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All Journal Jurnal Informatika dan Komputasi STMIK Indonesia Jakarta Althea Medical Journal Global Medical and Health Communication Ekonomi Bisnis International Journal of Artificial Intelligence Research Syntax Literate: Jurnal Ilmiah Indonesia Martabe : Jurnal Pengabdian Kepada Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics Development Research (IJEDR) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Ners Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi (SMIPT) Indonesia Berdaya Journal La Sociale Jurnal Abdimas Sangkabira Jurnal Pengabdian kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Abdi-Dharma Paulus Civil Engineering Journal Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Abdimastek (Pengabdian Masyarakat Berbasis Teknologi) The International Journal of Medical Science and Health Research E-Amal: Jurnal Pengabdian Kepada Masyarakat JIPITI: Jurnal Pengabdian kepada Masyarakat
Elizabeth Yohanes
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Journal : Abdi-Dharma

 1 
Pengenalan Strategi Digital Branding Untuk Meningkatkan Penjualan Umkm Pada Komunitas Umkm Desa Gelam Jaya, Kabupaten Tangerang Santosa, Sonny; Novianti, Rini; Angreni, Tri; Elizabeth, Elizabeth; Tholok, Fidellis Wato; Herijawati, Etty; Gustriandi, Andre
Abdi Dharma Vol. 1 No. 2 (2021): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.847 KB) | DOI: 10.31253/ad.v1i2.707

Abstract

This is the time for us to see the positive side caused by pandemic. Even though not everybody agrees to this, the pandemic going on not only in Indonesia but also in all over the world has given us a chance for ‘adaptation’ over changes in business. Nowadays, business concept is not only affected by markets, companies, competitors but also by changes. Every individual, even a big company must acknowledge this. In order to maintain the side of people’s ‘economy’, various studies reviewing alternatives for good marketing strategies have been carried out. These studies are especially aimed at Small and Medium Enterprises (SMEs). This is because SMEs have been the part of creative economy. Based on these circumstances, the researcher was encouraged to study which strategy of digital branding dominantly carried out by the SME players. This research applied factor analysis to find out the basic attribute grounding SME players to survive their businesses, which were initiated either before or after pandemic. The method used was non-probability sampling. Here the questionnaires were distributed in order to find answers from five determined spots. There were 169 respondents as samples in this research. In the pre-test, before questionnaires distributed, there were at least 9 attributes used as references for the main players of SMEs in applying digital branding. Results of factor analysis test showed that there were at least two main factors developed. In these two factors, it is agreed that strategy of Search Engine Optimization was the most ideal to apply in order to survive their business. This is because it has big dominant value, which was 0.823 (82% for first group) and 0.790 (79% for the second group).
Pembekalan Peran Talent Development Institute (TDI) Pada Fungsi Sumber Daya Manusia PT. Indako Santosa, Sonny; Anggraeni, Tri; Elizabeth, Elizabeth; Novianti, Rini; Susanto, Susanto; Kurniawan, Ari
Abdi Dharma Vol. 2 No. 1 (2022): Jurnal Abdi Dharma (Jurnal Pengabdian Masyarakat)
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.136 KB) | DOI: 10.31253/ad.v2i1.1080

Abstract

Talking about talent management, it is related to the roles and responsibilities of leaders. Based on this, it is deemed necessary to have a briefing activity that is refresher related to talent management issues, for example, the adequacy aspects related to talent management such as vision, mission and goals as well as the company's strategy to build a talent management system, the main objective of this activity is to provide briefing related to several issues that must be known in advance regarding the goals to be built from talent management itself in the company, this activity is carried out online through a webinar which is attended by the system development team at PT. Indako on February 25, 2022. The results of this briefing activity obtained an understanding that the more specific the company's vision, mission, goals and strategies are, the clearer the goals to be achieved with this talent management system, so that its contribution to organizational growth will be much more leverage and of course This will ultimately increase the productivity of the employees and increase the job satisfaction of each individual.
Co-Authors Abdurohim Abdurohim, Abdurohim Adriel, Nicholas Alber Rantelangan Alpius Andreas Marino Lamanepa Anggita Permata Yakup Anindya Putri Pradiptha Anwar, M. Ardianti, Dian ARI KURNIAWAN Arif Fagrin Lande Arifai Ilyas Arifin, Moh Samsul Arisandi, Edi Arrang, Sherly Tandi Azaria, Andrea Bakti, Surya Bintarto Wicaksono Cendranita, Nesya Christina Christina Chyntia, Chyntia Devit Setiono Dewi Isma Aryani Dewi Murtiningsih Dhika Purnama Putra Dian Ariani Diana Krisanti Jasaputra Djoko Harsono Donny Dharmawan Durya, Ngurah Pandji Mertha Agung Ekasari, Silvia Eko Wahyu Widayat Emma Budi Sulistiarini Fatoni, M. Anton Firman Dera Fitrian, Eltrit Bima Florence Leony, Florence Ginting, Jenni Veronika Br Gunawan, Irena Vanessa Gusti Noorlitaria Achmad Gustriandi, Andre Herijawati, Etty Hidayat, Ravindra Safitra Ignatio R. Haryono Istarno, Rino Jhon Wesley Joko Ariawan Judijanto, Loso Kespandiar, Tengku Kusuma, Ari Kusumaningati, Iip Dyah Kusumaningsih, Dewi Lasty Dinulfy R.KS Lestari, Alvera Sinta Lohana Juariyah Lokananta, Arbi Cristional Lotte, Luckhy Natalia Anastasye Luh Komang Candra Dewi M. Djae, Zaim Katarabumi Machin, H. Mariani Santosa, Mariani Melina Hermawan Mochamad Ridwan, Mochamad Mohammad Anwar, Mohammad Mohammad Syafrullah Muhammad Lukman Hakim, Muhammad Lukman Nawanto Agung Prastowo Noorfitri, Karin Cetta Putri Novia, Giovani Nurhikmah, Siti Paranna, Roland Prasetya, Rizky Eka Prihatina jati Pudoli, Ahmad Purnama Putra, Dhika Putra, Halim Dwi PUTRA, RICKY WIDYANANDA Putri Ekaresty Haes Rais Rachman Ratnawita Ratnawita RICKY WIDYANANDA PUTRA Rini Lestari Rini Novianti Risti Octaria Rudiawan, Hendri Rulyenzi Rasyid Santosa, Sonny Santoso, Wawa Saputra, Eka Kurnia Sarah Khairunnisa Budiyanto SETIAWAN JODI, I WAYAN GEDE ANTOK Setiawan, Zunan Setyarko, Yugi Siagian, Ester Mawar Singgih, Hanna M. Sofiansyah, Agus Suhanjoyo, Shirly Nathania Sunardi, Hendry Purnomo Susanto Susanto Tanan, Benyamin Tanti Widia Nurdiani Teresa Liliana Wargasetia Tholok, Fidellis Wato Timotius, Timotius Tri Anggraeni Tri Angreni Triwacananingrum, Wijaya Triyono Patelle Usino, Wendi Viska Candra, Luthfiyana Wawolangi, Kristian Yosua Winda Halim, Winda Y.A. Kondo, Andre Yogi, Yogi Yudita Royandi, Yudita Yuwono Yuwono Zulaili, Zulaili Zulkarnain Zulkarnain