p-Index From 2021 - 2026
9.951
P-Index
This Author published in this journals
All Journal JURNAL ECONOMIA Interaksi Online Jurnal Media Wahana Ekonomika Jurnal sistem informasi, Teknologi informasi dan komputer Jurnal Ilmiah Teknik Mesin Sinkron : Jurnal dan Penelitian Teknik Informatika JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi Syntax Literate: Jurnal Ilmiah Indonesia Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal SOLMA JOURNAL SPORT AREA Jurnal Al Himayah Distribusi JURNAL EDUCATION AND DEVELOPMENT JURNAL PENDIDIKAN TAMBUSAI JISIP: Jurnal Ilmu Sosial dan Pendidikan ACTIVE: Journal of Physical Education, Sport, Health and Recreation Neraca: Jurnal Pendidikan Ekonomi Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Ilmu Manajemen Riyadhoh : Jurnal Pendidikan Olahraga Jurnal Teknik Mesin Indonesia Jurnal Proteksi Tanaman Tropika Jurnal Anggaran dan Keuangan Negara Indonesia (AKURASI) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Al-Ittihad: Jurnal Pemikiran dan Hukum Islam JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal ABDINUS : Jurnal Pengabdian Nusantara JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Ilmu Teknik dan Komputer Jurnal Terapung : Ilmu - Ilmu Sosial Jurnal PORKES Law Research Review Quarterly Sricommerce: Journal of Sriwijaya Community Services Yumary: Jurnal Pengabdian kepada Masyarakat Padaringan : Jurnal Pendidikan Sosiologi Antropologi Jurnal Sosial dan Teknologi Jurnal Ilmiah Wahana Pendidikan Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Social Service and Research Proceedings Series on Physical & Formal Sciences INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Al-Buhuts (e-journal) Annals of Human Resource Management Research Solidaritas: Jurnal Pengabdian Journal of Comprehensive Science Jurnal Sistem Informasi dan Teknologi (SINTEK) Journal of International Conference Proceedings Jurnal Pengabdian Masyarakat Tapis Berseri Indonesian Research Journal on Education Primagraha Law Review Karimah Tauhid Synergy : Jurnal Ilmiah Multidisiplin Jurnal Pengabdian Tri Bhakti SmartComp Maddana: Jurnal Pengabdian Kepada Masyarakat Jurnal Teknik Pertambangan (JTP) Jurnal Ilmu Pendidikan dan Psikologi (JIPPSI) Commodities, Journal of Economic and Business Journal of Management, Economic, and Financial jurnal proteksi tanaman tropika Bina Bangsa International Journal of Business and Management Journal of Mental Health Jurnal Transformasi Digital Dalam Ekonomi, Bisnis dan Manajemen Jurnal Ilmiah Mahasiswa & Penelitian Keperawatan Sintek Kuwera SEMINAR TEKNOLOGI MAJALENGKA (STIMA) Jurnal Riset & Sains Ekonomi
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : distribusi

THE IMPACT OF THE GREEN MARKETING MIX ON THE PURCHASING DECISIONS ABOUT LE MINERALE Nasution, Syahrial Sabari; Putri, Yulia Hamdaini; Maulana, Ahmad
Distribusi - Journal of Management and Business Vol. 13 No. 2 (2025): Distribusi, September 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i2.660

Abstract

Global awareness of environmental issues has encouraged companies to adopt sustainability-oriented marketing strategies, known as green marketing. This study examines the influence of the green marketing mix on consumer purchasing decisions for Le Minerale bottled water products at Sriwijaya University. Using a quantitative method with 90 respondents, the research found that the green product and green place dimensions significantly influence purchasing decisions, while green price and green promotion do not. However, all four dimensions simultaneously have a significant influence on purchasing decisions, indicating that a comprehensive implementation of green marketing strategies can increase consumer trust and encourage more environmentally conscious purchases. Although limited to one brand and region, this study affirms the important role of green marketing as an effective strategy for companies committed to sustainability.
Co-Authors A. F, Nasywa Roudhotul ABDUL BASHIR, ABDUL Abdul Basit Abdul Latif Abdul Madjid Abdul Rauf Chaerudin Abra Saputra Siregar Agatha Anggraeni Dewi Agus Naryoso Ahmad Al Kaafi Ahmad Maulana ahmad rasyid, ahmad Alamsyah, Rafly Alim, Rizky Zainul Amalia Amelia, Bonita Aminuyati Amiruddin Amiruddin Amiruddin Siahaan Andi Temmassonge Anggraini, Selphia Antariksa , Dimas Artha Ardiansyah Dores Ardinnata, Muhammad Yudhi Ardison Ari Tri Fitrianto Arif Rakhman Arif Wibowo Arna Purtina Arsyad, Acep Nasyarullah Ashar, Nopri Jumadil Ashari, Imam Maulana Aslamia Rosa Audy Salsabillah Aulia, Anna Nur Aulia, Clarisa Azahra, Norahma Azizah, Siti Noor Azniah Azzahra, Salma BAHITS, ABDUL Balkhis, Kamelia Barikah, Amalia Basrowi Basrowi, Basrowi Boby Setiawan Bonita Amalia Carolina Carolina, Carolina Chandra, Fika Christiandi, Jeannette Anastasia Condro Wibawa Deanova, Sanaya Rizky Diah Puspita Sari Dian Utari Dimas Artha Antariksa Djasuli, Mohammad Doni Fitriyanto Dos Santos, Maria Her Linda Dwi Darma Puspita Sari Dwi Putra, Farhan Dwi Rabita Dyah Apriliani EDWIN AGUS BUNIARTO Ekawati, Fatimah Dian Elriza, Chiquita Erhuma, Ahmed Erwin Syahputra, Erwin Fadhila, Ahmad Irfan faidz, Muhammad Haekal Al Faisal Akbar Nasution Fardian, Fatkhi Fatimah, Suciati Faza, Nabila Dhiya Ferra Murati Ferry Sudarto Fian Khamil Arifin Fidayanti, Neny Firza Arief Rahmatullah FS Kerlyn, Defebri Gatot, Masitowati Hafidz Taqiyuddin Hairun Nissa, Hairun Hasibuan, Fachri Husaini Hasruddin Hegen Dadang Prayoga Hepatika Zidny Ilmadina Herliah , Endang Hilda Rachmi Ida Afriliana Iisnawati, Iisnawati Ika Dwi Rachmawati Intan Nurbaiti Ismed Setya Budi Isnurhadi Isnurhadi Istighfaris Rezki Jainal Arifin Jamil Jamil Jarkawi Jaya M, Umar Julianthi, Sa'adiyah Kartika Sari, Indah Khoeruzzaman, Rizqi Khoiron, Mohammad Zidny Kusuma, Adelin Dwi Lestari, Winda Fuji Lintang, Ahmad Nur Lubis, Yani M, Agussalim Malinda, Shelfi Mangawiang, Muh. Dzakwa Mariska, Vinna Marlina Widiyanti, Marlina Marsuni, Yusriadi Mavilinda, Hera Febria Melisa Ariani Putri Monica, Yola Muchsin Saggaff Shihab Mufrina, Mufrina Muhammad Afandi MUHAMMAD ALI Muhammad Kurniawan Muhammad Qasthalani, Muhammad Muhammad Tsani Irsyadi Mutmainna, Andi Mutmainnah, Ummu Ghadah Naron, Phassakorn Nasution, Syahrial Sabari Naziifah, Hasna Nofiawaty Novi Laura Indrayani, Novi Laura Nst, Najwa Hafizhah Nuansa Mare Apui Ganang Nur Fadilla, Shofia Nurhadi, Hadi Nurikha Pramudhita Nurkardina Novalia Nurtriani, Ririn Olfah, Sumadiyah T. Pramitha, Ade Pramudinata, Nurril Azhar Priyadi, Denise Eka Pujonggo, Seno Setyo Purnomo, Agung Sulistyo Putra, Abdur Rahman Adi Saputera Rachman, Yosyi Mustafa Ramadhan, Febriansyah Rasyidah Jalil Rendi Reski Wahyudi Resta, Rama Ananda Riduansyah, Muhammad Rijaluddin, Khalid Risgianto, Ahmad Sadikin, Rahmad Safar Dwi Kurniawan Saman, Saman Santi Puspita Saputra, Mohammad Reza Satrio, Aditya Agung Septiawan Jiwandono Silvera, Dica Lady Siswahyudianto Siti Fatimah Suarnianti, Suarnianti Subhannur Rahman, Subhannur Sufiarina Sunanto Sunanto Suparni Suparni Susetyo, Didik Syamsiar, Syamsiar Syarif Hidayatulloh Syarifuddin Syarifuddin Tia, Hendry Frand Totok Sudiyanto, Totok Tri Anggraeni, Dessy Tsaqila, Hasna Virgiyanti, Lisa Wahyuni, A. A. Istri Sri Wenny Asti Pratiwi Widiyati, Agnes Wijaya Kusuma Wiwik Handayani Yesi Aprianti Yoas Arnes Soetopo Yulia Hamdaini Putri Yuliani Yuliani Yuliansyah Yuliansyah Yuniarti, Tatik Yunita, Dessy Zakaria Wahab, Zakaria Zakaria, Nizar Zhakira, Feliza Putri