Article Per Year (5 Year)
p-Index From 2021 - 2026
10.049
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Pariwisata Pesona Media Ekonomi dan Manajemen Jurnal Manajemen Indonesia Kinerja: Jurnal Ekonomi dan Manajemen Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN AFEBI Economic and Finance Review International Journal of Supply Chain Management Minda Baharu ASEAN Journal on Science and Technology for Development International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Social Studies (JSS) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Devotion: Journal of Research and Community Service Jurnal Bisnis dan Manajemen (JBM) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Journal Of Human And Education (JAHE) Jurnal Manajemen Journal of Innovation Research and Knowledge Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) SWARNA Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) Jurnal Manajemen dan Bisnis Indonesian Journal of Advanced Research (IJAR) West Science Business and Management ABDIMU Jurnal Pengabdian Kepada Masyarakat INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Management Studies and Business Journal Jurnal Sipakatau PRIMER: Jurnal Ilmiah Multidisiplin SWARNA: Jurnal Pengabdian Kepada Masyarakat PENG: Jurnal Ekonomi dan Manajemen Jurnal Abdimas Peradaban Inovasi Teknologi Masyarakat Branding: Jurnal Manajemen & Bisnis International Journal of Technology and Education Research INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ekonomi Syariah Mulawarman (JESM)
ZA, Saida Zainurossalamia
Department Of Management, Faculty Of Economics And Business, Mulawarman University, Jl. Tanah Grogot No. 1, Gn. Kelua, Samarinda 75117, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

Published : 128 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 128 Documents
Search

 7   8   9   10   11 
Pengaruh perceived value dan brand image terhadap keputusan pembelian smartphone oppo mahasiswa S1 Universitas Mulawarman Samarinda Muhammad Shofwan Rasyidi; Saida Zainurossalamia ZA
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 8, No 1 (2023): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jimm.v8i1.10211

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Perceived Value dan Brand Image terhadap Keputusan Pembelian Smartphone Oppo Mahasiswa S-1 Universitas Mulawarman Samarinda. Populasi dalam penelitian ini adalah mahasiswa yang pernah menggunakan produk smartphone Oppo di kalangan S1 Universitas Mulawarman, sampel dalam penelitian ini sebanyak 60 responden. Metode Pengumpulan data dilakukan dengan menyebar angket atau kuesioner kepada responden yang menjadi sampel penelitian. Penelitian ini menggunakan alat analisis data yaitu dengan penelitian kualitatif, maka penelitian ini menggunakan metode analisis Statiscal Package Social Science (SPSS). Alat- alat yang digunakan dalam pemrosesan datanya menggunakan program SPSS. Hasil penelitian menunjukkan bahwa 1) Perceived Value berpengaruh positif dan signifikan terhadap keputusan pembelian smartphone Oppo di Kalangan Mahasiswa Universitas Mulawarman 2) Brand Image berpengaruh negatif namun tidak signifikan terhadap keputusan pembelian.
PENDAMPINGAN DAN PENGEMBANGAN INOVASI USAHA MIKRO KECIL DAN MENENGAH (UMKM) BORNEO KOFI DI KOTA SAMARINDA Saida Zainurossalamia ZA; Nur Aini Luthfiyyati; Helda Ranti Monica; Fransiska Septa Amelia Berlianti; Diny Ayu Ermalia Putri; Az-Zahra Firda Apriliansyah
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 6 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i6.568

Abstract

Penelitian ini bertujuan untuk memberikan pendampingan dan pengembangan inovasi kepada Usaha Mikro Kecil dan Menengah (UMKM) Borneo Kofi di Kota Samarinda dalam mengembangkan pemasaran digital dan konvensional. Melalui pembuatan akun Instagram, pendaftaran ke merchant Gofood dan Grabfood, serta bantuan dalam desain logo, spanduk, dan menu baru, hasil pendampingan ini memberikan manfaat bagi Borneo Kofi dalam meningkatkan efektivitas pemasaran dan mengembangkan bisnisnya. Dengan pemasaran melalui media sosial dan keterlibatan dengan platform pemesanan online, UMKM dapat memperkuat identitas merek, meningkatkan visibilitas, dan menjangkau lebih banyak konsumen, penting dalam era digital untuk pertumbuhan dan keberlanjutan UMKM.
PERSEPSI MASYARAKAT TENTANG KUALITAS PRODUK MAKANAN KHAS RAMADHAN DI PASAR TRADISIONAL Nuphanudin, Nuphanudin; Roza, Yanti Mulia; Nani, Nani; Dharmawan, Dhany Isnaeni; ZA, Saida Zainurossalamia
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 1 (2023): Edisi Januari - April 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i1.2958

Abstract

Artikel ini membahas tentang persepsi masyarakat terhadap kualitas produk makanan khas Ramadhan yang dijual di pasar tradisional. Penelitian ini dilakukan dengan menggunakan metode survei terhadap 100 responden yang merupakan pengunjung pasar tradisional di kota Bandung. Hasil penelitian menunjukkan bahwa persepsi masyarakat terhadap kualitas produk makanan khas Ramadhan di pasar tradisional baik dengan skor 63,38%, meskipun masih terdapat beberapa aspek yang perlu ditingkatkan seperti kualitas bahan baku dan kebersihan tempat penjualan. Penelitian ini menemukan bahwa kinerja, reliabilitas, fitur, daya tahan, konsisten dan desain menjadi pertimbangan utama masyarakat dalam membeli produk makanan khas Ramadhan di pasar tradisional. Implikasi dari penelitian ini adalah pentingnya meningkatkan kualitas produk makanan khas Ramadhan di pasar tradisional, serta memberikan informasi yang jelas mengenai bahan baku, proses pembuatan, dan aspek keamanan pangan kepada masyarakat sebagai upaya untuk meningkatkan kepercayaan dan minat masyarakat dalam membeli produk makanan khas Ramadhan di pasar tradisional.
CREATIVE ECONOMY BRANDING: CONQUERING MARKETS THROUGH INNOVATION AND BRAND EXCELLENCE Tekat Sukomardojo; Fahrizal Anwar; Dedi Djalipa; Khotimatul Barki; Saida Zainurossalamia ZA
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.29165

Abstract

Creative economy plays a vital role in making innovative contributions to the economy amid digital transformation and globalization. The main objective of this research is to identify the relationship between the creative economy, innovation, and branding. This study employs a qualitative approach, utilizing data collection techniques through interviews and document analysis, while also integrating case studies to gain diverse perspectives on the relationship among these three elements. The research findings indicate that branding within the creative economy is a crucial component in building a strong brand identity and driving innovation. Innovation in the branding process enables brands to compete uniquely, attract customers, and retain loyal clientele. The research results also illustrate the distinctions between conventional branding and branding within the context of the creative economy. Conventional branding primarily focuses on the functional benefits of products or services, whereas branding in the creative economy emphasizes the emotional connection between the brand and consumers, as well as the cultural messages or lifestyle conveyed by the brand. In conclusion, this study underscores the crucial role of branding and innovation in the success of the creative economy. Within the context of the creative economy, branding is not merely a tool for brand differentiation but also an expression of the brand's deep-seated vision, values, and uniqueness.
THE INFLUENCE OF FEAR OF MISSING OUT (FOMO) ON IMPULSE BUYING WITH PRODUCT UNIQUENESS AS A MODERATING VARIABLE Dewi Maharani; Saida Zainurossalamia ZA; Asnawati Asnawati; Johni Eka Putra; Eva Desembrianita
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14309

Abstract

ABSTRACT This research is quantitative research with an exploratory approach, namely an approach that uses a number of previous studies as the main foundation to strengthen the new arguments that the researcher has designed. The previous research referred to in this article is . The data used in this research is primary data that researchers obtained from Tiktokshop, Shopee and Marketplace consumers. The data used in this research was analyzed using the smart PLS 4.0 analysis tool. The result in this article show the Fear of Missing Out variable can have a positive relationship and a significant influence on Impulsive Buying Decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.006 . This can be caused by the greater the Fear of Missing Out, consumers are more targeted, want to follow trends, and make impulsive purchasing decisions. In the next line, which is also a different formulation from the two studies above, is the Product Uniqueness variable which is believed to moderate the influence of the Fear of Missing Out variable on Impulsive Buying Decisions. This can be proven because the P-Values value is positive and is below the 0.05 significance level, namely 0.000, more significant than the direct test of 0.006. These results indicate that curiosity, desire to buy, and the feeling of not wanting to miss the trend will increase if FOMO is accompanied by a unique product that attracts consumers. Thus the first and second hypotheses in this research can be accepted. Keywords: Fear of Missing Out, Impulse Buying, Product Uniequeness
Strategic Management: Analysis of the Influence of Influence Factors on Company Performance Mendrofa, Syah Abadi; Sihite, Toga Sehat; Asrijal, Andi; Zainurossalamia, Saida; Asnawati
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.886

Abstract

This study aims to investigate the impact of implementing strategic management on the performance of PT XYZ, an important provider of electricity services in the industry. Intense competition, dynamic changes in the business environment, and customer needs demand the adoption of effective strategies. This research employs qualitative methods and a case study approach at PT XYZ. Data were gathered through in-depth interviews with company management and analysis of internal documents, as well as direct observation of operational activities. The findings of this study demonstrate that the implementation of efficacious strategic management exerts a positive influence on the efficacy of PT XYZ. By adopting a lucid and well-defined strategy, the company is capable of optimising the utilisation of its resources, augmenting its competitive edge, and fortifying its client relationships. Furthermore, strategic management enables companies to identify and address the risks inherent to their operational activities.
IMPLEMENTATION OF STRATEGIC POLICY PERFORMANCE FOR TOURISM DEVELOPMENT IN REALIZING COMMUNITY-BASED PUBLIC SERVICES Telaumbanua, Eliagus; Saida Zainurossalamia ZA; Ade Judiarni, Justina
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism development is currently starting to become one of the leading programs in regional development. It is hoped that tourism development will be able to contribute to the receipt of Regional Original Income (PAD) and create jobs in the region. Tourism is a part that plays a role in increasing the income of both countries and regions that have various tourist attractions. Indonesia has abundant natural resources and a wide variety of cultures, so there must be development in the tourism sector. In strategic planning for a tourist destination, environmental analysis and resource analysis are carried out. The purpose of this analysis is none other than to determine the strengths and weaknesses of the organization or institution responsible for tourism development in the tourist destination area. Tourism development can be carried out using a community approach. This approach emphasizes full involvement of the community in the tourism development process. Meanwhile, in providing public services, the community is not only the recipient of public services, but also as an external supervisor. The public has the right to supervise the implementation of service standards provided by each public service provider.
The Influence of HR Competence and Organizational Culture on Performance Through the Use of Information Technology Wahyudi, Adi; Hidayati, Tetra; Zainurossalamia ZA, Saida
Journal of Social Studies (JSS) Vol. 20 No. 1 (2024): Journal of Social Studies (JSS)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v20i1.64088

Abstract

The purpose of this study is to test and analyze HR Competence and organizational culture on performance through the use of information technology. The population used in this study was all employees with a total sample of 96 respondents. Data analysis in this study uses the Partial Least Square (PLS) approach, with the results of the study showing that there is a significant influence between HR competence and organizational culture on performance through the use of technology. The conclusion of this study is that there is a significant positive influence on both HR competency variables and organizational culture on performance through the use of technology.
Bibliometric Analysis of Digital Transformation in Business Strategic Loso Judijanto; Anggi Oktawiranti; Saida Zainurossalamia Za; Mahmuddin Mahmuddin; Antoni Antoni
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1501

Abstract

This study employs a bibliometric analysis to explore the academic landscape of digital transformation in business strategy. Utilizing the Scopus database and VOSviewer software, the study analyzes key themes, research trends, and collaboration patterns from 2000 to 2023. The findings highlight the centrality of digital transformation in shaping organizational strategies and its strong connections with concepts such as digital business strategy, data analytics, and sustainability. Emerging trends include the growing integration of digital transformation with sustainable development goals and its application in specific industries such as manufacturing and SMEs. The study identifies prominent contributors and geographic hubs, revealing the dominance of developed countries in this field while noting limited representation from developing economies. Key challenges, such as data integration, conceptual ambiguity, and regional disparities, are discussed alongside opportunities for future research. This study provides valuable insights for academics, practitioners, and policymakers aiming to leverage digital transformation for strategic and sustainable business growth.
The Roles of Islamic Content Quality and Physical Attractiveness of Muslim Influencer on Social Media Consumption: Likeability as Mediator Robiansyah, Robiansyah; Khotimah, Khusnul; Sandy, Aisyah Trees; Zainurossalamia, Saida
Media Ekonomi dan Manajemen Vol 40, No 1 (2025): January 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i1.5244

Abstract

This study examines the role of Muslim influencers in presenting high-quality Islamic content and influencer physical attractiveness on social media consumption, with a focus on the mediating effect of influencer likeability. Drawing on Uses and Gratifications Theory (UGT), the research contributes to theory development by exploring how Muslim influencers fulfill the social and religious needs of their audience through engaging content and physical attractiveness. The study targets 396 public university students who actively engage with influencer content on social media. Structural Equation Modeling (SEM-PLS) confirms that influencer likeability significantly mediates the relationship between Islamic content quality, physical attractiveness, and social media consumption. The findings show that both Islamic content quality and physical attractiveness positively influence likeability, which in turn enhances social media consumption. From a theoretical perspective, this research advances UGT by highlighting how religious and cultural factors shape media consumption in the digital age. Managerially, it provides marketers and content creators with insights on balancing content quality and influencer physical attractiveness to boost engagement and consumption, particularly in culturally and religiously sensitive markets.
Co-Authors A. Asrijal A.A. Ketut Agung Cahyawan W Ade Judiarni, Justina Adi Anwar Adi Putra adi wahyudi, adi Agung Wibowo Agung Wibowo Agus Supriono Agus Susanto Ahmad Abdurrohman Aji Ripaldi, Andi Ahmad Aji Sutansyah Alan Nuari Alfin Nur Bahar Amrullah Amrullah Ana Yohana Anak Agung Gede Sugianthara Andi Nikarsanti Andi Saadillah Andre Andre Andri Wiranata Anggi Oktawiranti Anindya, Fahira Anisa Mulyasa Insani Antoni Antoni Antoni Antoni Apriliyanti, Ester Ardi Paminto Ari K. Christian ARINDA ZEN TIFFANY Arkanudin Rizki Permono, Arkanudin Rizki Asnawati Asnawati Asnawati Asnawati Asnawati Asnawati Asnawati Asriani Asriani Athif, Athalla Abiyyu Aulia Melinda Putri Ayu Safitri Az-Zahra Firda Apriliansyah Bagus Setya Rintyarna Bahar, Ferialdy Idhar Benediktus Parmonangan Simangunsong Bernard Ak Stephen Jussem Bessy, Dian Savira Chaerul Adisatria Chandra Bagus Agung Pratama Christian, Ari K. Damayanti, Alfinah Dedi Djalipa Dedy Darmawan Dewi Maharani Dharmawan, Dhany Isnaeni Dicky Jhon Anderson Butarbutar Dinata, Andi Irma Diny Ayu Ermalia Putri Dio Caisar Darma Dirga Lestari Djoko Setyadi Donny Dharmawan Dwi Setyo Aji Dyfa Falasyifa Erwin Erwin Ester Apriliyanti Eva Desembrianita Fahlevi, Muhammad Rhesa Aditya Fahmi Indra Rosadi Fahrizal Anwar Falasyifa, Dyfa Firmannudin, Firmannudin Fitri Anto Fitriansyah, Fitriansyah Fransiska Septa Amelia Berlianti Ganiswan, Sandra Gelen, Esrah Gusti Noorlitaria A Gusti Noorlitaria Achmad Hairul Anwar, Hairul Haribowo, Rio Helda Ranti Monica HENI AMELIA Heni Rahayu Rahmawati Henrika, Margareth Heriyadi, Heriyadi Herning Indriastuti Herry Ramadhani Hiram Ting Indra Kurniawan Irianingsih, Weny Irianto, Ellen D. Oktanti Irsan Tricahyadinata Irwansyah Irwansyah Ismail Ismail Istiqomah Istiqomah Istiqomah J Kuleh J. Kuleh J. Kuleh Jajik Puswahono Jati Kasuma Jati Kasuma Johni Eka Putra Judiarni, Justina Ade Judijanto, Loso Juliansyah Roy Kadafi, M. Amin Kespandiar, Tengku Kevin Reza Riskiandi Elvandara Kharimansyah Imansyah Khotimatul Barki Kristiani Indah Sello Kristiani, Dhea Nofa Laksono Trisnantoro Lisma Wati Listia Wati, Winda Loso Judijanto Luis Nanda Sukmana Lusiana Desy Ariswati Luxy Rizkyanto M. Huanza Maharani Eka Putri Maharani, Dewi Mahmuddin Mahmuddin Mahmuddin Mahmuddin Mardiani, Eri Marsuki Marsuki, Marsuki Maulana Suef Maulana, Rafif Rakha Mawardi Sukardi Meisy Alfian Damayanti Mendrofa, Syah Abadi Michael Hadjaat Mikael Rendy Balpa Mikhael Eky Richman Mokhamad Arwani Muammar Kadafi Muhamad Teguh Setiadi Muhammad Arsyad Arsyad Muhammad Fahreza Firdaus Muhammad Fahruzi Muhammad Shofwan Rasyidi Muhammad Sholeh Muhammad Yusuf Amin Mulyadi Mulyadi Musdalifah Azis Muzakki, Hadad Nadila Oktaviani Nadila Oktaviani, Nadila Nadiya Rizky Apriyani Nani Nani Nico Djundharto Djajasinga Nilawati Nilawati Nisa, Febriana Khoirun Noorlitaria, Gusti Nuphanudin, Nuphanudin Nur Aini Luthfiyyati Nur Hayati Nurfahrina Nurfahrina Nurlianty, Sophia Nurmiati, Ai Siti Oktaviani, Rizka Purwati Oktawiranti, Anggi Olga Indriani Dwi Ahmad Pamasang S Siburian Pamasang S Siburian Pamasang S. Siburian Pamasang S. Siburian Pamasang Siburian Pratama, Chandra Bagus Agung Pratama, Hanifan Ega Purwadi Purwadi Purwadi Purwadi, Rendi Purwinahyu, Purwinahyu Puspitasari, Annisa Putri Putra, Johni Eka Rahayu, Betty Rahmawati Rahmawati Rahmawati, Heni Rahayu Rahmawati, Rahmawati Reza Fahd Adrian Rhandy Chandra Wahyudi Riyo Dewa Nugraha Robiansyah, Robiansyah Roza, Yanti Mulia Sadariah Sadariah Safi’uddin, Syahrul Salma Nabila Samorga Yosier Sandy, Aisyah Trees Shaiful - Sherina Elvira Nur Ramadhani shibghati Mutia Hasanah Siburian, Pamasang S Sihite, Toga Sehat SILVIA EKASARI Sinta Nur Rahmadana Siti Amalia Siti Nurhayati Sri Mintarti Sri Mintarti Sri Wahyuni Sri Wahyuni Sri Wahyuni Sudarmanto, Eko sugeng raharjo Suharno Suharno Suharno Suharno Suharno Suharno Sukadi, Iwan Sariono Sukisno S. Riadi Sukisno S. Riadi Sukisno S. Riadi Sukmana, Luis Nanda Suryo Mulyono, Nugroho Swietenia Dwi Salsabila Syahara, Niar Syahrianti Syam, Syahrianti Syarifah Hudayah Tappang, Kalfizer Tekat Sukomardojo Timmy Emelia Sitania Tisya Fitria Muditha Tituk Utari Tria Juliastuti Vazha Tania Soraya Vauza Wafiq Fadillah Wasil Muhammad Widaryo, Chandika Mahendra Yonathan Pongtuluran Yosier, Samorga Yuneli, Jane Yunita, Eva Anggra Yusna Yusuf Zainal Abidin Zainal Ilmi Zunan Setiawan