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All Journal Jurnal Pendidikan Jasmani Indonesia Competitor : Jurnal Pendidikan Kepelatihan Olahraga Jurnal Ilmu Ushuluddin Media Akademika Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Studi Agama dan Masyarakat Vidya Karya Jurnal Manajemen Pendidikan Jurnal Pertanian Terpadu Jurnal Pendidikan Olah Raga Jurnal Surya Medika Edukasi Islami: Jurnal Pendidikan Islam Jurnal Ilmiah Ilmu Ushuluddin SEIKO : Journal of Management & Business Jurnal Rekayasa Sipil JURNAL PENDIDIKAN TAMBUSAI Al-Banjari : Jurnal Ilmiah Ilmu-Ilmu Keislaman Khazanah: Jurnal Studi Islam dan Humaniora AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal STIE Semarang (Edisi Elektronik) Jurnal Pedagogik Olahraga Jurnal Mantik Riyadhoh : Jurnal Pendidikan Olahraga Science Education and Application Journal Jurnal Ilmiah Kanderang Tingang Jurnal PORKES Jurnal Maenpo : Jurnal Pendidikan Jasmani Kesehatan dan Rekreasi Multilateral: Jurnal Pendidikan Jasmani Dan Olahraga JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Journal of Economics and Business UBS geoedusains: Jurnal Pendidikan Geografi International Journal of Business, Economics, and Social Development Jurnal Dialogika Manajemen dan Administrasi Jurnal Impresi Indonesia Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Al Dzahab FENOMENA: Jurnal Penelitian Legal Protection for the Partnership Agreement Parties International Journal of Agriculture System SAINSTEK Sustainability (STPP) Theory, Practice and Policy Jurnal Keolahragaan Return : Study of Management, Economic and Bussines J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Jubah Raja : Jurnal Bahasa, Sastra, Dan Pengajaran Jurnal Pendidikan Indonesia (Japendi) Indonesian Journal of Advanced Research (IJAR) Jurnal Al Karim : Jurnal Pendidikan, Psikologi dan Studi Islam Stabilitas At Tasyri'i Jurnal Prodi Perbankan Syariah Jurnal Al Kahfi : Jurnal Pendidikan Agama Islam Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat IIJSE Multifinance Journal of Information Technology and society (JITS) El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Management, Economic, and Financial Journal of Business Technology and Economics (JBTE) JURNAL REKAYASA KIMIA & LINGKUNGAN Jurnal Al-Husna Acta Geoscience, Energy, and Mining ILLAT-J
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Journal : JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi

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ANALISIS PENGARUH KEPUTUSAN PEMBELIAN PELANGGAN LUWES PURWODADI DITINJAU DARI KUALITAS PELAYANAN, LOKASI, DAN HARGA Arma, Aulia; Rahmadi, Rahmadi; Pertiwi, Dyah Nurul Bayu; Sanjaya, Kharel Satriya
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 6 No 1 (2024): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v6i1.205

Abstract

The current development of the business world has resulted in every human being experiencing changes in patterns of increasingly fierce behavioral competition in the business world. Every company generally wants to be successful and superior in running its business. Every business actor must be sensitive to every change and place an orientation on customer satisfaction, one of which is purchasing decisions which are influenced by several factors, namely service quality, product price, and location. For this reason, this research aims to this research is to determine the influence of purchasing decisions on customers of Luwes Purwodadi in terms of service quality, location and price. The population in this study were all customers of customers of Luwes Purwodadi. Determining the sample in this research uses Accidental Sampling, namely sampling based on chance, meaning that if the researcher meets someone then that person can be used as a research sample, if the person they meet is suitable as a data source, and the main criteria being that the person they meet is a customer or consumers of customers of Luwes Purwodadi. The data collection method uses interview techniques and questionnaires with a Likert scale. The data analysis method uses the classic assumption test, multiple regression test, and hypothesis testing. The results of this research are that the service quality variable has a significance value of 0.000 < 0.05 and a t value of 3.948 > t table 1.986. So it can be said that service quality has a positive and significant effect on purchasing decision variables. The product price variable has a significance value of 0.000 < 0.05 and a t value of 7.170 > t table 1.986. So it can be said that product price has a positive and significant effect on purchasing decision variables. The location variable has a significance value of 0.466 > 0.05 and the calculated t value is 0.732 < t table 1.986. So it can be said that location does not affect purchasing decision variables. The conclusion that can be drawn from this research is that service quality has a positive and significant effect on purchasing decisions at the customers of Luwes Purwodadi. Product prices have a positive and significant effect on purchasing decisions at the customers of Luwes Purwodadi. Location does not have a significant effect on purchasing decisions at the customers of Luwes Purwodadi. It is hoped that further research can improve this research by analyzing other factors that influence purchasing decisions at the customers of Luwes Purwodadi, such as promotions, supporting facilities, and others.
RETENSI NASABAH DITELAAH DARI LAYANAN MOBILE BANKING DAN KEPERCAYAAN NASABAH Mukti, Mukti; Arma, Aulia; Rahmadi, Rahmadi; Triasningrum, Frida Widyawati
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 1 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i1.269

Abstract

BTPN Syariah is a dedicated bank for fulfilling customer needs and making an effort to increase the quality of its services. The problem in this study is that there has been a decline in customer retention, which is indicated by the increasing number of savings accounts that have not had the last transaction for more than 6 months in the period 2023 - 2024, this indicates a decline in customer trust in banking services provided by BTPN Syariah, where a decline in customer trust can reduce customer retention. The purpose of this study is to test and analyze the influence of mobile banking services and customer trust in customer retention Population in study This is BTPN Syariah KC Berau customers totaling 97 people. Engineering sampling in study This uses random sampling. Tool analysis in this study covers test instrument (test validity, test reliability), test assumption classic (test normality, test multicollinearity, test heteroscedasticity), multiple linear regression, test hypothesis through test t, test F, and test coefficient determination. Results of this study prove that variable mobile banking services have a significant influence on customer retention. This is show with mark coefficient regression as big as 0.259 . Whereas For mark count ( 2 , 640 ) > table (1,661)And sign (0.0 10 ) < sign a (0 ,05 ). The results of this study show that customer trust variables have a significant influence on customer retention. This is shown with mark coefficient regression of 0.292 . While For mark tcount (2, 723 ) > table (1,661) And sign ( 0.008 ) > sign a (0 ,05 ). Conclusion study This is mobile banking services have a positive influence on customer retention. Direction coefficient regression positive shows existence positive influence mobile banking services to customer retention, so that Hypothesis 1 is accepted. Customer Trust influences Customer retention. Direction coefficient regression positive shows existence influence positive customer trust to customer retention, so that hypothesis 2 is accepted. Share Researcher Furthermore, in order to be able to add another variable To understand more in mechanisms involved in influencing mobile banking services and customer trust to retain customers. Suggested variables are: halal perception, influencers
Co-Authors 'Aien, Noor Abd. Rahman Jaferi Abdul Razak Abna Hidayati Agustiar agustiar Aisyah Trees Sandy Akbar Fauzan, Lazuardy Akbar, Muhammad Army Akhmad Amirudin Alami, Febriana Indah Aldiyanor, Muhammad Alfisah, Najwa Min Alhuda, Alhuda Alva Nurvina Sularso Aminuyati Andika, Ferry Andriyansyah, Mohamad Rheyfan Anggara, Norma Anggraini, Afra Salimah Anita Eka Putri, Anita Eka Aq, Pebi Yanti Nobu Arbain Arbain, Arbain Arif, Mochamad Arma, Aulia Aslamiah Aslamiah Astuti, Evi Ayu Fatmawati Azizah, Rahma Azzahrotu Ajmal, Halli Bafadhal, Husin Belinda Eka Sarah Dewi, Belinda Eka Sarah Dewi Christiawan, Daniel Grace Cinantya, Celia Curatman, Aang Daniel Happy Putra Daruwati, Marcela Dewi Agustina Diand Mardiana, Diand Mardiana Dwiyanti, Ade Thessa Edi Kurniawan Edi Kurniawan Efendi, Ilham Eka Safitri Fadhila, Mahdia Fatimatuzzahra, Siti Nor Amanda Faturrohman, Fahmi Femmy, Femmy Fernando, Riki Fitriani, Rina Fitriyani, Suci Gevani, Rido Hadi, Supian Haffyandi, Recky Ahmad Hafizi, Rahmani Hamdan Hamdan Handesman, Handesman Haniza, Sjelly Hariza, Reisy Harnedi Maizir Hendryawan, Muhammad Rifqi Heriawan, Ahmad Herita Warni HS. Sulistyowati, HS. Sulistyowati Ilham Maulana Imaniar, Ghina Indah, Eka Purnama Indy, Ristalia Irman Hariman Iswandi Iswandi Iwin, Iwin Jayadi, Muhammad Juliwis Kardi Jusi, Ulfa Jusmawati Jusmawati, Jusmawati Kafabi, Abdullah Kahri, Ma'ruful Khalaidah, Hasanah Khalisa, Selvi Nur Krisyandera, Windica Kuncoro Darumoyo Laban, Sartika Lelifajri Lelifajri Lia Hafiza Lutfiyani, Lutfiyani M. Syahri Mariatul Kiftiah Mashud Minanurrohman, Minanurrohman Mochammad Aziz, Mochammad Muhammad Isa Muhammad Jefri Mukti, Mukti N. Nazaruddin Nabila, Nabila Nadzmi Akbar, Nadzmi Nafila, Nida Najib, Khairun Nanang Cahyadi Nanang Sasmita Nggasa, Hasriani Ningrum , Mei Vita Romadon Ningrum, Mei Vita Romadon Normawarni, Halisa Nugroho, Bayu Sapta Adi Nur Latifah, Nur Nuraini, Nisrina Nuranisa Susanto, Cellyndhita Nurhikmayani, Risky Nurul Azmi, Nurul Nurul Djazimah Nurwulan A, Carolin Perdinanto, Perdinanto Pertiwi, Dyah Nurul Bayu Purba, Happy Angeliani Putri Rahmawati Qatrunida, Qatrunida Rachmayandi, Fahrezi Rafieannor, Rafieannor Rafiqurrahman, Ahmad Rahmadani Rahmadani Rahman, Irul Juliar Rahmatullah, Marwanto Rakhman, Arie Ramadhani, M. Hilman Ramdhansyah, Muhamad Ratnawati, Endang Reni Suryanita Reza Ramadani Firman Riawati, Karisma Cahyani Ridho Alifandi, Muhammad Rinaldi Idroes Rini, Silfia Rizaldi, Muhammad Rizka Rachmawati Rizky, Akhmad Noor Roso Sugiyanto, Roso Rusmana, Adi Sabariah Sabariah Sagala, Margaretha Dorlan Olivia Salman Salman Sandy, Aisyah Trees Sangkot, Febria Sanjaya, Kharel Satriya Santoso, Moh. Sapriline, Sapriline Saputra, Riza Sayuti, Imam Septiana, Yulda Dina Seshariana Rahma Melati Setiawan*, Bambang Setiawan, Ilham Nur Riszki Setiawan, Yoga Rudi Seviani, Clarisa Sihombing, Nurhasanah Simpun, Simpun Siska Ernawati Fatimah Siska Selvija Tambunan, Madschen Sia Mei Ol Siti Aisah Slamet Riadi Suhud, Khairi Sulistiami, Sulistiami Sulistiyana, Sulistiyana Supriatno Suyoto Suyoto Syahriannor, Muhammad Syamsul Arifin Syauqi, Muhammad Tasnim Rahman Fitra Taufik Hidayat Tora Fahrudin Triasningrum, Frida Widyawati Tribudiman, Arief Triono Triono Tuti Alawiyah Usman, Syafiq Utari, Nur Maulida Vivi Monita Wahdaniyaty, Ridha Wahyu Dirgantoro, Edwin Wijaya, Ahmad Razikin Wijaya, Muhammad Satrio Yenni Yenni Yulian Widya Saputra, Yulian Widya Yus Natali Yusuf Yusuf