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The influence of social media marketing, brand image, and influencer endorsement towards purchase decisions of skintific skincare products on tiktok shop with trust as the mediator (study on generation Z consumers) Levina, Widya; Malini, Helma; Pebrianti, Wenny; Hendri, M. Irfani; Jaya, Arman
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1713

Abstract

Marketing through social media in recent years has been very widely used, ranging from skincare, fashion, and others, all the items we are looking for are very easy to find on social media with very broad access to e-commerce platforms. This study aims to determine the effect of social media marketing variables in selling skincare skintific products, then the brand image of skincare skintific products, and also the influence of Tasya Farasya's influencer endorsement in marketing these products through Tiktok with the Tiktok Shop feature, with the trust variable as an intervening variable. This study involved 263 people from various regions in Indonesia who were collected online using purposive sampling techniques through online questionnaires. The population of this study is Gen Z aged 17-25 years. The test tool to see the relationship between the independent variables and the dependent variable uses Structural Equation Modeling (SEM) with AMOS 24. The results of this study indicate that social media marketing, brand image, and influencer endorsement have a positive and significant effect on purchasing decisions. Trust has a positive and significant effect on purchasing decisions and significantly mediates social media marketing, brand image, and influencer endorsement on purchasing decisions.
The influence of communication skills and emotional quotient intelligence on employee performance through organizational citizenship behaviour Andy, Andy; Fauzan, Rizky; Daud, Ilzar; Iman Kalis, Maria Chirstiana; Hendri, M. Irfani
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1744

Abstract

Employee performance shows the extent to which employees achieve company expectations and goals. To achieve these goals, employee performance must be supported by qualified human resources. In achieving this goal, the intelligence quotient is used to measure performance, communication skills, and emotional quotient intelligence must be prioritized. The primary objective of this research is to investigate the impact of communication skills and emotional quotient intelligence on employee performance within the context of Indomaret in West Kalimantan. Furthermore, this study examines the potential mediating role of organizational citizenship behaviour in this relationship. The research employed structural equation modeling (SEM) as the primary methodology, utilizing the IBM AMOS 24 statistical software package. This research investigates the association between independent and dependent variables, incorporating mediating variables to provide empirical evidence for the formulated hypotheses. The data collection strategy employed in this study involved the distribution of a questionnaire to a sample of 200 employees from Indomaret in the West Kalimantan region who were selected as respondents. The results showed that communication skills and emotional quotient intelligence positively and significantly affected employee performance. Organizational citizenship behaviour also indicates a strong influence on employee performance. Meanwhile, organizational citizenship behaviour mediates between communication skills and emotional quotient intelligence on employee performance.
Pengaruh Pelatihan Dan Pengembangan Diri Terhadap Kinerja Karyawan Dengan Kompetensi Sebagai Variabel Mediasi Di BPSDM Provinsi Kalimantan Barat Balqis, Nawal; Ilzar Daud; Efa Irdhayanti; M. Irfani Hendri; Dody Pratama Marumpe
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 10: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i10.10360

Abstract

Penelitian ini bertujuan untuk menganalisis peran Pelatihan dan Pengembangan dalam meningkatkan Kinerja Karyawan, dengan Kompetensi sebagai variabel mediasi. Dalam konteks ini, kompetensi karyawan dianggap sebagai faktor penting yang memperkuat hubungan antara program pengembangan sumber daya manusia dengan kinerja karyawan. Menggunakan teknik analisis bootstrapping, penelitian ini menemukan bahwa Pelatihan berpengaruh signifikan terhadap peningkatan Kompetensi, meskipun tidak berpengaruh langsung terhadap Kinerja Karyawan. Sebaliknya, Pengembangan karyawan memiliki pengaruh positif baik terhadap Kompetensi maupun Kinerja Karyawan. Hasil analisis jalur mediasi menunjukkan bahwa Kompetensi memainkan peran penting dalam memperkuat hubungan antara Pelatihan dan Kinerja, serta antara Pengembangan dan Kinerja. Temuan ini memberikan implikasi praktis bagi organisasi untuk merancang program pelatihan dan pengembangan yang tidak hanya meningkatkan keterampilan teknis, tetapi juga membangun kompetensi inti yang relevan dengan kebutuhan strategis perusahaan. Penelitian ini memperkaya pemahaman tentang pengembangan kinerja karyawan dan memberikan kontribusi penting bagi manajemen sumber daya manusia dalam menghadapi tantangan di era globalisasi.
Pengaruh Job Stress, Toxic Workplace, Performance, dan Intention to Leave Melalui Employee Engagement Augustine, Intanie; Daud, Ilzar; Listiana, Erna; Hendri, Irfani; Marumpe, Dody Pratama
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 2 (2025): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17182641

Abstract

This study aims to explore how job stress and adverse work environment affect the exit intention of Generation Z employees, considering both direct and indirect influences mediated by their performance and engagement at work. The study used a quantitative approach and was conducted in Indonesia. Respondents consisted of 200 Gen Z employees aged 18–27 who currently work at various startups. Data were collected through an online questionnaire and analyzed using Partial Least Squares (PLS) with the help of SmartPLS software 4. Findings showed that job stress and a toxic work environment had a significant and positive influence on the intention to leave. Additionally, employee engagement plays an important role in mitigating the negative impact of stress and toxicity, while employee performance also serves as a mediating variable that influences employees’ decisions to stay or leave. All hypotheses put forward in this study are accepted and reliable. This study is limited to young employees (Gen Z) working in startup companies in Indonesia. The study did not include other generational or industrial groups, as well as did not consider additional factors such as career development opportunities or organizational justice that may also influence intentions to leave. 
Menggali Potensi Ekonomi Kampung Kreatif Melalui Pengelolaan Keuangan di Wilayah Perbatasan Jagoi Babang Hendri, Irfani; Kristiawati, Endang; Febrianti, Sukma; Risal, Risal; Wijayanto, Wahyu; Hanifa, Sarah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sentra IKM Ton Sowa merupakan sebuah pusat industri kecil menengah (IKM) yang memiliki komunitas pengrajin dan berfokus pada kerajinan anyaman. Dalam mengembangkan usahanya, mereka mengalami permasalahan dalam pengelolaan keuangan dan belum dilakukannya perhitungan harga pokok produksi (HPP) sehingga menyulitkan mereka untuk menentukan harga jual yang lebih pasti, dan berimbas pada besaran pemasukan yang diperoleh pengrajin. Pengabdian kepada masyarakat (PkM) ini bertujuan untuk membantu para pelaku IKM meningkatkan pemahaman dan keterampilan dalam menghitung harga pokok produksi dan mengelola keuangan usaha secara efektif, sehingga menciptakan nilai reputasi usaha dan lebih mudah memperoleh pembiayaan dari lembaga keuangan formal serta mendorong pertumbuhan ekonomi kreatif di wilayah perbatasan secara berkelanjutan. Kegiatan PkM ini menggunakan pendekatan pendidikan dan dilaksanakan melalui beberapa tahapan meliputi koordinasi dan identifikasi melalui survei/wawancara, analisis kebutuhan & kondisi mitra, mengadakan seminar/sosialisasi dan pelatihan serta diakhiri dengan monitoring dan evaluasi. Luaran kegiatan ini adalah terjadinya peningkatan pemahaman dan keterampilan dalam mengelola keuangan dan cara menghitung harga pokok produksi sesuai kaidah. Manfaat yang diperoleh dalam pengelolaan keuangan usaha adalah para pengrajin dapat merencanakan keuangan dengan lebih baik, dapat mengidentifikasi dan mengendalikan biaya, memperoleh akses pembiayaan dari lembaga keuangan. Sedangkan, dengan menghitung harga pokok produksi, para pengrajin dapat menentukan harga jual produk secara kompetitif, mengidentifikasi komponen biaya produksi, dan analisis yang lebih baik dapat dilakukan terkait dengan margin keuntungan yang dihasilkan pada tiap produk.
Workshop Pembuatan Poster Melalui Aplikasi Canva Sebagai Media Pembelajaran Digital bagi Peserta Didik Sekolah Menengah Panjaitan, Ruqiah Ganda Putri; Indrayani, Yuliati; Utomo, Kiki Prio; Hiendro, Ayong; Hendri, Muhammad Irfani
Jurnal Pengabdian UNDIKMA Vol. 6 No. 1 (2025): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i1.10314

Abstract

This community service aims to optimize creative potential and improve students' skills in making posters using the Canva application as a digital learning medium in the classroom. The method for implementing this service used workshops and socialization with participants, namely grade 8 students at SMPN 3 Sungai Kakap, Kubu Raya Regency, West Kalimantan. The instrument used at the evaluation stage was an assessment sheet consisting of four criteria and analyzed descriptively. The result of this service activity was an increase in students' understanding and skills in operating the Canva application to create learning posters. This is proven by the poster design made by the students which is good and attractive.
Pemberdayaan Masyarakat Desa Sari Makmur secara Berkelanjutan melalui Pengembangan Keterampilan dan Inovasi UMKM Liani, Liani; Hendri, M. Irfani; Dahlia, Dahlia; Ananda, Intan Cahya Ananda; Vera, Alensia Anjelika; Natalia, Natalia
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5890

Abstract

Independence of the nation's economy is relying on empowerment of the rural economy based on its potential. This empowerment is crucial for fostering sustainable growth, as rural areas often hold untapped resources and opportunities for development that can lead to overall economic stability. However, some rural areas including Sari Makmur Village might face some challenges that hinder their progress. Limited access to education, inadequate infrastructure, and insufficient investment in local businesses creates some barriers that could prevent Sari Makmur Village from reaching its full potential. Addressing these issues by improving education through interactive methods, job preparation workshop, financial literacy until MSMEs empowerment allows Sari Makmur Village to contribute meaningfully to the national economy.
Influence of Work Culture, Compensation on Staff Performance, with Organizational Commitment, Public Works. Muhammad Irfani Hendri
International Journal of Management, Economic and Accounting Vol. 1 No. 1 (2023): June 2023
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v1i1.2

Abstract

This study analyzes the influence of work culture and compensation on employee performance with organizational commitment as an intervening variable. The research is conducted in the Office of Public Works and Spatial Planning in a typical city. The population consists of 79 employees, and the entire population is used as the sample (saturated sample). Data collection is done through a questionnaire. Path analysis and Smart PLS version 3.3.3 are employed for the research model.Results show that work culture significantly and positively affects employee performance. Work culture also has a positive and significant impact on organizational commitment. Organizational commitment is found to have a positive and significant effect on employee performance. However, compensation does not have a significant positive effect on employee performance or organizational commitment. Moreover, organizational culture has a positive but insignificant influence on employee performance through organizational commitment. Compensation also has a positive but not significant effect on employee performance through commitment..
PENGARUH WORK ENGAGEMENT DAN MANAGEMENT SUPPORT TERHADAP JOB SATISFACTION DAN KNOWLEDGE SHARING PADA KARYAWAN BANK BRI KC PONTIANAK Veronica, Rizka; Hendri, M Irfani; Daud, Ilzar
Equator Journal of Management and Entrepreneurship (EJME) Vol 12, No 2 (2024): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v12i2.77820

Abstract

Knowledge has become capital that is really needed by companies which can enable companies to continue to develop in the current era of globalization. So Bank BRI Pontianak Branch needs to improve the quality of its human resource skills through the knowledge of each employee regarding banking. To support success in improving employee work performance, efforts that can be made by the management and employees of Bank BRI Pontianak are by sharing knowledge. In the knowledge sharing process, work engagement factors and top management support support knowledge sharing activities. Individuals are objects and subjects who share knowledge, while management is the driving force for creating an environment and culture that can influence job satisfaction thereby encouraging employees to exchange knowledge, experience and skills, between employees through all divisions within the scope of Bank BRI Pontianak.This research aims to analyze the influence of work engagement and management support on job satisfaction and knowledge sharing. This research method is causality, because this research aims to explain the variables through testing hypotheses that have been previously formulated. The sample for this research was all employees of Bank BRI Pontianak, totaling 50 employees. The analysis technique used is path analysis with SPSS. The results of this research show that the work engagement variable has a significant positive effect on job satisfaction, management support has a positive but not significant effect on job satisfaction, work engagement has a significant positive effect on knowledge sharing, management support has a positive but not significant effect on knowledge sharing, and job satisfaction has a positive effect significant to knowledge sharing. Job satisfaction does not mediate the relationship between work engagement and management support on knowledge sharing.    Keyword : Work Engagmement, Management Support, Job Satisfaction, Knowledge Sharing
Pengaruh Kompetensi dan Budaya Organisasi Terhadap Kinerja Pegawai RSUD Drs. Jacobus Luna M.Si Kabupaten bengkayang dengan Komitmen Organisasional sebagai Varriabel Intervening ERLANI, ERLANI; Hendri, M. Irfani; Kalis, Maria Christiana Imam
Equator Journal of Management and Entrepreneurship (EJME) Vol 12, No 2 (2024): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v12i2.77723

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Kompetensi dan Budaya Organisasi terhadap Kinerja pegawai RSUD Drs. Jacobus Luna, M.Si Kabupaten Bengkayang dengan Komitmen organisasional sebagai variabel intervening Penelitian ini menggunakan metode kuantitatif dengan teknik analisis data Structural Equation Modeling (SEM). Sampel penelitian ini adalah 136 pegawai RSUD Drs. Jacobus Luna Kabupaten Bengkayang yang dipilih secara acak. Hasil penelitian ini menunjukkan bahwa tidak terdapat pengaruh signifikan antara kompetensi pegawai dengan tingkat komitmen organisasional (H1 ditolak). Sementara itu, budaya organisasi terbukti memiliki pengaruh yang signifikan terhadap tingkat komitmen organisasional pegawai (H2 diterima). Kompetensi pegawai juga memiliki pengaruh Positif dan signifikan terhadap kinerja (H3 diterima), dan demikian pula budaya organisasi terhadap kinerja pegawai (H4 diterima). Selain itu, terdapat pengaruh signifikan antara komitmen organisasional pegawai dengan kinerja (H5 diterima). Berdasarkan pengujian langsung dan tidak langsung, analisis menunjukkan bahwa hubungan tidak langsung antara kompetensi dan kinerja pegawai melalui komitmen organisasional tidak signifikan (H6 ditolak). Meskipun demikian, hubungan positif dan signifikan terbukti terjadi antara kompetensi dan budaya organisasi terhadap kinerja pegawai. Selain itu, komitmen organisasional secara parsial juga memediasi hubungan antara budaya organisasi dengan kinerja pegawai (H7 diterima)
Co-Authors Adelia, Alfina Ahmad Shalahuddin, Ahmad AHMADI Ahmadi Ahmadi Ahmadi Ahmadi Ahmadi Alberd, Alberd Ana Fitriana Ananda, Intan Cahya Ananda Ananda, Putri Andy Andy Anita Maharani Anwar Azazi Ari Widiyantoro Arman Jaya Arni, Mini Asari, Rika Augustine, Intanie Ayong Hiendro Bagus Purmono, Bintoro Balqis, Nawal Baras, Theresa Putri Yunita Beny Tamrin Bintoro Bagus Purmono Budhi Alfiyyah Alyaa Cha Cha Windiati Clara Jessica Melcie Dahlia Dahlia Damianus, Gosta Daud , Ilzar Daud, Ilzar Dedi Haryadi Dedi Haryadi Dina Setyawati Dody Pratama Marumpe Efa Irdhayanti Endang Kristiawati, Endang Erlani Erlani, Erlani Erna Listiana Erna Listiana Erna Listiana Fahmi, M. Fahriansyah Fahriansyah Fahruna, Yulyanti Fatchur Rochman Fauzan, Rizky Febriadi , M Alfin Fenni Supriadi Ferdianti, Ferdianti Fitriana , Ana Giriati Giriati Hajijah, Hajijah Handi Brata Hanifa, Sarah Harry Setiawan Hasan Ashari Oramahi Hasanudin Hasanudin Hasanudin Hasanudin Hasanudin Hasanudin Helma Malini Helma Malini, Helma Hendry Wijaya Heni Safitri Heriyadi Heriyadi, Heriyadi Iffa, Rikhlatul Ignatia, Juliana Ikram Yakin Ilzar Daud Ilzar Daud Iman Kalis, Maria Chirstiana Intan Putri Irdhayanti , Efa Irdhayanti, Efa Janiarti, Della Juanda Astarani Juanda Astarani Julhuda Julhuda Juniwati Juniwati Kalis, Maria Christiana Imam Kalis, Maria Christiana Iman Kamarullah Karsim, Karsim Kautsar, Gandhy Muhamad Khusnul Hairunnisa Kiki Prio Utomo Kiki Prio Utomo Kiki Prio Utomo KURNIA KURNIA, KURNIA Levina, Widya Liani, Liani Listiana , Erna Lucky Saputra Lutian, Kristin Mailisa, Yessi Maria Christiana Iman Kalis Maria Christiana Iman Kalis Maria Christiana Iman Kalis Maria Christiana Iman Kalis Maria Christiana Iman Kalis, Maria Christiana Maria Christiana l Kalis Maria Kalis Markel Yosa Mazayatul Mufrihah B11212091 Megawati - Meirani Harsasi Muhammad Afif Muhammad Fahmi Muhammad Naufal Shofwan Muhsin Muhsin Mustarudin Nafsiatun Natalia Natalia Nina Kartika, Nina Nova Arestia Nur Afifah Nur Afifah Nurul Komari Pramana Saputra Prio Utomo, Kiki Purmono, Bintoro Bagus Ramadania Ramadania, Ramadania Ramadhan, Rizani Reinaldo Dede Putra Renditha Nerazzury Ria Sulastri Riakbar, Bima Ridhota Madini Ridwansyah Ridwansyah Rifki, Maulana Radiyan Rika, Septiani Riyadho, Ahmad Robita, Naufal Dzaki Rochayati, Indarti Ruqiah Ganda Putri Panjaitan Ruqiah Ganda Putri Panjaitan Rustam Rustam Sari Rusmita Sebastian Sigit Wicaksono, Angga Silvanus Ilvan Somak Sukma Febrianti Sulastri, Ria Syahbandi Syahbandi Syahbandi Syahbandi Syahputri, Anggraini Syal, Adrian Syarif Maula Andriansyah Syarifah Novieyana Titik Rosnani Titik Rosnani Titik Rosnani Uray Ndaru Mustika Utomo, Kiki Prio Vera, Alensia Anjelika Veronica, Rizka Vitriyan Espa Vitriyan Espa Vitriyan Espa Wahyu Wijayanto Wardhani, Dini Sukma Wendy Wendy Wenny Pebrianti Wenny Pebrianti Wenny Pebrianti YANTO YANTO Yulia Ekawati Tasbita Yuliati Indrayani Yuliati Indrayani Yulyanti Fahruna Zatira, Alya