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Journal : JOURNAL OF SCIENCE AND SOCIAL RESEARCH

PENERAPAN ALGORITMA K-PROTOTYPES DALAM ANALISIS POTENSI UMKM DI KABUPATEN ASAHAN Ramdhan, William; Nurwati, Nurwati; Santoso, Santoso
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.3863

Abstract

Abstract: Micro, Small, and Medium Enterprises (MSMEs) in Asahan Regency have very heterogeneous characteristics, both in terms of business sectors, capital size, and income achievement. This study aims to cluster MSMEs using the K-Prototypes algorithm to group business actors into uniform clusters based on numerical and categorical characteristics. The methodology used includes the pre-processing stage, variable transformation, determining the optimal number of clusters using the elbow method, and implementing the K-Prototypes algorithm. The results of the study showed that five main clusters were successfully formed, each showing a different pattern in terms of capital, net income, and dominant business sector. Data visualization and exploration (EDA) also strengthened the understanding of the cluster structure that was formed. The cluster with the highest capital and income is dominated by the medium-scale trade sector, while the cluster with the lowest capital and income is identical to micro MSMEs in the culinary and service sectors. These findings prove that the K-Prototypes algorithm is effective in identifying MSME segmentation in a more structured manner and can be the basis for designing more targeted MSME development strategies. Keyword: UMKM; clustering; K-Prototypes; mixed data; segmentation analysis. Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Asahan memiliki karakteristik yang sangat heterogen, baik dari sisi sektor usaha, besaran modal, hingga capaian income. Penelitian ini bertujuan untuk melakukan klasterisasi UMKM menggunakan algoritma K-Prototypes guna mengelompokkan pelaku usaha ke dalam klaster-klaster yang seragam berdasarkan karakteristik numerik dan kategorikal. Metodologi yang digunakan mencakup tahap pre-processing, transformasi variabel, penentuan jumlah klaster optimal menggunakan metode elbow, serta implementasi algoritma K-Prototypes. Hasil penelitian menunjukkan bahwa lima klaster utama berhasil dibentuk, masing-masing menunjukkan pola yang berbeda dalam hal modal, income bersih, dan sektor usaha dominan. Visualisasi dan eksplorasi data (EDA) turut memperkuat pemahaman terhadap struktur klaster yang terbentuk. Klaster dengan modal dan income tertinggi didominasi oleh sektor perdagangan skala menengah, sedangkan klaster dengan modal dan income terendah identik dengan UMKM mikro di sektor kuliner dan jasa. Temuan ini membuktikan bahwa algoritma K-Prototypes efektif digunakan untuk mengidentifikasi segmentasi UMKM secara lebih terstruktur dan dapat menjadi dasar dalam merancang strategi pengembangan UMKM yang lebih tepat sasaran. Kata kunci: UMKM; klasterisasi; K-Prototypes; data campuran; analisis segmentasi
Co-Authors Abdul Gani Abdul Razak Adhisyah, Siti Vickie Dina Maulaya Adya Hermawati Afiana, Nisa Dewi Ahmad Riyadi Ajahra, Fatimah Akbar, Muh. Alidin, La Ode Asfahyadin Apriandani, Babby Apriany, Vivi Awasinombu, Aidin Hudani Bahar, Harmiaty Bambang Tjatur Iswanto, Bambang Tjatur Bambang Wiyono, Bambang Basri Basri Berliani, Ainun br sinambela, salsabilah ramadani Budiharto Budiharto Buyung Sarita Cahyani, Indah Tri Cahyani, Nopita Indah Chanafi, Muhammad Cusyana, Silvi Reni Cusyana Dakum, Dakum Dalimunthe, Ruri Ashari Dewi ANGGRAENI Dewi, Sri Puspita Djalil, Nur Alim Djam`an, Fitriwati Djaya, Subhan Effendi, Indah Syalsabilla Eko Jokolelono Endaryo, Dimas Bagas Endeh Suhartini Fera, Melly FIKRI HAIKAL Fredinan Yulianda Ghifari, Ghazi Al Gundari, Putri Habib, Yahya Abdul Haris, Nadhifa Abdul Harjoprawiro, La Havita, Deandra Najwa Hayati, Norlina Heni Hendrawati Heniyatun Herman Saputra, Rifki Herman Saputra, Rifki Husin Husin Husin, Husin Hutapea, Tiofani Br. I Made Antara Ilyanawati, R. Yuniar Anisa Indra Indra Istia, Inka Condro Ity Rukiyah Iwan Setiadi Johny Krisnan, Johny Khotamir Rusli, Radif Kifti, Wan Mariatul Kinanti, Ajeng Zahra Kusumah, Akhmad Hadi La Ode Bahana Adam Larasati, Ika Arum Larasati, Mustika Fitri Latupapua, Conchita V Lestari, Cetryn Ayu Diah Lestari, Mariska Dwi M. Rendi Aridhayandi Maharani, Dewi Mahrani, Sri Wiyati Mangilep, Muhammad Ady Agung Martaleni - Meitri, Jeanet Silky Mochammad Imron Awalludin Montundu, Yusuf MUFTI MUFTI, MUFTI Muhammad Irkham Firdaus Muhammad Sudia Mujahidah Mujahidah Murdjani Kamaluddin, Murdjani Narassati, Maulida Nia Syafrila, Wirfa Ningrum, Mawar Puspitha Novanda, Della Sagita Noviasari, Dilli Trisna Nugraha, Rahmat Nurul Prima Nur lina Nurhaliza, Rizky Nurhasanah Nurhasanah Nurlita , Febri Nurqamar, Insani Fitri Pamungkas, Aldo Satriyo Pandiangan, Anjani Putri Belawati Pariabti Palloan Pebriani, Elvi Penny Setyowati, Penny Prasja, Teguh Rama Putra, Singgih Adhi Rachman, Muhammad Sultan Al Viqri Rahayu, Elly Rahmadani, Nurul Rahman Nur Ibnu, Adi Rahmawati, Rahmawati Ramdhan, William Ramlawati Ramlawati Randi, Mohamma Jusuf Rasnawati, Rasnawati Rina Rina Ritawaty, Noor Rizki Utami, A’Allya Rizqiyah, Jazirotur Roestamy, Martin Rohminatin, Rohminatin Salman Samir, Salman Salsabila Rizki, Diva Samsir Samsir Samsir Samsir, Samsir SANTOSO SANTOSO Saputri, Rischa Indah Sari Risnawati, Ayu Sari, Padia Nadila Sinarwaty Sunarjo Soraya, Elly Sri Nadilah, Sri Susanti, Riski Syahfitri, Novianti Tahir, Febryansyah Umairoh, Siti Umar Wirahadi Kusuma, Umar Wirahadi Utami, Dinda Fransiska Valeria , Maciejewski Wahyuniati Hamid Widodo Widodo Yudi Santoso, Yudi Yulia Kurniaty Yunika Purwanti Yusuf Yusuf