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Ambar Lukitaningsih
Universitas Sarjanawiyata Tamansiswa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE EFFECT OF PRODUCT QUALITY, AND BRAND IMAGES ON PURCHASING DECISIONS THROUGH THE ROLE OF PURCHASE INTENTION AS AN INTERVENING VARIABLE Lukitaningsih, Ambar; Cahya, Agus Dwi; Mizan, Dwi Iskandar
International Conference on Humanity Education and Society (ICHES) Vol. 3 No. 1 (2024): Third International Conference on Humanity Education and Society (ICHES)
Publisher : FORPIM PTKIS ZONA TAPAL KUDA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is quantitative research, which was conducted to test the influence of product quality, brand image, and purchase intention as intervening variables on purchasing decisions. The data in this research was collected through a questionnaire using Google form with respondents who were owners, users, or who had purchased an iPhone brand smartphone in Yogyakarta. The sample taken in this research was 115 people. Sampling was carried out using a non-probability sampling method and using a purposive sampling technique. For data processing, use SPSS version 22. The results of this research show that product quality, brand images, purchase intention have a positive and significant effect on purchasing decisions.
The Influence Of Product Quality, And Brand Images On Purchasing Decisions Through The Role Of Purchase Intention As An Intervening Variable As An Intervening Variable (Case Study On Purchasing An Iphone Brand Smartphone In Yogyakarta) Ambar Lukitaningsih; Agus Dwi Cahya; Mizan Iskandar
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5347

Abstract

This research is quantitative research, which was conducted to test the influence of product quality, brand image, and purchase intention as intervening variables on purchasing decisions. The data in this research was collected through a questionnaire using Google Form with respondents who were owners, users, or who had purchased an iPhone brand smartphone in Yogyakarta, with a total of 115 respondents. Testing in this research uses multiple linear regression analysis tests. The results of this research show that product quality has a significant effect on purchasing decisions, brand image has no effect on purchasing decisions, purchase intention has an effect on purchasing decisions. Simultaneously, the variables product quality, brand image, and purchase intention influence purchasing decisions.
Analysis of Attractiveness Store Atmosphere and Service Quality Towards Customer Loyalty Through Customer Satisfaction on The Renaissansi Coffe Latifuddin, Muhammad Irfan; Lukitaningsih, Ambar; Cahyani, Putri Dwi
JEM17: Jurnal Ekonomi Manajemen Vol 9 No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v9i2.10925

Abstract

This research aims to dissect and determine the influence of Attractiveness store Atmosphere & Service Quality on Customer loyalty through Customer satisfaction with Renaissance Coffee. This exploration uses a quantitative system and the population is coffee shop guests, especially those at Coffee Renaissance with a deliberate slice style. The results of this exploration show that the attractiveness of the store atmosphere has a direct negative and insignificant effect on Customer loyalty, service quality has a positive and significant effect on Customer loyalty, the attractiveness of the store atmosphere has a positive and significant effect on Customer satisfaction, service quality has a positive and significant effect on satisfaction. clients, has a positive and significant effect on Customer satisfaction and Customer satisfaction has a positive and significant effect on Customer loyalty. Keywords : Attractiveness Store Atmosphere, Service Quality, Customer Satisfaction, Customer Loyalty
Pengaruh perceived usefulness dan perceived ease of use terhadap intention to use dengan attitude sebagai variabel intervening pada e-commerce Tokopedia di Yogyakarta Migueli, Imer; Lukitaningsih, Ambar; Ningrum, Nonik Kusuma
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1261

Abstract

The presence of the internet the previous several decades has brought about rapid changes in human lifestyle patterns in various aspects ranging from social, cultural, political, to economic. The internet's rising appeal offers up business opportunities with the concept of integrating the internet with commerce, which is called e-commerce. The purpose of this study was to investigate the relationship between perceived ease of use and usefulness on intention to use with attitude as an intervening variable at the Tokopedia online store in Yogyakarta. This study analyzed quantitative data. Population data from 160 participants were collected through a questionnaire method. The results showed that a person's perception of usefulness and ease of use greatly influenced their attitudes and their intention to use. The concept has a positive and significant impact on the desire to use. It was also added that attitude as an intervening variable can significantly affect the relationship between perceived usefulness and perceived ease of use on intention to use. The findings of this study can be useful in developing business strategies to increase customer intention to use Tokopedia e-commerce and face a competitive business environment.
THE ART OF TATAH SUNGGING WAYANG AS A STRENGTHENING BRANDING COMMUNITY OF WAYANG PURWA CRAFTSMEN ASSOCIATION IN WAYANG GENDENG HAMLET, BANGUNJIWO BANTUL-YOGYAKARTA Susanto, Moh. Rusnoto; Mariah, Siti; Lukitaningsih, Ambar; Surono, Sugiyarto; Saidon, Hasnul Jamal; Azizan, Ahamad Tarmizi; Dina Arumsari, Mela; Ahmad, Fandy; Wiwit, Ilma; Lianti, Desi; Pangestu, Raka; Bilqisa, Nazla H.; Maulidya, Thasya Alwa; Rismawati, Dewi; Khotimah, Kusnul
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 3 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i3.172

Abstract

Gendeng Hamlet in Bangunjiwo Bantul is a hamlet where puppet craftsmen grow as one of the oldest craft centers in Bangunjiwo. Gendeng Hamlet, as a puppet craftsman, once experienced a heyday in the era of President Soeharto and continues to survive amid the times. The puppet artisans of Gendeng Bangunjiwo Hamlet over time, with assistance from akadfemisi and various servants from 1various agencies and ministries until now. The artisans continue to survive and consistently maintain the tradition of Javanese puppet inlay and try to restore the golden age by supporting the existence of the Gendeng Leather Puppet Craft Center with improved product quality. The method determined to implement PM UPUD community service is collaborative and participatory. The stages of implementation are as follows: stages or steps in implementing the solutions offered to overcome the problems of target partners. Describe the method of implementing community service each year, at least containing the following: Socialization, Training, Technology implementation, Mentoring and evaluation, and Sustainability Program. The program outputs obtained include: (1) Increasing the capacity of superior products, up-skilling creative human resources, and planning transfers. The flagship product of the Tatah Sungging Gendeng Craft Center is shadow puppets. More specifically, Yogyakarta style wayang kulit. Puppet artisans in Gendeng hamlet can make high-quality works—Puppet Patterning Application Technology & Application of Machine Learning, and Strengthening Branding. (2) Gendeng's leather puppets could penetrate foreign markets during its heyday. In the archipelago itself, especially Yogya and surrounding areas, gender leather puppets dominate the market. The wayang production of Gendeng has yet to be able to repeat its former glory period
PENGARUH E-WOM, EASE OF USE, DAN SERVICE QUALITY TERHADAP PURCHASE DECISION PADA PENGGUNA APLIKASI E-COMMERCE SHOPEE DI KOTA KLATEN Syahda, Herawindya Istibra; Lukitaningsih, Ambar; Cahya, Agus Dwi
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 04 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i04.34206

Abstract

Abstrak Ketatnya persaingan menuntut Shopee untuk meningkatkan keputusan pembelian para penggunanya. Tujuan penelitian ini ialah guna mengetahui sejauh mana E-wom, Ease of Use, dan Service Quality mempengaruhi Purchase Decision pengguna aplikasi E-commerce Shopee. Metode yang dipergunakan adalah kuantitatif, dan memakai kuisioner sebagai alat pengumpulan datanya. Responden yang berasal dari populasi pengguna Shopee di kota Klaten yang tidak diketahui jumlahnya berjumlah 130 orang dengan teknik purposive sampling yang peneliti gunakan. Pengolahan data dilakukan dengan SPSS 26. Temuan penelitian menunjukkan bahwa E-wom tidak berpengaruh terhadap Purchase Decision, Ease of Use berpengaruh signifikan terhadap Purchase Decision, Service Quality berpengaruh signifikan pada Purchase Decision dan E-wom, Ease of Use, dan Service Quality secara simultan berpengaruh terhadap Purchase Decision. Kata Kunci: E-WOM; Ease of Use; Service Quality; Purchase Decision Abstrack Thight competition requires Shopee to improve the purchasing decisions of its users. The purpose of this study is to determine the extent to which E-wom, Ease of Use, Service Quality affect the Purchase Decision of Shopee E-commerce application users. The method used is quantitative, and use a questionnaire as a data collection tool. Respondents who came from the population of Shopee users in Klaten city whose numbers were unknown amounted to 130 people with the purposive sampling technique that the researchers used. Data processing was carried out with SPSS 26. The research findings show that E-wom has no effect on Purchase Decision, Ease of Use has a significant effect on Purchase Decision, Service Quality has a significant effect on Purchase Decision and E-wom, Ease of Use, and Service Quality simultaneously affect Purchase Decision. Keywords : E-WOM; Ease Of Use; Service Quality; Purchase Decision
MOTIVASI KERJA SEBAGAI VARIABEL MEDIASI ANTARA KEPEMIMPINAN TRANSFORMASIONAL DAN KOMPETENSI TERHADAP KINERJA PERSONEL POLDA DIY Rahmawan, Willy Adimas; Prayekti, Prayekti; Lukitaningsih, Ambar
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 04 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i04.35140

Abstract

Penelitian ini dilakukan untuk mengetahui kinerja personel dan untuk mengetahui apakah motivasi kerja memediasi kepemimpinan transformasional dan kompetensi terhadap kinerja. Populasi dalam penelitian ini adalah seluruh personel Kepolisian Daerah Istimewa Yogyakarta. Dengan sampel berjumlah 221, pengambilan sampel menggunakan teknik accidental sampling. Data yang diperoleh diolah menggunakan alat bantu WarpPLS versi 8. Ditemukan hasil bahwa kinerja tidak dipengaruhi oleh kepemimpinan transformasional dan kinerja dipengaruhi signifikan oleh kompetensi. Selain itu hasil penelitian menunjukkan motivasi kerja dapat memediasi pengaruh kepemimpinan transformasional dan kompetensi terhadap kinerja. Kata kunci: kepemimpinan transformasional, kompetensi, motivasi kerja dan kinerja
PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN MELALUI MINAT BELI SEBAGAI VARIABEL MEDIASI PADA PRODUK KECANTIKAN WARDAH DI YOGYAKARTA Octaviawati, Erika Hestiana; Lukitaningsih, Ambar; Hutami, Lusia Tria Hatmanti
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 05 (2024): Jurnal Manajemen Terapan dan Keuangan (Edisi Khusus)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i05.37756

Abstract

Perkembangan ekonomi semakin mengarah pada persaingan ketat, khususnya untuk perusahaan dalam memasarkan produknya, menghadapi persaingan yang ketat perusahaan berlomba-lomba untuk memasarkan produk yang dihasilkan dengan cara terus berusaha mengembangkan kreativitas dan inovasi terbaru dari produk yang dihasilkan agar lebih unggul dari pesaing. Perkembangan ekonomi di Indonesia ikut berperan terhadap semakin maraknya industry khususnya industry kosmetik,  kini produk kecantikan dan kosmetik telah mengalami banyak perubahan dengan dikeluarkannya inovasi-inovasi mutakhir yang sesuai dengan kebutuhan dan keinginan konsumen, salah satunya adalah produk kecantikan Wardah yang ditunjang dengan kemajuan ilmu pengetahuan dan teknologi sekarang. Penelitian ini bertujuan untuk mengetahui pengaruh iklan dan citra merek terhadap kepuasan pelanggan melalui minat beli sebagai variabel mediasi pada produk kecantikan Wardah di Yogyakarta. Penelitian ini menggunakan metode kuantitatif, dengan purposive sampling, sampel didalam penelitian ini berjumlah 110 responden. Teknik pengumpulan data menggunakan kuesioner dan alat analisis dengan regresi linear berganda. Hasil penelitian menunjukan bahwa iklan berpengaruh positif dan signifikan terhadap minat beli, citra merek berpengaruh positif dan signifikan terhadap minat beli, iklan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, citra merek berpengaruh positif dan signifikan terhadap kepuasan pelanggan, minat beli berpengaruh negative dan tidak signifikan terhadap kepuasan pelanggan.  
Analysis of Green Marketing and Viral Marketing on Purchasing Decisions Through Consumer Behavior as an Intervening Variable (Case Study on Nike Shoes in Indonesia) Wulansari, Rika; Lukitaningsih, Ambar; Fadhilah, Muinah
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3489

Abstract

This study aims to determine the effect of green marketing and viral marketing on purchasing decisions through consumer behavior as an intervening variable (case study on Nike shoes in Indonesia). The research methodology uses quantitative research, non-probability sampling method, and purposive sampling technique. A total sample of 130 respondents was obtained through distributing questionnaires. The results showed that the green marketing variable (X1) had no effect on purchasing decisions (Y). Viral marketing variable (X2) has an effect on purchasing decision (Y). Green marketing variables (X1) affect consumer behavior (Z). Viral marketing variable (X2) affects consumer behavior (Z). Consumer behavior variable (Z) affects purchasing decision (Y). consumer behavior can mediate the relationship between green marketing and purchasing decisions for Nike shoes. Consumer behavior can also mediate the relationship between viral marketing and purchasing decision for Nike shoes.
Analisis Pemasaran Media Sosial terhadap Sikap Merek melalui Kesadaran Merek dan Citra Merek pada Institusi Pendidikan Zulfiah, Evi; Fadhilah, Muinah; Lukitaningsih, Ambar
Ideguru: Jurnal Karya Ilmiah Guru Vol 10 No 1 (2025): Edisi Januari 2025
Publisher : Dinas Pendidikan, Pemuda dan Olahraga Daerah Istimewa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51169/ideguru.v10i1.1615

Abstract

The study discusses social media, especially Instagram, which is now used as one of the main sources for finding information. Instagram is currently a platform that must be owned by companies as a branding medium. Branding is a strategy to introduce, build and grow a brand until it is known and gets loyalty from the public. The purpose of this study is to determine the effect of social media marketing on brand attitudes, brand awareness and brand image. To determine the effect of brand awareness on brand attitudes and brand image. To determine the effect of brand image on brand attitudes. This type of research is quantitative research with a survey method. The number of samples in this study studied was 100 samples. Purposive sampling method, questionnaire data collection method. Data analysis techniques using Structural Equation Modeling (SEM) with the SmartPLS program. The results of the study showed a positive and significant effect between social media marketing on brand attitudes, brand awareness and brand image. There is a positive and significant effect between brand awareness on brand attitudes and brand image. There is a positive and significant effect between brand image on brand attitudes.
Co-Authors Adzani, Inggil Satria Agus Dwi Cahya Agus Dwi Cahya Akbar, Arif Maulana Alfiana, Lela Alfiani, Leli Anang Kurniawan Andhi Setyawan Andika Andika Anis Marjukah Anis Marjukah Anton Nugroho Anwar Virgano Fauzi Arief Rizky Pradana Ariyanto Ariyanto Astuti, Sekar Meilana Kinanthi Astuti, Sri Widiya Ayu Rosita Azizan, Ahamad Tarmizi Baiq Nurhidayati Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernedetta Diansepti Maharani Bety Hanum Mahira Bilqisa, Nazla H. Budi Setiawan Budiarno Budiarno Cepi Sopran Chrisdinata Adi Mahendra Deri Yuansyah Detuage, Nuraisyah Vilda Agustin Devi Nurchasanah Dhiastama, Rendi Ajib Diansepti Maharani, Bernadetta Dina Arumsari, Mela Eko Bagus Widakdhono Eko Bagus Widakdhono Erik Dian Pratama Ermi Yandi Andi Eva Suwarni Evanjeli, Laurensia Aptik Farid Alif Muttaqin Firti Lestari Gendro Wiyono Hamdani Hartono, Arif Hatmanti, Lusia Tria Hayon, Laurensia Barekina Henny Welsa Henny Welsa Heroe Soelistiawan Hutami, Lusia Tria Hatmanti Ian Febri IBN Udayana, IBN Ida Bagus Nyoman Udayana Ilya Nafilah Intan Herdiana Larasati Intan Putri Kusuma Ismul Khobir Jehadut, Gratsia Yuni Kartika Jesi Kusnul Khotimah Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra kusuma, nala tri Laili, Siti Nafisatul Latifuddin, Muhammad Irfan Latulinskey, Clariva Laurensia Aptik Evanjeli Leli Alfiani Lestari, Efa Suci Lestari, Firti Liando, Irwan Lianti, Desi Lintang Sukma Ningrum Londin, Dorce Marchiliya Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Maharani, Bernadetta Diansepti Mahastuti Mahastuti Nur Indahsari Mahastuti Nur Indahsari Makbul, Reza Sofian Marisa Elma Rosyadah Marsiana Numat Mar’atush Sholihah Maulidya, Thasya Alwa Migueli, Imer Mizan Iskandar Mizan, Dwi Iskandar MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah, Muinah Mujiatun, Mujiatun Nala Tri Kusuma Ningrum , Nonik Kusuma Nonik Kusuma Ningrum Nugraha, Tommy Wiguna Nurchasanah, Devi Nurwijayanti Octavian, Pingky Octaviawati, Erika Hestiana Oky Suma Putra Pamukti, Manghesti Wahyu Jati Pangestu, Raka Pingky Octavian Prasetia, Rizky Edi Pratama, Nico Prawita, Dika Prayekti Prayekti, Prayekti Putra Hana, Yogananda Enggara Putra, Oky Suma Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri, Yessi Anggraeni Rafida Siska Islamiyah Rahmawan, Willy Adimas Rendi Ajib Dhiastama Rismawati, Dewi Rizka Cahyani Hermawati Rosyadah, Marisa Elma Saidon, Hasnul Jamal Salsabela Eka Pancarini Saputri, Riska Saputri, Valda Regina shalahuddin shalahuddin Siti Mariah Siti Mariah, Siti Solikhah, Puji Sopran, Cepi Sugiyarto Surono Sugiyarto Surono, Sugiyarto Suparyadi Suparyadi, Suparyadi Susanto, Moh. Rusnoto Suseno Sutiyati Sutiyati* Syahda, Herawindya Istibra Syamsul Hadi Syamsul Hadi Taqi Ardabilli, Muhammad Tommy Wiguna Nugraha Topri Dwi Wacono Tria , Lusia Triyono Triyono Utami, Lusia Tria Hatmanti Virgian Tengara Jati Vivi Hastu Listyaningrum Wacono, Topri Dwi Wiwit Lestari Wiwit, Ilma Wulansari, Rika Yuli Sudarwanto Yusup, Ariska Maulana Zulfiah, Evi