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Ambar Lukitaningsih
Universitas Sarjanawiyata Tamansiswa
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Branding Community Paguyuban Perajin Wayang Purwa Dusun Gendeng Bangunjiwo Yogyakarta sebagai Penguatan Kawasan Mandiri Budaya Susanto, Moh. Rusnoto; Siti Mariah; Ambar Lukitaningsih; Sugiyarto Surono
Jurnal Senirupa Warna Vol. 13 No. 1 (2025): Lokalitas dan Universalitas
Publisher : Faculty of Arts and Design, Jakarta Institute of the Arts

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36806/jsrw.v13i1.626

Abstract

Gendeng Hamlet in Bangunjiwo Bantul is a hamlet where shadow puppet craftsmen grow as one of the oldest craft centers in Bangunjiwo. The craftsmen continue to survive and consistently maintain the tradition of leather puppet inlay and try to restore its golden age. Thus, the purpose of writing this article is to disseminate how the puppet craftsmen of Gendeng Hamlet continue to maintain their existence as the Gendeng Leather Puppet Craft Center through improving product quality and rebranding the Mandiri Budaya area. The participatory-based descriptive qualitative method is in line with the determination of the PM UPUD community assistance program, which is collaborative and participatory. The stages of implementation are as follows: stages or steps in implementing the solutions offered to overcome the problems of target partners. Describe the method of implementing the stages of community service every year, at least containing the following: Socialization, Training, Application of technology, Mentoring and evaluation, and Program Sustainability. The program outputs is increased capacity of superior products, up-skilling of creative human resources, transfer of planning. The flagship product of the Gendeng Tatah Sungging Craft Center is shadow puppets. More specifically, Yogyakarta-style shadow puppets. The results achieved include: (1) Puppet craftsmen in Gendeng hamlet are able to increase the capacity of creative human resources and high-quality production capacity. (2) Strengthening product branding and rebranding the Independent Culture area through the Gendeng shadow puppet crafters community to be able to penetrate foreign markets.
Brand Image and Social Media Marketing on Purchase Decisions: The Mediating Role of Purchase Intention Pratama, Nico; Lukitaningsih, Ambar; Fadhilah, Muinah
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i6.6823

Abstract

This study was conducted in the city of Yogyakarta with a sample of 126 Aerostreet Shoe users who had made a purchase at least 1 time. Data processing using SPSS, with the criteria of respondents having a minimum age of 17 years, the last education is high school, and have made a purchase of Aerostreet Shoes. The purpose of this study was to determine the effect of Brand Image, Social Media Marketing, and Purchase Intention, on Purchase Decision. The results showed that Brand Image, Social Media Marketing, Purchase Intention have a significant positive effect on Purchase Decision.
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN PERCEIVED EASE OF USE TERHADAP PURCHASE INTENTION DENGAN TRUST SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PENGUNJUNG APLIKASI SHOPEE DI YOGYAKARTA) Akbar, Arif Maulana; Lukitaningsih, Ambar; Ningrum, Nonik Kusuma
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 01 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i01.35057

Abstract

Penelitian ini dilakukan untuk menguji pengaruh e-wom, perceived ease of use, terhadap purchase intention melalui trust sebagai mediasi pada pengunjung Shopee di Yogyakarta. Kajian ini menggali fenomena pengunjung pada marketplace Shopee. Penelitian ini merupakan penelitian kuantitatif yang menggunakan metode purposive sampling yang melibatkan 160 responden yang pernah melakukan kunjungan ke aplikasi Shopee di Yogyakarta. Pengumpulan data dalam penelitian ini menggunakan kuesioner online melalui Google Form yang diisi secara langsung oleh responden. Pertanyaan- pertanyaan dalam penelitian ini diukur menggunakan skala likert. Analisis data meliputi analisis statistik deskriptif dan analisis satatistik inferensial yaitu SEM yang berbasis variance dengan software SmartPLS versi 4, meliputi uji indikator dan uji model fit. Pengujian hipotesis didasarkan pada hasil pengujian inner model. Temuan dalam penelitian ini menujukkan bahwa e-wom berpengaruh terhadap purchase intention, perceived ease of use berpengaruh terhadap purchase intention, e-wom berpengaruh terhadap trust, perceived ease of use berpengaruh terhadap trust, dan trust berpengaruh terhadap purchase intention.
Perceived ease of use dan perceived usefulness dalam loyalitas pelanggan: Efek mediasi customer satisfaction pada mahasiswa pengguna aplikasi Gojek di Yogyakarta Makbul, Reza Sofian; Lukitaningsih, Ambar; Ningrum , Nonik Kusuma
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1435

Abstract

Application-based online transportation services, such as Gojek, have become an important part of Indonesian people's lives, especially among students, due to their ease in meeting daily mobility needs. However, in the 2020–2023 period, there was a significant decline in the use of Gojek, with on-demand business segment transactions decreasing by 8.47% to reach IDR 40.38 trillion. This study aims to analyze the effect of perceived ease of use and perceived usefulness on customer loyalty, with customer satisfaction as a mediating variable, in the context of students in Yogyakarta. The analysis method used path analysis with 120 respondents. The results showed that perceived ease of use did not significantly affect customer loyalty, while perceived usefulness had a positive and significant effect. In addition, customer satisfaction was a significant mediating variable in the relationship. These findings provide insight for online transportation service companies in designing more effective business strategies to increase customer loyalty, increase user satisfaction, and face fierce competition in the ever-growing online transportation industry.
The Role Of Brand Ambassador And E-WOM In Influencing Purchase Decisions: Mediating Analysis Of Purchase Intention On Scarlett Lestari, Efa Suci; Lukitaningsih, Ambar; Fadhilah, Muinah
Jurnal Mirai Management Vol 10, No 1 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i1.8344

Abstract

This study aims to analyze the impact of Brand Ambassador, E-WOM, and Purchase Intention on Purchase Decision in buying Scarlett products. Scarlett uses Brand Ambassadors and E-WOM as a means to promote products. This research uses quantitative methods with a sample of 140 respondents who are Scarlett consumers who live in the Special Region of Yogyakarta. The sampling technique is to distribute data in the form of a questionnaire and the sample size uses Hair et all because the population is not known with certainty. The measuring instrument used is validity and reliability tests and data analysis techniques using multiple linear regression models with the help of SPSS 25. The results of this study prove that the hypotheses are not all accepted, namely, brand ambassadors have no effect on purchase decisions, while E-WOM and purchase intention affect purchase decisions. This shows that only the E-WOM and purchase intention variables have a significant effect on purchase decision. The results of this study also show that the Purchase Intention variable is able to mediate the relationship between Brand Ambassador and E-WOM on Scarlett product Purchase Decision. This study recommends that Scarlett focus on promotion through E-WOM, and companies are expected to be able to choose the right Brand Ambassador, and maintain Purchase Intention consistency to increase Purchase Decision. Keywords: Brand Ambassador, E-WOM, Purchase Intention, Purchase Decision.
ANALYSIS OF THE IMPACT OF WORKLOAD AND WORK STRESS ON JOB SATISFACTION WITH MOTIVATION AS INTERVENING VARIABLE Kirana, Kusuma Chandra; Lukitaningsih, Ambar; Londin, Dorce Marchiliya
Jurnal Aplikasi Manajemen Vol. 19 No. 4 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.04.08

Abstract

This study aims to analyze the impact of workload and work stress on job satisfaction with the motivation of a solution to the intervention of the nurse team covid-19 Maluku Southeast. Data collection was carried out through the distribution of questionnaires to 33 nurses. As for the method used in this study, there are modeling research methods using partial analysis tools at least square. The findings of this study are: The workload is not proven to have a negative and significant effect on motivation, work stress is not proven to have a negative but significant impact on motivation, the workload is not proven to have a negative and significant impact on job satisfaction, the work stress is proven to have a negative but insignificant effect on job satisfaction, the motivation proven to have a positive and significant impact on job satisfaction, Workloads have not proved to affect work satisfaction through motivation, work stress has proved to affect work satisfaction through motivation. The author suggests that research on job satisfaction can use variables other than workload, job stress, and motivation to reveal other contributions outside of these variables.
The Role of Service Quality in Increasing Customer Satisfaction and Loyalty: An Analysis of BNI Mobile Banking Taqi Ardabilli, Muhammad; Fadhilah, Muinah; Lukitaningsih, Ambar
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3103

Abstract

The rapid evolution of digital business necessitates adaptation. This study examines how service quality influences customer satisfaction and loyalty among BNI Mobile Banking users. A quantitative approach was employed to analyze 125 active BNI Mobile Banking customers with at least 5 million rupiah in savings and under 60 years old from the BNI KCP Ampel branch. Path analysis using Smart PLS 4.0 software was conducted to determine the relationships between service quality dimensions (assurance, convenience, reliability, efficiency) and customer satisfaction and loyalty. Results indicate that assurance, convenience, and reliability positively impact satisfaction, which in turn positively affects loyalty. While satisfaction mediates the influence of assurance and reliability on loyalty, it does not mediate the effects of comfort, efficiency, and convenience on loyalty. Essentially, the study found that improving assurance, convenience, and reliability of BNI Mobile Banking can enhance customer satisfaction, leading to increased loyalty. However, comfort, efficiency, and convenience directly impact loyalty without being mediated by satisfaction.
PENGARUH E-TRUST DAN PRIVACY TERHADAP E-LOYALTY MELALUI E-SATISFACTION SEBAGAI VARIABEL INTERVENING (STUDI KASUS PENGGUNA TRAVELOKA DI YOGYAKARTA) Saputri, Valda Regina; Lukitaningsih, Ambar; Ningrum, Nonik Kusuma
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 2 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i2.42500

Abstract

Penelitian ini bertujuan untuk mengetahui: pengaruh e-trust dan privacy terhadap e-loyalty melalui e-satisfaction sebagai variabel intervening pada pengguna Traveloka di Yogyakarta. Populasi penelitian yang belum diketahui ini dengan menggunakan sampel pengguna Traveloka di Yogyakarta sebanyak 112 responden menggunakan teknik purposive sampling. Metode yang digunakan dalam penelitian ini menggunakan metode kuantitatif. Teknik analisis data menggunakan statistik deskriptif, statistik iferensial, dan partial least square. Hasil penelitian menunjukan bahwa : 1) e-trust tidak berpengaruh positif dan signifikan terhadap e-loyalty. 2) privacy berpengaruh positif dan signifikan terhadap e-loyalty. 3) e-trust berpengaruh positif dan signifikan terhadap e-satisfaction. 4) privacy berpengaruh positif dan signifikan terhadap e-satisfaction. 5) e-satisfaction berpengaruh positif dan signifikan terhadap e-loyalty.
PERAN EMOTIONAL DAN FUNGTIONAL VALUE DALAM MENINGKATKAN CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA APLIKASI GOJEK Adzani, Inggil Satria; Lukitaningsih, Ambar; Ningrum, Nonik Kusuma
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 2 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i2.46552

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Emotional Value dan Functional Value terhadap Customer Loyalty dengan Customer Satisfaction sebagai variabel intervening pada pengguna aplikasi Gojek. Penelitian dilakukan di Yogyakarta dengan melibatkan 120 responden yang merupakan pengguna aktif Gojek dan telah melakukan transaksi minimal satu kali dalam tiga bulan terakhir. Pemilihan responden didasarkan pada kriteria usia minimal 17 tahun dan pemahaman terhadap layanan Gojek. Data dianalisis menggunakan SPSS untuk menguji hubungan-hubungan antar variabel. Hasil penelitian menunjukkan bahwa Functional Value dan Customer Satisfaction berpengaruh positif dan signifikan terhadap Customer Loyalty, sedangkan Emotional Value hanya berpengaruh signifikan secara langsung terhadap Customer Loyalty, namun tidak terhadap Customer Satisfaction. Temuan ini menegaskan bahwa persepsi nilai fungsional dan kepuasan pelanggan memainkan peran penting dalam membentuk loyalitas pelanggan terhadap layanan Gojek.
The Effect of Local Coffee Commodities and Community-Based Tourism on Tourist Satisfaction in Nglinggo Tourism Village, Yogyakarta: The Mediating Role of Service Quality Ariyanto, Ariyanto; Welsa, Henny; Lukitaningsih, Ambar
TEMALI : Jurnal Pembangunan Sosial Vol. 8 No. 2 (2025): Temali: Jurnal Pembangunan Sosial
Publisher : Universitas Islam Negeri Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jt.v8i2.45097

Abstract

This study examines the impact of local coffee commodities and Community-Based Tourism (CBT) on tourist satisfaction in Nglinggo Tourism Village, emphasizing the mediating role of service quality. Adopting a quantitative explanatory design, the study collected data from 150 tourists through a structured Likert-scale questionnaire. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The findings indicate that local commodities, CBT, and service quality each have a positive and significant effect on tourist satisfaction. Moreover, service quality serves as a crucial mediating variable that strengthens the relationship between local commodities, CBT, and satisfaction outcomes. These insights are valuable for destination managers, policymakers, and CBT practitioners seeking to improve service standards, empower local communities, and enhance visitor experiences in village-based tourism. The novelty of this study lies in positioning service quality as an intermediary variable that bridges the cultural-economic contributions of CBT and local products with tourist satisfaction—an approach not widely explored in previous research on educational tourism destinations.
Co-Authors Adzani, Inggil Satria Agus Dwi Cahya Agus Dwi Cahya Akbar, Arif Maulana Alfiana, Lela Alfiani, Leli Anang Kurniawan Andhi Setyawan Andika Andika Anis Marjukah Anis Marjukah Anton Nugroho Anwar Virgano Fauzi Arief Rizky Pradana Ariyanto Ariyanto Astuti, Sekar Meilana Kinanthi Astuti, Sri Widiya Ayu Rosita Azizan, Ahamad Tarmizi Baiq Nurhidayati Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernedetta Diansepti Maharani Bety Hanum Mahira Bilqisa, Nazla H. Budi Setiawan Budiarno Budiarno Cepi Sopran Chrisdinata Adi Mahendra Deri Yuansyah Detuage, Nuraisyah Vilda Agustin Devi Nurchasanah Dhiastama, Rendi Ajib Diansepti Maharani, Bernadetta Dina Arumsari, Mela Eko Bagus Widakdhono Eko Bagus Widakdhono Erik Dian Pratama Ermi Yandi Andi Eva Suwarni Evanjeli, Laurensia Aptik Farid Alif Muttaqin Firti Lestari Gendro Wiyono Hamdani Hartono, Arif Hatmanti, Lusia Tria Hayon, Laurensia Barekina Henny Welsa Henny Welsa Heroe Soelistiawan Hutami, Lusia Tria Hatmanti Ian Febri IBN Udayana, IBN Ida Bagus Nyoman Udayana Ilya Nafilah Intan Herdiana Larasati Intan Putri Kusuma Ismul Khobir Jehadut, Gratsia Yuni Kartika Jesi Kusnul Khotimah Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra kusuma, nala tri Laili, Siti Nafisatul Latifuddin, Muhammad Irfan Latulinskey, Clariva Laurensia Aptik Evanjeli Leli Alfiani Lestari, Efa Suci Lestari, Firti Liando, Irwan Lianti, Desi Lintang Sukma Ningrum Londin, Dorce Marchiliya Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Maharani, Bernadetta Diansepti Mahastuti Mahastuti Nur Indahsari Mahastuti Nur Indahsari Makbul, Reza Sofian Marisa Elma Rosyadah Marsiana Numat Mar’atush Sholihah Maulidya, Thasya Alwa Migueli, Imer Mizan Iskandar Mizan, Dwi Iskandar MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah, Muinah Mujiatun, Mujiatun Nala Tri Kusuma Ningrum , Nonik Kusuma Nonik Kusuma Ningrum Nugraha, Tommy Wiguna Nurchasanah, Devi Nurwijayanti Octavian, Pingky Octaviawati, Erika Hestiana Oky Suma Putra Pamukti, Manghesti Wahyu Jati Pangestu, Raka Pingky Octavian Prasetia, Rizky Edi Pratama, Nico Prawita, Dika Prayekti Prayekti, Prayekti Putra Hana, Yogananda Enggara Putra, Oky Suma Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri, Yessi Anggraeni Rafida Siska Islamiyah Rahmawan, Willy Adimas Rendi Ajib Dhiastama Rismawati, Dewi Rizka Cahyani Hermawati Rosyadah, Marisa Elma Saidon, Hasnul Jamal Salsabela Eka Pancarini Saputri, Riska Saputri, Valda Regina shalahuddin shalahuddin Siti Mariah Siti Mariah, Siti Solikhah, Puji Sopran, Cepi Sugiyarto Surono Sugiyarto Surono, Sugiyarto Suparyadi Suparyadi, Suparyadi Susanto, Moh. Rusnoto Suseno Sutiyati Sutiyati* Syahda, Herawindya Istibra Syamsul Hadi Syamsul Hadi Taqi Ardabilli, Muhammad Tommy Wiguna Nugraha Topri Dwi Wacono Tria , Lusia Triyono Triyono Utami, Lusia Tria Hatmanti Virgian Tengara Jati Vivi Hastu Listyaningrum Wacono, Topri Dwi Wiwit Lestari Wiwit, Ilma Wulansari, Rika Yuli Sudarwanto Yusup, Ariska Maulana Zulfiah, Evi