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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Jurnal Mirai Management Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) IKRA-ITH EKONOMIKA AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM JURNAL MANAJEMEN BISNIS Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Edueco Jurnal Mantik Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Cakrawala Repositori Imwi Journal of Management and Bussines (JOMB) Insight Management Journal Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Arastirma Jurnal Ekonomi Jurnal Nasional Holistic Science Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Wahana Journal of Artificial Intelligence and Digital Business All Fields of Science Journal Liaison Academia and Sosiety Innovative: Journal Of Social Science Research Jurnal Nusantara Berbakti Research Horizon Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi PESHUM As-Syirkah: Islamic Economic & Financial Journal
Nurul Wardani Lubis
Management Study Program, Faculty Of Economics, Universitas Negeri Medan
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FACTORS THAT INFLUENCE ON THE DEVELOPMENT OF PAID AGRO-TOURISM IN THE MARKET TRANSMISSION VILLAGE Adelina Lubis; Indah Apriliya; Kartika Anggraeni Simbolon; Nurul Wardani Lubis
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.174 KB)

Abstract

Pasar Melintang Village has a stretch of rice fields that have not been widely developed into an agro-tourism destination in North Sumatra. The purpose of this study was to examine what factors influence the development of agro-tourism in Pasar Melintang Village in Deli Serdang. The respondents of this study amounted to sixty-three people who live in Lubuk Pakam District and have visited the location, the sampling technique used is a combination of purposive and accidental sampling with the following criteria: 1) minimum age 17 years, 2) minimum high school education, 3) have visited rice field tourism sites. The analysis technique uses Confirmatory Factor Analysis with eleven-factor variables. Of the eleven variables, three factors were formed: attractiveness, management, and community participation
MARKETING STRATEGY FOR PAID RICE AGRO-TOURISM IN THE VILLAGE MARKET TRANSFER Adelina Lubis; Nurul Wardani Lubis; Indah Apriliya; Wimbi Prima Hadi
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The development of agro-tourism is one alternative that can encourage economic potential in an area. Pasar Melintang Village has the largest expanse of rice fields in Lubuk Pakam, Deli Serdang. Therefore, village rice fields have the potential to be developed into rice field agro-tourism and can become new alternative tourist destinations in Deli Serdang Regency and its surroundings. This research aims to formulate an environmentally friendly agro-tourism marketing strategy in Pasar Melintang Village. This qualitative descriptive study uses SWOT analysis to formulate a marketing strategy for rice field agrotourism in Pasar Melintang Village. Partners in this study were 21 people from Mulia farmer groups, community leaders, and related institutions. The result of this research is the need for a diversification strategy to minimize obstacles by maximizing the village's strengths. Then there are five alternative ST (Strength-Threat) strategies that can be used in developing village rice fields.
MODEL OF STRENGTHENING THE ECONOMY OF RICE FIELD AGRO-TOURISM IN THE PASAR MELINTANG VILLAGE Adelina Lubis; Indah Apriliya; Putri Anggi Oktavia Harahap; Nurul Wardani Lubis
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The development of agro-tourism is one alternative that can encourage regional economic potential. Pasar Melintang Village has the largest rice field in Lubuk Pakam, Deli Serdang. Village rice fields have the potential to be developed into agro-tourism so that they become a new alternative tourist destination in Deli Serdang. This research aims to formulate agro-tourism strategies and economic strengthening models in agro-tourism development. This research is a qualitative descriptive study, using SWOT analysis to formulate a marketing strategy for rice field agrotourism in Pasar Melintang Village. Partners in this study were 21 people from Mulia farmer groups, community leaders, and related institutions. The result of this research is the need for a diversification strategy of tourism products and participatory management in tourism development models
FACTORS THAT INFLUENCE ON THE DEVELOPMENT OF PAID AGRO-TOURISM IN THE MARKET TRANSMISSION VILLAGE Adelina Lubis; Indah Apriliya; Kartika Anggraeni Simbolon; Nurul Wardani Lubis
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

Pasar Melintang Village has a stretch of rice fields that have not been widely developed into an agro-tourism destination in North Sumatra. The purpose of this study was to examine what factors influence the development of agro-tourism in Pasar Melintang Village in Deli Serdang. The respondents of this study amounted to sixty-three people who live in Lubuk Pakam District and have visited the location, the sampling technique used is a combination of purposive and accidental sampling with the following criteria: 1) minimum age 17 years, 2) minimum high school education, 3) have visited rice field tourism sites. The analysis technique uses Confirmatory Factor Analysis with eleven-factor variables. Of the eleven variables, three factors were formed: attractiveness, management, and community participation
PENGENALAN PENGOLAHAN LIMBAH ORGANIK MENJADI KOMPOS UNTUK MENJAGA KELESTARIAN LINGKUNGAN Mas Intan Purba; Jamaluddin Jamaluddin; Ike Rukmana Sari; Nurul Wardani Lubis
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2023): Volume 4 Nomor 1 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.12116

Abstract

Indonesia merupakan negara peringkat ke-2 penyumbang sampah pelastik di lautan. Ada sebanyak 64 juta ton/tahun sampah pelastik di Indonesia. Saat ini, sampah terus tertumpuk dan tercampur hingga mencapai tinggi puluhan meter di Tempat Pembuangan Akhir (TPA). Dari banyaknya jumlah sampah yang dikumpulkan, hanya sedikit sampah yang dapat didaur ulang. Hal ini membuat Tim Pengabdian Masyarakat Universitas Prima Indonesia berinisiatif melakukan sosialisasi berupa pengenalan pengolahan limbah organik menjadi kompos agar kelestarian lingkungan dapat terjaga. Metode kegiatan yang akan diberikan kepada masyarakat adalah, penyadaran, penyuluhan, pelatihan pembuatan pupuk kompos. Penyadaran ditujukan untuk memberikan kesadaran pada masyarakat bahwa pengelolaan sampah menjadi kompos akan berdampak positif terhadap lingkungannya. Penyuluhan bertujuan untuk memberikan pengetahuan kepada masyarakat agar mereka lebih peka terhadap lingkungannya, sehingga lingkungan akan memberikan hasil yang bermanfaat bagi keluarganya. Pelatihan pembuatan pupuk kompos bertujuan untuk memberikan pengetahuan secara langsung, baik melalui tayangan gambar, dan praktek langsung membuat kompos dari sampah rumah tangga. Diharapkan hasil yang diperoleh dari kegiatan Pengabdian Masyarakat ini masyarakat mampu mengolah sampah organik menjadi kompos, jumlah sampah yang dibawa ke TPA berkurang, kebersihan dan kesehatan lingkungan lebih terjaga.
PELATIHAN MEMASARKAN PRODUK MELALUI DIGITAL MARKETING DENGAN MEDIA INSTAGRAM PADA UMKM DESA SUKA MAKMUR KECAMATAN DELITUA KABUPATEN DELI SERDANG Syukron Arjuna; Nurul Wardani Lubis; Beby Karina F Sembiring; Emanuel Zebua; Yupiter Mendrofa
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.16073

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) dalam upaya meningkatkan nilai jual adalah dengan melakukan usaha pemasaran yang baik. Salah satu yang sedang marak adalah memanfaatkan teknologi internet yang kerap disebut Pemasaran Digital (Digital Marketing). Pemasaran dengan memanfaatkan teknologi informasi sudah merupakan keharusan mengingat pengguna internet Indonesia yang sudah mencapai 80%. Banyak pelaku UMKM yang masih belum mengetahui bagaimana memanfaatkan teknologi untuk masuk ke dalam sistem pemasaran digital. Salah satunya adalah bagaimana menampilkan produk yang mereka jual dalam bahasa gambar. Untuk membantu hal tersebut maka dilakukanlah pelatihan Digital Marketing agar pelaku UMKM dapat lebih optimal dalam mengenalkan produk dan meluaskan jangkauan pemasarannya. Hasil pelatihan menunjukkan bahwa para pelaku UMKM merasa terbantu dengan pelatihan dan optimis bisa menggunakan teknologi yangada untuk menyiapkan produknya lebih baik lagi dan menarik untuk dilihat sehingga menimbulkan minat membeli konsumen.
Resource Based View (RBV) in Improving Company Strategic Capacity Nurul Wardani Lubis
Research Horizon Vol. 2 No. 6 (2022)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.69 KB) | DOI: 10.54518/rh.2.6.2022.587-596

Abstract

The growth of the industrial sector that continues to grow requires companies to have high competitiveness capabilities. Companies in order to survive in intensive competition and remain competitive with other companies are required to be able to innovate. One internal approach that can be used to create competitive advantage is to use a Resource Based View (RBV). This Resource Based View (RBV) method examines a company's assets, expertise, capabilities, and intangible assets, including the internal resources of the company, and determines its strategic advantage. The Resource Based View (RBV) approach highlights a company's capabilities and resources that are unique to that company and adds significant value for the company. Using the Resource Based View (RBV) theory which focuses on the resources owned by the company and its capabilities can provide an appropriate theoretical perspective for examining how internal factors can become resources to generate competitive advantage to increase the company's strategic capacity. Establishing a framework with a Resource Based View (RBV) approach for companies is expected to provide the right framework to have high competitiveness for companies originating from the management and use of company capacities and resources.
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP LOYALITAS KONSUMEN SHOPEE (STUDI KASUS PADA MAHASISWA FAKULTAS HUKUM UNIVERSITAS PRIMA INDONESIA) Tedi Sumarna Bangun; Mas Intan Purba; Riski Epreden Ginting; Fitrija Yolina Br Keliat; Nurul Wardani
Jurnal Edueco Vol. 6 No. 1 (2023): Juni
Publisher : Prodi Pendidikan Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/edueco.v6i1.162

Abstract

Tujuan penelitian ini adalah untuk menguji pengaruh kualitas produk, harga, dan promosi terhadap loyalitas konsumen pengguna Shopee di Fakultas Hukum Universitas Prima Indonesia. Pengumpulan data diperoleh dengan menyebarkan kuesioner menggunakan skala Likert, teknik analisis regresi linear berganda dipilih dengan benar untuk digunakan sebagai dasar pengujian hipotesis dalam penelitian ini. Hal ini dikarenakan pada prinsipnya regresi linear berganda digunakan untuk mengetahui hubungan antara variabel bebas dan tidak bebas, seberapa besar variabel tidak bebas mempengaruhi variabel independen sehingga pada akhirnya dapat ditentukan juga apakah ada hubungan positif dan signifikan antara variabel yang diteliti. Hasil penelitian menyimpulkan bahwa terdapat hubungan positif dan signifikan antara variabel Kualitas Produk terhadap Loyalitas Konsumen Shopee (Studi Kasus pada Mahasiswa Fakultas Hukum Universitas Prima Indonesia), Terdapat hubungan positif dan signifikan antara variabel Harga terhadap Loyalitas Konsumen Shopee (Studi Kasus pada Mahasiswa Fakultas Hukum Universitas Prima Indonesia), Terdapat hubungan positif dan signifikan antara variabel-variabel Promosi yang berpengaruh positif dan signifikan terhadap Loyalitas Konsumen Shopee (Studi Kasus pada Mahasiswa Fakultas Hukum Universitas Prima Indonesia), yaitu variabel independen Kualitas Produk,Harga, dan Promosi mempengaruhi variabel non-bebas Loyalitas Konsumen sebesar 52,9% sedangkan sisanya 47,1% (100% - 52,9%) dijelaskan oleh variabel lain yang tidak diteliti dalampenelitian ini, seperti kepuasan konsumen, layanan admin toko kepada konsumen dan sebagainya.
Attributes of islamic labels in increasing internal comprehensive strength Diana Hasyim; Kustoro Budiarta; Nurul Wardani; Edison Parulian
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

The objectivity of this study includes 3 (three) investigations, namely (1) the implications of Islamic label attributes on financial flexibility, (2) the impact of a combination of Islamic labels and capital structure conservatism on financial flexibility, and (3) the interaction of Islamic labels and cash holding on financial flexibility. By observing 225 companies during the period 2012 – 2021 and using the Generalized Method of Moment (GMM) analysis technique, the results of the study found that the attribute of the Islamic label contributed to financial flexibility. Examination of the impact of the combination of Islamic Label (IL) and capital structure conservatism on financial flexibility shows that IL capital structure conservatism does not contribute to an increase in financial flexibility. However, cash holding IL has the potential to become a source of financial flexibility.
Analisis Hubungan Komunikasi, Kepemimpinan dan Disiplin Kerja Terhadap Kepuasan Kerja Karyawan Muhammad Alfaridzi Batu Bara; Mas Intan Purba; Fitriyani Pasarib; Ryan Mauliza T; Nurul Wardani Lubis
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.6721

Abstract

This study aims to examine and analyze the effect of Promotion, Service Quality and Consumer Satisfaction on Gojek Consumer Loyalty (Case Study on Law Faculty Students at Prima University of Indonesia). The research method used is quantitative. Total population of 208 students and 68 employees as research samples. The sampling technique used is random sampling. The results showed that promotion partially had a positive and significant effect on Gojek Consumer Loyalty. Service Quality has a positive and significant effect on Gojek Consumer Loyalty. Consumer Satisfaction has a positive and significant effect on Gojek Consumer Loyalty. Promotion, Service Quality and Consumer Satisfaction have a positive and significant effect on Gojek Consumer Loyalty. In conclusion, promotion level, service quality and customer satisfaction have a role in customer loyalty. Keywords: Customer Satisfaction Service Quality, Consumer Loyalty, Promotion
Co-Authors Adelina Lubis Ageng Jihan Faradilla Agus Rahmad Hidayat Agus Rahmad Hidayat Agustina Nainggolan Ahmad Fadhila Ahmad Hidayat Al Arif, Rio Tabri Amalia, Delvi Dede Ananda Amelia Sembiring Anggraini, Silvia Ardana, Tasya Novi Ardini, Sarah Fadhila Ardini, Sarah Fadhilla Arnol Wandra Zega Asrye Tutur Sinaga Ayuningrum, Utrie Sekar Az Zahra, Ariza Azzahra Sherlinda Azzuhra, Syafrida Beby Karina F Sembiring Bio Hasian Siregar Brahmansyah, Alvino Brandon Yapto Budiarta, Kustoro Budiarta, Kustoro Dani, Artika Rahma Dani Delvi Dede Amalia Dhian Rosalina, Dhian Diana Hasyim Diana Hasyim Dicky Ardiansyah Aceh1 Dina Aulia Dinda Annisa Rani Doloksaribu, Winda Sri Astuti Dongoran, Diana Dwi Fatmi Adelina Tafonao Dwi Fatmi Adelina Tofano Edison Edison Eka Danta Jaya Ginting Elisa Friska Simarmata EMANUEL ZEBUA Esther Praja Anggriany Panggabean Fadhila, Ahmad Fadli agus triansyah Febri Andrian Tanaka Filbert Filbert Fitrija Yolina Br Keliat Fitriyani Pasarib Gaby P F Tampubolon Ginting, Kristi Endah Ndilosa Harahap, Elfi Damayanti Harahap, Fildzah Haryani Herawati Herawati Herawati Herawati Herlina Novita Idrus Hamonangan Pane Ihsan Effendi Ike Rukmana Sari Indah Apriliya Indah Monalisa Isna Asdiani Nasution Jamaluddin Jamaluddin JHOLANT BRINGG LUCK AMELIA BR SINAGA Jhon Kas Mote Juan Charmel Askelon Siregar Julistia Wardhani Kartika Anggraeni Simbolon Kartika Anggraeni Simbolon Keumala Hayati Khairuna, Wan Ridha Laras Fitri Aini Hasibuan lestari, winda Lidya Natalia Pasaribu Limbong, Novia Grace Lubis, Karina Safitri Lubis, Melani Catherine Lubis, Nabila Boru Lumbantoruan, Ananda Cristoper Mairani, Farahdilla Maisara Batubara Malau, Epa Jesika Roulini Malau, Grace Theresia Manalu, Yesaya Dandy Manullang, Junita Cantika Mas Intan Purba Michelle Michelle Mila Yulia Herosian Muhammad Agung Anggoro Muhammad Alfaridzi Batu Bara Nabilanasywa, Adzra Nadia Nainggolan, Agustina Narda Kalyana Rajagukguk Nasution, Isna Asdiani Nasution, Siti Aminah Nirwani, Sekar Pandiangan, Billi Verdinando Panggabean, Esther Praja Anggriany Panggabean, Putri Anggreini Peter Juliyaman Zendrato Purba, Jui Fivri Purba, Mas Intan Purba, Mas Intan Putri Anggi Oktavia Harahap Putri Najwa Safitri Putri, Shakila Natali Putri, Tantri Octora Dwi Syah Rafida Khairani Rajagukguk, Narda Kalyana Rani, Dinda Annisa Resnita Mersalina Simbolon Reyka Triana Yohana Sidabatur Reyka Triana Yohana Sidabutar Riki Priyandi Riris Amigo Simatupang Riris Amigo Simatupang Riski Epreden Ginting Riyanthi Br Sinuhaji, Ema Paska Rizky Alhaq Nasution Ryan Mauliza T Sagala, Fajar Siddiq Almunawar Samosir, Wenny Romauli Sarah Fadhilla Ardini Satria, M. Rayhan Sekar Nirwani Sembiring, Ananda Amelia Shakila Natali Putri Sherlinda, Azzahra Siburian , Kristina Mesya Yulianti Siburian, Kristina Mesya Yulianti Sidabutar, Reyka Triana Yohana Simarmata, Elisa Friska Simbolon, Resnita Mersalina Sinaga, Jholant Bringg Luck Amelia Br Sinaga, Mulyati Patresia Siregar, Bio Hasian Sitanggang, Rexsy Mardohot Sitanggang, Yuriska Zatira Sitindaon, Natanael Situngkir, Jenni Sri S Rumabutar Sumber Alam Mulia Hasibuan Syahbudin, Jafar Syarif, Shamir Hashim Syukron Arjuna Tantri Octora Dwi Syah Putri Tarigan, Nimia Eliani Br Tasya Novi Ardana Tedi Sumarna Bangun Tofano, Dwi Fatmi Adelina Umaira, Nabila Venny Sabaryani Br Barus Vhebe Chloe Tanjaya Vina Maria Ompusunggu Wiko Rizki Wijaya Wimbi Prima Hadi Yanti Musyawarah Yeni Rafita Sihombing YUPITER MENDROFA Zendrato, Peter Juliyaman