Articles
The Effect of “Sharing Content through Ignorant Actions” in Digital Media, Youtube on the Formation of Middle Society Attitudes Case Study: Youtube Baim Paula
Taffani Rahma Yuandara;
Irwansyah Irwansyah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University
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DOI: 10.33258/birci.v4i3.2169
The rapid development of digital media with increasingly diverse features makes its users increasingly pampered in accommodating the needs of sharing messages. The widespread use of social media is often used as a field to earn rupiah by its users, various ways is used to make content variations in each channel and channel owned. The most used channel is YouTube. Baim Wong on his YouTube channel and shared in several videos about sharing done with mischief. This social experiment is also carried out by sharing actions that use more fun ways, through disguises, humorous scenes, to those that are closed with social actions. This research was conducted with a qualitative approach using a literature review methodology or literature study. The literature review was carried out by looking at digital content and the impact it had. This research is to find out how the shared content is able to influence the attitude formation of the middle class.
The Use of Influencer and Words of Mouth Techniques in Creating Brand Awareness @Momuung.Id
Dwita Fajardianie;
Irwansyah Irwansyah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University
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DOI: 10.33258/birci.v5i2.4752
The development of digital technology at this time has made society as a digital society. Currently, people only need to use smart cell phones to fulfill their needs. Not only that, it also affects to the strategy in marketing a product. The use of social media that can be reached by smart mobile phones, which almost everyone has, as a promotional medium can make it easier for producers to market their products and be able to cut production costs. Among the strategies to market their products, producers often use influencers and words of mouth (WOM) techniques on Instagram. Besides being the easiest to do, nowadays people also often follow influencers who are considered capable of influencing their target market to use their products. Indonesian people also tend to share experiences in using a product, both verbally and non-verbally in their social media content. This experience is then used as a promotional event by word of mouth by the producers. On Instagram it can be seen from the testimonials written in Instagram Stories (IGS) which can be seen by their followers. The use of strategies in marketing their products is also used to increase brand awareness in the specified target market. One producer that is new and using that strategy is Mom Uung. Mom Uung is a producer of breast milk booster which currently has a target market, namely young mothers who have just had babies and actively use social media to find their needs and knowledge in terms of breastfeeding.
Contribution of NEO Modernism Thoughts on Islamic Thoughts in Indonesia
Annai Saburi;
Hasan Bakti Nasution;
Irwansyah Irwansyah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 2 (2020): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University
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DOI: 10.33258/birci.v3i2.1007
The aim of the study is to find out the contribution of NEO modernism trought on Islamic trough in Indonesia. This result of the study is Islamic Civilization" in this case, especially Nurcholish Madjid, considers that Islamic rationalism, which in the classical Islamic tradition emerged in the Mu'tazilite theology and Al-Kindi to Ibn Rushd's theology, then systematically became the rational theology of Muhammad Abduh. Basically Hellenistic, because that is not an Islamic genuin. Theological thought and Rational philosophy according to Islamic circles This civilization was built from the construction of Greek theories (especially Aristotle), which from an Islamic point of view, is actually quite problematic, because it is too Rational. The weakness of this Islam, according to the circles of 'Islamic Civilization because they lack in providing an equilibrium in religious life, which is practical and direct to the daily appreciation of God.
Impact of Social Media Influences on the Consumption Behavior of Adolescents and Children
Muhamad Hanafiah;
Irwansyah Irwansyah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University
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DOI: 10.33258/birci.v5i2.5288
This research is a qualitative study and literature study. This study examines how social media influencers influence the behavior of teenagers and their impact on them. The results showed that social identity, source credibility, and quality of information are factors that have an impact on adolescent consumer behavior where these three things are to encourage purchase intentions and behavior of adolescent consumers. The results of the study also show that the impact of the influencer's social media exposure is the increase in materialism from teenagers which also encourages consumptive behavior from teenagers. The results of this study are an illustration of how influencers have on teenagers. For business people and businesses, this research can be used as input in an effort to increase the effectiveness of the use of influencers for the youth market. Meanwhile, for individual teenagers and parents, this research can also be information to limit teenagers in bad behavior such as materialism which leads to waste.
Development of Bupena-Based Test Instruments on the Theme of Care about Living Things
Srie Faizah Lisnasari;
Rita Herlina Br PA;
Pandapotan Tambunan;
Renato Gema Nugraha Hutabarat;
Hotma Tiolina Siregar;
Irwansyah Irwansyah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University
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DOI: 10.33258/birci.v5i1.4172
It is still necessary to develop the instruments in the Authentic Assessment Book (BUPENA) used by students because the condition of the questions contained in the current BUPENA are unable to find problems, are not related to everyday life and the questions are very easily accessible. The answer from the internet. This study aims to (1) determine the validity of the development of BUPENA-based test instruments on the theme of Caring for Living Creatures (2) to determine the effectiveness of BUPENA-based test instruments on the theme of Caring for Living Creatures. The development is carried out using the ADDIE model which consists of Analysis, Design, Development, Implementation, and Evaluation. The test instrument developed is in the form of questions related to student life. The validity of the test instrument was carried out by 4th grade elementary school lecturers and teachers. The results showed that the BUPENA-based test instrument on the theme of Caring for Living Creatures was valid and feasible as evidenced by the validation process carried out by the validator on a 10-item questionnaire. The results from the first validator obtained 84.7%, from the second validator the results obtained 87.5%, and from the third validator 94%. Measurement of the effectiveness of the test instrument product obtained a value of 77% in the effective category. The conclusion of the development of the BUPena-based test instrument is declared valid and effective
Digital Journalism: A Shift in Journalistic Activity from News Television Media to Social Media (Study on Kompas TV)
Idamana Banjiwo;
Irwansyah Irwansyah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University
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DOI: 10.33258/birci.v5i1.4159
The presence of technology and the internet in the world has brought many changes, even affecting the way people communicate and interact. In Indonesia now has more than 170 million internet users, meanwhile the number of social media users is 160 million. This large number of social media users is also being used by news television media as a new platform for disseminating news. Now news is no longer conventionally distributed through public frequencies, but has also been distributed through digital media such as social media, giving rise to a new term called digital journalism. Conditions like this have an impact on journalism activities that have shifted from the news production process to news distribution.In the production process, journalists are no longer fixated on news value, but based on trends that are being discussed by the public on social media. News sources can not only be obtained through field observations and interviews with sources, but also make social media a source of news. In the era of digital journalism, journalists are no longer the only source of news. People can now get information from anyone on social media. For this condition journalists are given greater responsibility in disseminating correct information so that the public knows where to go to get the truth about an event
The Effect of Health Banks on Share Returns in Banking Companies Listed on the IDX for the 2019 Period With Political Events (Indonesia Presidential Elections) as Dummy Variables
Roby Hadimurzani;
Ardi Paminto;
Irwansyah Irwansyah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University
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DOI: 10.33258/birci.v4i3.2322
The capital market as an economic instrument is inseparable from environmental influences, both the economic environment and the non-economic environment. Political events are one of the non-economic risks that can influence investors' decisions to invest in the capital market. The purpose of this study is to determine the effect of political events in Indonesia in 2019 on stock returns during the Campaign Period & Presidential and Vice Presidential Elections along with the election of members of the DPR, DPD, Provincial DPRD, and Regency / City DPRD until their inauguration period on listed banking company stocks. On the Indonesia Stock Exchange. With the research title "The effect of bank health on stock returns in banking companies listed on the IDX for the 2019 period with political events (Indonesian Presidential Election) as a dummy variable. This research shows that the presidential election events in 2019 have no significant effect on the stock returns of banking companies that book IV. The results show that of the six (6) variables only two (2) have a significant positive effect, namely the ROA and CAR variables, the authors conclude that companies with capital capitalization above IDR 30 Trillion (Book IV) are not easily shaken or relatively stable. What investors are often familiar with is the Blue Chip stock, which has implications for stock returns to investors.
Social Media Commercialization Influencers among Children and Youth: A Systematic Literature Review
Juwita Anindya;
Irwansyah Irwansyah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University
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DOI: 10.33258/birci.v5i3.5809
Many uses of social media have now led to a lot of influential influencers in disseminating information and messages digitally. The information is also now widely addressed to children and adolescents. In fact, many children are already earning income as Social Media Influencers. Influencers are considered capable of having an impact on their followers through photo uploads and electronic word of mouth (eWOM) that they convey on their social media accounts. The research was conducted qualitatively with a literature review approach. The results show that the role of influencers has an impact on their followers among children and adolescents based on what they upload and what they write on their social media.
Communication Strategy Fashion Luxury Brand in Increase Brand Experience with among Millennials in the Time of the COVID-19 Pandemic: A Systematic Literature Review
Tiara Angelica Tarigan;
Irwansyah Irwansyah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University
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DOI: 10.33258/birci.v5i3.5828
Literature review systematic this conducted for see trend related research with literature utilization implementation of communication strategy fashion luxury brand in increase brand experience to circles Millennials during the COVID -19 pandemic. 9 literatures on the range time 2021-2022 reviewed use method systematic literature review (SLR) for answer destination research. Studies this find that digital marketing is tool important for communicate brand luxurious market leading for circles millennial. Build digital relationship like via social media with consumer effect on intentions buy for luxury fashion brand. If brand could create designed marketing with good for their target audience, they could produce equity brand based on strong customer with give satisfying brand experience.
Rapid Review: i -Voting Election General 2024 in Indonesia
Daniel Gilrandy Tirasbudi;
Irwansyah Irwansyah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University
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DOI: 10.33258/birci.v5i3.6148
Industry 4.0 has advanced technology in contributing more to human life. These advances have an impact on every aspect of human life, especially information and communication technology. Uses and Gratifications Theory (UGT) is the basis for increasing the number of participants in the General Election system that meets the needs of voters. This research was conducted using a rapid review to produce policy recommendations to the government quickly within a limited time. The method used in a coherent study is PRISMA, to find the media choices that are most widely used by Indonesians and to find opportunities including the threat of simultaneous general elections in Indonesia in 2024. The findings show the many advantages of the voting system because of the greater benefits compared to the conventional system. especially i -voting has become an efficient system compared to the previous General Election System. The main threat of the i -voting system lies in network security; this condition already exists namely blockchain solutions. Changes in the General Election System cannot be interrupted because of technology, currently, changes in the General Election system are still running in place due to political interests. The relevant system development to be implemented is the combination of i -voting with e-voting, this system can provide solutions for voters who have resource constraints with e-voting and time constraints with i - voting.