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All Journal The Asian Journal of Technology Management (AJTM) International Journal of Social Science and Business Journal of Classroom Action Research MOTIVASI Jurnal Manajemen dan Bisnis AKMENIKA International Journal of Educational Administration, Management, and Leadership Jurnal Arastirma juremi: jurnal riset ekonomi Jurnal Pengabdian Kepada Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 International Journal of Humanities Education and Social Sciences Jurnal Manajemen Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Seminar Nasional Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Populer: Jurnal Penelitian Mahasiswa Jurnal Pemantik Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Benefit : Journal of Bussiness, Economics, and Finance Teknovokasi : Jurnal Pengabdian Masyarakat Vokatek : Jurnal Pengabdian Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Kabar Masyarakat Jurnal Peduli : Jurnal Pengabdian Kepada Masyarakat (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Journal of Innovative and Creativity Paramacitra : Jurnal Pengabdian Masyarakat Entrepreneurship, Management, and Business Research Journal Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Kolaborasi: Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat IJHABS META - JOURNAL Jurnal Ilmiah Manajemen Dan Kewirausahaan KATALIS : Jurnal Inovasi Pengabdian Masyarakat Lestari: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Manajemen Kreatif dan Inovasi INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Optimal: Jurnal Ekonomi dan Manajemen
Abadi, Rahmat Riwayat
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Negeri Makassar
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THE EFFECT OF ELECTRONIC WORD OF MOUTH AND TIKTOK INFLUENCER CREDIBILITY ON PURCHASE DECISIONS OF LOCAL CLOTHING PRODUCT AMONG GENERATION Z UNIVERSITY STUDENTS IN MAKASSAR CITY Yardan Arif Warani; Uhud Darmawan Natsir; Rahmat Riwayat Abadi; Muh. Yushar Mustafa
Jurnal Manajemen Vol 6, No 1 (2026): Februari
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.83241

Abstract

Abstract: This study aims to analyze the effect of Electronic Word of Mouth (eWOM) and Influencer Credibility on Purchase Decisions of Local Clothing products among Generation Z students. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 104 Generation Z students who actively use TikTok as a social media platform. The data analysis techniques included validity and reliability tests, classical assumption tests, and multiple linear regression analysis using SPSS software.Keywords: Electronic Word of Mouth, Influencer Credibility, Purchase Decision, Local Clothing, Generation Z.
AN ANALYSIS OF THE EFFECT OF SOCIAL MEDIA MARKETING AND STORE ATMOSPHERE ON REPURCHASE DECISIONS MEDIATED BY BRAND IMAGE: EVIDENCE FROM LOYALTY FORSURE CONSUMERS IN MAKASSAR CITY Khutbah Nur Rusman DH; Anwar Anwar; Rahmat Riwayat Abadi
Jurnal Manajemen Vol 6, No 1 (2026): Februari
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.83162

Abstract

Abstract: This study examines the effects of locus of control and time management on academic stress among working students, with peer social support serving as an intervening variable. The study involved 169 working students selected through purposive sampling. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.1. The analytical procedures included validity and reliability testing, structural model analysis, and testing of direct and indirect effects. The findings indicate that locus of control and time management significantly influence academic stress, both directly and indirectly through peer social support. These results highlight the importance of strengthening personal self-regulation capacities and fostering supportive peer environments to reduce academic stress among working students.Keywords: Social Media Marketing, Store Atmosphere, Brand Image, Repurchase Decision, Loyalty Forsure
Pengaruh Lingkungan Fisik dan Kualitas Layanan Petugas terhadap Kepuasan Pasien pada Pusat Kesehatan Masyarakat (PUSKESMAS) Sumbang Kecamatan Curio Kabupaten Enrekang Nhada Nhada; Nurman Nurman; Burhanuddin Burhanuddin; Agung Widhi Kurniawan; Rahmat Riwayat Abadi
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 3 (2026): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i3.6746

Abstract

This study aims to analyze the influence of the physical environment and the service quality of health center staff on patient satisfaction at the Sumbang Community Health Center (Puskesmas), Curio District, Enrekang Regency. This research employed a quantitative approach using a survey method through questionnaires distributed to respondents. The study population consisted of all patients of Puskesmas Sumbang in 2024, totaling 4,968 individuals, with a sample of 100 respondents determined using the Slovin formula. Data analysis techniques included instrument testing, classical assumption tests, multiple linear regression analysis, and hypothesis testing processed using IBM SPSS Statistics version 27. The results show that the physical environment and service quality of health center staff have a positive and significant effect on patient satisfaction. Multiple linear regression analysis indicates that improvements in the physical environment and staff service quality increase patient satisfaction. The coefficient of determination shows that 56.7% of patient satisfaction can be explained by these two variables, while the remaining percentage is influenced by other factors outside the research model.
SELF EFFICACY DAN CAREER DEVELOPMENT TERHADAP KINERJA PEGAWAI PADA DINAS PENANAMAN MODAL DAN PELAYANAN TERPADU SATU PINTU PROVINSI SULAWESI SELATAN Dwi Nurvania Edar; Zainal Ruma; Agung Widhi Kurniawan; Rahmat Riwayat Abadi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2022): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v2i4.1006

Abstract

Tersedianya resources yang berkualitas serta kecakapan seorang pegawai sangat diperlukan dalam membuat rencana, sistem, proses, dan tujuan yang ingin digapai oleh organisasi. Berhasil atau tidaknya suatu organisasi tidak terlepas dari peran serta pegawai yang ditunjuk untuk menjalankan pekerjaan itu sendiri. Tenaga profesional diperlukan untuk dapat menduduki serta menjalankan suatu jabatan yang ditugaskan, seiring dengan berkembangnya jenis pelayanan. Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh self efficacy dan career development terhadap kinerja pegawai pada Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Sulawesi Selatan. Sampel penelitian sebanyak 68 responden dengan menggunakan teknik stratified proportional sampling. Teknik pengumpulan data yang dilakukan adalah kuesioner. Metode analisis data yang digunakan adalah analisis regresi linier berganda yang diolah dengan program SPSS versi 25. Hasil penelitian menunjukkan bahwa self efficacy berpengaruh positif dan signifikan terhadap kinerja pegawai dan career development berpengaruh positif dan signifikan terhadap kinerja pegawai.
Pengaruh Fear Of Missing Out (FoMO) terhadap Impulsive Buying dengan Product Uniqueness sebagai Variabel Moderating pada Pembelian Album Korean Pop (K-Pop) di Kalangan Penggemar Korean Pop (Kpopers) Kota Makassar Nur Annisa; Burhanuddin Burhanuddin; Ilma Wulansari Hasdiansa; Isma Azis Riu; Rahmat Riwayat Abadi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 1 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i1.6580

Abstract

This study aims to examine the effect of Fear of Missing Out (FoMO) on impulsive buying in the purchase of Korean Pop (K-pop) albums among K-pop fans in Makassar City, and to analyze the moderating role of product uniqueness in this relationship. A quantitative approach was applied using a survey method, with 110 respondents selected through purposive sampling. The criteria for respondents included being over 17 years old, residing in Makassar, and having purchased K-pop albums more than twice. Data were analyzed using the Partial Least Squares - Structural Equation Modeling (PLS-SEM) technique. The results indicate that FoMO has a positive and significant influence on impulsive buying, meaning that the higher the level of FoMO, the greater the tendency of individuals to make impulsive purchases. However, product uniqueness does not significantly moderate the relationship between FoMO and impulsive buying. These findings highlight the psychological dimension of consumer behavior in entertainment-related industries, although product uniqueness does not enhance or weaken FoMO’s impact on impulse buying behavior.
Pengaruh Product Quality dan Service Quality terhadap Repurchase Intention yang Dimediasi oleh Customer Satisfaction pada Lazuna Chicken Riska Fauzia; Anwar Anwar; Ilma Wulansari Hasdiansa; Muh Ilham Wardhana Haeruddin; Rahmat Riwayat Abadi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.7686

Abstract

This study aims to determine the effect of product quality and service quality on repurchase intention, mediated by customer satisfaction among Lazuna Chicken consumers. In an increasingly competitive business environment, retaining loyal customers is crucial for business continuity, especially in the fast-food industry such as Lazuna Chicken. This research uses a descriptive quantitative approach to analyze the relationships between the studied variables. The population in this study includes all Lazuna Chicken customers, although the exact number is unknown. Therefore, the researcher used a purposive sampling method to select respondents who met specific criteria. The sample consisted of 180 respondents, determined using Hair’s formula, which is commonly applied in SEM-PLS research. Data were collected through questionnaires containing structured questions regarding customer perceptions of product quality, service quality, satisfaction, and repurchase intention. The data were then analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) version 4.00 application to test the relationships between variables. The results of the study indicate that: (1) Product quality has a positive and significant effect on repurchase intention; (2) Service quality has a positive and significant effect on repurchase intention; (3) Customer satisfaction has a positive and significant effect on repurchase intention; (4) Product quality also has a positive and significant effect on customer satisfaction; (5) Service quality has a positive and significant effect on customer satisfaction; (6) Customer satisfaction is able to mediate the relationship between product quality and repurchase intention; (7) Customer satisfaction also mediates the relationship between service quality and repurchase intention. These findings highlight the importance for companies to maintain and improve both product and service quality in order to enhance customer satisfaction, which in turn will encourage sustainable repurchase intentions.  
Pengaruh Influencer Endorsement dan Content Marketing terhadap Minat Beli Gen-Z Pengguna Tiktok pada Produk Antarestar di Kota Makassar Alvian Hijrah; Anwar Anwar; Rahmat Riwayat Abadi; Siti Hasbiah; IlmaWulansari Hasdiansa
Populer: Jurnal Penelitian Mahasiswa Vol. 5 No. 1 (2026): Maret: Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v5i1.4135

Abstract

The rapid development of social media, particularly TikTok, has transformed digital marketing strategies by emphasizing influencer endorsement and content marketing to reach Generation Z consumers. This generation is characterized by high social media usage and strong responsiveness to visual content and influencer recommendations. This study aims to analyze the effect of influencer endorsement and content marketing on the purchase intention of Generation Z TikTok users toward Antarestar products in Makassar City, both partially and simultaneously. This study employed a quantitative approach with an associative research method. The population consisted of Antarestar consumers residing in Makassar City, and the sample was determined using purposive sampling. A total of 140 respondents who met the research criteria were involved in this study. Data were collected through a questionnaire using a five-point Likert scale and analyzed using multiple linear regression analysis with the assistance of IBM SPSS Statistics software. The results of this study indicate that (1) influencer endorsement has a positive and significant effect on the purchase intention of Generation Z TikTok users toward Antarestar products, (2) content marketing has a positive and significant effect on purchase intention, and (3) influencer endorsement and content marketing simultaneously have a positive and significant effect on the purchase intention of Generation Z TikTok users toward Antarestar products in Makassar City. The findings conclude that the effectiveness of Antarestar’s digital marketing on TikTok is strongly influenced by credible and attractive influencers as well as relevant, informative, and consistent marketing content. Therefore, optimizing influencer endorsement and content marketing strategies is essential to enhance purchase intention among Generation Z consumers.
PEMBERDAYAAN DAN PENGUATAN KELEMBAGAAN DESA WISATA DALAM MENINGKATKAN DAYA TARIK WISATA DI DESA MANIMBAHOI KABUPATEN GOWA Ridfan Rifadly Abadi; Rahmat Riwayat Abadi; M. Ilham Wardhana Haeruddin; Annisa Paramaswary Aslam; Nurul Fadilah Aswar
Jurnal Peduli : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2026)
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/pdl.v5i2.1035

Abstract

Manimbahoi Village, located in Gowa Regency, possesses significant potential in agriculture, plantations, and nature-based tourism. Its key attractions include Bulu Baria, Lake Tanralili, Lohe Valley, and Lengkese Waterfall. However, these resources have not been optimally utilized due to limited institutional capacity. Major challenges include the absence of standard operating procedures (SOPs) for tourism management and the lack of integration of local products into the tourism ecosystem. To address these issues, community empowerment and institutional strengthening are essential to develop competent human resources. This program aims to improve local capacity in managing tourism effectively and responsibly. The implementation involved three stages: preparation, training, and evaluation. The results show increased community understanding of tourism management and better utilization of local potential. Additionally, the program has enhanced administrative discipline, strengthened community character, and supported improved welfare. It has also equipped residents with essential skills to achieve greater self-reliance in managing tourism activities.
Co-Authors A Muh Ridha R A. Afifah Humairah Abadi, Ridfan Rifaldy Abdi Akbar Idris Agung Widhi Kurniawan Ahmad Farhan, Ahmad Aisyah Abidin Aliya, Sitti Nur Alvian Hijrah Amiruddin Tawe Amiruddin Tawe Andi Citra Pratiwi Andi Dewi Angreyan Andi Dewi Angreyani Andi Dewi Angreyani Andi Mustika Amin Andi Risnayani Andi Shinta Ria Oktaviani Andi Yusril Yasmun Anita Anita Annisa Paramaswary Aslam Annisa Paramaswary Aslam Annisa Paramaswaty Aslam Antika, Wayan Rindi Anwar Anwar Anwar Anwar Anwar Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Anwar Ramli Aqhila Anataya Arkam Susilo Aslam, Annisa Paramaswary Auliya Insyani K Ayu Kartini Parawansa Bernadus, Joel Glenn Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Chalid Imran Musa Chalid Imran Musa Darmawinata, Widhi Nugraha Sumiharja Data, Muh. Umar Dipoatmodjo, Tenri S.P. Dwi Anugerah Lestari Musa Dwi Nurvania Edar Dwi Nurvania Edar Fatwa Az Zahra Fauziah Reski Aprilia Gia Revalina Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti Hasmyati, Hasmyati Hasnidar hasyim, hasyim Hety Budiyanti Ichwan Musa, Muh. Idayanti Nursyamsi Idris, Muhammad Istiyansyah Ulman Ilma Wulansari Hasdiansa Ilma Wulansari Hasdiansa IlmaWulansari Hasdiansa Ipoatmodjo, Tenri S. P. D Irwanto, Denia Isma Azis Riu Isma Azis Riu Isma Aziz Riu Kamil, Usman Kartika Septiary Musa Kartika Septiary Pratiwi Keyzhia Ruff Khaidir Syahrul Khaidir Syahrul Khaidir Syahrul Khutbah Nur Rusman DH M Taslim Dangnga M. Ikhwan Maulana Haeruddin M. Ridwan Tikollah Matthew W. McCarter Muh. Syahrul Ramadhan Muh. Umar Data Muh. Yaqhzan Muh. Yushar Mustafa Muhaimil Sulhaid Muhammad Ilham Wardhana Haeruddin Muhammad Nur Dzaky Putra Basir Muhammad Yushar Mustafa Musa, M. Ichwan Musa, Muh Ichwan Musa, Muhammad Ichwan Musdena Musaat My Sarah Imran Natsir, Uhud Darmawan Nhada Nhada Nur Annisa Nur Azizah Nur Fitri Nur Indah Atifah Anwar Nuravini Safitri Nurfadillah Nurhaedah Nurhaedah Nurhaedah Nurhalim, Muh Ridho Nurizzati Nurizzati Nurjannah Nurjannah Nurjannah Nurman Nurman Nurman Nurman Nurul Fadilah Aswar Nurul Fadilah Aswar Nurul Fadilah Aswar Paramaswary Aslam, Annisa Parawansa, Dian Anggraece Sigit Pratiwi, Andi Citra Putra, Muh Al Fatah Arief Putri, Annisa Mawaddah Arief Qhalby, Zakira Rezky Amalia Hamka Rezky Amalia Hamka Ridfan Rifadly Abadi Rima Andhani Riska Fauzia Risma Risma, Risma Romansyah Sahabuddin Ruma, Zainal Sahade Saleh, Reyna Eka Saputri Santika, Delin Saskiya Febriani Sayba, Sayba Siti Aizah Mahardika Amar Siti Hasbiah Siti Hasbiah Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Suyatno Karim Syahir Fadli Syahrul, Khaidir Syamsuddin, Andi Reni Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Uhud Darmawan Natsir Ushwa Dwi Masrurah Wulansary, Ilma Yardan Arif Warani Zainal Ruma Zainal Ruma