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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Humano: Research Journal Sawwa: Jurnal Studi Gender Jurnal Office CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Dharma Laksana Management Studies and Entrepreneurship Journal (MSEJ) PINISI Discretion Review Jurnal Pengabdian kepada Masyarakat Nusantara Pinisi Business Administration Review Society: Jurnal Pengabdian Masyarakat Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Administrasi Bisnis Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Seminar Nasional Hasil Penelitian LP2M UNM Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Pallangga Praja Joong-Ki Jurnal Sipakatau Pinisi Journal of Community Service Jurnal Lamellong: Pengabdian Kepada Masyarakat J-CEKI Joong-Ki Business Research and Administration Innovation (BRAIN) Public Resource Innovation Management and Excellence (PRIME) Science Get Journal
Maya Kasmita
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Effect of Product Quality on Brand Switching (Studies In Consumers Handbody Marina at the Faculty of Social Sciences and Law, Makassar State University) Aulia, Nur; Akib, Haedar; Kasmita, Maya; Syarifuddin, Syarifuddin
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.76221

Abstract

Effect of Product Quality on Brand Switching (Studies In Consumers HandbodyMarina at the Faculty of Social Sciences and Law, Makassar State University). Thesis. Business Administration Study Program. Administration Science Department. Faculty of Social Sciences and Law. Makassar public university. Supervised by Haedar Akib and Maya Kasmita. This study aims to determine the effect of product quality on brand switching on consumers handbody Marina at the Faculty of Social Sciences and Law, Makassar State University. This study uses a type of quantitative research. To achieve this goal, the researchers used a collection technique through questionnaires, observation, and documentation. Sampling technique using non-probability sampling namely by method purposive sampling. The sample used in this study was 96 respondents. Data obtained from the results of analysis using the SPSS software program Statistic version 25 which consists of validity test, reliability test, normality test, simple linear regression analysis, correlation test product moment, and test the coefficient of determination. The results showed that the indicators used for each variable, namely product quality (X), were in the very high and variable categories brand switching (Y) is in the high category. This shows that the product quality variable has a positive and significant influence on brand switching on consumers hand body Marina at the Faculty of Social Sciences and Law, Makassar State University. As well as the coefficient of determination obtained shows that brand switching influenced by product quality of 68.2% and the rest is influenced by other factors. Keywords: Product quality, Brand Switching, Handbody Marina 
Pengembangan Wisata Edukasi Kampus Kopi di Desa Arabika Sebagai Upaya Pemberdayaan Pemuda dan Peningkatan Ekonomi Lokal Imran, Siti Nurfadila; Tenriulan, Andi; Insani, Al Fajrin; Kasmita, Maya; Bahri, Bahri
Jurnal Lamellong: Pengabdian Kepada Masyarakat (JLPM) Volume 2, Nomor 2, Agustus 2025
Publisher : ASHA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70188/03rm0s62

Abstract

Program pengabdian masyarakat “Kampus Kopi” merupakan implementasi kegiatan PPK Ormawa HIMANIS FIS-H UNM yang berfokus pada pengembangan wisata edukasi berbasis potensi kopi di Desa Arabika, Kecamatan Sinjai Barat, Kabupaten Sinjai. Kegiatan ini bertujuan untuk memberdayakan pemuda desa melalui pelatihan, pendampingan, dan pengembangan kelembagaan guna menciptakan destinasi wisata edukatif yang berkelanjutan. Metode yang digunakan yaitu Participatory Action Research (PAR), dengan tahapan observasi, pelatihan, pembangunan infrastruktur wisata, serta penguatan kelembagaan dan pemasaran digital. Hasil kegiatan menunjukkan terbentuknya Lembaga Penggerak Wisata dan Lembaga Pendekar Kopi dengan 30 anggota, peningkatan keterampilan masyarakat melalui 11 pelatihan, terwujudnya paket wisata “Kampus Kopi”, serta pengembangan diversifikasi produk olahan kopi seperti kerupuk kopi asin, kerupuk kopi manis, serundeng, teh bunga kopi, dan dodol kopi. Selain itu, telah dirilis website dan toko market place sebagai sarana promosi digital. Program ini berdampak positif terhadap peningkatan pendapatan masyarakat dan penguatan kolaborasi antara pemerintah daerah, perguruan tinggi, dan masyarakat desa. 
Peningkatan Kepercayaan Diri Remaja Melalui Pelatihan Public speaking di SMPN 33 Makassar Manda, Darman; Rahman, Abdul; Maya Kasmita; Sopia Rukmana, Novayanti; Darmayanti, Dyan Paramitha
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i4.1051

Abstract

This community service aims to increase students' confidence and train their soft skills, namely public speaking. Through this PKM, it is hoped that it can be useful for students of SMPN 33 Makassar. The stages in this training are explaining materials that are closely related to public speaking, besides that the speaker will also explain the importance of communication in building relationships, and make students feel more confident. Public speaking does not only help students in increasing their self-confidence or just training soft skills but with the public speaking training conducted will help students improve their communication skills that can be used in forming relationships or communication networks, even expected in this training will also help the school to find talents that exist in students in the field of public speaking such as presenters or Master Of Ceremony (MC).
Penguatan Pemahaman Budaya dan Kearifan Lokal Melalui Penguasaan Bahasa Daerah Junaeda, St; Tahir, Hery; Kasmita, Maya; Heri, Ririn Nurfaathirany; Henri, Henri
Society : Jurnal Pengabdian Masyarakat Vol. 3 No. 6 (2024): November
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v3i6.469

Abstract

Era globalisasi yang disertai dengan kemajuan teknologi membawa banyak kemudahan dalam mengakses sumber ilmu pengetahuan. Arus globalisasi semakin mendekatkan jarak antarnegara, bahkan antarbenua serta kemudahan dalam mengakses informasi secara real time. Keberagaman budaya merupakan aset yang sangat berharga sebagai salah satu modal untuk memahami konsep multikulturalisme. Dengan pemahaman terhadap keberagaman budaya tersebut diharapkan dapat menciptakan hubungan yang harmonis dalam hubungan sosial termasuk untuk menghadirkan sikap inklusif. Keberagaman budaya tersebut merupakan warisan kolektif yang harus dilindungi, dikembangkan dan dimanfaatkan. Dengan terciptanya kesadaran dan pemahaman terhadap keberagaman budaya, dapat mendorong upaya semua pihak untuk membangun komunikasi dan menciptakan kesadaran bahwa semua budaya adalah sederajat dan tidak ada budaya yang lebih tinggi dari budaya yang lain. Dalam konteks yang lebih luas, kesadaran tersebut dapat membangun jembatan antarbangsa sehingga muncul sikap saling pengertian dan kerja sama lintas budaya. Bahasa sebagai salah satu unsur kebudayaan sangat penting bagi keberlangsungan peradaban manusia. Pemahaman dan penguasaan Bahasa Daerah penting, tidak hanya sebagai identitas kelompok masyarakat tertentu, tetapi juga sebagai penanda keberagaman budaya. 
KEBIJAKAN PENGELOLAAN KAWASAN WISATA TONGKE TONGKE DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT KABUPATEN SINJAI Suyuti, Muh. Rizal; Kasmita, Maya
Humano: Jurnal Penelitian Vol 15, No 2 (2024): PERIODE NOVEMBER
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/humano.v15i2.9261

Abstract

Penelitian ini bertujuan untuk melihat sejauh mana kebijakan pengelolaan Kawasan mangrove Tongk-tongke yang dilakukan oleh Pemerintah Kabupaten Sinjai dalam rangka meningkatkan taraf penghidupan dari masyarakat di sekitarnya. Metode penbelitian yang digunakan adalah kualitatif deskriptif dengan Teknik pengumpulan data melalui obsevasi, wawancara dan pengumpulan dokumen. Hasil penelitian penunjukkan bahwa kebijakan dalam pengelolaan Kawasan Wisata Tongke-tongke belum optimal dilakukan oleh pemerintah setempat karena masih adanya kesenjangan dalam pengelolaan kawasan tersebut seperti minimnya pelibatan UMKM, belm optimalnnya pengelolaan wilayah pesisir dan laut, walaupun sudah ada kerjasama namun kerjasama itu belum melibatkan pihak lain sehingga berdampak pada masih lambatnya peningkatan ekonomi masyarakat sehingga dibutuhkan sebuah kebijakan dan kerjasama bukan hanya Pemerintah dan Masyarakat tapi juga pihak lain seperti pihak swasta, organisasi yang peduli terhadap kawasan pesisir pantai dan organisasi lainnya adalah dengan menetapkan Kawasan tersebut sebagai lahan konservasi untuk melindungi Kawasan tersebut dari eksploitasi dan kerusakan yang berlebihan. Melakukan edukasi kepada masyarakat mengenai pentingnya menjaga kelestarian kawasan dan bagaimana mengelola sumber daya alam secara berkelanjutan serta mengkampanyekan pentingnya menjaga lingkungan kawasan tongke tongke kepada seluruh masyarakat setempat.
Transformational Leadership as the Basis of Public Services In Indonesia Bustomi, Thomas; Aliah, Nurul; Kasmita, Maya; Asmar, Asmar; Syarifuddin, Syarifuddin
Jurnal Pallangga Praja (JPP) Vol. 6 No. 1 (2024): April
Publisher : Institut Pemerintahan Dalam Negeri Kampus Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61076/jpp.v6i1.4358

Abstract

The role of leadership, particularly transformational leadership, is increasingly recognized as fundamental to organizational effectiveness. This qualitative research delves into the significance of transformational leadership as the cornerstone of public service provision in Indonesia. The background stems from the evolving governance structures and the acknowledged influence of leadership styles on service delivery outcomes. The study aims to explore the correlation between transformational leadership and public service efficacy, focusing on how leaders inspire, motivate, and empower their subordinates to enhance organizational performance and service quality. Employing qualitative methods, data collection involves interviews, focus group discussions, and document analysis with key stakeholders such as government officials, public service providers, and citizens. Thematic analysis is utilized to discern patterns and themes regarding the impact of transformational leadership on public service outcomes. The findings underscore the significant influence of transformational leadership on organizational culture, employee morale, and service excellence. Leaders exhibiting transformational traits foster innovation, collaboration, and citizen engagement, thereby bolstering the overall effectiveness of public service delivery. This research contributes to understanding leadership dynamics within the Indonesian public sector and emphasizes the pivotal role of transformational leadership in driving positive organizational change and enhancing public service provision.
Pengolahan Daun Kopi Menjadi Serundeng: Strategi Pemberdayaan Pemuda dan Pengembangan Ekonomi Kreatif di Desa Arabika Sadewi, Juwita Putri; Sultan, Sulhani Purwanti; Saputra, Fery Ikhsan; Kasmita, Maya; Bahri, Bahri
Pinisi Journal of Community Service Volume 2, Nomor 2, 2025
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/pjcs.v2i2.10120

Abstract

Kopi merupakan salah satu jenis tumbuhan biji bijian yang banyak ditanam dan dibudidayakan oleh Masyarakat khususnya di Desa Arabika, Kecamatan Sinjai Barat, Sulawesi Selatan. Tanaman kopi berasal dari genus Coffea yang tumbuh baik di daerah beriklim tropis dengan ketinggian tertentu. Jenis kopi yang paling terkenal dan paling banyak dibudidayakan adalah jenis kopi Arabika (Coffea arabica) dan Robusta (Coffea canephora), masing-masing memiliki cita rasa, aroma, serta karakteristik berbeda. Kopi selama ini dikenal sebagai minuman yang memiliki nilai ekonomi dan budaya tinggi. Namun, dalam perkembangannya, kopi tidak hanya dipandang sebatas komoditas minuman, melainkan juga sebagai sumber daya yang dapat diolah lebih luas melalui proses diversifikasi produk. Hal ini terjadi karena hampir seluruh bagian tanaman kopi memiliki potensi untuk dimanfaatkan. Misalnya, daun kopi muda dapat diolah menjadi serundeng daun kopi. Serundeng daun kopi bukan hanya makanan inovatif, tetapi juga produk sehat, bernilai ekonomi, berakar pada budaya lokal, dan ramah lingkungan. Metode yang digunakan adalah Participatory Action Research (PAR) dengan tahapan sosialisasi, pelatihan, pendampingan, dan evaluasi. Resep yang digunakan dalam pengolahan serundeng daun kopi yaitu, daun kopi muda, kelapa, lengkuas, sereh, bawang merah, bawang putih, gula merah, daun jeruk, cabai merah, garam, vitsin, kaldu jamur yang diolah dengan teknik sangrai. Pelatihan diikuti oleh 30 pemuda/i, menghasilkan produk yang diuji organoleptik dengan penerimaan baik pada aspek rasa (89%), aroma (86%), dan tekstur (80%). Produk serundeng daun kopi juga telah memiliki sertifikasi PIRT, sehingga layak dipasarkan lebih luas. Kegiatan inovatif ini berperan dalam meningkatkan kapasitas pemuda, menghadirkan produk khas sebagai buah tangan desa, serta memperkuat sektor ekonomi kreatif di Desa Arabika.
The Effect Of Product Difference on Consumer Satisfaction of Toyota Avanza Car Users at PT. Hadji Kalla Alauddin Branch, Makassar City Bahar, Sarah; Nur Yamin, Muh; Kasmita, Maya
Public Resource Innovation Management and Excellence February 2024 , Volume 1 Number 1
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product differentiation on consumer satisfaction of Toyota Avanza car users at PT Hadji Kalla Alauddin Makassar City Branch. This research uses quantitative methods. Data collection techniques in this study using observation and questionnaires. The population in this study was 844 people. The sampling method used is the Krejcie table with a sample of 243 respondents. The data obtained from the research results were processed using linear regression data analysis and the use of the SPSS 25 application which consists of validity and reliability tests. Descriptive data analysis techniques and inferential stratistic analysis. The results of the study based on (t test) showed that product differences had a significant effect on consumer satisfaction with a significance value of 0.000 <0.05. Determinant Coefficient test results obtained R Square of 0.457. This shows that the dependent variable of customer satisfaction of 45.7% is influenced by the independent variable of product differentiation, while the rest is influenced by other factors not included in this study. It can be said that product differentiation, in other words, the company must develop much better product differentiation if it is to continue to benefit from customer satisfaction.
Implementation of Problem-Based Learning to Improve Mathematical Critical Thinking Ability of High School Students Maya Kasmita; Namira Ummi Khalsum
Science Journal Get Press Vol 2 No 2 (2025): April, 2025
Publisher : CV. Get Press Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69855/science.v2i2.130

Abstract

Problem-based learning (PBL) has been recognized as an effective method in improving students' critical thinking skills, especially in mathematics learning. This study aims to analyze the implementation of PBL in improving mathematical critical thinking skills of high school students. The research method used was quasi-experiment with post-test only control group design. The research sample consisted of two randomly selected XI classes, with one class as an experimental group that received PBL learning and one class as a control group with conventional learning methods. The results showed that there was a significant difference between the two groups. The average post-test score of the experimental group was higher than that of the control group, with greater improvement in the interpretation and inference indicators. Statistical tests showed that the application of PBL had a significant positive impact on students' mathematical critical thinking skills. The implications of this study indicate that PBL can be used as an alternative learning strategy that is more effective in improving critical thinking skills in mathematics. Therefore, it is expected that teachers can adopt and develop PBL in learning so that students are more active and independent in solving mathematical problems. Further research is recommended to examine other factors that influence the effectiveness of PBL in improving critical thinking skills.
Co-Authors A, M Awaluddin Abdul Rahman Aditya Wardhana Afriyanti, Riska Afwa Magfhirah Saleh Ahmad Syarief Iskandar Aina, Asri Nur Aliah, Nurul Amalia Putri Amelia, Putri Andi Aslinda Andi Caesar To Taddampali Andi Cudai Nur Andi Dewa Mauraga Andi Dewi Riang Tati Andi Fachruddin Andi Muhammad Rivai Arief Ramadhan Aris Baharuddin Aris Baharuddin Aris Baharuddin Armansyah, Budi Ashari Ismail Aslinda Aslinda Aslinda Aslinda, Andi Aslinda, Aslinda Asmar Asmar, Asmar Asmaul Husnah Nasrullah Asmunandar Asmunandar Aulia, Aulia Bahar, Sarah Bahri bahri Bakhtiar, Bakhtiar. Bustomi, Thomas dahyar daraba, dahyar Darman Manda Manda Darmayanti, Dyan Paramitha Dodi Ilham Dyan Darmayanti Darmayanti Dyan Paramitha Darmayanti Dyan Paramitha Darmayanti Elwardah, Khairiah Faizah Khaeruddin Farida Akbarina Fatimah Akbal Firman Umar FIRMAN UMAR Fitriandini Fitriandini Fitriani Dzulfadhilah Haedar Akib Hanisa, Nur Henni Zainal Henri Henri, Henri HERI TAHIR HERI, RIRIN NURFAATHIRANY Imran, Siti Nurfadila Insani, Al Fajrin Irensi Seppa, Yusi Izzati Qur'aini, Dzul Jamaluddin Jamaluddin Jihad Firman, Muhammad Jumadi Jumadi Junaeda, St Junaeda, St. Khaeruddin, Faizah Mendrofa, Syah Abadi Misna Muh Luthfi Siraj Muh. Darwis Muh. Rizal Muh. Rizal Muhammad Aswan Muhammad Guntur Muhammad Jihad Firman Muhammad Jihad Firman Muhammad Jihad Firman Muhammad Luthfi Muhammad Luthfi Siraj Muhammad Luthfi Siraj Muhammad Luthfi Siraj Muhammad Rizal Namira Ummi Khalsum Nengsi Agustianti Nur Yamin, Muh Nurfaathirany, Ririn Nurhasni Muis Nurhasnni Muis Nurhidayah Nurhidayah Nurul Aliah Nurul Aswar R, Nurazizah Rahmi Rachmatan, Rachmatan Rahmawati, Nosita Ridhawati, Ridhawati Rifdan . Rina Pati RIRIN NURFAATHIRANY HERI Ririn Nurfaathirany Hery Ririn Nurfaatirany Heri Risma Niswaty Rivai, Andi Muhammad Rizal S, Muh. Rohmah Rifani RR. Ella Evrita Hestiandari Rudi Salam Ruslaily Ramadhana S, Muh. Rizal Sadewi, Juwita Putri Sakawati, Herlina Saputra, Fery Ikhsan Savira, Reza Seppa, Yusi Irensi Sirajuddin Saleh Siti Helmyati Siti Syarifah Wafiqah Wardah Siti Syarifah Wafiqah Wardah Sopia Rukmana, Novayanti St Junaeda St. Junaeda St. Junaeda St. Junaeda Sulmiah Sultan, Sulhani Purwanti Suparman Mekka Suradi Tahmir, Suradi Surianti Surianti Susandi, Deny Gunawan Suyuti, Muh. Rizal Suyuti, Rizal Syarifuddin Syarifuddin Tadampali, Andi Caesar to Tadampali, Andi Caezar To Tahir, Hery Tenriulan, Andi Torro, Supriadi Ulfa Dwi Batari Wafiqah, Sitti Syarifah Wahyudi Gani, Andika Wardah, Siti Syarifah Wafiqah Wiwi Indah Sari Wiwik Handayani Yuni, Neneng Patri Yusi Irensi Seppa Yusi Irensi Seppa