br. Tarigan Hamidatus Shalihah Hamzah Shirot Hastiani Nasution Hendra Harmain Herlin Syahdina Lubis Iin Natasya Divana Ginting Imamsyah Imamsyah IMRAN SINAGA, ALI Imsar, Imsar Indah Aryani Indah Lestari Ritonga Indah Wahyu Prastiwi Intan Alisa Intan Nurbaiti Irfan Fadhilah Irwan Padli Nasution Jihan Fatya Juan Prasatia Juli Syahputri Julia Ariantika Juwita Putri Wulandari Kamilah, K Karisma Wardani Khadijah Nur Aini Lestari Perdana Putri Liska Febrianti Luthfiah Nur Bayani Lyra Nadia Srg M Laksamana Ghafur M Rizky Erlangga M. Fikri Ariga M. Ikhsan Harahap M. Pryansah Malkan Yahya Abdillah Manna Salwa Mardinal Tarigan Mauliza Nabila Maya Amelia Mega Hasibuan Melati Devyana Melati Devyana Melati Melati Melati Melati Mey Yunanda Mhd Rafli Mhd Yahya Miftahul Fadhil Hanif Miftahul Jannah Mildayani Siregar Minta Ito Lubis Miranda Julia Pasaribu Muhammad Adrian Shahputra Muhammad Akbar Rosyidi Datmi Muhammad Alfarisi Muhammad Alwi Muhammad Anshari Hutasuhut Muhammad Arif Pohan Muhammad Basri Muhammad Fathi Farhat Muhammad Fikri Almajid Munthe Muhammad Hasbi Ansyari Muhammad Hayqal Bani Hakim Tanjung Muhammad Ikhsan Harahap Muhammad Iqbal Sayuti Harahap Muhammad Lathief Ilhamy Nasution Muhammad Naufal Zahid Marpaung Muhammad Rafli Muhammad Rafli Muhammad Sudepman Rohim Tarigan Muhammad Yafiz Murni Sofiah Musdiansyah Putra Muslimatul Husnah Batubara Mustafa Kamal Rokan Mustapa Khamal Rokan Mutia Salwa Hutauruk Mutia Sari Mutiara Rahmah Nabila Ramadhani Nadia Evira Nadya Maulidya Manurung Nadya Zahra Najma Khairunnisa Nasution Najwa Felisha Lubis Nasution, Annio Indah Lestari Nasution, Muhammad Lathief Ilhamy Nathasyah Putri Maharanni Naufal Andira Nazla Nurizal Nazwa Salsabila Lubis Nia Andriani Nia Andriani Nia Ramadhani Niken Rahmadyah Noor Adinda S.F. Lubis Nova Amelia Nugrhainy Hidayana Nur Abdullah Gimnastiar Nur Ahmadi Bi Rahmani Nur Asy Syifa Priantna Nur Asy Syifa Priatna Nur Habibah Angkat Nur Rahmad Iqbal Nurbaiti, Nurbaiti Nurhafifah Saragih Nuri Aslami Nursapia Harahap Nurul Fadilah Nurul Haliza Siregar Oky Aditia Siregar Parida Amalia Praba Baskara Nasution Prans Sintia Diadani Pratama, Alde Rizky Pratiwi Ayu Ningtyas Preti Intan Sari Pujiastuti, Wulandari Putri Elda Sari Rahmad Badri Rahmah Aliyah Rahman, Nadila Aulia Raihan Saputra Raihana Azzahra Raisida Salwa Ramanda Putri Rangga Heriyadi Raudah Azzahra Manurung Reitandi Reitandi Reni Novianti Sari Reni Yusnita Resa Shin tia Ria Anjriani Sahputri Riezky Bagus Prawira Darwadi Rifanny Balqis Rika Nurmitha Rilla Masyita Riska Veronika Riska Veronika Risma Yana Sari Rismayanti Bintang Riza Ayu Asmita Rizka Fitrahyani Rizka Salsabila Rizky Akbar Muhaimin Rizqy Aflaha Najmi Munthe Romi Aldiansyah Rukiana Hasibuan Rusi Ulfa Hasanah Rypho Delzy Perkasa Sabran, Iftasya Ainul Hafsah Sahrul Pardede Salmiah Hasibuan Samiah Br Harahap Santi Hasibuan Sarah Padillah Selvi Selvi Selvira Wardani Tanjung Seno Putranto Septian Dwi Cahya Seri Rezjeki Wardani Tamba Sinta Sukma Ayu Siti Holijah Siti Nurhalizah Lubis Siti Rahmi Soemitra, Andri Sri Ramadhani Sucinta Tri Nurhayati Sudana Fatahillah Pasaribu Sugeng Arifandi Banurea Sugianto Sugianto Sugianto Sugianto Supardi Supardi Syahrul Ramadhan Dlt Syakya Maulida Syfa Tasya Zahwani Tambunan, Khairina Tasya Yustika Putri Tengku Aiena Zhafira Tiara Hasanah Putri Saragih Titania Febrianti Topan Sahputra Ginting Tri Inda Fadhila Rahma Tuti Tria Ulin Uswatun Hasanah Van Dwi Pamungkas Vania Sally Nabila Vina Rahmanda Vingkan Andini Wahyu Andriansyah Naibaho Wahyu Ilahi Surya Widiyani Hasibuan Windy Frestia Lubis Wiranti Wiranti Yauma Afriyanti Yudi Bimantaka Yudi Maulana Siagian Yuliana Yuliana Yummy Jumianti Marsa Zakia Ulfa Srg Zerimah Afgani Hasibuan Zhavira Handayani Zulfadli