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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Humano: Research Journal Sawwa: Jurnal Studi Gender Jurnal Office CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Dharma Laksana Management Studies and Entrepreneurship Journal (MSEJ) PINISI Discretion Review Jurnal Pengabdian kepada Masyarakat Nusantara Pinisi Business Administration Review Society: Jurnal Pengabdian Masyarakat Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Administrasi Bisnis Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Seminar Nasional Hasil Penelitian LP2M UNM Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Pallangga Praja Joong-Ki Pinisi Journal of Community Service Jurnal Lamellong: Pengabdian Kepada Masyarakat J-CEKI Joong-Ki Business Research and Administration Innovation (BRAIN) Public Resource Innovation Management and Excellence (PRIME) Science Get Journal Journal of Health Service Administration and Hospital Management Jurnal Sipakatau
Maya Kasmita
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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The Influence Of Price And Quality Of Kopi Borong On The Purchase Decision At CV Bekat Asia Sinjai Borong Misna; Haedar Akib; Andi Aslinda; Maya Kasmita; Nurhasnni Muis
Business Research and Administration Innovation Vol. 1 No. 2 (2024): BRAIN - AGUSTUS
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i2.12

Abstract

This study aims to determine how the price and quality of the product Kopi Borong influence purchasing decisions at CV Berkat Asia Sinjai Borong. Respondents in this study are consumers who have purchased Kopi Borong products from CV Berkat Asia who are domiciled in Sinjai Borong District with a total sample of 130 respondents. The sampling technique used the Accidental Sampling technique with data collection using a questionnaire. The data obtained were processed using SPSS 26 which consisted of multiple regression analysis which was first tested using validity tests, reliability tests, and normality tests. The results showed that the price variable had a significant effect on purchasing decisions with a value of Tcount 6,490 > Ttable 1,978 with a significance value of 0.000 <0.05, Product quality had a significant effect on purchasing decisions with a value of Tcount 11.373 > Ttable 1.978 with a significance value of 0.000 < 0.05, and there is a simultaneous effect of price and product quality on the purchasing decision of Kopi Borong products at CV Berkat Asia Sinjai Borong with Fcount 174,013 > Ftable 3,07. The value of the coefficient of determination (Adjusted R2) obtained is 0.728, this means that purchasing decisions are influenced by price and product quality as much as 72.8% while the rest is influenced by other factors.
Pelatihan Pengelolaan Wisata Kopi Arabika Berbasis Potensi Lokal di Desa Arabika Kabupaten Sinjai” Wardhana, Aditya; Insani, Al Fajrin; Rahmawati, Nosita; Kasmita, Maya; Suyuti, Rizal
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 3: Issue 3 (September 2025)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v3i3.9857

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan dalam bentuk pelatihan public speaking dengan tema "Strong Mind, Strong Voice" yang diikuti oleh 36 pemuda di Kawasan Madaya Sinjai, Desa Arabika, Kecamatan Sinjai Barat, Kabupaten Sinjai pada tanggal 26 Agustus 2025. Tujuan kegiatan ini adalah untuk membekali pemuda dengan keterampilan berbicara di depan umum, meningkatkan kepercayaan diri, dan mengembangkan pola pikir positif dalam komunikasi. Metode pelaksanaan dilakukan melalui penyampaian materi, diskusi interaktif, dan latihan simulasi. Hasil kegiatan menunjukkan peningkatan pemahaman peserta tentang konsep dasar public speaking, kemampuan mengatasi rasa gugup, serta keterampilan menyampaikan gagasan secara lebih percaya diri. Pelatihan ini diharapkan dapat menjadi pondasi dalam mencetak generasi muda yang mampu berperan sebagai komunikator, pemimpin, dan agen perubahan di masyarakat.
Pelatihan Public Speaking (Strong Mind, Strong Voice) Pemuda Desa Arabika sebagai Agen Perubahan Imran, Siti Nurfadila; Ramadhan, Arief; Sultan, Sulhani Purwanti; Kasmita, Maya; Siti Syarifah Wafiqah Wardah
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 3: Issue 3 (September 2025)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v3i3.9884

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Desa Arabika, Kabupaten Sinjai, dengan fokus pada pengembangan wisata berbasis potensi lokal, khususnya komoditas kopi Arabika. Pelatihan diberikan kepada pemuda desa agar mampu mengidentifikasi potensi lokal, merancang strategi pengelolaan, serta mengemas produk wisata yang autentik, unik, dan berkelanjutan. Metode pelaksanaan meliputi ceramah, diskusi interaktif, dan studi kasus lapangan. Hasil kegiatan menunjukkan peningkatan pengetahuan, keterampilan, dan partisipasi peserta dalam mengembangkan destinasi wisata berbasis kopi yang memperhatikan aspek ekonomi, sosial, budaya, dan lingkungan. Selain itu, pelatihan ini mendorong terbentuknya ide strategis seperti Festival Kopi Arabika Sinjai dan pengembangan produk turunan kopi oleh kelompok masyarakat. Dengan demikian, kegiatan ini tidak hanya memperkuat identitas lokal, tetapi juga membuka peluang diversifikasi ekonomi yang inklusif bagi masyarakat.
The Effect Of Tourism Attraction On Visitors Satisfaction In Tongke-Tongke Mangrove Forest Tourism Objects In Sinjai District Nurhidayah, Nurhidayah; Niswaty, Risma; Kasmita, Maya
Jurnal Administrasi Bisnis Vol 4, No 3 (2025) September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i3.76178

Abstract

This study aims to determine how the effect of tourist attraction on visitor satisfaction at the tongke-tonke mangrove forest tourist attraction, Sinjai district. To achieve these goals, researchers use indicators to measure these variables. On the tourist attraction variable with indicators of attraction (attractions), accessibility (accessibility), amenity (facilities), ancilliary (additional services). As for the visitor satisfaction variable with indicators of conformity to expectations, interest in visiting again, willingness to recommend. In this study, the research method used is quantitative method, with data collection techniques through observation, questionnaires, and documentation. The sample used was 100 respondents, resulting from the lemeshow formula. Data obtained from the research results and processed using data analysis and the help of the SPSS version 25 program which consists of validity and reliability tests, simple regression analysis and the coefficient of determination. The results showed that the indicators used in each variable, namely tourist attraction (X) and visitor satisfaction (Y) were in the good category. This shows that the tourist attraction variable has a positive and significant influence on visitor satisfaction at the tongke mnagrove forest tourist attraction, Sinjai district. This is evidenced based on the simple regression test and the coefficient of determination on the data obtained.  
The Role of Village-Owned Enterprises (BUMDES) in Improving Community Welfare in Bontomanai Village, Bajeng Barat District, Gowa Regency Izzati Qur'aini, Dzul; Sakawati, Herlina; Kasmita, Maya
Jurnal Administrasi Bisnis Vol 4, No 3 (2025) September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i3.76176

Abstract

This research examines “the Role of Village-Owned Enterprises (Bumdes) in Improving Community Welfare in Bontomanai Village, West Bajeng District, Gowa Regency, Gowa Regency. The research method used was qualitative with a descriptive approach, conducted in BontomanaiVillage, West Bajeng District, Gowa Regency. Primary and secondary data are used as data sources, with data collection techniques including observation, interviews, and documentation. Data validity is verified through triangulation and member check. Data analysis is carried out through data reduction, data presentation, and conclusion. The results showed that BUMDes have a significant role in supporting the welfare of rural communities by providing various facilities. However, there are still shortcomings that need to be considered and corrected so that BUMDes can be more effective in helping to improve the economy of rural communities. BUMDes also act as mediators in improving community welfare, but are faced with challenges such as high levels of area and the need for follow-up actions to maximize the benefits of the BUMDes program. In addition, BUMDes also play a role in providing motivation and facilitation to rural communities to improve their welfare, with emphasis on management performance, commitment to vision and mission, and increasing available business capital.
Analysis of the Implementation of Business Strategies in Increasing the Competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Cendana District, Enrekang Regency Hanisa, Nur; Rizal S, Muh; Kasmita, Maya; Rivai, Andi Muhammad
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.76220

Abstract

Analysis of the Application of Business Strategies in Increasing the Competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Cendana District, Enrekang Regency, Thesis, Faculty of Social Sciences and Law, Department of Administrative Sciences, Business Administration Study Program, Makassar State University. Guided by Muh Rizal and Maya Kasmita. This study aims to determine the implementation of business strategies and factors that affect the competitiveness of Micro Business actors. The method used in this research is qualitative method, which is a research method used to examine natural objects, where researchers are key instruments. Data collection techniques through observation, interviews, and documentation, informants from this study amounted to six people consisting of six micro entrepreneurs in Cendana District, Enrekang Regency. The results show that every Micro business actor seeks to improve the position of their products in competition in the market, because products are outputs of production process activities offered to the market to get attention, bought, used or consumed that can satisfy wants or needs and are one of the factors that can affect competitive advantage. Supporting factors that affect competitiveness are products offered that are durable / durable, business actors always innovate on their respective products, have their own unique products, the prices offered are very stable while the inhibiting factors are the use of social media that is not optimal, the ability to collect information on consumer needs is still lacking, and sales distribution is still limited in Enrekang Regency. Keywords : Business strategy, MSMEs, competitiveness
Effect of Product Quality on Brand Switching (Studies In Consumers Handbody Marina at the Faculty of Social Sciences and Law, Makassar State University) Aulia, Nur; Akib, Haedar; Kasmita, Maya; Syarifuddin, Syarifuddin
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.76221

Abstract

Effect of Product Quality on Brand Switching (Studies In Consumers HandbodyMarina at the Faculty of Social Sciences and Law, Makassar State University). Thesis. Business Administration Study Program. Administration Science Department. Faculty of Social Sciences and Law. Makassar public university. Supervised by Haedar Akib and Maya Kasmita. This study aims to determine the effect of product quality on brand switching on consumers handbody Marina at the Faculty of Social Sciences and Law, Makassar State University. This study uses a type of quantitative research. To achieve this goal, the researchers used a collection technique through questionnaires, observation, and documentation. Sampling technique using non-probability sampling namely by method purposive sampling. The sample used in this study was 96 respondents. Data obtained from the results of analysis using the SPSS software program Statistic version 25 which consists of validity test, reliability test, normality test, simple linear regression analysis, correlation test product moment, and test the coefficient of determination. The results showed that the indicators used for each variable, namely product quality (X), were in the very high and variable categories brand switching (Y) is in the high category. This shows that the product quality variable has a positive and significant influence on brand switching on consumers hand body Marina at the Faculty of Social Sciences and Law, Makassar State University. As well as the coefficient of determination obtained shows that brand switching influenced by product quality of 68.2% and the rest is influenced by other factors. Keywords: Product quality, Brand Switching, Handbody Marina 
Pengembangan Wisata Edukasi Kampus Kopi di Desa Arabika Sebagai Upaya Pemberdayaan Pemuda dan Peningkatan Ekonomi Lokal Imran, Siti Nurfadila; Tenriulan, Andi; Insani, Al Fajrin; Kasmita, Maya; Bahri, Bahri
Jurnal Lamellong: Pengabdian Kepada Masyarakat (JLPM) Volume 2, Nomor 2, Agustus 2025
Publisher : ASHA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70188/03rm0s62

Abstract

Program pengabdian masyarakat “Kampus Kopi” merupakan implementasi kegiatan PPK Ormawa HIMANIS FIS-H UNM yang berfokus pada pengembangan wisata edukasi berbasis potensi kopi di Desa Arabika, Kecamatan Sinjai Barat, Kabupaten Sinjai. Kegiatan ini bertujuan untuk memberdayakan pemuda desa melalui pelatihan, pendampingan, dan pengembangan kelembagaan guna menciptakan destinasi wisata edukatif yang berkelanjutan. Metode yang digunakan yaitu Participatory Action Research (PAR), dengan tahapan observasi, pelatihan, pembangunan infrastruktur wisata, serta penguatan kelembagaan dan pemasaran digital. Hasil kegiatan menunjukkan terbentuknya Lembaga Penggerak Wisata dan Lembaga Pendekar Kopi dengan 30 anggota, peningkatan keterampilan masyarakat melalui 11 pelatihan, terwujudnya paket wisata “Kampus Kopi”, serta pengembangan diversifikasi produk olahan kopi seperti kerupuk kopi asin, kerupuk kopi manis, serundeng, teh bunga kopi, dan dodol kopi. Selain itu, telah dirilis website dan toko market place sebagai sarana promosi digital. Program ini berdampak positif terhadap peningkatan pendapatan masyarakat dan penguatan kolaborasi antara pemerintah daerah, perguruan tinggi, dan masyarakat desa. 
Peningkatan Kepercayaan Diri Remaja Melalui Pelatihan Public speaking di SMPN 33 Makassar Manda, Darman; Rahman, Abdul; Maya Kasmita; Sopia Rukmana, Novayanti; Darmayanti, Dyan Paramitha
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i4.1051

Abstract

This community service aims to increase students' confidence and train their soft skills, namely public speaking. Through this PKM, it is hoped that it can be useful for students of SMPN 33 Makassar. The stages in this training are explaining materials that are closely related to public speaking, besides that the speaker will also explain the importance of communication in building relationships, and make students feel more confident. Public speaking does not only help students in increasing their self-confidence or just training soft skills but with the public speaking training conducted will help students improve their communication skills that can be used in forming relationships or communication networks, even expected in this training will also help the school to find talents that exist in students in the field of public speaking such as presenters or Master Of Ceremony (MC).
Penguatan Pemahaman Budaya dan Kearifan Lokal Melalui Penguasaan Bahasa Daerah Junaeda, St; Tahir, Hery; Kasmita, Maya; Heri, Ririn Nurfaathirany; Henri, Henri
Society : Jurnal Pengabdian Masyarakat Vol. 3 No. 6 (2024): November
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v3i6.469

Abstract

Era globalisasi yang disertai dengan kemajuan teknologi membawa banyak kemudahan dalam mengakses sumber ilmu pengetahuan. Arus globalisasi semakin mendekatkan jarak antarnegara, bahkan antarbenua serta kemudahan dalam mengakses informasi secara real time. Keberagaman budaya merupakan aset yang sangat berharga sebagai salah satu modal untuk memahami konsep multikulturalisme. Dengan pemahaman terhadap keberagaman budaya tersebut diharapkan dapat menciptakan hubungan yang harmonis dalam hubungan sosial termasuk untuk menghadirkan sikap inklusif. Keberagaman budaya tersebut merupakan warisan kolektif yang harus dilindungi, dikembangkan dan dimanfaatkan. Dengan terciptanya kesadaran dan pemahaman terhadap keberagaman budaya, dapat mendorong upaya semua pihak untuk membangun komunikasi dan menciptakan kesadaran bahwa semua budaya adalah sederajat dan tidak ada budaya yang lebih tinggi dari budaya yang lain. Dalam konteks yang lebih luas, kesadaran tersebut dapat membangun jembatan antarbangsa sehingga muncul sikap saling pengertian dan kerja sama lintas budaya. Bahasa sebagai salah satu unsur kebudayaan sangat penting bagi keberlangsungan peradaban manusia. Pemahaman dan penguasaan Bahasa Daerah penting, tidak hanya sebagai identitas kelompok masyarakat tertentu, tetapi juga sebagai penanda keberagaman budaya. 
Co-Authors A, M Awaluddin Abdul Rahman Aditya Wardhana Afriyanti, Riska Afwa Magfhirah Saleh Ahmad Syarief Iskandar Aina, Asri Nur Aliah, Nurul Amalia Putri Amelia, Putri Andi Aslinda Andi Caesar To Taddampali Andi Cudai Nur Andi Dewa Mauraga Andi Dewi Riang Tati Andi Fachruddin Andi Muhammad Rivai Arief Ramadhan Aris Baharuddin Aris Baharuddin Aris Baharuddin Armansyah, Budi Ashari Ismail Aslinda Aslinda Aslinda Aslinda, Andi Aslinda, Aslinda Asmar Asmar, Asmar Asmaul Husnah Nasrullah Asmunandar Asmunandar Aulia, Aulia Bahar, Sarah Bahri bahri Bakhtiar, Bakhtiar. Bustomi, Thomas dahyar daraba, dahyar Darman Manda Manda Dodi Ilham Dyan Darmayanti Darmayanti Elwardah, Khairiah Faizah Khaeruddin Farida Akbarina Fatimah Akbal Firman Umar FIRMAN UMAR Firman, M. Jihad Fitriandini Fitriandini Fitriani Dzulfadhilah Haedar Akib Hanisa, Nur Haq, Iskharul Henni Zainal Henri Henri, Henri HERI TAHIR HERI, RIRIN NURFAATHIRANY Imran, Siti Nurfadila Insani, Al Fajrin Irensi Seppa, Yusi Izzati Qur'aini, Dzul Jamaluddin Jamaluddin Jihad Firman, Muhammad Jumadi Jumadi Junaeda, St Junaeda, St. Khaeruddin, Faizah Mendrofa, Syah Abadi Misna Muh Luthfi Siraj Muh. Darwis Muh. Rizal Muh. Rizal Muhammad Aswan Muhammad Guntur Muhammad Jihad Firman Muhammad Jihad Firman Muhammad Jihad Firman Muhammad Luthfi Muhammad Luthfi Siraj Muhammad Luthfi Siraj Muhammad Luthfi Siraj Muhammad Rizal Namira Ummi Khalsum Nasrullah, Asmaul Husnah Nengsi Agustianti Nur Yamin, Muh Nurfaathirany, Ririn Nurhasni Muis Nurhasnni Muis Nurhidayah Nurhidayah Nurul Aliah Nurul Aswar Paramitha, Dyan R, Nurazizah Rahmi Rachmatan, Rachmatan Rahmawati, Nosita Ridhawati, Ridhawati Rifdan . Rina Pati RIRIN NURFAATHIRANY HERI Ririn Nurfaathirany Hery Ririn Nurfaatirany Heri Risma Niswaty Rivai, Andi Muhammad Rizal S, Muh. Rohmah Rifani RR. Ella Evrita Hestiandari Rudi Salam Ruslaily Ramadhana S, Muh. Rizal Sadewi, Juwita Putri Sakawati, Herlina Saputra, Fery Ikhsan Savira, Reza Seppa , Yusi Irensi Seppa, Yusi Irensi Sirajuddin Saleh Siti Helmyati Siti Syarifah Wafiqah Wardah Siti Syarifah Wafiqah Wardah Sopia Rukmana, Novayanti St Junaeda St. Junaeda St. Junaeda St. Junaeda Sulaiman Putra Nagaring Sulmiah Sulmiah, Sulmiah Sultan, Sulhani Purwanti Suparman Mekka Suradi Tahmir, Suradi Surianti Surianti Susandi, Deny Gunawan Suyuti, Muh. Rizal Suyuti, Rizal Syarifuddin Syarifuddin Tadampali, Andi Caesar to Tadampali, Andi Caezar To Tahir, Hery Tenriulan, Andi Torro, Supriadi Ulfa Dwi Batari Wafiqah, Sitti Syarifah Wahyudi Gani, Andika Wardah, Siti Syarifah Wafiqah Wiwi Indah Sari Wiwik Handayani Yuni, Neneng Patri Yusi Irensi Seppa Yusi Irensi Seppa