Article Per Year (5 Year)
p-Index From 2020 - 2025
7.933
P-Index
This Author published in this journals
All Journal International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) Journal on Education Jesya (Jurnal Ekonomi dan Ekonomi Syariah) MANAZHIM Dinasti International Journal of Management Science Jurnal Pendidikan dan Kewirausahaan Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Literatus Jurnal Scientia Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) Jurnal Kewarganegaraan Warta Pendidikan : Jurnal Pendidikan dan Budaya Dynamic Management Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi International Journal of Education, Social Studies, And Management (IJESSM) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Mandiri Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal bintang manajemen International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Journal of Innovative and Creativity Jurnal Pengabdian Masyarakat Ulil Albab Ekopedia: Jurnal Ilmiah Ekonomi JCRIM (Journal of Current Research In Multidisciplinary)
Joko Ariawan
Universitas Bina Sarana Informatika
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

Published : 55 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma)

 1 
THE EFFECT OF AI-DRIVEN PERSONALIZED MARKETING ON CONSUMER PURCHASE DECISIONS: EVIDENCE FROM THE FASHION INDUSTRY Suleman, Dede; Wianti, Wiwin; Sofyanty, Devy; Ariawan, Joko; Dwi Setyaningrum, Etik
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 2 No 3 (2025): April 2025
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v2i3.96

Abstract

This study explores the impact of AI-driven personalized marketing on consumer behavior in the fashion industry, focusing on purchase decisions and intentions. Using a quantitative approach, data from 350 respondents were analyzed to examine direct, mediated, and moderated relationships among key variables. The results reveal that AI-driven personalized marketing significantly influences consumer purchase decisions and intentions, highlighting its effectiveness in aligning with consumer preferences. Message relevance and brand loyalty are confirmed as mediators, demonstrating their critical roles in enhancing the impact of personalization strategies. Additionally, consumer trust in AI moderates the relationship between AI-driven marketing and purchase decisions, amplifying its effect when trust levels are high. These findings contribute to the theoretical understanding of personalized marketing by integrating mediating and moderating variables, offering a nuanced perspective on consumer engagement. Practically, the study emphasizes the importance of building trust, delivering relevant messages, and fostering loyalty to optimize marketing strategies in the fashion industry. The research provides actionable insights for businesses aiming to leverage AI-driven personalization to drive both short-term sales and long-term consumer engagement in a competitive digital marketplace.
Co-Authors Abdurohim Abdurohim, Abdurohim Aditya Wardhana Agni Isador Harsapranata Ahmad Junaidi Ainil Mardiah Al Gazali Al Ghazali Alam, A. Aminullah Ana Ramadhayanti Andina Dwijayanti Andri Rizko Yulianto Andriya Risdwiyanto Annisa Purwandari Aprillia Arief Nuryana Aris Hidayat Aris Hidayat Aris Hidayat Aris Kurniawan Aris Kurniawan ARIS KURNIAWAN Ariyanto Ariyanto Budi Akhmad Tarigan Budi Harto Citra Arta, Deddy Novie Dede Mustomi Dede Suleman desi kristanti, desi Devy Sofyanty Dewi Astuti Dewi Astuti Dewi Astuti Dinar Riftiasari Dirgahayu Erri Dwi Aprilyani Dwi Setyaningrum, Etik Elizabeth Yohanes Endang Fatmawati Enos Lolang Ericka Yolandasari Eulin Karlina Faizah, Ana Frans Sudirjo Frans Sudirjo Fransiska Alvianti Bali Gani Wiharso Ghalib Suprianto Ghalib Suprianto Helmy Ivan Taruna Hendy Tannady Hendy Tannady Herudini Subariyanti I Ketut Suada Ibrahim Sevin Kurnia Ida Zuniarti Ida Zuniarti Ida Zuniarti, Ida Ilham Arief Irvan Dwi Cahyo Irzan Soepriyadi Iwan Henri Kusnadi Jefri Putri Nugraha Johan Hendri Prasetyo Johan Hendri Prasetyo Juliawati, Poniah Julistyono Widodo Karlina, Eulin Kelvin Pangestu Kusnadi, Iwan Henri Kusumaningrum, Aliffah Kusumowardani La Mema Parandy Lotte, Luckhy Natalia Anastasye Lukman Hakim Magdalena Magdalena Magdalena Magdalena Mega Rossalia Nopier Aristia Misbahul Munir Moh. Samsul Arifin Muh. Rezky Naim Mustafa, Fahrina Najihatul Faridy Nuraeni Nurdiani, Tanti Widia Nurhayaty, Ety Nuryana, Arief Nyoman Suardhita nyoman suardhita, nyoman Ohara, Muammar Revnu Prasetyo, Johan Hendri Puji Yuniarti Puspasari, Aprilia Putri Ekaresty Haes Raden Ati Haryati Rasty Yulia Roy Irawan Roydawaty Safrida Sari, Ade Risna Setyawati , Kiki Shabrina, Fildzah Shafa Kirana Sinta Rukiastiandari Siti Toipah Sofyan Marwansyah Sri Rusiyati Sri Rusiyati Sudadi Sugiarti Sugiarti Sugiarti Sugiarti Suryaningsih, Lilik Syukron Sazly Taat Kuspriyono, Taat Tanti Widia Nurdiani Tanti Widia Nurdiani Tengku Riza Zarzani N Tirwan Uli Wildan Nuryanto Wahid Akbar Basudani Wahid Wahid, Wahid Warsono Warsono Wiwin Wianti, Wiwin Wuryanti, Lestari Yohanes Totok Suyoto Yudha Julio Masdha Yulianah Yulianah Zahra Zahra