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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Humano: Research Journal Sawwa: Jurnal Studi Gender Jurnal Office CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Dharma Laksana Management Studies and Entrepreneurship Journal (MSEJ) PINISI Discretion Review Jurnal Pengabdian kepada Masyarakat Nusantara Pinisi Business Administration Review Society: Jurnal Pengabdian Masyarakat Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Administrasi Bisnis Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Seminar Nasional Hasil Penelitian LP2M UNM Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Pallangga Praja Joong-Ki Jurnal Sipakatau Pinisi Journal of Community Service Jurnal Lamellong: Pengabdian Kepada Masyarakat J-CEKI Joong-Ki Business Research and Administration Innovation (BRAIN) Public Resource Innovation Management and Excellence (PRIME) Science Get Journal
Maya Kasmita
Universitas Negeri Makassar
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Membangun Karakter Siswa Melalui Edukasi Etika Sosial dan Pergaulan Sehat di SMP Telkom Makassar Siti Syarifah Wafiqah Wardah; Maya Kasmita; Andi Muhammad Rivai; Faizah Khaeruddin; Fatimah Akbal
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Vol. 3 No. 1 (2025): Volume 03 Nomor 01 (April 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v3i1.7430

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memberikan edukasi mengenai etika sosial dan pergaulan sehat kepada siswa SMP Telkom Makassar. Berdasarkan observasi awal, ditemukan beberapa permasalahan seperti kesadaran terhadap tata krama, kurangnya empati dalam berinteraksi, serta terbentuknya kelompok pergaulan yang eksklusif. Kegiatan ini dilaksanakan melalui beberapa metode, yaitu penyampaian materi, diskusi kelompok, simulasi peran (roleplay), dan refleksi bersama. Metode partisipatif ini dirancang agar siswa tidak hanya memahami secara teori, tetapi juga dapat menerapkannya secara langsung dalam situasi sosial sehari-hari. Hasil kegiatan menunjukkan adanya peningkatan motivasi siswa untuk menjaga sikap, menghargai teman, dan membangun pergaulan yang inklusif. Sebagian besar siswa juga menyatakan mulai menyadari pentingnya etika dalam membangun relasi sosial yang sehat. Pengabdian ini memberikan kontribusi nyata dalam mendukung program pembinaan karakter di sekolah. Diharapkan kegiatan serupa dapat dilanjutkan secara berkala dan dikembangkan lebih luas melalui kerja sama antara sekolah dan perguruan tinggi. Kata Kunci: karakter siswa, etika sosial, pergaulan sehat, edukasi, SMP
Characteristics of the Problem of Implementing Solid Waste Policy in Rappocini District, Makassar City Kasmita, Maya; Tahmir, Suradi; Rifdan, Rifdan; Wardah, Siti Syarifah Wafiqah
Pinisi Business Administration Review Volume 4, Number 2, September 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v4i2.37465

Abstract

The implementation of the solid waste policy in Rappocini District, Makassar City is a government step in overcoming the solid waste problem in Makassar City, especially in Rappocini District. This research focuses on the characteristics of the existing problems. The process of determining the characteristics of policy problems almost always involves the norms of legislation, local wisdom, physics formulas and others. In the policy characteristics, there are problems in the level of technical difficulty of the existing problems, the level of pluralism of the target group and the percentage of the target group to the total population. Often policy problems get solutions by decision-making groups. With descriptive qualitative research describes the problems that exist in relation to the implementation of waste management policies in Makassar City and then analyzes them to an absolute conclusion. This research uses a case study approach involving certain communities as research subjects.
The Effect of Brand Image and Promotion on Buying Interest at the Akhwat Sewing House Store, Sidenreng Rappang Regency Amelia, Putri; Niswaty, Risma; Kasmita, Maya; Syarifuddin, Syarifuddin
Jurnal Administrasi Bisnis Vol 4 No 2 (2025) May
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i2.76162

Abstract

 The Influence of Brand Image and Promotion on Purchase Interest at the Akhwat Sewing House Store in Sidenreng RappangRegency. Thesis. Business Administration Study Program. Administration Science Department. Faculty of Social Science. Makassar State University. (supervised by Mrs. Risma Niswaty and Maya Kasmita).This study aims to determine the influence of brand image and promotion on purchase intention at akhwat sewing house shops in Sidenreng Rappang Regency. To achieve the goal, the researchers used indicators to measure these variables. The brand image indicators include the superiority of brand associations, the strength of brand associations, and the uniqueness of brand associations. Indicators include advertising promotions, sales promotions, public relations, personal selling and direct marketing. Indicators of buying interest include transactional interest, referential interest, preferential interest, and explorative interest. The research method used is a quantitative method. The sample used is the collection of sample data, namely questionnaires that are tested for validity and reliability tests. The data obtained were processed using data analysis using the SPSS vaersi 25 program which consisted of data normality tests, multiple linear regression analysis, t tests, f tests and the coefficient of determinant R2. The results showed that the brand image variable had a very significant effect on both the buying interest variable. The influence variable has a very good significant effect on the purchase intention variable. The results showed that the brand image and promotion variables had a significant effect partially and simultaneously on the variable of customer buying interest at the Akhwat Sewing House shop in Sidenreng Rappang District, this was proven by the t test and F test. The results of the determinant coefficient showed that brand image and promotion had a large effect 56% of interest in buying at the Sewing Akhwat home shop in Sidenreng Rappang Regency. Keywords: Brand Image, Promotion, Purchase Intention
The Influence Of The Marketing Mix On Consumer Purchase Decision Bagoster Trans Studio Mall Makassar Andi Dewa Mauraga; Aslinda; Muh. Rizal S; Andi Muhammad Rivai; Maya Kasmita
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.36

Abstract

This study aims to determine how much influence Marketing Mix has on Consumer Purchase Decisions at Bagoster Trans Studio Mall Makassar. This study uses a quantitative method of associative descriptive research type. Data collection techniques used are questionnaires, documentation and observation. The population in this study was 2375 people. The sampling method used was using the Slovin formula, which was narrowed by 96 people. The data obtained from the research results were processed using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and inferential analysis. Based on the results of the study, it shows that: (1) the influence of marketing mix is in the very high category, and the purchase decision is in the very high category. (2) The correlation coefficient is 0.890 which means that the relationship between Marketing Mix and Purchase Decision is very high. The coefficient of determination obtained is 0.792 or 79.2%, which means that the effect of the Marketing Mix on Purchase Decisions is 79.2% (assuming that other factors are constant)
The Influence Of Price And Quality Of Kopi Borong On The Purchase Decision At CV Bekat Asia Sinjai Borong Misna; Haedar Akib; Andi Aslinda; Maya Kasmita; Nurhasnni Muis
Business Research and Administration Innovation Vol. 1 No. 2 (2024): BRAIN - AGUSTUS
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i2.12

Abstract

This study aims to determine how the price and quality of the product Kopi Borong influence purchasing decisions at CV Berkat Asia Sinjai Borong. Respondents in this study are consumers who have purchased Kopi Borong products from CV Berkat Asia who are domiciled in Sinjai Borong District with a total sample of 130 respondents. The sampling technique used the Accidental Sampling technique with data collection using a questionnaire. The data obtained were processed using SPSS 26 which consisted of multiple regression analysis which was first tested using validity tests, reliability tests, and normality tests. The results showed that the price variable had a significant effect on purchasing decisions with a value of Tcount 6,490 > Ttable 1,978 with a significance value of 0.000 <0.05, Product quality had a significant effect on purchasing decisions with a value of Tcount 11.373 > Ttable 1.978 with a significance value of 0.000 < 0.05, and there is a simultaneous effect of price and product quality on the purchasing decision of Kopi Borong products at CV Berkat Asia Sinjai Borong with Fcount 174,013 > Ftable 3,07. The value of the coefficient of determination (Adjusted R2) obtained is 0.728, this means that purchasing decisions are influenced by price and product quality as much as 72.8% while the rest is influenced by other factors.
Pelatihan Pengelolaan Wisata Kopi Arabika Berbasis Potensi Lokal di Desa Arabika Kabupaten Sinjai” Wardhana, Aditya; Insani, Al Fajrin; Rahmawati, Nosita; Kasmita, Maya; Suyuti, Rizal
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 3: Issue 3 (September 2025)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v3i3.9857

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan dalam bentuk pelatihan public speaking dengan tema "Strong Mind, Strong Voice" yang diikuti oleh 36 pemuda di Kawasan Madaya Sinjai, Desa Arabika, Kecamatan Sinjai Barat, Kabupaten Sinjai pada tanggal 26 Agustus 2025. Tujuan kegiatan ini adalah untuk membekali pemuda dengan keterampilan berbicara di depan umum, meningkatkan kepercayaan diri, dan mengembangkan pola pikir positif dalam komunikasi. Metode pelaksanaan dilakukan melalui penyampaian materi, diskusi interaktif, dan latihan simulasi. Hasil kegiatan menunjukkan peningkatan pemahaman peserta tentang konsep dasar public speaking, kemampuan mengatasi rasa gugup, serta keterampilan menyampaikan gagasan secara lebih percaya diri. Pelatihan ini diharapkan dapat menjadi pondasi dalam mencetak generasi muda yang mampu berperan sebagai komunikator, pemimpin, dan agen perubahan di masyarakat.
Pelatihan Public Speaking (Strong Mind, Strong Voice) Pemuda Desa Arabika sebagai Agen Perubahan Imran, Siti Nurfadila; Ramadhan, Arief; Sultan, Sulhani Purwanti; Kasmita, Maya; Siti Syarifah Wafiqah Wardah
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 3: Issue 3 (September 2025)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v3i3.9884

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Desa Arabika, Kabupaten Sinjai, dengan fokus pada pengembangan wisata berbasis potensi lokal, khususnya komoditas kopi Arabika. Pelatihan diberikan kepada pemuda desa agar mampu mengidentifikasi potensi lokal, merancang strategi pengelolaan, serta mengemas produk wisata yang autentik, unik, dan berkelanjutan. Metode pelaksanaan meliputi ceramah, diskusi interaktif, dan studi kasus lapangan. Hasil kegiatan menunjukkan peningkatan pengetahuan, keterampilan, dan partisipasi peserta dalam mengembangkan destinasi wisata berbasis kopi yang memperhatikan aspek ekonomi, sosial, budaya, dan lingkungan. Selain itu, pelatihan ini mendorong terbentuknya ide strategis seperti Festival Kopi Arabika Sinjai dan pengembangan produk turunan kopi oleh kelompok masyarakat. Dengan demikian, kegiatan ini tidak hanya memperkuat identitas lokal, tetapi juga membuka peluang diversifikasi ekonomi yang inklusif bagi masyarakat.
The Effect Of Tourism Attraction On Visitors Satisfaction In Tongke-Tongke Mangrove Forest Tourism Objects In Sinjai District Nurhidayah, Nurhidayah; Niswaty, Risma; Kasmita, Maya
Jurnal Administrasi Bisnis Vol 4, No 3 (2025) September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i3.76178

Abstract

This study aims to determine how the effect of tourist attraction on visitor satisfaction at the tongke-tonke mangrove forest tourist attraction, Sinjai district. To achieve these goals, researchers use indicators to measure these variables. On the tourist attraction variable with indicators of attraction (attractions), accessibility (accessibility), amenity (facilities), ancilliary (additional services). As for the visitor satisfaction variable with indicators of conformity to expectations, interest in visiting again, willingness to recommend. In this study, the research method used is quantitative method, with data collection techniques through observation, questionnaires, and documentation. The sample used was 100 respondents, resulting from the lemeshow formula. Data obtained from the research results and processed using data analysis and the help of the SPSS version 25 program which consists of validity and reliability tests, simple regression analysis and the coefficient of determination. The results showed that the indicators used in each variable, namely tourist attraction (X) and visitor satisfaction (Y) were in the good category. This shows that the tourist attraction variable has a positive and significant influence on visitor satisfaction at the tongke mnagrove forest tourist attraction, Sinjai district. This is evidenced based on the simple regression test and the coefficient of determination on the data obtained.  
The Role of Village-Owned Enterprises (BUMDES) in Improving Community Welfare in Bontomanai Village, Bajeng Barat District, Gowa Regency Izzati Qur'aini, Dzul; Sakawati, Herlina; Kasmita, Maya
Jurnal Administrasi Bisnis Vol 4, No 3 (2025) September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i3.76176

Abstract

This research examines “the Role of Village-Owned Enterprises (Bumdes) in Improving Community Welfare in Bontomanai Village, West Bajeng District, Gowa Regency, Gowa Regency. The research method used was qualitative with a descriptive approach, conducted in BontomanaiVillage, West Bajeng District, Gowa Regency. Primary and secondary data are used as data sources, with data collection techniques including observation, interviews, and documentation. Data validity is verified through triangulation and member check. Data analysis is carried out through data reduction, data presentation, and conclusion. The results showed that BUMDes have a significant role in supporting the welfare of rural communities by providing various facilities. However, there are still shortcomings that need to be considered and corrected so that BUMDes can be more effective in helping to improve the economy of rural communities. BUMDes also act as mediators in improving community welfare, but are faced with challenges such as high levels of area and the need for follow-up actions to maximize the benefits of the BUMDes program. In addition, BUMDes also play a role in providing motivation and facilitation to rural communities to improve their welfare, with emphasis on management performance, commitment to vision and mission, and increasing available business capital.
Analysis of the Implementation of Business Strategies in Increasing the Competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Cendana District, Enrekang Regency Hanisa, Nur; Rizal S, Muh; Kasmita, Maya; Rivai, Andi Muhammad
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.76220

Abstract

Analysis of the Application of Business Strategies in Increasing the Competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Cendana District, Enrekang Regency, Thesis, Faculty of Social Sciences and Law, Department of Administrative Sciences, Business Administration Study Program, Makassar State University. Guided by Muh Rizal and Maya Kasmita. This study aims to determine the implementation of business strategies and factors that affect the competitiveness of Micro Business actors. The method used in this research is qualitative method, which is a research method used to examine natural objects, where researchers are key instruments. Data collection techniques through observation, interviews, and documentation, informants from this study amounted to six people consisting of six micro entrepreneurs in Cendana District, Enrekang Regency. The results show that every Micro business actor seeks to improve the position of their products in competition in the market, because products are outputs of production process activities offered to the market to get attention, bought, used or consumed that can satisfy wants or needs and are one of the factors that can affect competitive advantage. Supporting factors that affect competitiveness are products offered that are durable / durable, business actors always innovate on their respective products, have their own unique products, the prices offered are very stable while the inhibiting factors are the use of social media that is not optimal, the ability to collect information on consumer needs is still lacking, and sales distribution is still limited in Enrekang Regency. Keywords : Business strategy, MSMEs, competitiveness
Co-Authors A, M Awaluddin Abdul Rahman Aditya Wardhana Afriyanti, Riska Afwa Magfhirah Saleh Ahmad Syarief Iskandar Aina, Asri Nur Aliah, Nurul Amalia Putri Amelia, Putri Andi Aslinda Andi Caesar To Taddampali Andi Cudai Nur Andi Dewa Mauraga Andi Dewi Riang Tati Andi Fachruddin Andi Muhammad Rivai Arief Ramadhan Aris Baharuddin Aris Baharuddin Aris Baharuddin Armansyah, Budi Ashari Ismail Aslinda Aslinda Aslinda Aslinda, Andi Aslinda, Aslinda Asmar Asmar, Asmar Asmaul Husnah Nasrullah Asmunandar Asmunandar Aulia, Aulia Bahar, Sarah Bahri bahri Bakhtiar, Bakhtiar. Bustomi, Thomas dahyar daraba, dahyar Darman Manda Manda Darmayanti, Dyan Paramitha Dodi Ilham Dyan Darmayanti Darmayanti Dyan Paramitha Darmayanti Dyan Paramitha Darmayanti Elwardah, Khairiah Faizah Khaeruddin Farida Akbarina Fatimah Akbal Firman Umar FIRMAN UMAR Fitriandini Fitriandini Fitriani Dzulfadhilah Haedar Akib Hanisa, Nur Henni Zainal Henri Henri, Henri HERI TAHIR HERI, RIRIN NURFAATHIRANY Imran, Siti Nurfadila Insani, Al Fajrin Irensi Seppa, Yusi Izzati Qur'aini, Dzul Jamaluddin Jamaluddin Jihad Firman, Muhammad Jumadi Jumadi Junaeda, St Junaeda, St. Khaeruddin, Faizah Mendrofa, Syah Abadi Misna Muh Luthfi Siraj Muh. Darwis Muh. Rizal Muh. Rizal Muhammad Aswan Muhammad Guntur Muhammad Jihad Firman Muhammad Jihad Firman Muhammad Jihad Firman Muhammad Luthfi Muhammad Luthfi Siraj Muhammad Luthfi Siraj Muhammad Luthfi Siraj Muhammad Rizal Namira Ummi Khalsum Nengsi Agustianti Nur Yamin, Muh Nurfaathirany, Ririn Nurhasni Muis Nurhasnni Muis Nurhidayah Nurhidayah Nurul Aliah Nurul Aswar R, Nurazizah Rahmi Rachmatan, Rachmatan Rahmawati, Nosita Ridhawati, Ridhawati Rifdan . Rina Pati RIRIN NURFAATHIRANY HERI Ririn Nurfaathirany Hery Ririn Nurfaatirany Heri Risma Niswaty Rivai, Andi Muhammad Rizal S, Muh. Rohmah Rifani RR. Ella Evrita Hestiandari Rudi Salam Ruslaily Ramadhana S, Muh. Rizal Sadewi, Juwita Putri Sakawati, Herlina Saputra, Fery Ikhsan Savira, Reza Seppa, Yusi Irensi Sirajuddin Saleh Siti Helmyati Siti Syarifah Wafiqah Wardah Siti Syarifah Wafiqah Wardah Sopia Rukmana, Novayanti St Junaeda St. Junaeda St. Junaeda St. Junaeda Sulmiah Sultan, Sulhani Purwanti Suparman Mekka Suradi Tahmir, Suradi Surianti Surianti Susandi, Deny Gunawan Suyuti, Muh. Rizal Suyuti, Rizal Syarifuddin Syarifuddin Tadampali, Andi Caesar to Tadampali, Andi Caezar To Tahir, Hery Tenriulan, Andi Torro, Supriadi Ulfa Dwi Batari Wafiqah, Sitti Syarifah Wahyudi Gani, Andika Wardah, Siti Syarifah Wafiqah Wiwi Indah Sari Wiwik Handayani Yuni, Neneng Patri Yusi Irensi Seppa Yusi Irensi Seppa