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ANDRIANSYAH
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Pengaruh E-Customer Satisfaction Dan E-Customer Trust Terhadap Online Repurchase Intention Pada Marketplace Shopee Andriansyah; Dayat Ikhsan H
JURNAL BISNIS DAN PEMBANGUNAN Vol. 13 No. 3 (2024): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1313i3.42

Abstract

Abstract: The purpose of this final project is to find out whether E-Customer Satisfaction and E-Customer Trust affect the Online Repurchase Intention or the intention to repurchase Shopeeconsumers. In this study the authors used quantitative research methods. The sampling techniqueused is purposive sampling with a sample of 385 people obtained based on the Rao Purba formulabecause the total population is not known with certainty. Data collection techniques using onlinequestionnaires through google forms that have been tested for validity and reliability. The dataanalysis technique used is the classical assumption test, multiple linear regression analysis, andhypothesis testing with SPSS version 25 software.The results of this study indicate that e-customer satisfaction (X1) has a tcount value of10,557, where the tcount value is greater than the ttable value, which is 1,966 with a significancevalue of 0.000 <0.05, which means that e-customer satisfaction has a positive influence and alsosignificant to Online Repurchase Intention. E-trust (X2) has a tcount value of 5.846, where the ttablevalue is 1.966 with a significance value of 0.000 <0.05, which means that e-customer trust has apositive and significant influence on Online Repurchase Intention. The Fcount value obtained is402,384, where the Fcount value is greater than the Ftable value, which is 2.62, which means thate-customer satisfaction and e-customer trust together have a positive and significant effect on OnlineRepurchase Intention
Pengaruh Fasilitas Dan Promosi Terhadap Minat Berkunjung Masyarakat Pada Objek Wisata Pantai Gedambaan Kabupaten Kotabaru Andriansyah; Muhdar; Rosida; Rahmawardani
JURNAL BISNIS DAN PEMBANGUNAN Vol. 13 No. 3 (2024): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1313i3.46

Abstract

The method used in this study is a quantitative method using linear analysis coupled with the help of SPSS version 25. The aim is to find out how the influence of facilities and promotions on people's interest in visiting the Gedambaan Beach tourist attraction in Kotabaru Regency. The research method used is a quantitative method with a type of descriptive research. Interest in Visiting (Y) is a bound variable, while Facilities (X1) and Promotion (X2) are independent variables. The results of the study show that based on the simultaneous/joint test (test proves that all independent variables, namely the Facility (X1) and Promotion (X2) variables, there is a significant influence on the bound variable, namely the Visiting Interest variable (Y) where it is known that the Fcal value is greater than the Ftable value or 35.097 > 3.09 with a sig value. F is 0.000 which is smaller than 0.05 or 0.000 < 0.05. Based on the test on a per-sial/individual basis (t-test), it turns out that the results of the study prove that the independent variables, namely the Facility (X1) and Promotion (X2) variables, have a significant effect on the dependent variable, namely Visiting Interest (Y). Statistically, it can be concluded that the Facility and Promotion variables have a precise/individual relationship with the interest in visiting the community. Based on the test of the determination coefficient (R2), it can be concluded that Facilities (X1) and Promotion (X2) have an effect of 40.8% on the bound variable (Y), namely Visiting Interest. Meanwhile, the remaining 59.2% was influenced by other variables that were not included in the study.
Analisis Pengaruh Price, Discount, dan Free Shipping dalam Mempengaruhi Keputusan Pembelian pada Marketplace Shopee (Studi Kasus Gen Z Kotabaru) Andriansyah; Dayat Ikhsan Hajati
JURNAL BISNIS DAN PEMBANGUNAN Vol. 14 No. 2 (2025): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1414i2.85

Abstract

The emergence of marketplace applications has encouraged Generation Z to take advantage of digital promotions such as discounts and free shipping to enhance their shopping experience. With their cost-conscious characteristics, these factors influence their consumptive behavior. This study aims to determine the influence of price, discount, and free shipping on the purchase decisions of Generation Z in Kotabaru Regency on the Shopee marketplace. This research is a causal associative study using a quantitative approach. The number of samples required in this study was 385 respondents, selected through non-probability sampling using a purposive sampling technique. The data were analyzed using multiple linear regression analysis. The results of this study indicate that the variables price, discount, and free shipping have a positive and significant influence on the purchase decision variable, both partially and simultaneously, for Generation Z in Kotabaru on the Shopee marketplace.
GOVERNANCE REFORM IN THE ERA OF DECENTRALISATION: A COMPARISON OF THE ROLES OF SMART GOVERNANCE, GOOD GOVERNANCE, AND HUMAN RESOURCE CAPACITY IN ADDRESSING CORRUPTION Aruni, Fidhia; Taufiqurokhman; Satispi, Evi; Andriansyah; Firmansyah, Yasef
Moestopo International Review on Social, Humanities, and Sciences Vol. 5 No. 2 (2025)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v5i2.139

Abstract

This study comprehensively examines governance reform in the era of decentralisation, focusing on comparing the roles of Smart Governance, Good Governance, and Human Resource (HR) capacity in corruption mitigation efforts. Using a literature review approach, this article analyses various concepts, theories, and empirical findings related to the implementation of these three pillars of governance in the context of dynamic decentralisation. The results of the study show that Good Governance provides an essential foundation of ethics, transparency, and accountability, forming a normative framework for clean governance. Meanwhile, Smart Governance complements this with technological innovation, big data utilisation, and digital solutions to improve the efficiency of public services, accelerate decision-making, and narrow the gap for corruption. Human resource capacity, in terms of technical and managerial competence as well as moral integrity, has proven to be a crucial factor in bridging governance principles with practical implementation in the field. This study concludes that a synergistic combination of Good Governance as a foundation, Smart Governance as an accelerator, and competent human resources as implementers, supported by strong regulations and active public participation, is key to creating a robust and effective governance system to address the challenges of corruption in the era of decentralisation. This research has important implications for the formulation of integrated anti-corruption policies and strategies at the local and national levels.
Analisis Klastering dari Data Behavior Online Gaming Menggunakan Algoritma K-Means Salsabila Shahibah; Novita Triyasri; Adisty Anggi Inanti; Jovita Rachel; Niko Diki Pratama; Andriansyah
Journal of Data Science Methods and Applications Vol. 1 No. 1 (2025)
Publisher : Program Studi Sains Data - Institut Informatika dan Bisnis Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Games that require an internet connection are called online games. Just like offline games, online games also have many genres. Some of them are Action, advanture, sports, RPG, and simulation. The emergence of various types of online games provides many choices to eliminate boredom in filling free time. In addition, there are also various levels such as easy, medium, and hard. The levels in this game also affect the habits of players in playing games. This study aims to find the optimal cluster in the dataset using clustering analysis using the K-Means algorithm on the RapidMiner application. The results of this study show that cluster 1 at k=3 from (k=2-7) is the best cluster compared to other clusters
CRITICISM, INNOVATION, AND ADAPTATION OF GOVERNANCE: FROM CLASSIC TO NEW PUBLIC AND DIGITAL AMID GLOBAL CHALLENGES Syukri; Taufiqurokhman; Satispi, Evi; Andriansyah; Muhammad Gusti
Moestopo International Review on Social, Humanities, and Sciences Vol. 5 No. 2 (2025)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v5i2.140

Abstract

This study examines significant developments in the field of governance, tracing its transition from a classical paradigm dominated by hierarchical structures and rigid bureaucracy to a more dynamic and responsive model. Amidst the complexity of global challenges such as economic uncertainty, environmental crises, and technological disruptions, traditional governance approaches are often sharply criticized for their limitations in providing adaptive and sustainable solutions. This abstract analyzes how criticism of the classical model has become a catalyst for innovation, driving the adoption of New Public Governance (NPG), which emphasizes partnerships, multi-actor networks, and the creation of shared public value. In addition, this study explores the transformative role of Digital Governance in revolutionizing the way governments interact with citizens and provide services, increasing efficiency, transparency, and inclusion through the use of information and communication technology. With a focus on innovation and adaptation, this article aims to understand how governance systems strive to remain relevant and effective amid an ever-changing global landscape. This analysis not only highlights the historical and conceptual journey but also provides crucial insights into the need for a flexible, collaborative, and future-oriented governance framework to address the multidimensional challenges of the 21st century.
PELATIHAN STORYNOMICS TOURISM BERBASIS BUDAYA UNTUK MENGEMBANGKAN KREATIVITAS BAGI MULI MEKHANAI Ali, Sandika; Munaris; Insani, Marzius; Meirita, Siska; Al Farabi, M. Ramdhan Fathin; Sari, Mei Fatmila; Andriansyah; Hasanah, Septia Uswatun; Oktarina, Detia Aulia
Education, Language, and Arts: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2025): Education, Language, and Arts: Jurnal Pengabdian Kepada Masyarakat
Publisher : Jurusan Pendidikan Bahasa dan Seni, FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ela.v4i2.1386

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas dan kreativitas komunitas Muli Mekhanai dalam menggali, menyusun, dan menyampaikan narasi budaya lokal sebagai sarana promosi destinasi. Berdasarkan hasil identifikasi permasalahan, mitra masih menghadapi keterbatasan dalam memahami konsep storynomics, rendahnya keterampilan menarasikan budaya lokal secara menarik, serta kurangnya penguasaan media digital sebagai alat komunikasi promosi. Oleh karena itu, solusi yang ditawarkan adalah pelatihan terpadu yang mencakup: (1) pemahaman konseptual tentang storynomics Tourism dan pariwisata budaya, (2) teknik penggalian dan penulisan cerita budaya lokal, (3) pelatihan komunikasi visual dan produksi konten digital, serta (4) presentasi dan pembuatan proyek akhir narasi destinasi berbasis budaya. Metode pelaksanaan meliputi penyampaian materi teoritis, workshop kreatif, praktik produksi konten, dan bimbingan teknis. Kegiatan ini diharapkan menghasilkan luaran berupa peningkatan kapasitas naratif peserta, portofolio konten promosi berbasis cerita budaya lokal, serta modul pelatihan storynomics yang dapat direplikasi. Dampak jangka panjang yang dituju adalah terciptanya duta wisata yang tidak hanya representatif secara fisik, tetapi juga memiliki kecakapan naratif dan digital dalam mempromosikan pariwisata yang berakar pada nilai-nilai budaya Lampung dan Indonesia secara luas. This community service activity aims to increase the capacity and creativity of the Muli Mekhanai community in exploring, compiling, and conveying local cultural narratives as a means of destination promotion. Based on the identified problems, partners still face limitations in understanding the concept of storynomics, low skills in narrating local culture in an engaging manner, and a lack of mastery of digital media as a promotional communication tool. Therefore, the solution offered is integrated training that includes: (1) a conceptual understanding of storynomics in tourism and cultural tourism, (2) techniques for exploring and writing local cultural stories, (3) training in visual communication and digital content production, and (4) presentation and creation of a final project on a culture-based destination narrative. The implementation method includes theoretical material delivery, creative workshops, content production practice, and technical guidance. This activity is expected to produce outcomes in the form of increased narrative capacity for participants, a portfolio of promotional content based on local cultural stories, and a replicable storynomics training module. The intended long-term impact is the creation of tourism ambassadors who are not only physically representative but also possess narrative and digital skills in promoting tourism rooted in the cultural values ​​of Lampung and Indonesia more broadly.
Co-Authors Abdur Rahim, Abdur Ade, Risan Agung Adisty Anggi Inanti Adnan, Indra Muchlis Ady Purnama Agustina Al Farabi, M. Ramdhan Fathin al, Dahrial Ali, Sandika Anam, Aan Khoirul Anillah, Aksa antoni, prima Apriliyani, Neng Virly Arifin Hidayat Aruni, Fidhia Asmarawati, Citra Asmariani Audina, Dhea Januastasya Ayu, Suci Lia Aziz Budianta Badaruddin Baidarus Beby Karina Fawzeea Sembiring Damanik, Amsari Dayat Ikhsan H Dayat Ikhsan Hajati Dea Lisma Dede Desvina Pebriyanti Dida Nurhaida Dika Setiagraha, Dika Erwan, Friesca Eti Varina, Eka Lailita Eva Oktaviana Fhadhila, Tiara Firmansyah, Yasef Gunawan, Rahmad Hadi Prasetyo Utomo Hamzah Hamzah Hanan, Siti Hasanudin, Yulita Erika Hazlim, Al Bazzi Abdul Herdiansyah Herman Hermansyah, Andi I Ketut Ngawit Ilyas Johan, Ali Muhammad Jovita Rachel Kharisma Fitri Rahmawati Kusuma Wijaya, Aji Lidar, Goesdery Lufika, Raihan Dara Mailina Harahap Marzius Insani, Marzius Maulana, Sofwan Maulidayna, Ninna May Dedu Meirita, Siska Melati, Nanda Sukma Melisa Meliyana Hikmawati Muannif Ridwan Muhammad Amin Muhammad Gusti Muhammad Naufal Ridwan Muhdar Muksin, Zainal Munaris Munawaroh Munawaroh Muthmainnah, Annisa Najamuddin Neuflapu, Erich Extrada Ngatman Niko Diki Pratama Nissa Prasanti Novita Triyasri Nurshaleh, Fikri Nurwijayanti Okta, Nanda Aulia Oktarina, Detia Aulia Permana, Randi Pertiwi, Oniel Syukma Pithaloka, Dyah Pramudita Budi Rahayu Pratiwi, Yuly Rahmi Prihatin Lumbanraja Pujiyati, Alfiyah Pynasthika, Qeisha Amaliah Qolbiyyah, Qoriatul Qusthoniah Radhitya, Atthyya Rahmatullah J Rahmawardani Rahmi, Adelia Hidayatul Raihan Dara Lufika Rezi Ariawan Rezki, Muhammad Rizalihadi, Tedi Romi Cendra Rosdiana, Anita Rosida Rudi Susanto Ruqayah, Roiyatul Saepudin Salsabila Shahibah Sanin Sudrajat Saputra, Nanda Sari, Mei Fatmila SATISPI, EVI Sativa, Puti Selvira, Rizka Sentia, Prima Denny Septia Uswatun Hasanah Siregar, Vivi Arfiani Siti Aisyah Situmorang, Syafrizal Helmi Soni Sri Hidayanti Sumaryanto Surya, Leny Sang Syukri Taufiqurohkman Taufiqurokhman Utami, Elsa Cahyah Welan Windayanti Yuniarsih Yusuf Habibi, Labarudin Zia, Hanim Khalida