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Penyuluhan pemanfaatan aplikasi accurate untuk persiapan uji kompetensi siswa/i SMA/K di Surabaya Santoso, Rudi; Putri, Diana; Widodo, Arifin Puji
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 9, No 1 (2025): February(Article in Progress)
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/kacanegara.v9i1.2915

Abstract

Keterampilan akuntansi berbasis teknologi menjadi semakin penting bagi siswa Sekolah Menengah Atas dan Kejuruan (SMA/K), khususnya dalam mempersiapkan diri menghadapi dunia kerja dan uji kompetensi. Salah satu perangkat lunak yang banyak digunakan dalam industri akuntansi adalah Aplikasi Accurate, yang memungkinkan pengguna untuk melakukan pencatatan transaksi, pembuatan laporan keuangan, serta analisis data secara otomatis dan sistematis. Namun, penerapan di lingkungan pendidikan masih menghadapi berbagai kendala, seperti keterbatasan pemahaman siswa, minimnya fasilitas yang tersedia, serta kurangnya pelatihan bagi tenaga pendidik dalam mengajarkan perangkat lunak tersebut. Program penyuluhan pemanfaatan aplikasi Accurate dirancang untuk memberikan pelatihan yang sistematis kepada siswa SMA/K guna meningkatkan kompetensi mereka dalam akuntansi digital. Melalui kegiatan ini, siswa akan memperoleh pemahaman yang lebih baik mengenai penggunaan aplikasi Accurate serta keterampilan dalam mengelola laporan keuangan secara digital. Selain itu, penyuluhan ini juga bertujuan untuk membantu siswa dalam menghadapi uji kompetensi akuntansi, yang mengharuskan mereka mampu mengaplikasikan teknologi dalam penyelesaian tugas-tugas akuntansi.
Inovasi Produk, Kreatifitas Iklan Dan Brand Trust Mendorong Keputusan Pembelian Santoso, Rudi; Erstiawan, Martinus Sony; Kusworo, Angen Yudho
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 5 No 2 (2020): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v5i2.14369

Abstract

This research was conducted to reveal consumer behavior in terms of smartphone purchase decisions. The study tries to reveal consumer behavior in terms of deciding on product purchases, especially OPPO brand smartphones. The level of brand trust, innovation, ad creativity, and ad effectiveness are thought to influence consumer decisions in purchasing OPPO brand smartphones. The results showed that Product Innovation (X1), Ad Creativity (X2) and Ad Effectiveness (X3) had a significant effect with each value of β being 0.091; 0.589; and 0.580. Meanwhile Brand Trust (X4) has a negative effect on purchasing decisions. R2 value indicates 0.673, which means that the four variables simultaneously influence 67.3% of the purchasing decision (Y).
Penerapan Manajemen Risiko UMKM Madu di Kecamatan Badas Kabupaten Kediri di Tengah Pandemi COVID19 Santoso, Rudi; Mujayana, Marya
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 1 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i1.15643

Abstract

The pandemic has changed the order of the world of Business. The impact of the pandemic was also felt by MSME business actors which resulted in a decrease in income. The Association of Farmers and the Development of Livestock Honey Production is one of the affected MSMEs. In addition to decreasing income, business capital has been eroded. These MSMEs do not have risk management to anticipate every business risk that occurs. This research is a qualitative descriptive study. The emphasis in this study focuses on the analysis of the conclusion process as well as the analysis on the dynamics of the observed phenomena relationship using scientific logic. The application of risk management to honey business actors recommends four things with an emphasis on three things, namely: elimination, substitution, and administration. These three things are the most appropriate recommendations to deal with the systematic risk of a COVID-19 pandemic
Media Komunikasi Pemasaran Digital Marketing Produk Umkm Selama Pandemi Covid-19 Mujayana, Marya; Santoso, Rudi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 1 (2022): j
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i1.16200

Abstract

This research focuses on the efforts of MSMEs to utilize digital means for marketing activities or processes. MSMEs use this digital facility for marketing communications to increase purchase intensity during the COVID-19 pandemic. This study uses a qualitative descriptive method with a literature review approach. This study aims to describe the condition of the object of research objectively based on visible facts and data. The thing of this research is 100 MSME entrepreneurs in Madiun Regency. The study results show that the communication strategies carried out by MSME actors in dealing with the pandemic are diverse. The use of digital marketing using social media platforms can increase brand awareness of MSME products. The use of digital marketing as a means of marketing communication has also been proven to increase the intensity of purchases, which has an impact on increasing income. The use of social media and the Marketplace as a means of selling has proven to be used as a medium to increase sales and, at the same time, a strategy to survive during the pandemic.
Digital Marketing Dan Brand Image Terhadap Intensi Pembelian Produk Susu Murni Santoso, Rudi; Fianto, Achmad Yanu Alif; Erstiawan, Martinus Sony
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.18163

Abstract

Research aim : This study aims to measure digital marketing and brand image that can affect the purchase intention of pure flavored implant products (Sura's). Design/Methode/Approach : This study uses a survey research model Research Finding : The results of the study show that digital marketing and brand image have a significant effect on purchase intention. Theoretical contribution/Originality : This research also proves that digital-based marketing activities through Marketpalce and social media are very effective during the pandemic. Practitionel/Policy implication : digital marketing and brand image play a role in increasing sales. to increase the sales intention of these products, the management must improve digital marketing. Research limitation : This research only focuses on two variables, namely digital marketing and brand image.
TINJAUAN LITERATUR GENDER DIVERSITY TERHADAP SUKSES BISNIS RINTISAN Santoso, Rudi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22214

Abstract

Research aim: This research seeks to explain the role of gender in the success of start-up businesses in Indonesia, especially in Surabaya. Method: This descriptive qualitative study uses a literature review approach. Research Finding: Research has found that gender differences can determine the color and type of business people choose. Theoretical Contribution: The difference in treatment in terms of gender has implications for different results for start-up businesses. Practical implications: This research contributes to the business and industrial world by examining how to manage women's psychology to improve business. It also found that most business owners are women. Research limitation: The locus of study is limited to the city of Surabaya.
Co-Authors Abd. Syukur, Muh. Syarif S. Abdul Qodir Zaelani Achmad Yanu Aliffianto Agus Dwi Churniawan Agus Hermanto Agus Hermanto Agustina Nurhayati Agustinus Kali Ahmad Burhanuddin, Ahmad Alamsyah - Aldiansyah, Okta Alfianto, Fatkur Alfianto, Fatkur Amalia, Sofia Aminah Asngad Amiruddin Kade Anggraini, Dwi Pratiwi Anissa Tifanny Pratista Anriawan, Ryan Aprelia, Refita Apriyan, Elma Ardiansah, Achmad Setiawan Arifin Puji Widodo Arifin, Mohammad Arsyad, Mufid Atmaja, Bhagus Sugamayana Dwi Atmaja, Bhagus Sugamayana Dwi Ayouvi Poerna Wardhanie Ayuningtyas Azizah, Khana Bahar, Muhammad Ridwan Bahar, Muhammad Ridwan bt Nik Azhar, Nik Airin Aqmar Bunyamin, Mahmudin Bustanul Arifin Candraningrat, Candraningrat Darwin Yuwono Riyanto Darwin Yuwono Riyanto, Darwin Yuwono Dayana, Nur Faiqah Dewi, Evita Fardi Kusuma Dharmayani, Dharmayani Dhika Yuan Yurisma Diana Putri Diana Putri Efa Rodiah Nur Erwin Sutomo Fadil, Moh Faisal Faisal Fathul Muin Febriana, Listi Fianto, Achamad Yanu Alif Fikri, Arif Firmansyah, Lutfi Bachtiar Firmansyah, Lutfi Bachtiar Gesti Rahayu, Tyas Gustina Gustina H. Rohmat, H. Habib Ismail, Habib Hadi, Andhika Pratama Hadi, Andhika Pratama Haeruddin Haeruddin Handyono, Kentdra Hariyanti, Kiki Andes Haryani, Ica Hendriyadi, Hendriyadi I Komang Werdhiana Ielda Paramita Ikhsan Gunawan Indah Satria Indana Nazulfa Indra, Ghandi Liyorba Iqbal Ramadhani Mukhlis Irawan, Rudy Iskandar Syukur Jannah, Sutra Wardatul Januar Wibowo Jusak Jusak Kamaluddin Kamaluddin Kanaya, Aulia Najwa Ketut Alit Adi Untara Kevin Lye Khairuddin Khuzaimah, Andi Ulfah Koriston, Meyling puspitasari Kornia, Ance Kriswanto, Bagus Kurniasari, Desi Kurniasari, Novita Kurniasari, Novita Kusworo, Angen Yudho Liky Faizal Lilis Binawati Linda Firdawaty Luh Putu Ratna Sundari M. J. Dewiyani Sunarto Maimun Maimun Majdidin, Rijah Muhammad Martinus Sony Erstiawan Marungkil Pasaribu Mas’ari, Ahmad Mery Subito Miswanto Miswanto Moh Fajrin, Moh Mohammad Yasir Fauzi Mu'in, Fathul Muhammad Jarnawi Mujayana, Marya Mu’in, Fathul Nidya, Aditya Putra Novan Ardianto Nurasari Nurasari Nurdiansah, Adi Nurdiansah, Adi Nurdiansah, Muhammad Arif Nurdiansah, Muhammad Arif Nurjannah Nurjannah Nurnazli Nurnazli Paramitha, Ielda Perdana, Sandy Prasetyo, Trinoto Pratista, Anissa Tifanny Priyawan, Ageng Yudha Purwanto Purwanto Puspita, Julita Putri , Hijrah Zahrani Putri Diana Putri, Aulia Maharani Putro, Candra Dwi Wicaksono Rahayu Shinta Rahmawati, Endra Ramlan, H. Rauf, Darma Kharisma Relit Nur Edi Relit Nur Edy, Relit Nur Rizki Ilmianih Rochmad Rochmad Safitri, Ani Ayu Samsuh M Saleh, Moh Fahrul Sandria, Islamu Fahmi Septianasari, Arfilia Septianasari, Arfilia Setiawan, Ardy Setiawan, Ardy Setiawan, Hendra Prasetya Putra Setiawan, Hendra Prasetya Putra Shinta, Rahayu Shulton A, Habib Siti Nurjanah Sulistiowati Sulistiowati Supriyatman, Supriyatman Syamsu Syamsu Syamsuriwal, Syamsuriwal Syeh Sarip Hadaiyatullah Tan Amelia Tanujaya, Wisnu Ramadhani Tarisma, Sena Tony Soebijono Tony Soebijono Triono Triono Unggul Wahyono Utama, Khosy Hanno Candra Violensy, Cahyaning Wulandari, Sri Hariani Eko Yudha, Gesit Yuliana Sumbung, Dewi Zaharah , Rita Zaharah, Rita