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Balanced Scorecard sebagai Instrumen Manajemen Strategis untuk Pertumbuhan UMKM di Era Digital Purwanti Purwanti; Gopar Purnama
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6219

Abstract

This study aims to analyze the application of Balanced Scorecard (BSC) in MSMEs in the digital era. The research background highlights the importance of BSC as a comprehensive performance measurement tool amid the challenges of digitalization. The research method uses a mixed methods approach with data collection through case tracking of MSMEs that implement BSC. Data were analyzed qualitatively and quantitatively to identify constraining and supporting factors and measure the influence of BSC on MSME performance. The findings show that BSC can improve MSME performance through balancing the perspectives of finance, customers, internal processes, and learning and growth. Implementation constraints include limited resources and digital literacy, while support comes from the government and technology adoption. The implication of the research is the need for conducive ecosystem support and a BSC model tailored to the needs of MSMEs in the digital era.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA MAKARONI NGEHE CABANG JOMBANG TANGERANG SELATAN Reisha Darellin; Purwanti
Journal of Research and Publication Innovation Vol 3 No 3 (2025): JULY
Publisher : Journal of Research and Publication Innovation

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Abstract

The purpose of this study was to determine the effect of service quality and price on consumer satisfaction at Makaroni Ngehe, Jombang Branch, South Tangerang, both partially and simultaneously. The method used in this study is the associative quantitative method. The population in this study was 15,854 people during the period of 2024. The sampling technique used the Slovin formula, so that a sample of 97 respondents was obtained. Data analysis used validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficient analysis, determination coefficient analysis, and hypothesis testing. The results of the study partially showed that service quality had a significant effect on consumer satisfaction, with the regression equation Y = 1.130 + 0.495X1. The results of the hypothesis test showed that the calculated t value> t table (9.739> 1.985), so H0 was rejected and Ha was accepted, which means that there is a significant effect between service quality and consumer satisfaction. The price variable also has a significant effect on consumer satisfaction, with the regression equation Y = 1.130 + 0.481X2. Hypothesis testing shows that t count > t table (9.861 > 1.985), so H0 is rejected and Ha is accepted. Simultaneously, service quality and price have a significant effect on consumer satisfaction, with the regression equation Y = 1.130 + 0.495X1 + 0.481X2. The results of the F test show that F count > F table (69.456 > 3.093), so H0 is rejected and Ha is accepted. This means that there is a significant simultaneous effect between service quality and price on consumer satisfaction.
PERAN PEMBERIAN HARGA DALAM MENINGKATKAN VOLUME PENJUALAN PADA TOKO JENITRA SNACK DI BINTARO SEKTOR 7 TANGERANG SELATAN Lani Kusuma; Purwanti
Journal of Research and Publication Innovation Vol 3 No 3 (2025): JULY
Publisher : Journal of Research and Publication Innovation

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Abstract

This study aims to analyze the role of pricing in increasing sales volume at The Jenitra Snack Store in Bintaro Sektor 7, South Tangerang. The type of research used is Qualitative. By emphasizing the interview method to key informants, where the key informants here are shop employees and consumers, the triangulation technique is source triangulation, technical triangulation and time triangulation, supported by secondary and primary data collection procedures. The validity of the study was tested with several tests, namely Credibility, Compliability, Distributability, and Transferability. The results of this study indicate that the Role of Pricing is very important in increasing Sales Volume at the Jenitra Snack Store in Bintaro Sektor 7, South Tangerang. So the market must always consider the quality and the right price for a product sold at the Jenitra Snack store.
Implementasi Manajemen Kearsipan dalam Meningkatkan Administrasi Sekolah : ( Studi Kasus Di SMPN 3 Tembilahan Hulu) Ali Murtopo; Leli Safitri; Purwanti; Uswatun Hasanah; Wina
AL-BAHTS: Jurnal Ilmu Sosial,Politik, dah Hukum Vol 2 No 1 (2025): AL-BAHTS: Jurnal Sosial, Politik, dan Hukum
Publisher : Universitas Islam Indragiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/albahts.v3i1.4297

Abstract

This study was conducted to see how the implementation of archival management in improving the administration of SMPN 3 Tembilahan Hulu. Practically, almost all educational institutions have implemented archival management, but in its implementation, each educational institution will be different and have its own provisions. The purpose of archival administration management in this educational institution is so that office work can be carried out properly, neatly in accordance with existing regulations in improving administration. The implementation of management in improving administration at SMPN 3 Tembilahan Hulu can be said to have not been implemented because there is still a lack of competent human resources in the field of archiving, inadequate facilities and infrastructure and unstructured archival procedures so that they have a negative impact on Administrative employees, the negative impacts are slow access to information, student data becomes unsafe, and takes a long time. The solutions that can be done to improve the implementation or implementation of management in improving administrative archiving at SMPN 3 Tembilahan Hulu are to provide training and education to archival staff, provide facilities and infrastructure by completing a comfortable and safe archival room, create clear archival procedure standards
Peran Hukum Adat dalam Pelestarian Tradisi Suku Baduy di Banten Purwanti
Rampai Jurnal Hukum (RJH) Vol. 4 No. 1 (2025): Maret
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/rjh.v4i1.4336

Abstract

This study examines the vital role of the customary law of the Baduy Tribe in efforts to preserve their traditions and natural order. The Baduy customary law is deeply rooted in the Sunda Wiwitan belief and the principle of "pikukuh karuhun," which emphasizes harmony with nature and maintaining ecological balance. This principle is reflected in nature conservation practices, such as protecting forests and refraining from damaging valleys, as well as in regulating social and economic life that prioritizes simplicity and honesty. Despite facing the challenges of modernization, the Baduy community continues to strive to sustain their customary law by internalizing traditional values to safeguard cultural identity and environmental preservation. The research questions are 1) What are the structure, values, and role of the Baduy Tribe’s customary law? 2) How is the synergy between the indigenous community and the government in preserving traditions? Using qualitative methods to gain a deep and comprehensive understanding of the role and participation in this phenomenon, with a case study on the Baduy community in Banten, the study finds that 1) The core values of Baduy customary law are simplicity, honesty, mutual cooperation (gotong royong), and harmony with nature, serving as a system for cultural control. 2) The government plays a very important and strategic role in supporting the preservation of the Baduy community’s customary laws and traditions. Holding regulatory and administrative authority, the government can formulate policies that support indigenous communities and protect cultural existence from external threats.   Abstrak Penelitian ini mengkaji peran vital hukum adat Suku Baduy dalam upaya pelestarian tradisi dan tatanan alam mereka. Hukum adat Baduy berakar kuat pada kepercayaan Sunda Wiwitan dan prinsip "pikukuh karuhun," yang menekankan keselarasan dengan alam dan menjaga keseimbangan ekologi. Prinsip ini diwujudkan dalam konservasi alam, seperti menjaga hutan dan tidak merusak lembah, serta dalam pengaturan kehidupan sosial dan ekonomi yang mengutamakan kesederhanaan dan kejujuran. Meskipun menghadapi tantangan modernisasi, masyarakat Baduy terus berupaya mempertahankan keberlangsungan hukum adat mereka dengan menginternalisasi nilai-nilai tradisional untuk menjaga identitas budaya dan pelestarian lingkungan. Lalu 1) Seperti apa struktur, nilai-nilai, serta peran hukum adat Suku Baduy 2) Sinergi antara Masyarakat adat dan pemerintah dalam pelestarian tradisi dengan menggunakan metode kualitatif yaitu untuk mendapatkan pemahman yang mendalam dan komprehensif mengenai fenomena peran serta dengan studi kasus pada Masyarakat di suku Baduy Banten lalu menghasilkan 1) Nilai utama hukum adat Baduy adalah kesederhanaan, kejujuran, gotong royong, dan harmoni dengan alam serta sebagai sistem pengendali budaya 2) Pemerintah memiliki peran yang sangat penting dan strategis dalam membantu pelestarian hukum adat dan tradisi masyarakat Suku Baduy memiliki kekuasaan regulatif dan administratif, pemerintah dapat menciptakan kebijakan yang berpihak pada masyarakat adat serta melindungi eksistensi budaya dari ancaman eksternal
PELESTARIAN TRADISI PESTA LAUT DI KELURAHAN KUALA SAMBOJA, KECAMATAN SAMBOJA, KABUPATEN KUTAI KARTANEGARA MELALUI PODCAST BUDAYA: Preserving Pesta Laut Tradition in Kuala Samboja Ward, Samboja Subdistrict, Kutai Kartanegara District through Culture Podcast Masrur; Ariani, Setya; Purwanti; Pratama, Zamrud Whidas; Lina, Ester; Fahdilla, Nur; Sari, Putri Yunita; Zenita, Rifkia
Jurnal Ruhui Rahayu: Jurnal Pengabdian Masyarakat Ilmu Humaniora Vol 1 No 1 (2022)
Publisher : Program Studi Sastra Indonesia Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/ruhuirahayu.v1i1.40

Abstract

Abstract: Pesta Laut is an annual tradition held by society as a way of expressing gratitude for the ocean wealth. As a form of preserving the tradition by utilizing social media, culture podcast uploaded on Youtube platform becomes the main product of Community Service Program. This report covers information regarding Pesta Laut tradition created in the form of culture podcast.  The method was case study with focus group discussion to collect the data. Three members of society participating directly in the ritual of Pesta Laut were invited as informants of culture podcast to describe information about this tradition. The podcast production involved three stages: pre-production, production, and post-production. The culture podcast is expected to give contribution to preservation of local culture through easy access of information in the digital era. Keywords: community service program; cultural preservation; pesta laut; podcast.   Abstrak: Pesta Laut merupakan sebuah tradisi tahunan yang diselenggarakan oleh masyarakat sebagai bentuk rasa syukur atas kekayaan hasil laut. Sebagai bentuk pelestarian tradisi dengan memanfaatkan media sosial, podcast budaya yang diunggah pada laman Youtube menjadi produk utama kegiatan Pengabdian Kepada Masyarakat. Laporan ini memaparkan informasi mengenai tradisi Pesta Laut yang dikemas dalam bentuk podcast budaya.  Metode yang diterapkan adalah studi kasus dengan pengumpulan data melalui wawancara kelompok (focus group discussion). Tiga anggota masyarakat yang berpartisipasi langsung dalam ritual Pesta Laut diundang menjadi narasumber podcast budaya untuk memaparkan informasi terkait tradisi ini. Dalam proses produksi podcast budaya terdapat tiga tahapan:  pra produksi, produksi dan pasca produksi. Podcast budaya diharapkan mampu memberi kontribusi terhadap pelestarian budaya lokal dengan kemudahan akses informasi di era digital saat ini. Keywords: pengabdian kepada masyarakat; pelestarian budaya; pesta laut; podcast.
Analysis of User Perceptions on Interactive Learning Platforms Based on Artificial Intelligence Sana, Eirene; Fitriani, Anandha; Purwanti; Soetarno, Djoko; Yusuf, Maulana
CORISINTA Vol 1 No 1 (2024): February
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v1i1.12

Abstract

Education is one field that is increasingly adopting artificial intelligence (AI) technology in an effort to improve the learning experience. AI-based interactive learning platforms have become a significant trend in modern education. This research aims to analyze user perceptions of AI-based interactive learning platforms and identify factors that influence their acceptance of this technology. We conducted an analysis using the SmartPLS method to explore the relationship between variables that influence user perceptions of AI in education. Research data was collected through surveys given to educational participants using AI-based learning platforms. The results of this research include findings about the extent to which factors such as interaction quality, usability, and social factors influence user perceptions of AI-based learning platforms. The results of data analysis will provide valuable insight into how the educational community accepts and adopts AI technology in the learning process. It is hoped that this research will make a significant contribution to the understanding of the acceptance of AI technology in educational contexts, as well as provide guidance for the development of more effective interactive learning platforms. The findings of this research can also support decision making in implementing AI in educational settings.
Analysis of Business Knowledge and Experience in the Use of Accounting Information for Business Development Purwanti; Gusmiarni; Suhariyanto
JOURNAL INTELEKTUAL Vol 4 No 1 (2025): JOURNAL INTELEKTUAL
Publisher : LPPM STIE PPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61635/jin.v4i1.208

Abstract

Introduction/Objective: This study aims to examine the influence of accounting knowledge and experience on business development with the use of accounting information as an intervening variable. Background of the Problem: MSMEs need business development driven by aspects of accounting information and knowledge and business experience by producing various varied results. Novelty: Analyzing the same variables according to previous research but adding intervening variables on MSME actors. Research Method: Using a quantitative approach, data was taken from MSME actors and samples using a random method with criteria obtained 37 samples and the analysis used was path analysis. Findings/Results: Accounting knowledge influences the use of accounting information and business development, business experience influences capital structure, use of accounting information and business development. The use of accounting information has a negative effect on business development and accounting knowledge and business experience do not mediate business development through the use of accounting information. Conclusion: These findings provide important implications in paying attention to global and technical economic factors so that they can be used as considerations before developing and investing in a company.
PENGARUH BRAND COMMUNITY DAN WORD OF MOUTH TERHADAP KEPUTUSAN PENGGUNAAN JASA SEWA PERALATAN OUTDOOR ATAP BUMI ADVENTURE Ikhsan Baihaqy; Purwanti
Journal of Research and Publication Innovation Vol 3 No 4 (2025): OCTOBER
Publisher : Journal of Research and Publication Innovation

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Abstract

This study aims to determine the influence of brand community (X1) and word of mouth (X2) on the decision to use (Y) Atap Bumi Adventure outdoor equipment rental services in Cisauk. The research method used is quantitative with an associative approach. The research population is 376 consumers of Atap Bumi Adventure, and the sample determination uses the probability sampling method and the sampling technique uses the random sampling method. The sample determination uses the Slovin formula with a 5% error rate, with a sample result of 79 people. Data were collected through questionnaires and analyzed using simple and multiple linear regression, correlation coefficients, and determination coefficients, as well as classical assumption tests (normality, multicollinearity, autocorrelation, and heteroscedasticity) and significance tests (partial and simultaneous) with the help of SPSS version 25. The results of the study indicate that brand community (X1) has a positive and significant effect on the decision to use (Y) partially, with a calculated t-value (7.462) > t-table (1.665) and significance (0.000) < 0.05. The contribution of brand community to the decision to use is 86.8%, word of mouth (X2) does not have a positive and significant influence on the decision to use (Y) partially, with a calculated t-value (0.531) < t-table (1.665) and significance (0.597) > 0.05. The contribution of word of mouth to the decision to use is 77.3%, brand community (X1) and word of mouth (X2) simultaneously have a positive and significant influence on the decision to use (Y), with a calculated F-value (255.707) > F-table (3.117) and significance (0.000) < 0.05. The contribution of both variables together to the decision to use is 86.7%, while the remaining 13.3% is influenced by other factors. The conclusion of this study is that brand community has an important role in influencing consumer decisions, while word of mouth partially does not show a significant influence. However, when both variables are combined, both significantly influence the decision to use Atap Bumi Adventure's outdoor equipment rental services.
Dampak Penerapan Perencanaan Strategis Sumber Daya Manusia, Pengembangan Kompetensi dan Manajemen Talenta yang Produktif untuk Mendorong Inovasi Proses dengan Mediasi dari Otomatisasi Proses Plora; Purwanti; Muhamad Ekhsan
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Pengelolaan sumber daya manusia di perusahaan membutuhkan fokus yang signifikan melihat persoalan peningkatan kualitas karyawan yang lebih baik lagi. Kebutuhan perusahaan yang sangat banyak tentu menjadi tugas bagi karyawan untuk selalu mengembangkan potensi diri. Tentu manajemen strategis, menajemen talenta, dan pengembangan kompetensi berdampak pada proses ini. Pada peneltian kali ini peneliti ingin secara mendalam menganalisis dampak penerapan beberapa manajemen terhadap kebutuhan perusahaan yang sangat banyak dalam menjalankan bisnis. Penelitian ini berfokus pada metode kualitatif deskriptif, dengan metode ini penelitian akan dilakukan secara sistematis maupun spesifik untuk mendapatkan informasi secara detail mengenai permasalahan yang akan diteliti. Hasil dari penelitian ini menegaskan bahwa pengembangan dan pendayagunaan sumber daya manusia sangat dibutuhkan oleh organisasi. perencanaan strategis sumber daya manusia, pengembangan kompetisi, dan manajemen talenta sangat penting bagi perusahaan guna mendorong mediasi inovasi dan otomatisasi seluruh operasi perusahaan. Dapat disimpulkan bahwa penerapan perencanaan straegis SDM, Pengembangan Kompetensi, dan Manajemen Talenta berdampak positif pada inovasi proses dengan mediasi dan otomatisasi proses.
Co-Authors Abdul Halim Anshor Aditya Arifin Adriena, Nurul Azmi Agus Kastama Putra Agus Sudarsono Agustiani, Desi Aida Fiqtianisa Ainin, Nur Akbar, Mada Faisal Alfian Rokhmansyah Ali Murtopo Alzein Alfatih An An Andari Anas Rahmad Hidayat Angga Mardiana Anjani, Sheila Aulia Anugrah, Rio Wahyudin ARIF HIDAYAT Arinda Triagita Arrofi , Maedina Wilda Astuti Setiyani Atikah Elnisa Fikri Azlina, Yunidyawati bila, salsa Cato Devi Herlina Dhanang Ilhamsyah Diana Lestari Donny Dharmawan Dwi Nurcahya, Saputra Dyah Kusumawardani, Hastin El abid, Mohammed Ellysa Shalsabella Elyzafah, Beby Berlian Ernawati, Dhanik Ervi Husni, Ervi Fahdilla, Nur Fatonah Holid S, Sofa Fatonah, Sofa Febriani Ayuningtyas, Ika Febryan Hadinata Finky Damayanti Fitriani, Anandha Gopar Purnama Gunawan Santoso Gunawan, Yudha Febrian Gusmi Arni Gusmiarni Hadi Ashar Hadinata, Febryan Hermiati, Novi Fitria Huda, Miftakul Ikhsan Baihaqy Indah Cempaka Sari Intan Pratiwi Irwansyah Rezeki, Syailendra Reza Isfentiani, Dina Juwita Larasati Puspita Dewi Karwati Kespandiar, Tengku Krisnani, Novia Dwi Kudori, Masngud Labib Asyidiq, Mughni Lani Kusuma Latifah, Irma Lia Maria Nurlina Lina Nurlina, Entang Lina, Ester Linda Okstiana M. Imam Suswandoyo M., Fatimah MA Ansori Mada Faisal Akbar Maimunah Marinu Waruwu Masrur Maulana Yusuf Maulana, Donny McCarthy, Ryan Miftahul Huda Ms, Farizal Muhamad Ekhsan Muhammad Alim Akbar Nasir Nabila, Nabila Navita, Cahya Nazelliana, Dian Neli Ferawati Nia Paramitha Rosadi Niken Wahyuningrum Nur Diantini Nur Halimah Nur Mazidah, Siti Nur Widyawati Nurcahya , Saputra Dwi Nurhanifah, Hana Nursifa, Niknik Nursilma Rahmawati Okstiana, Linda Oktri , Yosi Petty Aprilia Sari Plora Prasasti Ragil Putri Widyaningrum, Maria Pratama, Zamrud Whidas Pratiwi, Zahra Eka PUJI LESTARI Purnamasari, Atika Putriastuti, Widya Queen Khoirun Nisa Mairo, Queen Khoirun Ratnasari, Supiah Ratri, Fauziyyah Reisha Darellin Revina Oktamiasyah Rijanto Rismawati Risqi Muflikhun Lumintu Rizqi Abdillah Rozaq, Ramadhan Rifana Ruli Supriati, Ruli Saferi Yohana Safitri, Leli Salsa afisha Sana, Eirene Sania, Eli Sari, Anjar Fatikha Sari, Petty Aprilia Sari, Putri Yunita Sastradiharja, EE. Junaedi Setya Ariani Setyoko, Aris Sherly Jeniawaty Singgih Daru Kuncara Sinta Sundari Heriyanti Siswanto, Deny Hadi Soetarno, Djoko Sopianto Sri Maryati Subaris Kasjono, Heru Submission JORAPI Suhariyanto Suhariyanto Suhariyanto Suhariyanto Sukamsi Sukesi . Sukiranto, Sukiranto Sukron Makmun Suryatama, Handika Sutaryono Suwardi Syah, Arga Bagus Pratama Dyah Aan Firman Syahroni, M. Kamil Teguh Setyaji Tia Agustin Tiarapuspa Tina, Titha Egis Tugiman Tuti Susilowati Tuwuh Bayu Aji Umayah, Genta Anas Umdatun Rismasari, Apriliana USWATUN HASANAH Uswatun Hasanah, Sinta Veriyanto, Andhika Rahman Wina Wiyarno Yari Dwikurnaningsih Yulianti, Vina Zakaria, Akhmad Zamrud Whidas Pratama Zenita, Rifkia