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All Journal JUITA : Jurnal Informatika Binus Business Review QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama JPM (Jurnal Pemberdayaan Masyarakat) International Journal of Social Science and Business JABE (Journal of Applied Business and Economic) EKUITAS (Jurnal Ekonomi dan Keuangan) Iqtishoduna: Jurnal Ekonomi Islam Dinasti International Journal of Management Science Business Management Journal Program Studi Manajemen Jurnal Abdidas Jurnal Ilmiah Manajemen Ubhara Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Yayasan Cita Cendikiawan Al Khwarizmi JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Journal of Practical Computer Science (JPCS) Formosa Journal of Applied Sciences (FJAS) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Jurnal Pengabdian Masyarakat Indonesia (JPMI) SWARNA International Journal of Community Service (IJCS) Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Socius: Social Sciences Research Journal Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Indonesian Journal of Economics and Strategic Management JURNAL AKADEMIK EKONOMI DAN MANAJEMEN International Journal of Education, Vocational and Social Science Greenation International Journal of Tourism and Management Jurnal Abdi Rakyat
Untari, Dhian Tyas
Fakultas Ekonomi Dan Bisnis; Universitas Bhayangkara Jakarta Raya
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Pengaruh Green Marketing Mix Terhadap Minat Beli Produk Sayur Hidroponik Di Kabupaten Bekasi Jawa Barat Rapani, Alaidin; Untari, Dhian Tyas; Phalipi, Syahnan S; Rudy, Rudy; Khasanah, Fata Nidaul; Satria, Budi
Jurnal Kajian Ilmiah Vol. 24 No. 1 (2024): January 2024
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/60p0rn22

Abstract

Marketing is one of the main activities carried out by entrepreneurs in maintaining the continuity of their business, to develop and get profits. Now, this marketing concept has evolved along with the advancement of society and technology. So that the company's goal is to provide satisfaction to consumers in order to get profits. In connection with this, this research activity discusses the influence of green marketing mix strategies on the effectiveness of hydroponic vegetable sales volume. The study involved 100 Bekasi Regency people who had consumed and purchased hydroponic vegetable products. The conclusion that can be drawn is that green product, green price, green place and green promotion both partially and simultaneously affect the buying interest of the people of Bekasi Regency towards hydroponic vegetable products. There are differences in people's preferences, especially in Bekasi Regency, towards hydroponic vegetables based on the physical attributes of leaves, leaf color, taste, freshness, and packaging.
Strategi Pengembangan Pasar Wisata Pendidikan Di Renzo Edupark Sukabumi Untari, Dhian Tyas; Hutahaean, Erik Saut H; Khasanah, Fata Nidaul; Fahrudin, Adi; Perdini, Tiara Anggita; Mulyanto, Erwan
Jurnal Kajian Ilmiah Vol. 23 No. 4 (2023): Special Issue (December 2023)
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/0xvyk946

Abstract

One of the educational tourist destinations in Sukabumi is Renzo Edupark. Renzo Edupark is in Cibadak Sukabumi, in the Dynamix Forest area or used to be called Holcim Education Forest. In its development, developing a marketing strategy is very important to maintain the sustainability of Renzo Edupark as a leading educational tourism destination in Sukabumi. This type of research is qualitative descriptive research. The object of this research is Renzo Edupark which is located in Cibadak District, Sukabumi. Data collection techniques were carried out through observation and interviews. The type of data used is primary data in the form of interviews with management and consumers. Apart from that, this research also uses secondary data obtained from literature studies through journals and books. The data analysis technique used in this research is the IFAS (Internal Strategic Factors Analysis Summary) dan EFAS (External Strategic Factors Analysis Summary) matrices, grand matrices and SWOT analysis (Strength, Weakness, Opportinity, Threats).
Pengaruh Marketing Mix Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Mujigae Resto Bekasi Satria, Budi; Untari, Dhian Tyas; Khasanah, Fata Nidaul
Jurnal Kajian Ilmiah Vol. 23 No. 1 (2023): January 2023
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/sa7dp787

Abstract

This study aims to determine whether the marketing mix has an effect on consumer satisfaction at mujigae restaurants, whether service quality affects customer satisfaction at mujigae restaurants, and whether both have an effect on customer satisfaction at mujigae restaurants. The results obtained by the author in this study are for the marketing mix variable because the t count value is greater than t table (4.54 > 1.6648) and the significance value is less than 0.05 (0.000 < 0.05), it can be concluded that the marketing mix influences which is significant to customer satisfaction, for the service quality variable because the t value is greater than t table (5.99 > 1.6648) and the significance value is less than 0.05 (0.000 < 0.05), it can be concluded that service quality has a significant effect on customer satisfaction, and for the second effect because the calculated F value is greater than F table (73.193 > 3.11), and a significance value of 0.000 < 0.05, it can be concluded that the marketing mix and service quality have a positive and simultaneous effect on customer satisfaction.
Pengaruh Stratifikasi Sosial Terhadap Kesadaran Hukum Kajian Empirik pada Universitas X Untari, Dhian Tyas; Berliana, Desyana; Kunti, Iswiyati; Fadilah; Wanti, Tiara Yuliana; Ninu, Sri Mega Susanty Viadolorosa; Zannah, Mifta hul
Jurnal Kajian Ilmiah Vol. 21 No. 4 (2021): Special Issue (December 2021)
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/dp0xnz54

Abstract

Social stratification and legal awareness are topics of study, especially in the social sciences, which are very interesting to do. The paradigm that the higher the education will increse the more of law awareness, becomes a phenomenon that needs to be discussed. This study aims to; 1) analyze whether there is an effect of educational stratification on legal awareness, 2) analyze how to build legal awareness in the community. The study involved 30 respondents who were academics from University X, Bekasi. Education Straktas are classified into three; S1, S2 and S3. Indicators related to legal awareness are legal knowledge, legal understanding, legal attitudes and legal behavior. Analysis using statistical parametric. The results of the study show that education strata do not have an effect on legal awareness.
Urgency Pengelolaan Potensi Bahari Berdasarkan Undang- Undang Nomer 27 Tahun 2007 Tentang Pengelolaan Wilayah Pesisir Dan Pulau-Pulau Kecil Ikbal , Muhamad; Yumanrdi, Arif; Wahyono, Tito; Rosidin; Untari, Dhian Tyas
Jurnal Kajian Ilmiah Vol. 21 No. 4 (2021): Special Issue (December 2021)
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/g472e966

Abstract

Indonesia's maritime potential is very large and its utilization must be as much as possible to provide a positive impact for the community as mandated in the 1945 Constitution. This study is a conceptual study that aims to describe the urgency of marine potential management based on Law No. 27 2007 on the Management of Coastal and Island Areas. -small island. Secondary data sources become material in the study. The results of the study are expected to be preliminary research for further researchers in optimizing the marine potential in Indonesia. Maritime sovereignty cannot be achieved only with the efforts of one or two parties, but requires coordination between all stakeholders.
Spekulatif Arah Politik Hukum Kepariwisataan Di Indonesia Dari Pengembangan Community Base Tourism Martein , Dhoni; Untari, Dhian Tyas; Berliana, Desyana; Kunti, Iswiyati; Wanti, Tiara Yuliana; Rikamza, Wiky
Jurnal Kajian Ilmiah Vol. 21 No. 4 (2021): Special Issue (December 2021)
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/k73j9639

Abstract

Tourism is a non-oil and gas sector with a fairly high development potential, even the tourism sector makes a large contribution to GDP and GRDP. According to the Law of the Republic of Indonesia Number 10 of 2009 concerning Tourism and the Regulation of the Minister of Home Affairs Number 33 of 2009 concerning Guidelines for Ecotourism Development in the Regions, it is stated the importance of community participation in tourism development. Based on this, this study aims to; 1). Studying the political direction of tourism law in Indonesia, 2). Mapping the internal and external environment for Community Base Tourism (CBT) development, and 3). Develop speculative hypotheses related to the CBT development strategy. This study is sourced from secondary data from books and publications related to Tourism Law Politics and CBT Development. The analysis used is the Strategic Management matrix; EFAS/IFAS and Garnd Matrix. The results of the study are expected to become an umbrella for research related to the development of CBT in the perspective of Political Law.
Efektifitas Website Sebagai Media Promosi Produk Kuliner; Model EPIC Dalam Membangun Awareness Restoran Di Jakarta Winarso, Widi; Untari, Dhian Tyas; Khasanah, Fata Nidaul
Jurnal Kajian Ilmiah Vol. 24 No. 1 (2024): January 2024
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/xr7hv013

Abstract

The increasing use of the internet has made it easier to access information that can be used as a medium for conveying something more easily and efficiently. Thus, the study aims to see the Effectiveness of Websites as a Media for Promoting Culinary Products in an effort to build awareness and interest in culinary tourism. The study uses a quantitative method. Where the quantitative research method is a method used to conduct research on a population or sample, which collects data and analyzes data to test a particular hypothesis. The sampling technique in this study is to use Random Sampling or random samples. The number of samples in this study was 100 respondents who already knew the website www.indonesia.travel. The EPIC Model in this study is a method that will measure the dimensions of Empathy (Empathy) from respondents, Persuasion (Persuasion) that can be felt by respondents, Impact (Impact) that can occur in respondents and the approach of the Communication dimension (Communication) that is conveyed to respondents. Based on the results of the study, the final result of the EPIC Rate value is 3.55. This shows that the value is included in the assessment scale with a very effective category. This shows that the website www.indonesia.travel is very effective in conveying information to the public because the promotion is interesting and easy to understand so that it can build awareness and interest in culinary tourism.
Keluarga Digital Cerdas: Kolaborasi Orang Tua dan Sekolah dalam Literasi Digital Anak Untari, Dhian Tyas; Budi Satria; Prasojo; Fata Nidaul Khasanah; Tulus Sukreni
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1587

Abstract

Perkembangan pesat teknologi informasi dan komunikasi (TIK) menempatkan literasi digital sebagai kompetensi esensial, khususnya bagi anak-anak yang tumbuh di era digital. Mereka dihadapkan pada potensi positif teknologi sekaligus risiko seperti hoaks, perundungan siber, dan kecanduan gawai. Mengingat urgensi ini, program pengabdian masyarakat "Keluarga Digital Cerdas: Kolaborasi Orang Tua dan Sekolah dalam Literasi Digital Anak" dilaksanakan di SD di Bekasi. Program ini bertujuan meningkatkan pemahaman dan keterampilan literasi digital pada orang tua dan siswa SD secara sinergis, menciptakan ekosistem digital yang aman dan edukatif. Metode pelaksanaan meliputi lokakarya interaktif untuk orang tua dan sesi edukasi kreatif untuk siswa, dengan melibatkan partisipasi aktif dari kedua belah pihak. Hasil evaluasi menggunakan pre-test dan post-test menunjukkan peningkatan pemahaman literasi digital yang signifikan pada orang tua (25%) dan siswa (30%). Selain itu, program ini berhasil menumbuhkan komunikasi yang lebih terbuka antara keluarga dan sekolah terkait isu digital. Meskipun ada tantangan seperti ketersediaan waktu orang tua, program ini menunjukkan potensi besar dalam membentuk perilaku digital yang lebih bijak dan bertanggung jawab. Rekomendasi meliputi keberlanjutan program melalui integrasi kurikulum dan pengembangan platform kolaborasi.
Inovasi Menu Lokal Dan Pelestarian Warisan Kuliner Bekasi Dalam Persektif Bisnis Kreatif Sari, Rycha Kuwara; Wijayanti, Murti; Setyawati, Novita Wahyu; Bukhari, Eri; Untari, Dhian Tyas
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1644

Abstract

Penelitian ini menganalisis inovasi menu lokal sebagai strategi pelestarian warisan kuliner Bekasi dalam perspektif bisnis kreatif. Bekasi memiliki potensi kuliner tradisional yang signifikan, namun visibilitas dan daya saingnya masih perlu ditingkatkan. Melalui pendekatan kualitatif deskriptif, studi ini mengidentifikasi berbagai bentuk inovasi, termasuk modifikasi resep, modernisasi kemasan, pemanfaatan pemasaran digital, dan pengembangan produk turunan. Temuan menunjukkan bahwa inovasi ini berhasil meningkatkan minat konsumen, termasuk generasi muda, serta berkontribusi pada peningkatan ekonomi pelaku UMKM. Meskipun dihadapkan pada tantangan modal, konsistensi kualitas, dan persaingan pasar, inovasi proaktif memungkinkan kuliner Bekasi tetap relevan. Kesimpulan utama adalah bahwa pelestarian warisan kuliner memerlukan ekosistem bisnis kreatif yang kuat dan kolaborasi multipihak. Strategi masa depan harus fokus pada pendidikan, pemasaran naratif, pengembangan sentra kuliner, dan perlindungan indikasi geografis untuk memastikan keberlanjutan budaya dan ekonomi.
Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Pada Produk Sepatu Lokal Merek Aerostreet (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Prodi Manajemen Universitas Bhayangkara Jakarta Raya) Chandra, Steve Febrian; Untari, Dhian Tyas; Rohaeni, Heni
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 3 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i3.6112

Abstract

Local brands are now able to compete with imported products thanks to creative designs, competitive quality, and adaptive digital marketing strategies. This phenomenon is supported by large-scale promotions promoting love for local products. This study aims to determine the partial and simultaneous effects of product quality, price, and promotion on purchasing decisions for Aerostreet brand local shoes. This study employs a quantitative approach using a survey method and data collection techniques via questionnaires. The sampling technique used is saturation sampling, with a population of 33 respondents who are students of the Faculty of Economics and Business, Management Program, at the University of Bhayangkara Jakarta Raya, from the 2021 and 2022 cohorts, who have previously purchased Aerostreet footwear products. Data processing and hypothesis testing were conducted using SPSS software version 25. The results of the study indicate that product quality, price, and promotion partially have a positive and significant influence on purchasing decisions. Simultaneously, all three variables also have a positive and significant influence on purchasing decisions for local Aerostreet brand shoes.
Co-Authors Ade Siantry Adi Fahrudin Adinda Danty Pangestu Ahmad Syarif Al Firatunnisa Nur Hanifah Allisya Andrea Anjani Alyysia Alyysia Amelia Putri Ami Lestari Andi Nuraliyah Andrian Andrian Andrian Andrian Andrian ANISAH Anisya Nur Fadila Anjani, Allisya Andrea Arif Yumanrdi Aulia Ambarwati Basuki Antariksa Basuki Antariksa, Basuki Berliana, Desyana Bianca Salikha Ramadhani Budi Satria Budi Satria Budi Satria Budi Satria Budi Satria Budi Satria Bukhari, Eri Cantika, Marisa Chandra, Steve Febrian Christian, Yonathan David Nurmanto David Nurmanto David Nurmanto Desyana Berliana Desyana Berliana Dewi Sri Wulandari Dhona Shahreza Dhoni Martein Didik Setiyadi Dudung Darusman Erik Saut H Hutahaean, Erik Saut H Euis Komalasari Fadilah Fadilah Fadilah Fakhrudin Fakhrudin Fata Nidaul Khasanah Fauziyah, Jihan Feby Lenny Ardiati Felixia Budiarti Ramadhani Fikri , Adi Wibowo Noor Fina Zahra Firman Maulana Friska Natalia Ghozali , Daffa Khuzaimy Hadita Hamdi, Ferdiyan Handayani, Milda Hapzi Ali Hapzi, Hapzi Hardjito S. Darmojo Harnios Arief Heni Rohaeni Heni Rohaeni Hermalena Devi Hidarsah, Ida Idaul Hasanah Ikbal , Muhamad Iskandar Zulkarnaen Iskandar Zulkarnaen Istianingsih Istianingsih, Istianingsih Iswiyati Kunti Iswiyati Kunti Joko Prihatno Joyosemito, Ibnu Susanto Juanda Juanda Juventiana Wahani Virgiyanti Kamal, Wafiq Fadlul Khoerur Rizky Khofifah, Siti Nur Kholipah, Putri Disty Komariah, Neng Siti Kuntadi, Chris Kunti, Iswiyati Lusyana Widiyanti Maria Wikantari Marisa Cantika Martein , Dhoni Mifta hul Zannah Mirella, Niffa Nadya Rizki Muchrodji Muchrodji Muhamad Azka Rivan Anshari Muhamad Ikbal Muhamad Syahiddin Muhammad Ali Mustofa Muhammad Yusuf Fito Pratama Putra Muis, Afifah Faiza Kamilah Mulyanto, Erwan Narpati, Bintang Natalia, Friska Neng Siti Komariah Ninu, Sri Mega Susanty Viadolorosa Novalia Novalia Novita Wahyu Setyawati Nurmanto, David Nursal, M. Fadhli Nyayu Maya Ardini P Paryono Perdhana, Timorora Sandha Perdini, Tiara Anggita Peter Narotama Sunardi Phalipi, Syahnan S Pitoyo, Bayu Seno Prasojo Prasojo Prasojo Prasojo, Prasojo Putri Disty Kholipah Putri, Amelia Ramadhani, Bianca Salikha Rani Pertiwi Rapani, Alaidin Rianto, M Richo Rianto, Muhammad Richo Rikamza, Wiky Rini Untari Rohana Ningsih Rosidin Rosidin Rosidin Rudy Rudy Saputra, Farhan Saputro, Firdaus Hindra Hadi Sarah Fadilah Sari, Rycha Kuwara Siti Halimah Siti Nur Khofifah Soehardi Soehardi Soehardi Soehardi Sri Mega Susanty Viadolorosa Ninu Sugeng Murdowo Sugeng Suroso Sugeng Suroso SUGENG SUROSO, SUGENG Sukreni, Tulus Thamrin, Djuni Tiara Yuliana Wanti Tiara Yuliana Wanti Timorora Sandha Perdhana Timorora Sandha Perdhana Tito Wahyono Tri Widyastuti Tulus Sukreni Tulus Sukreni Tulus Sukreni Vera Vera Wafi Arifin Wahyono, Tito Wanti, Tiara Yuliana Wastam Wahyu Hidayat Widi Winarso, Widi Widiyanti, Lusyana Wijayaningsih, Rini Wijayanti, Murti Wiky Rikamza Windasari, Shindy Yanuar Farida Wismayanti Yanuar Farida Wismayanti, Yanuar Farida Yonatan, Nicky Liane Yumanrdi, Arif Yunita, Tyna Zannah, Mifta hul