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Ambar Lukitaningsih
Universitas Sarjanawiyata Tamansiswa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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The role of brand image as an intervening variable to increase purchase decisions Yusup, Ariska Maulana; Lukitaningsih, Ambar; Fadhilah, Muinah
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.916

Abstract

Intensifying competition in Indonesia’s food & beverage industry forces brands to differentiate. This study analyses whether brand image mediates the influence of store atmosphere and celebrity endorsement on purchase decisions in coffee shops. Data from 144 customers were gathered through purposive sampling and analysed with SPSS 23, employing validity, reliability, classical assumption, and Sobel tests. Results confirm that store atmosphere and celebrity endorsement positively affect both brand image and purchase decisions. Brand image is also proven to fully mediate the relationship between store atmosphere and purchase decisions, resolving inconsistencies in previous studies and providing practical guidance for coffee‐chain marketers.
ANALISIS PENGARUH KUALITAS PELAYANAN DAN INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING (STUDI KASUS LAYANAN JASA KIANO DECORATION) Liando, Irwan; Ambar Lukitaningsih; Nonik Kusuma Ningrum
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6213

Abstract

The purpose of this study is to determine the effect of service quality and product innovation on customer satisfaction and its indirect effect on customer trust, which acts as a mediator for Kiano Decoration service customers. The method used in this study is quantitative. Primary data were obtained from a questionnaire with 60 respondents and non-probability sampling using the Slovin formula. To test data quality, the researcher used validity and reliability tests. Data analysis was conducted using classical assumption tests, multiple linear regression, hypothesis testing, and Sobel tests. Based on the results of the study, it was found that service quality has a positive and significant influence on customer satisfaction with the service, product innovation does not have a positive and significant influence on customer satisfaction, service quality has a positive and significant influence on consumer trust, product innovation has a positive and significant influence on consumer trust, and consumer trust does not have a positive and significant influence on customer satisfaction.
Analysis Of The Influence Of Transactional And Transformational Leadership On Organizational Effectiveness Mediated By Organizational Culture Mujiatun, Mujiatun; Hadi, Syamsul; Lukitaningsih, Ambar
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2591

Abstract

This study explores the influence of transactional and transformational leadership on organizational effectiveness, with organizational culture serving as a mediating variable, aiming to examine how leadership styles shape culture and subsequently impact effectiveness, particularly within public sector institutions. It offers a novel contribution by emphasizing the mediating role of organizational culture in the relationship between leadership styles and organizational effectiveness—an area that has been inconsistently addressed in previous research. By focusing on a governmental office (Office X), the study provides contextual insights into leadership dynamics in public administration. The findings reveal that transactional leadership has a positive and significant effect on organizational culture, which in turn enhances organizational effectiveness. In contrast, transformational leadership, while positively correlated with organizational effectiveness, does not significantly influence organizational culture directly. Furthermore, organizational culture significantly mediates the relationship between transactional leadership and organizational effectiveness, but this mediating role is not supported in the case of transformational leadership. The study concludes that transactional leadership is more effective within established organizational cultures, whereas transformational leadership is better suited to innovative and collaborative environments. Thus, organizational culture is crucial in enhancing leadership effectiveness, and future research should consider additional mediating factors such as employee motivation and job satisfaction.
Exploring the Mediating Role of Brand Image in Linking Word of Mouth and Digital Marketing Decisions Nugroho, Anton; Fadhilah, Muinah; Lukitaningsih, Ambar
Economics, Business, Accounting & Society Review Vol. 4 No. 2 (2025): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v4i2.259

Abstract

The construction service industry in Indonesia plays a crucial role in national economic growth, contributing significantly through major infrastructure projects. However, the increasing competition among construction service companies has made it essential for businesses to adopt effective marketing and reputation-building strategies. This study aims to analyse the effect of Word of Mouth (WOM) and digital marketing on the decision to use contractor services, with brand image as a mediating variable, especially at CV. Adicitra Karya in Yogyakarta. This study used a survey of 20 consumers of CV Adicitra Karya, with data collected using a structured questionnaire with a Likert Scale. Data analysis was conducted with Partial Least Squares (PLS) to test the validity, measurement model, and structural model. The results show that WOM has a significant effect on brand image, which in turn affects service utilisation decisions. Digital marketing does not have a significant effect on service utilisation decisions, and its effect on brand image is also limited. This research is useful for businesses in the construction industry, digital marketing, and service-based industries. This research provides insights into how WOM and digital marketing influence consumer decisions, especially in service industries such as construction. This research enriches knowledge by exploring the interactive relationship between WOM, digital marketing, and brand image in the context of construction services. This research provides a unique perspective on how WOM can influence consumer decisions through brand image, especially in a sector that relies heavily on trust and reputation.
PENGARUH BRAND AWARENESS DAN INFLUENCER PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE SHOPEE Lukitaningsih, Ambar; Hutami, Lusia Tria Hatmanti; Jehadut, Gratsia Yuni Kartika Jesi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4301

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari brand awareness dan influencer promotion terhadap keputusan pembelian melalui minat beli sebagai variabel intervening pada konsumen pengguna E-Commerce Shopee di Kota Yogyakarta. Penelitian ini menggunakan metode kuantitatif, Populasi dalam penelitian ini adalah konsumen pengguna E-Commerce Shopee yang ada di Kota Yogyakarta. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling dengan menyebarkan kuesioner kepada 108 orang responden yang diukur dengan skala likert, dalam penelitian ini analisis yang digunakan yaitu dengan menggunakan metode analisis deskriptif, Metode uji kualitas data yang digunakan dalam penelitian ini meliputi uji validitas dan reabilitas. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan asumsi klasik (Uji Normalitas, Uji Multikolonieritas, Uji Heterokedastisitas, regresi linier berganda, uji parsial (t), uji simultan (F), koefisien determinasi (), dan Uji Sobel). Hasil penelitian ini menunjukan bahwa brand awareness (X1) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) dan minat beli (Z), influencer promotion berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) dan minat beli (Z), minat beli (Z) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y). Serta terdapat pengaruh yang positif dan signifikan dari brand awareness dan influencer promotion terhadap keputusan pembelian melalui minat beli.
PENGARUH VIRAL MARKETING DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN MELALUI PURCHASE INTENTION SEBAGAI VARIABEL INTERVENING Latulinskey, Clariva; Lukitaningsih, Ambar; Utami, Lusia Tria Hatmanti
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5294

Abstract

Olahraga badminton di kota Yogyakarta saat ini sedang gencar dilakukan guna menciptakan tubuh yang sehat dan ideal. Hal ini menyebabkan pertumbuhan yang pesat dalam sektor olahraga dan usaha kecil menengah yang fokus pada olahraga, khususnya badminton di kota Yogyakarta. Oleh sebab itu, tujuan dari penelitian ini adalah dalam menyelidiki berapa besar viral marketing serta digital marketing memengaruhi keputusan pembelian melalui purchase intention. Penelitian ini dilakukan dengan metode kuantitatif yang melibatkan 150 orang responden yang merupakan konsumen dari Studio Raket Jogja. Teknik pengumpulan data dilaksanakan dengan mengirimkan kuesioner dengan cara langsung pada para responden. Analisis data dilaksanakan menggunakan aplikasi SPSS. Temuan dari penelitian ini mengindikasikan kalau variabel viral marketing (X1) memberikan pengaruh positif serta signifikan pada variabel purchase intention (Z). Selain itu, variabel digital marketing (X2) juga mempunyai pengaruh signifikan pada variabel purchase intention (Z). Selanjutnya, variabel purchase intention (Z) mempunyai pengaruh signifikan pada keputusan pembelian (Y). Selain itu, viral marketing (X1) juga diketahui memberikan pengaruh positif serta signifikan pada keputusan pembelian (Y). Demikian pula, variabel digital marketing (X2) berpengaruh positif serta signifikan pada keputusan pembelian (Y).
Pengaruh brand image, brand trust dan brand ambassador terhadap keputusan pembelian produk smartphone Lukitaningsih, Ambar; Lestari, Firti
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 25 No. 1 (2023): Januari
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v25i1.12311

Abstract

Penelitian ini bertujuan untuk menguji apakah Brand Image, Brand Trust dan Brand Ambassador memiliki pengaruh terhadap Keputusan Pembelian produk smartphone Samsung.Penelitian ini mengambil sampel dari pengguna smartphone Samsung mid-end. Metode yang digunakan dalam penentuan sampel adalah nonprobability sampling dengan menggunakan metode purposive sampling. Pengumpulan data dilakukan menggunakan kuesioner yang dibagikan secara online melalui google form. Jumlah data responden yang diolah sebanyak 120 orang yang didapatkan berdasarkan ketentuan rumus Hair yaitu indikator dikali 9. Data penelitian ini dianalisis menggunakan analisis linear berganda dan pengolahan ini dilakukan dengan menggunakan SPSS versi 20. Hasil penelitian ini menunjuk bahwa variabel Brand Image (X1), variabel Brand Trust (X2) dan variabel Brand Ambassador (X3) berpengaruh secara simultan dan parsial terhadap variabel Keputusan Pembelian (Y).
Influence of Celebrity Endorsement and Product Quality on Buying Interest Trought the Brand Image as an Intervening Variables: Case Study at Kopi Kenangan, Yogyakarta Prasetia, Rizky Edi; Lukitaningsih, Ambar; Hutami, Lusia Tria Hatmanti
International Journal of Science and Society Vol 6 No 1 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i1.1039

Abstract

The main objective of the study is to examine how celebrity endorsement, product quality, and brand image affect consumer’s interest in making purchases. The Research employs a quantitative approach and collects data from 14 individuals who are customer of Kopi Kenangan in Yogyakarta. Sampling method used is non-probability, specifically purposive sampling. Data is gathered by distributing an online questionnaire to the respondents and analyzed using the IBM SPSS application study’s findings can be summarized as follows: Celebrity endorsement (X1) do not have a significant positive impact on consumer’s purchase interest (Y), product quality (X2) has a significant positive influence on consumer’s purchase interest (Y), celebrity endorsement (X1) significantly affect brand image (Z) positively. The brand image variable (Z) Significant influence purchase interest (Y) In a positive way. Furthermore, the research suggest that brand image can act as an intervening variable, mediating the impact of celebrity endorsement and product quality on consumers purchase interest for Kopi Kenangan in Yogyakarta city.
Exploring Indonesian Panic Buyers’ Typologies in Time of Covid-19 Pandemic Lukitaningsih, Ambar; Hartono, Arif
Jurnal Siasat Bisnis VOL 28, NO 1 (2024)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol28.iss1.art6

Abstract

Purpose – This study aims to investigate hitherto unresearched panic buyer (shopper) typologies among Indonesian consumers as a result of the COVID-19 outbreak. In this study, a panic buyer (shopper) is described as a customer who worries about their stock during a pandemic and decides to purchase things in bulk or in greater quantities at the start of the pandemic. Design/methodology/approach – To identify probable groupings of the items, an exploratory factor analysis is carried out using principal component analysis and varimax rotation. Then to identify consumer groups, a two-step cluster analysis was conducted. Lastly, an ANOVA test is run on the whole set of variables to identify differences between the detected clusters in order to validate the cluster solutions. Findings – Five components that served as the foundation for the typology emerged from exploratory factor analysis. Using behaviour and attitude factors including "consumption savers," "adapters reluctant," "preservers of social consciousness," "online shopping shifters," and "all-around adapters," five clusters were then defined. Research limitations/implications – This study contributes significantly to the body of knowledge on consumer behavior during health crises (Covid-19) by putting into context the frantic shoppers that we frequently observe during these situations. It's noteworthy that throughout the epidemic, no panic buyers (shoppers) voiced worry about health problems. Practical implications – This study provides essential practical information for marketing professionals. For instance, it may be necessary to consider research showing that panic buyers (shoppers) tend to be consumption savers during a pandemic when developing a price plan. Originality/value – Despite the fact that there have been many studies on panic behavior during COVID-19, most of them tend to concentrate on medical problems. There are now a few studies that examine several sorts of panic buyers (shoppers) based on their purchasing behaviors and attitudes. By categorizing various categories of panic buyers (shoppers) among 121 decision-makers in families, this study aims to close this literature gap.
Faktor-Faktor yang Mempengaruhi Organizational Citizenship Behavior pada Karyawan Swasta di Provinsi Yogyakarta Kusuma, Nala Tri; Wiyono, Gendro; Lukitaningsih, Ambar
Jurnal Bingkai Ekonomi (JBE) Vol 5 No 1 (2020): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v5i1.65

Abstract

Tujuan dari penelitian ini adalah untuk menguji perceived co-worker, perceived supervisior support, perceived organizational support, employee participation in decision making, career development, safety and health compliance pada job satisfaction, dan organizational citizenship behavior. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan teknik accidental sampling. Hasil penelitian menunjukkan bahwa dukungan atasan yang dirasakan dan pengembangan karir memiliki pengaruh yang signifikan terhadap kepuasan kerja. Studi ini menemukan bahwa perceived co worker, perceived organizational support, employee participation in decision making, dan safety and health compliance tidak berpengaruh pada job satisfaction. Hasil penelitian menunjukkan bahwa persepsi dukungan atasan, pengembangan karir, keselamatan, dan kepatuhan kesehatan memiliki pengaruh yang signifikan terhadap organizational citizenship behavior. Penelitian ini menemukan bahwa dukungan rekan kerja, dukungan organisasi yang dirasakan, partisipasi karyawan dalam pengambilan keputusan, tidak mempengaruhi organizational citizenship behavior, dan hasilnya menunjukkan bahwa kepuasan kerja dimediasi antara pengembangan karir menuju perilaku kewarganegaraan organisasi.
Co-Authors Adzani, Inggil Satria Agus Dwi Cahya Agus Dwi Cahya Akbar, Arif Maulana Alfiana, Lela Alfiani, Leli Anang Kurniawan Andhi Setyawan Andika Andika Anis Marjukah Anton Nugroho Anwar Virgano Fauzi Ardiansyah, Septian Rino Arief Rizky Pradana Astuti, Sekar Meilana Kinanthi Astuti, Sri Widiya Ayu Rosita Azis, Septiyan Ibnu Azizan, Ahamad Tarmizi Baiq Nurhidayati Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernedetta Diansepti Maharani Bety Hanum Mahira Bilqisa, Nazla H. Budi Setiawan Budi Setiawan Budiarno Budiarno Cepi Sopran Chrisdinata Adi Mahendra Damayanti, Fanita Deri Yuansyah Devi Andriana Devi Nurchasanah Dhiastama, Rendi Ajib Diansepti Maharani, Bernadetta Dina Arumsari, Mela Eko Agus Setiawan Eko Bagus Widakdhono Eko Bagus Widakdhono Erik Dian Pratama Ermi Yandi Andi Eva Suwarni Farid Alif Muttaqin Ferry Agsta Pramudya Firti Lestari Gendro Wiyono Gina Anindita Gusfi, Vira Aulia Hamdani Hartono, Arif Hatmanti, Lusia Tria Hayon, Laurensia Barekina Henny Welsa Henny Welsa Heroe Soelistiawan Hutami, Lusia Tria Hatmanti Ian Febri IBN Udayana, IBN Ida Bagus Nyoman Udayana Idam, Gabriela Ilya Nafilah Intan Herdiana Larasati Intan Puspita Sari Intan Putri Kusuma Ismul Khobir Jehadut, Gratsia Yuni Kartika Jesi Kinanti, Marlita Diyah Wening Kusnul Khotimah Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra kusuma, nala tri Lahura, Armando Laili, Siti Nafisatul Latifuddin, Muhammad Irfan Latulinskey, Clariva Laurensia Aptik Evanjeli Le Ngoc Minh Khoi Leli Alfiani Lestari, Efa Suci Lestari, Firti Liando, Irwan Lianti, Desi Lintang Sukma Ningrum Londin, Dorce Marchiliya Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Maharani, Bernadetta Diansepti Mahastuti Mahastuti Nur Indahsari Mahastuti Nur Indahsari Makbul, Reza Sofian Mang Yayi Jabawidhiartha Marisa Elma Rosyadah Marsiana Numat Mar’atush Sholihah Maulida, Tasya Maulidya, Thasya Alwa Migueli, Imer Mizan Iskandar Mizan, Dwi Iskandar Muhammad Rendy Muliawan MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Mujiatun, Mujiatun Nala Tri Kusuma Nguyen Le Thanh Danh Ningrum , Nonik Kusuma Nonik Kusmaningrum Nonik Kusuma Ningrum Nugraha, Tommy Wiguna Nurchasanah, Devi Nurwijayanti Octavian, Pingky Octaviawati, Erika Hestiana Oky Suma Putra Pamukti, Manghesti Wahyu Jati Pangestu, Raka Pingky Octavian Prasetia, Rizky Edi Prasetyo, Haryanto Nur Pratama, Muhammad Erdin Huda Pratama, Nico Prawita, Dika Prayekti Prayekti, Prayekti Putra Hana, Yogananda Enggara Putra, Oky Suma Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri, Yessi Anggraeni Rafida Siska Islamiyah Rahmawan, Willy Adimas Rendi Ajib Dhiastama Riskin Hidayat Rismawati, Dewi Rizka Cahyani Hermawati Rosyadah, Marisa Elma Saidon, Hasnul Jamal Salsabela Eka Pancarini Saputri, Riska Saputri, Valda Regina Septina Nurmalita Putri Kusuma Wardani Setiawan, Suryadi shalahuddin shalahuddin Siswahyudianto Siti Mariah Siti Mariah, Siti Solikhah, Puji Sopran, Cepi Sugiyarto Surono Sugiyarto Surono, Sugiyarto Suparyadi Suparyadi, Suparyadi Susanto, Moh. Rusnoto Suseno Sutiyati Sutiyati* Syahda, Herawindya Istibra Syamsul Hadi Syamsul Hadi Syamsul Ph.D M.A. Hadi Taqi Ardabilli, Muhammad Tommy Wiguna Nugraha Topri Dwi Wacono Tria , Lusia Triyono Triyono Utami, Lusia Tria Hatmanti Virgian Tengara Jati Vivi Hastu Listyaningrum Wacono, Topri Dwi Wiwit Lestari Wiwit, Ilma Wulansari, Rika Yuli Sudarwanto Yusup, Ariska Maulana