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All Journal Buletin Udayana Mengabdi Jurnal Mirai Management YUME : Journal of Management Jurnal Mantik Jurnal Pendidikan dan Konseling jurnal ilmiah hospitality Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Kepariwisataan dan Hospitalitas Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Brilliant International Journal of Management and Tourism (BIJMT) Journal of Innovation Research and Knowledge CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis KREATIF: Jurnal Pengabdian Masyarakat Nusantara Majalah Ilmiah Widyacakra Jurnal Ilmiah Hospitality Management Dharma Jnana Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Research and Development on Public Policy Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia International Journal of Economics and Management Research Cakrawala: Jurnal Pengabdian Masyarakat Global Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Management and Creative Business International Journal of Management Research and Economics Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Cross-Border Journal of Business Management Asian Journal of Management, Entrepreneurship and Social Science Brilliant International Journal of Management and Tourism
I Nyoman Tri Sutaguna
Universitas Udayana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Journal : International Journal of Management Research and Economics

 1 
Influence Of Instagram Advertising On Millenial Purchase Intention PA. Andiena Nindya Putri; Mutiara Shifa; I Nyoman Tri Sutaguna; Slamet Maryoso; Arief Yanto Rukmana
International Journal of Management Research and Economics Vol. 1 No. 4 (2023): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i4.902

Abstract

The study aims to analyze the factors that influence the effectiveness of advertising on Instagram and its impact on the buying interests of the Millennial Generation. The factors used are: Credibility, Value, Informative, Emotion, and Entertainment. The analysis was carried out using confirmatory factor analysis based on data collected through cousions adopted from previous research. Data was then analyzed using the SmartPLS statistical program. Significant influences were found on the credibility, informative, emotion, and social media advertising factors. The results of this research can be useful for entrepreneurs who will do advertising on Instagram and also be a reference for students who take digital marketing or consumer behavior courses.
Co-Authors A.M. Putra A.S. Sulistyawati Abdurohim Abdurohim Adrian Febriana Dima Adrian Febriana Dima Adrian Febriana Dima Agung Sri Sulistyawati Akhmad Nur Zaroni Akmal Abdullah Almansyah Rundu Wonua Andreas Tigor Oktaga, Andreas Andriya Risdwiyanto Arief Yanto Rukman Arief Yanto Rukmana Arief Yanto Rukmana Aris Munandar Arwin Tannuary Aslichah Aslichah Atik Sekianti Betty Rahayu bunga aditi Cakranegara, Pandu Adi Chevy Herli Sumerli Citra Arta, Deddy Novie D Yadi Heryadi Daniel L. Pakiding Desak Made Artatik Wangi Dian Ariani Dian Indah Sari Eka Hendrayani Eka Kurnia Saputra Eliyanti Agus Mokodompit Ema Yudiani Endang Fatmawati Endang Silaningsih Endrawati, Titin Erlina Pakki Fanny Maharani Suarka Farid Ardyansyah Farida Akbarina Ferdinandus Sampe Frans Sudirjo Frans Sudirjo Gede Ananda Putra Geofakta Razali Gusti Noorlitaria Achmad Hapzi Ali Hardi Fardiansyah Harfiahanj Indah Rakhma Ningtyas Harun Samsuddin Henny Herawati Heny Herawati Heriyana Heriyana Huzaemah Huzaemah I Gusti Ngurah Widyatmaja I Ketut Sirna I Ketut Suwena I Made Purba Astakoni I Made Yasa yasa I Nyoman Jamin Ariana I Wayan Purnayasa I.A.E.T. Putri I.B.K. Astina I.N.J. Ariana IB Ketut Astina Ida Ayu Eka Trisna Putri Ilham Ilham Ilham, Rachmad Irwan Moridu Jatmiko, Anang Rohmad Kaharuddin Lalu Juliyadi Lalu Masyhudi Latuconsina, Zainuddin Luckhy Natalia Anastasye Lotte M Rafid Manap, Abdul Manik Pratiwi Marhumi Marhumi Maria Lusiana Yulianti Masfiatun Nikmah MASHUDI HARIYANTO Mashudi Hariyanto Mawardi Mawardi Miftahorrozi Miftahorrozi Muhammad Sulton Aminudin MUHAMMAD YUSUF Muhammad Yusuf MUHAMMAD YUSUF AR Muriawan Putra, Agus Mutiara Shifa Mutmainah Mutmainah N. Narottama N.M. Ariani N.N.S. Aryanti Nasaruddin Siregar Ni Komang Samiasti Ni Made Ariani Ni Made Satya Utami Ni Nyoman Sri Aryanti Ni Putu Ida Trisnadewi Ni Putu Ratna Sari Ni Wayan Noni Suandewi Norvadewi Nursyamsi , Sari Endah P.R. Pertiwi PA. Andiena Nindya Putri PA. Andiena Nindya Putri Pawit Wartono Poppy Hidayat Puspita Puji Rahayu Putu Diah Kesumadewi Rahmadtiyah Hasanah Miftahuljannah Ratnawati Ratnawati Resdiansyah Resdiansyah Revi Sesario Rian Ardianto Rina Sovianti Rina Sovianti Rini Hadiyati Rinovian Rais Ronald Mahendra Jati Rosdianti Rosdianti Rusydi Fauzan Rusydi Fauzan Samuel PD Anantadjaya Santi Nururly SELLY SIPAKOLY Siregar, Ade Perdana Sjahruddin, Herman Slamet Maryoso Sri Gustini Sumarni Sumarni Suratman Syamsu Rijal Syamsu Rijal Uli Wildan Nuryanto Widjaja, Warkianto Wina Nurhayati Wiryawan, Dedik Yenny Verawati Yogi Nurfauzi Yorlanita Agustina Sojo Yulistiyono, Agus Yusnindar Yusnindar Yusrin Yusrin Zarkasi Zarkasi