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Pendampingan Pemasaran Digital untuk Peningkatan Daya Saing UMKM Kripik Pisang di Desa Compreng dalam Era Digitalisasi Burhanudin, Burhanudin; Farihin, Ahmad; Karyono, Karyono
SocServe: Jurnal Pengabdian kepada Masyarakat Vol 1 No 2 (2024): SocServe: Jurnal Pengabdian kepada Masyarakat
Publisher : Sapta Arga Nusantara

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Abstract

Pendampingan pemasaran digital sudah menjadi kebutuhan saat ini bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) KripiK Pisang di desa Compreng dalam menghadapi tantangan era digitalisasi saat ini. Penelitian ini bertujuan untuk mengali dan menerapkan strategi pemasaran digital yang efektif untuk meningkatkan daya saing UMKM KripiK Pisang di tengah perubahan perilaku konsumen dan dinamika pasar saat ini yang semakin rumit. Dengan menggunakan pendekatan pendampingan, para pelaku UMKM Kripik Pisang akan dibimbing dalam menerapkan konsep dasar pemasaran digital, strategi pemasaran online yang efektif, dan pemanfaatan platform digital untuk memperluas jangkauan pasar serta meningkatkan visibilitas produk. Melalui sesi pelatihan interaktif dan pembimbingan langsung, diharapkan para pelaku UMKM akan memperoleh pengetahuan dan keterampilan praktis dalam memanfaatkan media sosial, mesin pencari, dan platform e-commerce untuk memperkuat branding image dan meningkatkan penjualannya. Hasil dari pendampingan pemasaran digital ini diharapkan akan memberikan kontribusi yang signifikan terhadap peningkatan daya saing UMKM Kripik Pisang di desa Compreng. Dengan adanya peningkatan kemampuan pemasaran digital, diharapkan UMKM dapat memaksimalkan potensi bisnisnya dan berperan aktif dalam pertumbuhan ekonomi lokal. Kesimpulannya, pendampingan pemasaran digital menjadi strategi yang relevan dan efektif untuk mendukung pengembangan UMKM KripiK Pisang di era digitalisasi ini.
Workplace Diversity and Inclusion: Strategies for Effective Implementation and Benefits to Organizational Culture Leuhery, Ferdy; Salu Padang, Nely; Karyono, Karyono; Puspitasari, Dewi; Judijanto, Loso
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3373

Abstract

This article reviews literature on workplace diversity and inclusion, emphasizing strategies for effective implementation and the resulting benefits to organizational culture. The importance of diversity and inclusion in fostering innovation, enhancing employee engagement, and improving organizational performance has been widely recognized. This review synthesizes findings from various studies to identify best practices and strategies for promoting diversity and inclusion, including leadership commitment, inclusive policies, diversity training, and employee resource groups. Additionally, the article explores the positive impacts of diversity and inclusion on organizational culture, such as increased creativity, better decision-making, and a more supportive work environment. The findings suggest that organizations that effectively implement diversity and inclusion strategies not only benefit from a more dynamic and innovative workforce but also create a culture of belonging and respect that can drive long-term success. This article aims to provide a comprehensive overview for practitioners and scholars interested in enhancing workplace diversity and inclusion.
PELATIHAN MANAJEMEN SDM BERBASIS TEKNOLOGI UNTUK GENERASI MILENIAL: MEMANFAATKAN SISTEM INFORMASI SDM DAN HR ANALYTICS Karyono, Karyono; Waruwu, Khamo; Rama, Rovanita; Nasril, Nasril; Elyani, Elyani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.29298

Abstract

Artikel ini menyajikan tinjauan literatur tentang pelatihan manajemen SDM berbasis teknologi untuk generasi milenial. Fokus utamanya adalah pemanfaatan Sistem Informasi SDM (SIM) dan HR Analytics. Tinjauan literatur ini membahas pentingnya pelatihan dalam memperbaharui keterampilan manajemen SDM sesuai dengan kebutuhan milenial yang cenderung digital-savvy. SIM memberikan kerangka kerja untuk pengelolaan SDM yang efektif, sementara HR Analytics memungkinkan analisis data yang mendalam untuk mendukung pengambilan keputusan strategis. Artikel ini memberikan wawasan tentang bagaimana organisasi dapat memanfaatkan teknologi ini untuk mengelola dan mengembangkan SDM milenial dengan efektif.
THE INFLUENCE OF TALENT MANAGEMENT ON EMPLOYEE PERFORMANCE WITH EMPLOYEE INVOLVEMENT AS A MODERATING VARIABLE Mooy, Dikky; Wibowo, Teguh Setiawan; Karyono, Karyono; Tawil, Muhammad Risal; Titin, Titin
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13127

Abstract

Abstract This research is quantitative research with an exploratory approach which uses a number of previous studies such as Talent Management, Employee Performance and Employee Involvment. The data used in this research was obtained from 300 Ms-Glow employees spread throughout Indonesia. These data were obtained from distributing a questionnaire containing 5 questions containing strongly agree, disagree, normal/average, disagree and strongly disagree. The result in this research show the Talent Management variable has a positive and significant relationship to Employee Performance because the P-Values value is positive and is below the 0.05 significance level, namely 0.022.. Apart from the above related to the hypothesis, researchers also believe that Employee Engagement is part of good Telelent Management. Therefore, Employee Engagement can influence Talent Management and can also influence Employee Performance. On this basis, the researcher assumes that it is also the second hypothesis in the research that the Employee Engagement variable can moderate the influence of the Talent Management variable on Employee Performance. The results of the second row of the third table of path coefficients show that the Employee Engagement variable can moderate the influence of the Talent Management variable on Employee Performance. This is because the P-Values value is positive and is below the significance level of 0.05, which is 0.000, which is more significant than direct testing. Therefore, the first and second hypotheses in this study can be accepted.
Edukasi Partisipatif Peringatan Dini dan Mitigasi Bencana Hidrometeorologi di Kecamatan Pesanggrahan Darmawan, Yahya; Karyono, Karyono; Wandono, Wandono; Benyamin Heryanto Rusanto; Agung Perdian Sulistio
Mitra Akademia: Jurnal Pengabdian Masyarakat Vol 8 No 3 (2025): Mitra Akademia: Jurnal Pengabdian Masyarakat
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Jakarta

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Abstract

Indonesia, as an archipelagic country with a high risk of geo-hydrometeorological disasters, requires early education to build awareness and preparedness. This study aims to improve students’ understanding of early warning systems and disaster mitigation through participatory learning. The Community Service Program (PKM) was carried out at SMA Triguna 1956, Pesanggrahan District, South Jakarta, on July 24, 2025. The stages included site survey, material preparation, socialization through Focus Group Discussion (FGD), disaster response simulation, and evaluation using pre-test and post-test combined with digital media. A quasi-experimental method with a pre-test and post-test design was applied. The results showed a significant increase in students’ understanding of early warning procedures and mitigation measures. Thus, participatory education proved effective in strengthening youth preparedness against geo-hydro meteorological disasters.
PENGARUH GAYA KEPEMIMPINAN VISIONER DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN YANG DIMODERASI OLEH INOVASI DAN KOMPETENSI DIGITAL Karyono, Karyono; Wahyu Wiryawan, Tri; Suryadi, Suryadi; Hoeroni, Rizqon; Heri Kusumah, Dadang
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 1 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i1.4357

Abstract

This study aims to examine the effect of visionary leadership style and organizational culture on employee performance, as well as to analyze the moderating role of innovation and digital competence within organizational settings in Indonesia. The research is motivated by the growing need to enhance employee performance amid organizational dynamics and digital transformation. This study employs a quantitative explanatory approach with a cross-sectional design. Data were collected using a structured questionnaire with a five-point Likert scale from 150 employees in public and private organizations across Indonesia. Data analysis included descriptive statistics, data quality testing, inferential and moderation analysis, and cause–effect mapping using the Fishbone (Ishikawa) Diagram. The results indicate that visionary leadership and organizational culture have a positive and significant impact on employee performance. Furthermore, innovation and digital competence significantly strengthen these relationships as moderating variables. The Fishbone Diagram structure confirms that employee performance is influenced by an integrated set of managerial, human resource, process, and technological factors. These findings highlight the importance of aligning leadership, organizational culture, and digital capability development to achieve sustainable improvements in employee performance.
EFEKTIVITAS PROGRAM PENGEMBANGAN KARIR DALAM MENINGKATKAN RETENSI KARYAWAN Hartono, Sri; Wahyudiyono, Wahyudiyono; Karyono, Karyono; Farida, Ida; Rosyid, Bahrur
JURNAL LENTERA BISNIS Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i3.1965

Abstract

This study aims to determine the effectiveness of career development in increasing employee retention. This study uses a descriptive qualitative approach. Data were collected through several techniques, including in-depth interviews, observation, and documentation. Data analysis techniques used data reduction, data presentation, and conclusion drawing. The results of this study indicate that career development programs are proven effective in increasing employee retention, particularly through improving competency, motivation, and clarity of career direction, thereby increasing their loyalty and commitment to the organization. Although this program is effective as a retention strategy, equitable access to training and consistency of implementation still need to be improved so that its benefits can be felt by all employees.
Co-Authors Abi Risa Bayu Argo Adiyanto , Adiyanto Adiyanto Adiyanto Aeni, Quratal Africa, Hafidzanita First Agung Perdian Sulistio Agus Anggoro Sigit Agus Setia Budi, Agus Setia Ahmad Farihin Ahmad Gunawan Aidah, Nur Akhmad Baidun Amalia Rahmandani, Amalia Andy Suryadi Anoldy Agus Saputra Arinata, Firdian Setiya Bahrur Rosyid Bambang Murdaka Eka Jati Bambang Sukamto Bangkit Ary Prabowo Basuki, Sucipto Benyamin Heryanto Rusanto Budi Setiyastuti Budiadyana, Gusti Nyoman BURHANUDDIN, MUHAMMAD Burhanudin Burhanudin Cahya Kumoro, Dwi Ferdiyatmoko Cahyo Budi Utomo Citra Arta, Deddy Novie Daryanto, Eko Dewi Puspitasari Dian Sakti Kaloeti Dian Veronika Sakti Kaloeti Dikky Mooy Dwiyasmono Dwiyasmono Elyani, Elyani Endah Kumala Dewi Erick Fernando B311087192 Esti Rahayu Evi Siburian Fadilah, Nina Nur Farida Hidayati Farihin, Ahmad Fathurohman, Imron Ferdiyatmoko Cahya Kumoro, Dwi Goestjahjanti, Francisca Sestri Gozali, Ahmad Hariyono Hariyono Harmawan, Rendi hartanto hartanto Hasna, Shofwatun Heri Kusumah, Dadang Hermawan, Salsabila Hernadi Surip, Hernadi Heru Budi Susanto, Heru Budi Hoeroni, Rizqon Husnunnida, Arina Ida Farida Ifah Masrifah Ihwan Susilo, Ihwan Ika Febrian Kristiana Irma Rohmatul Manan Istajib Kulla Himmy’azz Jaka Suwita Judijanto, Loso Karnawi Kamar, Karnawi Khalid, Nour Krishernawan, Indra Kulla Himmyázz, Istajib Kumoro, Dwi Ferdiyatmoko Cahya Kumoro, Ferdiyatmoko Cahya Kusumah, Dadang Heri Leuhery, Ferdy Lokanantasari, Ryndu Puspita Lutfie Muchtar, Lutfie Luthfi Maulana, Luthfi Manda, Darmawati Mangundiharjo, Slamet Mardiyah, Arrifah Ainul Marini, Mai Mega Bagus Sujatmoko Mendrofa, Yeremia Mila Rahayu Aditiya Mirda Santi, Neta Muhamad Risal Tawil Munawaroh, Eem Napitupulu, Bonar Bangun Jeppri Nasril, Nasril Nely Syahadah, Dewi Ngadiyono Ngadiyono, Ngadiyono Nia Kurniawati Nur Rahman, Nur Nurasiah Nurasiah Nurasiah Nurwijayanti Nusantara, Boby Ardhian Otih Rostiana Pabendon, Tharsisius Perdana, Nino Agung Pratiwi, Caswati Rasmi Pritama, Annisa Priyono Priyono Purnamasari, Yesa Tiara Purno, Marhaendro Putri, Rivani Dwi Sivana Putriani, RDN Dwi Raden Mohamad Herdian Bhakti Rahmah, Farah Aida Fitrotur Rama Riana Sitinjak Ramadhan, Fahri Dwi Ramadhani, Aldi Renaldi Lestianto Utomo Putro Riema Afriani Kusumadewi Rovanita Rama Rufi'i Rusmanto, Gilang Salu Padang, Nely Santi, Neta Mirda Sellina, Sesri Sestri Goestjahjanti, Francisca Sinta Saraswati Siswanto Nurhadiyono, Siswanto Slamet MD, Slamet Solaiman, Deny Solapari, Nuryati Sri Hartono, Sri Stanislaus Riyanta Stepanus Sandy Sucipto, Imam Suparman, Omang Supriyanto Supriyanto Supriyatin Supriyatin Surya A.M, Fajar Suryadi Suryadi Suyahmo Suyahmo Taufik Murtono Titin Supriatun Titin Titin Tyas, Dewi Nilam Umiyati, Hesti Utis Sutisna Vina Agustina, Vina Wagini Wagini, Wagini Wahyu Wiryawan, Tri Wahyudiyono, Wahyudiyono Wandono, Wandono WARUWU, KHAMO Wibowo, Teguh Setiawan widjaja, henry antonius eka WINANTI, WINANTI Yaafi, Naufal Yahya Darmawan Yulia, Yayah Yuliana Yuliana Yuwidiantoro, Yuwidiantoro Zainal Arifin Hoesein Zed, Etty Zuliawati Zumara , Zumara