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Nur Arisah
Program Studi Pendidikan Ekonomi, Fakultas Ekonomi Dan Bisnis, Universitas Negeri Makassar, Indonesia
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Journal : Phinisi Integration Review

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Perilaku Konsumtif Mahasiswa dalam Membeli Produk Fashion Hasan, Muhammad; Tahir, Thamrin; Inanna, Inanna; Supatminingsih, Tuti; Arisah, Nur
Phinisi Integration Review Volume 4 Nomor 2 Tahun 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pir.v4i2.22291

Abstract

The student's decision to consume an item is also influenced by the student's personal characteristics. This research is a descriptive quantitative approach with survey techniques and online interviews using questionnaires filled out online using google form. There are five variables that are measured to determine the consumer behavior of students in buying fashion products, including: cultural factors, reference groups, roles and status, lifestyle, and learning. The population in this study were students of Economics Education, Faculty of Economics and Business, Makassar State University, batch 2019-2020, totaling 222 students. The sample amounted to 70 students. Based on the research data, it is known that the influence of cultural factors on the purchase of fashion products is 47.15%, the influence of reference group factors on the purchase of fashion products has a percentage of 72.62%, the influence of role and status factors has a percentage of 73.86%, the influence of style factors living has a percentage of 71.42%. And the influence of learning factors is 55.59%. So the role and status factors, reference groups, and lifestyle factors are more dominant that influence the consumer behavior of students in buying fashion products. Meanwhile, in simple linear regression analysis, the research results show that the research results prove that the variable that has a dominant influence on the fashion product purchase variable (Y) is the reference group variable (X2) where the regression coefficient value (β) is 0.368 it can be concluded that the reference group variable (X2) is the variable that has the most dominant influence on the variable purchasing fashion products (Y).
Co-Authors Adelia Marham Adiningsih S, Sri Hutami Afrillah Diah Aulia Ahmad, Muh. Ihsan Said Akhtem A. Dzhelilov Amalia Amalia Amri, A. Dhiya Iradah Andi izatul Fiddah Andi Izatul Fiddah Andi Izatul Fiddah Andi Izzatul Fiddah Andi Michlis Sirajuddin Andi Muchlis Sirajuddin Andi Naila Quin Azisah Alisyahbana Andi Pallawagau Andi Sawe Riesso Andi Tenri Ampa Andi Tenri Ampa Andi Zulitsnayarti Mardhani Syam Armi Permana Putri Azis, Fajriani Baharuddin*, Riski Aprilianti Baharuddin, Riski Aprilianti Burhan, Rizka Rayhana Citra Ayni Kamaruddin Dewi Sakinah Rahmadani Dillah Faradilla Hasanah Dillah Faradilla Hasanah* Dinar, Muhammad Dwi Aini Azzarah Ericha Tiara Hutamy Fajriani Azis Fatmawati Fiddah, Andi Izatul Fifit Nabhan Nurfitriani Fira Ayu Sasmita Hadi Nasbey Hajar Dewantara Halim, Nur Halim Handayani, Andi Asti Hasanah*, Dillah Faradilla Hasanah, Dillah Faradilla Hasyim, Sitti Hajerah Hikmah Maulidyanti Hikmayani Subur Ihsan Said Ahmad, Muhammad Ika Wisudawaty Ika Wisudawaty Inanna Inanna, Inanna Iskandar Kamaruddin, Citra Ayni Kemalasari, Andi Anggi Lestari Wulandari Mahmuddin Mahmuddin Mallajareng, Muhlis Miranda Miranda, Miranda Muh Ihsan Said Ahmad Muh. Ihsan Said Ahmad Muhammad Azis Muhammad Azis Muhammad Dinar Muhammad Hasan Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Ilyas Thamrin Tahir Muhammad Ilyas Thamrin Tahir Muhammad Syahrul Mukhammad Idrus MUSTARI Mustari Mustari Mustari Mustari Mustari Mustari Mustari Mutmainna, A. Indah Nahriana Nahriana Nahriana Nahriana Nahriana Nahriana Nining Nurtrida Nirwana Nur Afiah Nur Hikmah Nuraisyiah Nuraisyiah Nurdiana Nurdiana Nurdiana Nurdiana Nurdiana Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah NURUL AZIZAH Nurul Azizah Pahrul, Pahrul Pattisina, Chatrien Dione Pratiwi, Rani Tania Putrawan, Muh. Rizah Putri Hajrah Putri, Aisyah Amaliyah Rachmawaty Rachmawaty Rachmawaty Rachmawaty, Rachmawaty Raden Mohamad Herdian Bhakti Rahmatullah Rahmatullah Rahmatullah Rahmawati Rahmawati Rahmawati, Rahmawati Ratnah Ratnah Ratnah S Ratnah S Ratnah S Riesso, Andi Sawe Riski Aprilianti Baharuddin Riski Aprilianti Baharuddin* Rizka Rayhana Burhan Rizka Rayhana Burhan S, Ratnah S., Ratnah Sasmita, Fira Ayu Sirajjuddin, Andi Muchlis Sirajuddin, Andi Muhlis Sitti Hajerah Hasyim Sitti Hajerah Hasyim Sri Indah Nikensari SRI UTAMI sriwahyuni Sriwahyuni Subur, Hikmayani Suharyadi Rahmat Sukma, Widya Abelia Dwi Sukran, Putri Anggelia Sulolipu, Andi Annisa Syamsiar, Syamsiar Syamsu Rijal Syamsu Rijal Syamsu Rijal Syamsul Rijal Tadampali, Andi Caezar To Thamrin Tahir Thamrin Tahir, Muhammad Ilyas Tuti Supatminingsih Wahyuni, Andi Sri Astika Wisudawaty, Ika Wulan Purnamasari WULAN PURNAMASARI, WULAN Yeyen Suryani