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DETERMINANTS OF ENERGY-SAVING BEHAVIOR AMONG LECTURERS: THE ROLES OF SOCIAL NORMS, HABITS, AND ENVIRONMENTAL AWARENESS IN STMIK CAMPUSES Feriani Astuti Tarigan; Hendri; Deva Djohan; Nasib; Kabiru Sa'ad Sa'id
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 4 No. 4 (2026): August
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v4i4.892

Abstract

This study examines the influence of social norms, habit, and environmental awareness on energy saving behavior among lecturers in three accredited Informatics and Computer Management Colleges in Medan, with a total population of 83 lecturers. Using a census technique, the entire population was sampled. Data were collected through a standardized questionnaire and analyzed using multiple linear regression. The results reveal that social norms have a significant positive effect on energy-saving behavior, indicating that the energy-saving behavior of lecturers is influenced by social norms and pressures within the academic environment. Habit has the most dominant positive influence, suggesting that everyday habits play a crucial role in forming energy-saving behavior. Environmental awareness also has a substantial positive effect, confirming that the higher the environmental awareness, the greater the tendency of lecturers to save energy. Simultaneously, these three variables explain a considerable proportion of the variance in energy saving behavior, demonstrating that energy conservation is driven by the integration of social influence, behavior automatization, and environmental cognition. This study contributes theoretically to the development of environmental behavior literature in higher education and practically to the reinforcement of green campus policies. The findings suggest that institutional leaders should establish pro-environmental social norms, create energy-efficient standard operating procedures, implement real-time feedback systems, and organize regular environmental awareness programs to enhance lecturers' motivation toward sustainable behavior. The study highlights that higher education sustainability is driven not only by institutional rules but also by the active behavioral participation of academic staff in the workplace.
Co-Authors , Elfitra Desy Surya Abdiyanto Abdiyanto Ade Novalina Adelina Lubis Adi Harianto Affendy Abu Hassim Affendy Abu Hassim Agnes Agnes Agus Nuryatin Agus Susanto Agus Susanto Ahmad Fadli Ahmad Fadli Ahmad Rivai Albert Albert Albert Albert Aldila Dinanti, Aldila Ali Syah Putra Ali Syah Putra Alimin, Erina Amalia, Fiqrida Amanda, Sharina Amin Hou Ananda, Fajar Rezeki Andre Andrian Andrian Andy Wijaya Angelika Subur Angeline Angeline Anggun R Sulistia Anisah Siregar Anita Anita Asda Ria Sitorus Astika, Enda Ayu Wirda Ningsih Az Zahrawani Ramadhan azzahra, an suci Bagus Hendra Wijaya Bangun, Jessica Bashira Bashira Beatrix Patricia Lee Beby Nofriza Bhaktiar Efendi Bunga Aditi Butar Butar, Ribka Sari Chandraj Chatarina Umbul Wahyuni Chorin Tandean Clarisse Dadang Munandar Darwan Tanady David Christian Tambun Debora Tambunan Deby Siska Oktavia Pasaribu Deva Djohan Devi Purnama Sari Devia Febrina Dewi Mahrani Rangkuty Dewi Rafiah Pakpahan Dian Nuzulia Armariena, Dian Nuzulia Dilla Fadila Rusmawadi Dita Ibrena Luluina Br Tarigan Djakasaputra, Arifin Duffin Dwi Septi Haryani Elyzabeth Wijaya Emiya Sindamaeysa Br Ginting Emma Novirsari Emma Novirsari Endang Maryanti Enjel Erica Mentari Br Purba Erina Alimin Eryc Ester Hervina Sihombing Ester Hervina Sihombing ESTER HERVINA SIHOMBING, ESTER HERVINA Eugenio Eugenio Fachry Abda El Rahman Fakhrul Hirzi, M. Farah Jihan Nabila Fauzia Mei Salsabillah Felicya Tiopan Feriani Astuti Tarigan Fina Nailatul Izzah Florentia Jasmine Ginting, Rika Adelina Br. Hamjah Arahman Hazmanan Kahir Heber Arihta Sitepu Helena Louise Panggabean Hendra Saputra Hendri Hendry Hendry Hendy Hendy Herlin Munthe Herlina Novita Herti Kristiyani Silalahi Hervina Sihombing, Ester Hery Syahrial Husni, Calysta Thedrica Hutagaol, Arnold Ida Ayu Putu Sri Widnyani Ihsan Effendi IKA PUSPA SATRIANNY Ikyboy Van Versie Indah Sari Indra Budiman Indra Budiman Jamaluddin Jamaluddin Jansen Layoji Jasruddin Daud Malago Jelita. S. Srirahayu Situmorang Jesslyn Anggara Jhanita Fransisca Jhon Winfri Sitohang John Kerli Jonathan Parker Juliansyah, Roni Junaidi Junaidi Junaidi Junaidi Kabiru Sa'ad Sa'id Kelvin Halim Wijaya Kosasih, Hengky Kuandi Chandra Leami Manao Lenta Friska Purba Lia Nazliana Nasution Limbong, Ryandi Loly Lubis, Fajar Rezeki Ananda M. Chandra Wibowo Mahammad Fathoni Mahyudin Manda Dwipayahi Bhastary Manda Dwipayani Bhastary Marpaung, Durahman Marshella, Marshella Martin Martin Martin Martin Martin Mega Sanjaya Melfrianti Romauli Purba Melfrianti Romauli Purba Melfrianti Romauli Purba Mexenro Gerael Hutagaol Mhd Ismail Magfur Mhd Restu Razaq Razaq Michael Novtriandy Sidabutar Mikhael Mikhael Muh. Fahrurrozi Muhammad Arsyad Muhammad Fathoni Muhammad Fathoni, Muhammad Muhammad Fauzan Azhmy Muhammad Nabil Arya Muhammad Salim Muda Simanjuntak Nabila Azmi Nainggolan, Susan G.V. Nas Haryati Setyaningsih Naufal, M Dzaky Rafi Nicky Haitmen Nidya Banuari Nikous Soter Sihombing Nirmadarningsih Hiya Nirmalasari Nirmalasari Nisa Kamelia Napitupulu Nur Ikhsan Umam nur subiantoro Nurhani Aviona Nurul Syafiqah Azman Panjaitan, Torang Daud Pebri, Prianda Prem Raaj Purnama Yanti Purba Rachel Rachel Raden Mohamad Herdian Bhakti Rafida Khairani Rafles Alexander Simanjuntak Ramzi Zainum Ikhsan Ratih Amelia Ratih Amelia Ray Muza Adam Knelissen Rezeki, Indra Richard Albert Rifda Daulay, Zulia Riki Rinaldi Gea Rita Rita Rivai, Ahmad Rivai, Ahmad Rivandy Anggesti Robin Roni Juliansyah Roseline Roseline Rulliyani, Rulliyani Ruth Meivera Siburian Sabaruddin Chaniago Sai Vinodhini Said Nasser Al-Amrani Salman Faris SALMAN FARIS Salman Faris Saputra, Jumadil Satria Tirtayasa Shamir Hashim Syarif Sharina Osman Sherly Tantriana Simbolon, Angelina Sindy Siswa Panjang Hernosa Siti Alhamra Salqaura Siti Alhamra Salqaura Siti Sabrina Salqaura Siti Sabrina Salqaura Srie Hartati Steven Gea Surya Surya Syaifuddin Syaifuddin Syaifullah Syaifullah Syarif Maulidin Tantriana, Sherly Teguh Supriyanto Teja Rinanda Tennisya Febriyanti Suardi Thamrin Thamrin Thomas Sumarsan Goh Tiffany Tanady Tony Honkley Tyus Windi Ayuni Valerie, Valerie Wan Suryani Widy Hastuty HS Wijaya, Kelvin Halim Wiliam Wiliam Wiliam William Wily Julitawaty Wily Julitawaty Winnie Yusniar Lubis Zahra, Aminatu Zakia Fadila Zi Xuan, Alvin Teo Zulia Rifda Daulay Zulia Rifda Daulay Zulia Rifda Daulay