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All Journal Niagawan Jurnal Pendidikan Ekonomi (JUPE) Jurnal Promosi Pendidikan Ekonomi JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Journal of Business Management Education (JBME) Briliant: Jurnal Riset dan Konseptual Jurnal Pemberdayaan Masyarakat Madani (JPMM) Journal of Business and Behavioural Entrepreneurship Akuntabel : Jurnal Ekonomi dan Keuangan JURNAL MANAJEMEN EKONOMIS : Journal of Economics and Business SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JURNAL PENDIDIKAN TAMBUSAI JTP - Jurnal Teknologi Pendidikan EDUKATIF : JURNAL ILMU PENDIDIKAN Al-Ta'lim Dedication : Jurnal Pengabdian Masyarakat Jurnal Karinov Jurnal Abdi: Media Pengabdian Kepada Masyarakat JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Madaniya Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen Studies in Learning and Teaching Journal of Management - Small and Medium Enterprises (SME's) IJORER : International Journal of Recent Educational Research Transformasi dan Inovasi : Jurnal Pengabdian Masyarakat Abimanyu: Journal of Community Engagement Jurnal Pendidikan Administrasi Perkantoran (JPAP) Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Jurnal Pengabdian Masyarakat Bestari (JPMB) Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan International Journal of Education and Teaching Zone Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Pendidikan Tata Niaga (JPTN) Dedication : Jurnal Pengabdian Masyarakat Journal of Mandalika Literature El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Economic Education Analysis Journal Business and Accounting Education Journal Jurnal Kemitraan Masyarakat International Journal of Educational Evaluation and Policy Analysis Journal of Ekonomics, Finance, and Management Studies Dinamis: Jurnal Pengabdian Kepada Masyarakat
Raya Sulistyowati
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Implementation of The Pentahelix Model in The Marketing Strategy of Bamsa Application: Building Synergy for Local Economic Improvement Andhini, surya; Sulistyowati, Raya
Jurnal Pendidikan Administrasi Perkantoran (JPAP) Vol 13 No 2 (2025): August
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpap.v13n2.p535-646

Abstract

Phenomenon/Issue: BAMSA (Batik Motive Surabaya) application plays a crucial role in implementing the Pentahelix model to market Surabaya batik motives and improve the local economy. The issue focuses on the need for synergy between stakeholders and the use of technology to strengthen marketing efforts for local cultural products. Purpose: This research aims to explore the synergy between the government, academics, businesses, media, and the community in the development of batik marketing strategies. Novelty: The BAMSA application introduces the public to six patented Surabaya batik motives—kintir-kintiran, sparkling, gembili wonokromo, abhi boyo, kembang bungur, and remo Surabaya—complete with their philosophies and purchasing information, while also demonstrating the integration of the Pentahelix model in marketing. Research Methods: The abstract does not explicitly mention specific research methods but implies a qualitative or mixed-methods approach focused on stakeholder collaboration and technology adoption in marketing. Results: Collaboration among Pentahelix stakeholders strengthens marketing efforts, increases public awareness of local products, and facilitates MSMEs in marketing their products, leading to increased income and business sustainability. Research Contributions: This research confirms the importance of information technology in the Industry 4.0 era for supporting marketing, strengthening producer-consumer connectivity, and serves as a model for the development of a culture-based creative economy in other regions in Indonesia. It provides insights for stakeholders to formulate more effective policies and strategies in promoting local cultural products.
Pengaruh Product Innovation, Celebrity Endorsment dan Fear of Missing Out (FOMO) Terhadap Purchase Decision: Studi pada Pembeli Boneka Labubu Di Surabaya Afidahzulfa; Raya Sulistyowati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9085

Abstract

                The phenomenon of high interest in limited edition collection products such as Labubu dolls has encouraged the emergence of marketing strategies based on innovation, celebrity promotion, and consumer psychological effects. This study aims to determine the effect of product innovation, celebrity endorsement, and Fear of Missing Out (FOMO) on purchasing decisions of Labubu doll buyers in Surabaya City. This study uses a quantitative approach with an explanatory type that aims to explain the relationship between variables through hypothesis testing. The number of samples was determined based on the Rambut formula with a total of 100 respondents selected using the purposive sampling method. Data analysis was carried out with the help of SmartPLS 4 software. The results of the study showed that partially, the third independent variable, namely product innovation, celebrity endorsement, and Fear of Missing Out (FOMO) had a positive and significant effect on purchasing decisions. Simultaneously, all three also had a significant effect on consumer decisions. This study shows that the combination of the appeal of innovative products, promotion through public figures, and psychological pressure not to be left behind by trends are important factors in driving purchasing decisions on collectible doll products.
Pengaruh Digital Marketing terhadap Entrepreneurship Motivation: Peran Mediasi Entrepreneurial Skill di Era Society 5.0 Anindhita Rosa Novianti; Raya Sulistyowati
Journal of Mandalika Literature Vol. 7 No. 1 (2026)
Publisher : Institut Penelitian dan Pengembangan Mandalika (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jml.v7i1.5229

Abstract

Era society 5.0 telah mengambil bagian penting dalam evolusi Digital Marketing saat ini dengan memanfaatkan teknologi AI dan IoT. Dalam kemajuan teknologi di bidang marketing terdapat fenomena rendahnya motivasi berwirausaha pada kalangan mahasiswa. Penelitian ini memiliki tujuan guna menganalisis Pengaruh Digital Marketing di Era Society 5.0 terhadap Entrepreneurship Motivation pada dimediasi oleh Entrepreneurial Skill pada Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya. Metode yang digunakan yakni kuantitatif dengan teknik analisis Structural Equation Modelling-Partial Least Square (SEM-PLS). Adapun pengumpulan data melalui kuesioner dengan jumlah populasi sebanyak 2.425 mahasiswa dan sampel sebanyak 344 responden. Setelah dilakukan pengujian menghasilkan perolehan bahwa digital marketing tidak memiliki pengaruh signifikan terhadap entrepreneurship motivation. Akan tetapi entrepreneurial skill berpengaruh signifikan terhadap entrepreneurship motivation. Sehingga entrepreneurial skill memediasi secara parsial pada penelitian ini. Maka, optimalisasi terhadap entrepreneurial skill pada mahasiswa Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya diperlukan untuk meningkatkan entrepreneurship motivation.
Pengaruh Penggunaan Generative Pre-Trained Transformer (Chatgpt) Dan Perilaku Belajar Terhadap Self Efficacy Siswa SMKKetintang Surabaya Fatul Amelia, Miari; Sulistyowati, Raya
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13, No 2 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i2.13174

Abstract

Perkembangan era digital yang semakin pesat memberikan dampak dalam setiap bidang kehidupan. Salah satunya dunia pendidikan semakin berkembang, pemanfaatan teknologi dalam dunia pendidikan bukanlah suatu hal yang baru. Pemanfaatan atau pengunaan teknologi dalam setiap kegiatan pembelajaran yang mengalami peningkatan tingggi dalam salah satunya penggunaan kecerdasan buatan atau disebut juga dengan Artificial Intelegence (AI). Penggunaan artificial intelegence salah satunya yaitu ChatGPT (Generative Pre-trained Transformer) sebuah teknologi kecerdasan buatan atau Artificial Intelegence (AI). Tujuan penelitian ini untuk mengetahui pengaruh penggunaan ChatGPT terhadap self efficacy dan untuk mengetahui pengaruh perilaku belajar terhadap self efficacy. Metode penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif untuk mengkaji hubungan atau pengaruh antar variabel. Pengumpulan data penelitian ini menggunakan kuisioner dengan 239 responden dijadikan sampel penelitian yang dipilih melalui teknik purposive sampling. Analisis data dilakukan dengan bantuan software SmartPLS 4. Hasil analisis menunjukkan bahwa secara parsial, variabel ChatGPT memiliki pengaruh terhadap Self efficacy dan Perilaku Belajar berpengaruh terhadap Self efficacy.
Harnessing The Power of Instagram: Key Factors Influencing Followers' Visit Intentions to Cultural Destinations Daru Putri Kusumaningtyas; Sulistyowati, Raya; Wibowo, Daniel Pungkas Prastia; Prakoso, Sajiwo Tri; Zakiah, Rizka; Lestari, Fitra Dila
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.06

Abstract

This study explores the influence of Museum Generated Content (MGC) on Instagram on perceptions of information quality, customer service, and intention to visit Sonobudoyo Museum. Through quantitative methods and SEM PLS analysis, this study identified that accurate, relevant, and responsive museum content on social media has a significant impact on forming positive perceptions and increasing intention to visit. By involving 206 respondents who are followers of museum Instagram accounts, this study provides in-depth insights into the role of social media in the cultural tourism sector, especially in attracting the interest of the younger generation who are increasingly dependent on digital information in making travel decisions. This study also fills the literature gap regarding the impact of MGC on social media, making an important contribution to the academic understanding of digital marketing in the museum industry. The results of the study Museum Generated Content (MGC) on Instagram has a positive and significant influence on perceptions of information quality, perceptions of service, and intention to visit Sonobudoyo Museum. Accurate, complete, and up-to-date content, as well as responsive and sincere service, have been shown to play an important role in building positive perceptions and increasing intention to visit.
School Natural Resource Management Education: Utilization of Breadfruit Leaves as Skin Soap Products at SDN Kutisari 2 Surabaya Surya Andhini; Raya Sulistyowati; Khoirotul Amaliyah; Emi Supriharti
Jurnal Kemitraan Masyarakat Vol. 1 No. 4 (2024): Desember: Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v1i4.862

Abstract

This study explores the potential of breadfruit leaves (Artocarpus altilis) as a raw material in making skin care soap. Breadfruit leaves are known to contain active compounds such as saponins and flavonoids that have antibacterial, antiviral, and antioxidant properties. This study aims to test the effectiveness of breadfruit leaf extract in improving the quality of skin care soap. In addition, this study also highlights the use of breadfruit trees at SDN Kutisari 2 Surabaya, which is one of the Adiwiyata schools. This school utilizes the environment as a means of learning and maintaining the existence of plants, including breadfruit trees, which function as a source of food and traditional medicine. The results showed that soap with breadfruit leaf extract had better cleaning quality and hydrating ability compared to soap without extract. These findings indicate that breadfruit leaves can be a useful ingredient in making skin care products, as well as providing inspiration for the development of more natural and effective soap products, and supporting efforts to conserve natural resources in the school environment.
Promoting Computational Thinking Through Pedagogical Competence and Scientific Capability: The Mediating Role of Locus of Control Pujiharti, Yulita; Amanah Agustin; Raya Sulistyowati; Mukarom; Loesita Sari
International Journal of Education and Teaching Zone Vol. 5 No. 1 (2026): February 2026 Edition
Publisher : Yayasan Nurul Yakin Bunga Tanjung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57092/ijetz.v5i1.622

Abstract

Society 5.0 demands computational thinking (CT) skills among university students, particularly prospective economics teachers. This study examines how pedagogical competence and scientific capability key competencies of pre-service teachers influence CT, with locus of control (LOC) as a mediator. Data were collected via cross sectional survey from 375 economics education students (semester 5-8) across five Indonesian state universities (Java region) using partial least squares structural equation modeling (PLS-SEM) grounded in Rotter's LOC theory (1966) and Bandura's Social Cognitive Theory (1997). Findings reveal pedagogical competence (β=0.929, p<0.01) and scientific capability (β=0.148, p<0.05) significantly predict CT directly, while LOC partially mediates both relationships (H6: β=1.820, p<0.001; H7: β=0.148, p<0.01). This study offers novel theoretical contributions by validating LOC mediation in non-STEM economics education context, unique to Indonesia's collectivist culture. Practically, findings inform teacher education programs (PPG/PGS) to integrate CT pedagogy modules that target the development of internal LOC in learning, and prepare educators to face the challenges of the digital economy.
Learning Effectiveness of Semi Practice Course in Online Learning Sudarwanto, Tri; Andriansyah, Eka Hendi; Sulistyowati, Raya; Cahya, Septyan Budy; Rafida, Veni
AT-TA'LIM Vol 30, No 1 (2023)
Publisher : Institut Agama Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/jt.v30i1.783

Abstract

The COVID-19 pandemic has resulted learning activities in universities and schools temporarily stopping face-to-face learning, especially in Indonesia. Instead, learning is conducted remotely online. The application of online learning requires the readiness of several parties, from the provision of infrastructure to the students' side. The problem of cost, the readiness of educators and students in using technology is still the reason online learning can be carried out after the Covid19 pandemic in an effort to integrate technology in the world of education. How do we optimize the quality of Education through online learning. The research is aimed at knowing the effectiveness of online learning in learning media courses in the midst of a pandemic. It also includes planning, implementing, evaluating, as well as obstacles and how to overcome them. This research was conducted with a qualitative descriptive method. This study will describe the problems and solutions that occur in online learning so that the effectiveness of its implementation can be determined and recommendations for the feasibility of online learning can be determined in the future. Data collection techniques were carried out by documentary studies, observations, and interviews. The results showed that learning from semi-practical courses was running effectively. Various problems that become the issue of the weakness of online learning are solved by government policies, campus facilities and services that are able to support the achievement of learning objectives even in semi-practical courses.
AI Integration in Entrepreneurship Education: A Systematic Review of the Mediating Role of Self-Efficacy Aripin, Jejen Jaenal; Suryana, Suryana; Hendrayati, Heny; Sulistyowati, Raya; Muhamat, Amirul Afif; Rafliansyah, Farizki Maulana
Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan Vol. 6 No. 4 (2026)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um065.v6.i4.2026.4

Abstract

The integration of artificial intelligence (AI) in entrepreneurship education has expanded rapidly following the launch of ChatGPT however, empirical evidence regarding its effectiveness and implementation challenges remains fragmented. This study synthesizes empirical evidence on AI integration in entrepreneurship education through a systematic literature review following PRISMA 2020 guidelines. A Scopus database search yielded 186 articles, with 25 empirical studies meeting inclusion criteria. Findings reveal neural networks and generative AI as dominant technologies, with neural networks applied in nearly half of the studies and generative AI in more than a quarter. Experiential learning emerged as the most effective pedagogical approach. Entrepreneurial self-efficacy was confirmed as a key mediator between AI and entrepreneurial intention, with consistently strong path coefficients and large effect sizes across studies. AI integration consistently enhanced entrepreneurial intention, self-efficacy, and knowledge acquisition. However, a notable decline in self-perceived creativity indicates potential deskilling risk. Primary challenges include limited technical infrastructure, faculty readiness, and ethical concerns. The concentration of studies in China constrains cross-cultural generalizability. This study proposes the Integrated AI-Entrepreneurship Education Model (IAEEM) as a conceptual framework and provides practical recommendations for higher education institutions to optimize AI integration while mitigating potential risks in developing students' entrepreneurial competencies effectively.
Co-Authors Adham Afif Darmawan Afidahzulfa Afidahzulfa Agustin, Diana Aini, Lazimah Nur Akmalia Putri, Fina Aladawiya, Rabia Alfista Firdaus Amaliyah, Khoirotul Amanah Agustin AMELIA SETYAWATI, AMELIA Andhini, Surya Andy Prasetyo Wati ANGGA MARTHA MAHENDRA, ANGGA Anggarani, Mirwa Aniek Indrawati Anindhita Rosa Novianti aprilina susandini Aripin, Jejen Jaenal Armayanti, Nelly AYU PRATIWI, WIDYA A’rasy Fahrullah BAHTIAR, ANISA BAMBANG SURATMAN Bambang Suratman Bougi Agustarinda Saka Pertiwi Brilianita, Setia Chintami Surya Ayu Cici Yudita Wulandari Corry Yohana Cynthia Maharani Cynthia Maharani Danis Maulia Daru Putri Kusumaningtyas Dewi Sinta Dewi Sinta DIAH ANGGRAINI, IRMA Dian Anita Nuswantara Dika Nur Idayati Djoewita, Djoewita Dwi Yuli Rakhmawati Dyah Arsakiyana Efandri Agustian Eka Hendi Andriansyah Eka Julianti Efris Saputri Eka Retno Palupi Emi Supriharti Erlix Rakhmad Purnama Fahrezi, Muhammad Gibran Fanggidae, Apriana H.J. Fanggidae, Ronald Farij Ibadil Maula Farij Ibadil Maula Fatul Amelia, Miari Fidhyallah, Nadya Fadilah Fidhyallah, Nadya Fadillah Fitri Arlinda Flavia Rosemery Stelanys Oba Ebang Fransiska Sekar Kinasih Friyanto, Friyanto Gumilar Tintan Mulyansyah Hamidah, Nur Laila Harti Harti Heny Hendrayati Herning Indriastuti Heryanto Susilo Hidayat, Nurdin Ibadil Maula, Farij Ima Khotimah Indy Astira Kause Putri3 Ira Juliana IRMA DIAH ANGGRAINI Ishomi, Muhammad Dzaki Izzahtus, Siska Jun Surjanti Karina Kusumadewi Khoirotul Amaliyah Khoirotul Amaliyah Kurniati, Fitrina Lestari, Fitra Dila Lili Adi Wibowo Liona Efrina S Lisa Lestari Loesita Sari M Azizul Khakim M Wiro&#039;i Marisa Intan Prawesti Martha, Jefry Aulia Masharyono Masharyono Masyrochatul Yusri Maula, Farij Ibadil Maulana, Dimas Avian Maulia, Danis Mei Nurkholifah Mei Nurkholifah Miftahul Jannah Mirwa Adiprahara Anggarani Mirwa Anggarani Moch Happy Shahrul Chabib Muafidah Muafidah Muafidah, Muafidah Muhamat, Amirul Afif Mukarom Mulyani, Heni Mulyono, Franky Prasetyo Mustakim Mustakim Musyaffi, Ayatulloh Michael Nagigaluh Loryan Madjidan Nasution, Hafifah Nenden Susilowati Ni'am, Minhajun Ningrum, Ananda Octavia NORIDA CANDA SAKTI Novi Trisnawati Novie Noordiana Rachma Yulia Pratiwi, Aulia Ayik Pujiharti, Yulita Purnama, Erlix Rakhmad Puspo Dewi Dirgantari Putri Hestiningrum Rafliansyah, Farizki Maulana Rahayu Setya Ningsih Rahayu Setya Ningsih Rahman, Iradah Ratna Suhartini Reffandi, Krista Suci Ricky Eka Putra Ricky Eka Putra Rivo Nugroho Rizky Hidayat Almuzakir ROFIK JALAL ROSYANAFI Ronald P.C. Fanggidae Roni Faslah Ruben M. Nayve Jr Saino SAINO Sajiwo Tri Prakoso Salma Ananda Tiara Sanaji, Sanaji Sari, Wulan Iyhig Ratna Selfiah, Selfiah Septyan Budi Cahya Septyan Budy Cahya Septyan budy Cahya Siti Khoirun Annissa Siti Sri Wulandari Sri Setyo Iriani Suciati Suciati Sucihati, Roos Nana Sudarjo Sugangga, Amelia Sugangga, Fannie Sugangga, Rayyan Sul, Ratu Dintha Insyani Zukhruf Firdausi Sumbawati, Novi Surya Andhini Surya Andhini Suryana Suryana Syafitri, Novi Syahar Banu, Syahar Tareq Furas Tri Sudarwanto Tutut Putri Ramadani Tutut Putri Ramadani Umi Hidayah Ummi Zahrotissa’adah Veni Rafida Vinky Aurelia Putri Yuniar Vinky Aurelia Putri Yuniar Wahid, Moehammad Nasri Abdoel Wening Patmi Rahayu Wesi Lestari Wesi Lestari Wibowo, Daniel Pungkas Prastia Wibowo, Ristiaji Ari Widya Ayu Pratiwi Winanti Widyastuti Wiwik Cahyani WIWIN YULIANINGSIH Yafi Faishal Riskyady Yulita Pujiharti Zakiah, Rizka Zukhruf, Ratu Dintha Insyani