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Imam Santoso
Jurusan Teknologi Industri Pertanian, Fakultas Teknologi Pertanian Malang, Universitas Brawijaya Malang 65145, Indonesia
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Journal : Educational Management

 1 
Analysis of Public Relations Program in Building School Branding (Multisite Study at SMP IT Harapan Mulia Palembang and SMP IT Al Furqon Palembang) Santoso, Imam; Eko Pramono, Suwito; Yusuf, Amin
Educational Management Vol 10 No 3 (2021): December 2021
Publisher : Educational Management

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Abstract

School public relations is one of the school's management functions in the field of public relations. It is supposed to act as a bridge between the organization and its constituents, establishing communication and sustaining positive relationships. The purpose of this study is to examine the school's public relations program for the purpose of developing school branding. This study used a qualitative approach, employing a case study design with multiple sites. Principals, school public relations, and PPDB members are the main data sources. Techniques for data collection was observation, interviewing, and documentation. Data analysis is a technique that entails data reduction, data display, and conclusion drawing. The result was: The public relations program activities of SMP IT Harapan Mulia Palembang are as follows: 1) develop school logos and uniforms, 2) develop taglines, 4) develop a charactersitic and outstanding program, and 6) pursue successes. Communication; 1) establish social media platforms such as facebook, whatsapp, youtube, and instagram; 2) establish corporate partnerships; 3) establish calendars; 4) establish press relations; and 5) organize family meetings. And the activities of the public relations program at SMP IT AL Furqon Palembang: 1) developed superior programs for full-day and boarding school programs, 2) created slogans for thinkers, dhikr experts, and endeavor experts. 3) Designing school logos and uniforms; 4) establishing special programs; and 5) recruiting qualified and competent educators. Additional communication includes the following: 1) leveraging social media platforms such as Instagram, Facebook, Whatsapp, and YouTube. 2) develop a school website; 3) form corporate relationships; 4) meeting with parents; and 5) meeting with the local community. It can be stated that the school public relations program is highly effective at developing school branding, even though various obstacles exist in its implementation.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Haris Abdul Rahim Abdulah, Budiman Adhim, Muhammad Fauzul Aghus Sofwan Agustina, Chintya Rizki Ahda Mulyati Ahmad Dhiyaul Haq Ainur Rofiq Aji, Ambyah Atas Ajub Ajulian Zahra Macrina Akhsan, Muh Al Azhari, Muhammad Fuady Ali Djamhuri Ali, Toni Saidun Amelia Syarfina Qisthi Amin Yusuf Andreastika, Kristantiya Andri Wardita Andrianto, Usman Anggraini, Putri Nur Anik Herwati Ardaneswari Dyah Pitaloka Citraresmi Arif Hidayat Arif Julianto Sri Nugroho, Arif Julianto Sri Arifin Arifin Arul, Ramli Arul, Ramli Atmaka, Sri Dharma Cyntya Aunur Rofiq Mulyarto Azhari, Sri Rahayu Indah Azzahro, Mawaddah Basamekha, Shuhd Khaled Hood Choirun, Annisa Choirun, Annisa'u Choirun, Annisa’u Cicik Fauziya Dany Nugroho Saputro Daud Rasyid Deni Rahman Dewi Liesnoor Setyowati Dhita Morita Ikasari Dodyk Pranowo Endah Rahayu, Endah Erminawati Erminawati erminawati Etty Carolina Fabianus Marintis Faesal, Abiq Muhammad Farida, Siska Nifroatul Fatma Lestari Febrianty, Ersha Firmansyah , Hadi Fountain, Michael Jeremy Fuad Achmadi Grace Karlina Permatasari Hadi Suyono Hamzah, Abdulah Nur Hariyanto, Dian Hastuti, Nur Windhi Helmi, M. Nurman Herdhata Agusta Hermawansyah, Wawan Hersulastuti, Hersulastuti Hidayat, Ditya Pramesti I Gusti Bagus Wiksuana Ika Atsari Dewi Irfa'i, Muhammad Irfansyah, Dicki Irwansyah Irwansyah Isnawati Isnawati Jaja Suteja Jamaludin, Maun Jarot Prasetyo Juarsa, Juarsa Juliani, Ridha Karouw, Barthe Khafizh Rosyidi, Khafizh Koderi Kumara Hadi, Danang Lu'ayya, Naila Maulidina Lu’ayya, Naila Maulidina M. Amir Salipu Makbul, Agung Mangku Purnomo Maulana Kamal Miftahurrahmah, Aisyah Miswanto Miswanto Moh. Sidik Priadana Mohammad Bisri Muchlis Dwi Prasetiyo, Muchlis Dwi Muflihah Ramadhia Muhammad Imam Dani Putra Muhammad Wildan Aula Sabiq Muhidin Muhidin Mulyani Mulyani Mulyanti, Rita Yuni Murjito, Winarno Heru Nana Mulyana Nanang Suryadi Nasrullah Nasrullah Nopianti, Putri Riski Noraida Noraida, Noraida Nurlatifah, Syifa Nurmaningtyas, Anggia Riani Nursam, Natalita Maulani NurSiaga, Rahmat Panji Deoranto Perdana, Adeev Nidya Perdana, Teguh Iman Prameswari, Puspa Ayu Indah Pranowo, Taufik Agung Pratiwi, Larang Priyanto, Agustinus Sugeng Priyono, Slamet Pujiawati, Lilis Purwadi Purwadi Putri, Rizka Aidina Quiko, Alfonso Sabatani R. Rizal Isnanto Rahima, Desiree Rain Rahmawati Rahmawati, Rahmawati Rahwamati, Rahwamati Rengganis Fitriani, Rengganis Retnaningsih, Lilis Retno Astuti Rheysa Permata Sari Riska Septifani Rizky Lutfian Ramadhan Silalahi, Rizky Lutfian Ramadhan Rodjani, Ines Hadianesti Roesmasari, Rindha Ayu Rusdiana Setyaningtyas Ruseno, Ndaru Saidun Ali, Toni Sandopart, Dewa Putu Yohanes Yohanes Agata L. Sari, Eva Novita Sa’adah, Miftahus Setianingtyas, Anna Febrianty Shobih Shobih Sholihun, Sholihun Siti Asmaul Mustaniroh Siti Asmaul, Siti Siti Handayani Siti Narsito Wulan Slamet . Sohri, Moch. Soma, Mukti Sri Kumalaningsih Sri Yulaikah, Sri Sucipto Sucipto Sudirman, M. Iman Sukiswo Sukiswo Sukma Maharani Sulaiman Hamzani Sultoni, Raden Muh Supriatininingsih, Supriatiningsih Suranto, Much Suryaningsih, Fina Susanto, Sigit Susinggih Wijana Suwito Eko Pramono Syarifudin Syarifudin Syoni Soepriyanto Tania, Vika Teguh Dwi Prihartono Tirtasari, Maidaturrizky Usman Effendi Utari, Dewi Veithzal Rivai Zainal Viarawangi, Fani Maria Wafi'uddin, Izzum Wahyul Amien Syafei Wahyuliana, Eka Wahyuni, Ayu Sri Wati, Lela Nurlaela Widianto, Eri Widya Hari Pratiwi Wike Agustin Prima Dania Winanda, Dian Septyani Wulandari, Mey Yani, Achmad Yeni Yuliasia Yuli Christiyono Yusfik, Yusnita Yustiani, Evira Bella Yusuf Wibisono Yusuf Wijanarko Zebua, Mercyana Trianne