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Nasib

Institut Bisnis Informasi Teknologi Dan Bisnis

Author-ID : 11231559

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ANALYSIS OF THE EFFECT OF NET PROFIT MARGIN, TOTAL ASSET TURNOVER, AND FINANCIAL LEVERAGE ON RETURN ON EQUITY (ROE) IN THE PHARMACEUTICAL INDUSTRY SECTOR LISTED ON THE INDONESIA STOCK EXCHANGE Jelita. S. Srirahayu Situmorang; William; Leami Manao; Nurhani Aviona; Jhon Winfri Sitohang; Nasib
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

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The pharmaceutical industry in Indonesia plays a crucial role in maintaining public health and is a strategic part of the country's economy. This study examines ROE, net profit margin, total asset turnover, and financial leverage in pharmaceutical companies listed on the Indonesia Stock Exchange. This study is quantitative in nature. The research data were obtained from secondary sources. Out of a total of 10 pharmaceutical companies listed on the Indonesia Stock Exchange during the period 2016-2024, a sample of 5 companies was selected, with a sample observation of 45 data points. The research results indicate that the classical assumptions have been met. The partial t-test found that net profit margin significantly and positively affects return on equity (ROE) in the pharmaceutical industry listed on the IDX. Total asset turnover significantly and positively affects return on equity (ROE) in the pharmaceutical industry listed on the IDX. However, financial leverage does not significantly affect return on equity (ROE). Net profit margin, total asset turnover, and financial leverage all have a simultaneous effect on ROE (F-test). The adjusted R-square (R2) value is 0.906, or 90.6%, which indicates a significant impact on ROE, while the remaining 9.4% is attributed to other variables that influence ROE.

The Influence of Commitment, Loyalty, and Work Environment on Employee Performance at the Election Supervisory Body of North Sumatra Province Rafles Alexander Simanjuntak; Felicya Tiopan; Nicky Haitmen; Lenta Friska Purba; Nasib Nasib
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 03 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

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This study examines the factors that influence employee performance at the Bawaslu of North Sumatra Province, an institution with high work pressure in maintaining election integrity. The main focus of this study is to see the extent to which commitment, loyalty, and work environment impact staff productivity. Using quantitative methods with multiple linear regression analysis, the results of the study revealed three important points Commitment & Loyalty: Employees who have a high sense of attachment and dedication are proven to work far beyond the established standards. Work Environment: Physical facilities and a supportive work atmosphere greatly help employees complete complex supervisory tasks. Simultaneous Impact: Together, these three factors contribute greatly to organizational effectiveness. To increase public trust and maintain election transparency, the North Sumatra Bawaslu (Elections Supervisory Agency) needs to strengthen its internal culture and improve work facilities. By maintaining staff commitment and comfort, the agency can remain professional and resilient in the face of challenging election oversight dynamics.

THE ROLE OF CUSTOMER REVIEWS, INFLUENCER MARKETING, AND LIVE STREAMING FEATURES IN INFLUENCING PURCHASE DECISIONS ON THE SHOPEE PLATFORM IN MEDAN Andy Wijaya; Purnama Yanti Purba; Andre; Nasib
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 4 No. 2 (2026): April
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v4i2.771

This study seeks to examine the impact of customer reviews, influencer marketing, and live streaming on purchasing decisions on the Shopee platform in Medan City. This research employs a quantitative methodology utilizing multiple linear regression analysis approaches. The research sample comprised 95 Shopee customers chosen through a purposive selection procedure. The results demonstrate that customer evaluations, influencer marketing, and live streaming exert a positive and significant impact on purchasing decisions, evidenced by a coefficient of determination of 0.856. This shows that these three things have a big effect on what people buy. The managerial implications of this study indicate that businesses should make the most of customer reviews to boost trust and happiness. To get more people interested in your brand and reach more people with your marketing, you should also make the most of influencer marketing. Live broadcasting can also make shopping more participatory and fun, which can help people make better selections about what to buy. Businesses may boost consumer loyalty and their competitiveness in the e-commerce sector, which is getting more and more competitive, by using these three things well.

THE EFFECT OF RETURN ON ASSETS, CURRENT RATIO, AND DEBT TO EQUITY RATIO ON STOCK PRICES IN PROPERTY AND REAL ESTATE SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE PERIOD 2020–2024 Nabila Azmi; Wiliam; Florentia Jasmine; Asda Ria Sitorus; Nasib
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20751453

The purpose of this study is to analyze the effect of Return on Assets, Current Ratio, and Debt to Equity Ratio on stock prices in Property and Real Estate sector companies listed on the Indonesia Stock Exchange. This study uses secondary data in the form of companies’ financial statements for the 2022–2024 observation period. The sample consists of 10 companies selected from a total of 91 companies. The data analysis technique used in this study is Multiple Linear Regression Analysis with the assistance of SPSS version 25. The results show that Return on Assets has a positive and significant effect on stock prices, the Current Ratio has a positive and significant effect on stock prices, and the Debt to Equity Ratio has a negative and significant effect on stock prices.

The Effect of Work Motivation, Work Discipline and Work Environment on the Performance of ASN Employees at the North Sumatra Provincial Education Office David Christian Tambun; Prem Raaj; Dita Ibrena Luluina Br Tarigan; Melfrianti Romauli Purba; Nasib Nasib
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

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This study aims to determine the influence of work motivation, work discipline, and the work environment on the performance of civil servant employees at the North Sumatra Provincial Education Office. Employee performance is a crucial factor in improving the quality of public services and achieving organizational goals. Therefore, supporting factors such as high work motivation, good work discipline, and a conducive work environment are needed to improve employee performance. The research method used was a quantitative survey approach. Data collection was conducted by distributing questionnaires to 88 respondents, who were civil servant employees at the North Sumatra Provincial Education Office. The data obtained were analyzed using multiple linear regression analysis with the assistance of statistical software. The results of this study indicate that motivation has a negative and insignificant effect on employee performance, work discipline has a positive and significant effect on employee performance, and the work environment has a positive and significant effect on employee performance. Simultaneously, motivation, discipline, and the work environment have a significant effect on civil servant employee performance at the North Sumatra Provincial Education Office.

The Influence of Job Satisfaction, Work Motivation, and Work Environment on Employee Morale at the Medan City Market Regional Public Company John Kerli; Muhammad Nabil Arya; Salman Faris; Nasib Nasib
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 03 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

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This study examines the effect of job satisfaction, work motivation, and work environment on employee morale at Medan City Market Regional Public Company. The population consisted of 418 employees, and a sample of 82 respondents. A quantitative approach was employed, with data collected through Likert-scale questionnaires. Data analysis was conducted using validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The findings reveal that job satisfaction, work motivation, and work environment have a positive and significant effect on employee morale, both partially and simultaneously. The coefficient of determination (Adjusted R²) is 0.863, indicating that 86.3% of the variance in employee morale is explained by these variables, while the remaining 13.7% is influenced by other factors not examined in this study. These results highlight the importance of improving job satisfaction, strengthening work motivation, and creating a supportive work environment to enhance employee morale.

The Effect of Employee Morale and Organizational Familiarity on Innovative Work Behavior through Employee Engagement Ika Puspa Satrianny; Thamrin; Nasib; Adi Harianto; Emma Novirsari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3252

This study examines the influence of employee morale and organizational familiarity on innovative work behavior, with employee engagement serving as a mediating variable. The research contributes to the organizational behavior literature by integrating motivational and contextual factors to explain innovative behavior among employees, particularly within the context of an Indonesian manufacturing company, PT. Karya Lencana Mas. The study aims to investigate both the direct and indirect effects of employee morale and organizational familiarity on innovation through employee engagement. Using a quantitative approach, data were collected through structured questionnaires distributed to employees with a minimum of one year of service. The data were then analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The findings indicate that both employee morale and organizational familiarity have significant effects on innovative work behavior, both directly and indirectly through employee engagement. Employee engagement plays a crucial mediating role in strengthening these relationships. These findings highlight the importance of creating a positive work environment and enhancing employees’ understanding of organizational systems and culture. The practical implications of this study suggest the need for HR strategies and leadership practices that focus on improving employee morale and organizational socialization to foster a more engaged and innovative workforce.

Fintech, Digital Branding, and Customer Engagement to Enhance Gayo Arabica Coffee SMEs' Performance Deva Djohan; Indra Budiman; Nasib; Mhd Restu Razaq; Mahammad Fathoni
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3540

This study aims to analyze the influence of financial technology (fintech) and digital branding on the financial performance of Gayo Arabica coffee MSMEs in Central Aceh Regency, with customer engagement as a mediating variable. A quantitative approach was employed, with data collected through questionnaires distributed to 78 MSME actors actively utilizing digital technology in their business operations. Purposive sampling was applied, and data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The findings indicate that both fintech and digital branding have a significant effect on customer engagement and financial performance. Furthermore, customer engagement is proven to be a significant mediating variable in the relationship between fintech and financial performance, as well as between digital branding and financial performance. These results highlight the importance of integrating financial technology and digital branding strategies with customer engagement to optimize business outcomes. This study contributes theoretically to digital entrepreneurship literature and offers practical insights for MSMEs, platform developers, and policymakers particularly regarding financial literacy improvement and brand strengthening. The study is geographically limited, and future research is recommended to conduct comparative studies across sectors and regions.

Exploring the Role of Brand Engagement in Meme Marketing Effectiveness Siti Alhamra Salqaura; Nasib Nasib; Siti Sabrina Salqaura
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4455

Social media development and the phenomenon of meme marketing have become increasingly viral. The shift from traditional advertising to community-based and participatory content, such as memes, has emerged as a trending notion in contemporary marketing. This shift has necessitated companies to become more innovative in capturing attention, engaging consumers, and fostering loyalty. This research aims to examine the relationship between virality meme marketing, brand personality, and consumer loyalty, with brand engagement acting as a mediator. This study employs a quantitative approach, utilizing PLS-SEM through SmartPLS 4.0 software, with a sample of 220 active respondents. The questionnaire was distributed online using Google Forms, and purposive sampling was applied. The findings indicate that virality meme marketing, and brand personality have a significant enhancing effect on brand engagement, which in turn mediates the effect on customer loyalty. However, a surprising finding emerged regarding the direct effect of virality meme marketing on customer loyalty, where virality meme marketing negatively and insignificantly influences customer loyalty.

Shariah-Based Ethical Frameworks and Their Role in Shap-ing Islamic Finance in Asia: A Systematic Literature Review Nurul Syafiqah Azman; Affendy Abu Hassim; Said Nasser Al-Amrani; Nasib Nasib; Muhammad Fathoni
Journal of Finance Integration and Business Independence Vol. 2 No. 1 (2026): Journal of Finance Integration and Business Independence
Publisher : YAYASAN BINA BISNIS NUSANTARA MEDAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jofibi.v2i1.87

The purpose of this research is to examine the role played by regional ethical codes in Islamic banking's development, adoption and the integration of this financial system at the international level. A comprehensive review of the last 6 years' research in the field is given, covering 86 academic papers from 2020 to 2025. The PRISMA methodology is applied in order to identify, appraise and merge the findings from the studies in areas like ethical and cultural values, Shariah compliance, governance, and socio-economic goals. In fact, research shows that regional ethical frameworks are crucial in ensuring that Islamic financial services are truly ethical and in addition are a key factor in differentiating Islamic financial services from conventional ones within the global marketplace. In the integration of Islamic finance with global norms there are a number of challenges, including the integration of Islamic finance with community-based ethics, the need to harmonise Islamic law with transnational financial dealings and the impact of technological advancements such as the development of financial services companies (fintech). The key theme in this study is the integration of Islamic financial practices with the values of their community, the strategies employed by financial institutions to reconcile local Shariah law with international finance systems, and the role of ethical governance in establishing trust and promoting economic growth. In light of these implications, it is essential that regulatory agencies, industry leaders and government officials work towards ensuring international business practices align with local standards of ethics. Further research is required in such areas as the implications of sustainable finance for conventional financial structures, digitalisation and its impact on the role of the business community and the finance industry, and in cross border issues of ethics.

Co-Authors Abdiyanto Abdiyanto Ade Novalina Adelina Lubis Adi Harianto Affendy Abu Hassim Affendy Abu Hassim Agnes Agnes Agus Nuryatin Agus Susanto Agus Susanto Ahmad Fadli Ahmad Rivai Albert Albert Albert Albert Aldila Dinanti, Aldila Ali Syah Putra Ali Syah Putra Alimin, Erina Amalia, Fiqrida Amanda, Sharina Amin Hou Ananda, Fajar Rezeki Andre Andrian Andrian Andy Wijaya Angelika Subur Angeline Angeline Anggun R Sulistia Anisah Siregar Anita Anita Asda Ria Sitorus Astika, Enda Ayu Wirda Ningsih Az Zahrawani Ramadhan azzahra, an suci Bagus Hendra Wijaya Bangun, Jessica Bashira Bashira Beatrix Patricia Lee Beby Nofriza Bhaktiar Efendi Bunga Aditi Butar Butar, Ribka Sari Chandraj Chatarina Umbul Wahyuni Chorin Tandean Clarisse Dadang Munandar Darwan Tanady David Christian Tambun Debora Tambunan Deby Siska Oktavia Pasaribu Deva Djohan Devi Purnama Sari Devia Febrina Dewi Mahrani Rangkuty Dewi Rafiah Pakpahan Dian Nuzulia Armariena, Dian Nuzulia Dilla Fadila Rusmawadi Dita Ibrena Luluina Br Tarigan Djakasaputra, Arifin Duffin Dwi Septi Haryani Elfitra Desy Surya Elyzabeth Wijaya Emiya Sindamaeysa Br Ginting Emma Novirsari Emma Novirsari Endang Maryanti Enjel Erica Mentari Br Purba Erina Alimin Eryc Ester Hervina Sihombing Ester Hervina Sihombing ESTER HERVINA SIHOMBING, ESTER HERVINA Eugenio Eugenio Fachry Abda El Rahman Fakhrul Hirzi, M. Farah Jihan Nabila Fauzia Mei Salsabillah Felicya Tiopan Feriani Astuti Tarigan Fina Nailatul Izzah Florentia Jasmine Frans Sahputra Silitonga Ginting, Rika Adelina Br. Hamjah Arahman Hasrul Azwar Hasibuan Hazmanan Kahir Heber Arihta Sitepu Helena Louise Panggabean Hendra Saputra Hendri Hendry Hendry Hendy Hendy Herlin Munthe Herlina Novita Herti Kristiyani Silalahi Hervina Sihombing, Ester Hery Syahrial Husni, Calysta Thedrica Hutagaol, Arnold Ida Ayu Putu Sri Widnyani Ihsan Effendi IKA PUSPA SATRIANNY Ikyboy Van Versie Indah Sari Indra Budiman Indra Budiman Jamaluddin Jamaluddin Jansen Layoji Jasruddin Daud Malago Jelita. S. Srirahayu Situmorang Jesslyn Anggara Jhanita Fransisca Jhon Winfri Sitohang John Kerli Jonathan Parker Juliansyah, Roni Junaidi Junaidi Junaidi Junaidi Kabiru Sa'ad Sa'id Kelvin Halim Wijaya Khairatun Nazah Kosasih, Hengky Kuandi Chandra Leami Manao Lenta Friska Purba Lia Nazliana Nasution Limbong, Ryandi Loly Lubis, Fajar Rezeki Ananda M. Chandra Wibowo Mahammad Fathoni Mahyudin Manda Dwipayahi Bhastary Manda Dwipayani Bhastary Marpaung, Durahman Marshella, Marshella Martin Martin Martin Martin Martin Mega Sanjaya Melfrianti Romauli Purba Melfrianti Romauli Purba Melfrianti Romauli Purba Mexenro Gerael Hutagaol Mhd Ismail Magfur Mhd Restu Razaq Razaq Michael Novtriandy Sidabutar Mikhael Mikhael Muh. Fahrurrozi Muhammad Arsyad Muhammad Fathoni Muhammad Fathoni, Muhammad Muhammad Fauzan Azhmy Muhammad Nabil Arya Muhammad Salim Muda Simanjuntak Nabila Azmi Nainggolan, Susan G.V. Nas Haryati Setyaningsih Naufal, M Dzaky Rafi Nicky Haitmen Nidya Banuari Nikous Soter Sihombing Nirmadarningsih Hiya Nirmalasari Nirmalasari Nisa Kamelia Napitupulu Noverman Lase Nur Ikhsan Umam nur subiantoro Nurhani Aviona Nurul Syafiqah Azman Panjaitan, Torang Daud Pebri, Prianda Prem Raaj Purnama Yanti Purba Rachel Rachel Raden Mohamad Herdian Bhakti Rafida Khairani Rafles Alexander Simanjuntak Ramzi Zainum Ikhsan Ratih Amelia Ray Muza Adam Knelissen Rezeki, Indra Richard Albert Rifda Daulay, Zulia Riki Rinaldi Gea Rita Rita Rivai, Ahmad Rivai, Ahmad Rivandy Anggesti Robin Roni Juliansyah Roseline Roseline Rulliyani, Rulliyani Ruth Meivera Siburian Sabaruddin Chaniago Sai Vinodhini Said Nasser Al-Amrani Said Nasser Al-Amrani SALMAN FARIS Salman Faris Salman Faris Saputra, Jumadil Satria Tirtayasa Shamir Hashim Syarif Sharina Osman Sherly Tantriana Simbolon, Angelina Sindy Siswa Panjang Hernosa Siti Alhamra Salqaura Siti Sabrina Salqaura Siti Sabrina Salqaura Srie Hartati Steven Gea Surya Surya Syaifuddin Syaifuddin Syaifullah Syaifullah Syarif Maulidin Tantriana, Sherly Teguh Supriyanto Teja Rinanda Tennisya Febriyanti Suardi Thamrin Thomas Sumarsan Goh Tiffany Tanady Tony Honkley Tyus Windi Ayuni Valerie, Valerie Wan Suryani Widy Hastuty HS Wijaya, Kelvin Halim Wiliam Wiliam Wiliam William Wily Julitawaty Wily Julitawaty Winnie Yusniar Lubis Zahra, Aminatu Zakia Fadila Zi Xuan, Alvin Teo Zulia Rifda Daulay Zulia Rifda Daulay Zulia Rifda Daulay Zulia Rifda Daulay

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