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M. Irfani Hendri
Universitas Tangjungpura
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Strategi Pengembangan UMKM Berbasis Kearifan Lokal Dalam Mendukung Perekonomian Daerah Pasca Pandemi Covid-19 Maria Christiana Iman Kalis; M. Irfani Hendri; Heni Safitri
MBIA Vol 22 No 2 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i2.2384

Abstract

Research and development of small and medium enterprises based on local wisdom in supporting the regional economy after the COVID-19 pandemic (a case study of the Sambas district) aims to determine the appropriate strategy to be implemented to empower local SMEs in the Sambas area, which is divided into three fields, namely weaving, rattan, and pandanus. The number of samples for each field is 27 for weaving, 32 for rattan, and 4 for pandanus. Meanwhile, the analysis used in this research is through the analysis of Force Field Analysis (FFA) and Strength, Weakness, Opportunity, and Threat (SWOT). Based on the FFA analysis, it was found that the main driving factors were the selling price of the product, the price of raw materials, and advances in information technology, while the critical inhibiting factors were online marketing, total turnover, and business management. Based on the SWOT analysis through the EFAS and IFAS matrices, there are similarities in strategy taking: product innovation and differentiation, product sales via online or e-commerce, product quality and product quality improvement, and social campaigns to promote traditional values to encourage sales. Keywords: SMEs Based on Local Wisdom, Weaving, Pandan, Rattan, Development Abstrak Pengembangan UMKM berbasis kearifan lokal dalam mendukung perekonomian daerah pasca pandemi covid-19 (studi kasus kabupaten sambas) bertujuan untuk mengetahui strategi yang sesuai untuk diimplementasikan demi memberdayakan UKM lokal daerah sambas yang dibagi menjadi tiga bidang yaitu tenun, rotan, dan pandan. Jumlah sampel untuk masing-masing bidang adalah adalah 27 untuk bidang tenun, 32 untuk bidang rotan, dan 4 untuk bidang pandan. Adapun, analisis dimana dipergunakan pada penelitian ini ialah melalui analisis Force Field Analysis (FFA) dan Strenght, Weakness, Opportunity, and, Threat (SWOT). Berdasarkan analysis FFA ditemukan faktor kunci pendorong utama yaitu harga jual produk, harga bahan baku, dan kemajuan teknologi informasi, sedangkan faktor kunci penghambat utama yaitu pemasaran online, jumlah omzet, dan pengelolaan usaha. Berdasarkan analysis SWOT melalui matriks EFAS dan IFAS ditemukan kesamaan dalam pengambilan stratgei yaitu adanya inovasi dan diferensiasi produk, penjualan produk melalui online atau e-commerce, peningkatan mutu dan kualitas produk, serta social campaign untuk mengedepankan nilai tradisionalitas untuk medorong penjualan. Kata kunci: UMKM Berbasis Kearifan Lokal, Tenun, Pandan, Rotan, Pengembangan
Co-Authors Adelia, Alfina Ahmad Shalahuddin, Ahmad AHMADI Ananda, Intan Cahya Ananda Ananda, Putri Andy Andy Anita Maharani Anwar Azazi Ari Widiyantoro Arman Jaya Asari, Rika Augustine, Intanie Ayong Hiendro Bagus Purmono, Bintoro Balqis, Nawal Baras, Theresa Putri Yunita Beny Tamrin Budhi Alfiyyah Alyaa Dahlia Dahlia Damianus, Gosta Daud , Ilzar Daud, Ilzar Dedi Haryadi Dedi Haryadi Dina Setyawati Dody Pratama Marumpe Efa Irdhayanti Endang Kristiawati, Endang Erlani Erlani, Erlani Erna Listiana Fahmi, M. Fahriansyah Fahriansyah Fahruna, Yulyanti Fatchur Rochman Fauzan, Rizky Febriadi , M Alfin Fenni Supriadi Ferdianti, Ferdianti Fitriana , Ana Giriati Giriati Handi Brata Hanifa, Sarah Hasan Ashari Oramahi Hasanudin Hasanudin Hasanudin Hasanudin Hasanudin Hasanudin Helma Malini Helma Malini, Helma Heni Safitri Heriyadi Heriyadi, Heriyadi Iffa, Rikhlatul Ignatia, Juliana Ikram Yakin Ilzar Daud Ilzar Daud Iman Kalis, Maria Chirstiana Irdhayanti , Efa Irdhayanti, Efa Janiarti, Della Juanda Astarani Juanda Astarani Julhuda Julhuda Juniwati Kalis, Maria Christiana Imam Kalis, Maria Christiana Iman Kamarullah Karsim, Karsim Kautsar, Gandhy Muhamad Kiki Prio Utomo Kiki Prio Utomo KURNIA KURNIA, KURNIA Levina, Widya Liani, Liani Listiana , Erna Lutian, Kristin Mailisa, Yessi Maria Christiana Iman Kalis Maria Christiana Iman Kalis Maria Christiana Iman Kalis Maria Christiana Iman Kalis Maria Christiana Iman Kalis, Maria Christiana Maria Christiana l Kalis Mazayatul Mufrihah B11212091 Megawati - Meirani Harsasi Muhammad Afif Muhammad Fahmi Muhsin Muhsin Mustarudin Nafsiatun Natalia Natalia Nova Arestia Pramana Saputra Prio Utomo, Kiki Purmono, Bintoro Bagus Ramadania Ramadania, Ramadania Ramadhan, Rizani Ridhota Madini Ridwansyah Ridwansyah Rifki, Maulana Radiyan Rika, Septiani Robita, Naufal Dzaki Rochayati, Indarti Ruqiah Ganda Putri Panjaitan Rustam Rustam Sari Rusmita Sigit Wicaksono, Angga Silvanus Ilvan Somak Sukma Febrianti Sulastri, Ria Syahbandi Syahbandi Syahbandi Syahbandi Syal, Adrian Syarif Maula Andriansyah Titik Rosnani Titik Rosnani Uray Ndaru Mustika Utomo, Kiki Prio Vera, Alensia Anjelika Veronica, Rizka Vitriyan Espa Vitriyan Espa Vitriyan Espa Wahyu Wijayanto Wardhani, Dini Sukma Wenny Pebrianti Wenny Pebrianti YANTO YANTO Yulia Ekawati Tasbita Yuliati Indrayani Yulyanti Fahruna