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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Pariwisata Pesona Media Ekonomi dan Manajemen Jurnal Manajemen Indonesia Kinerja: Jurnal Ekonomi dan Manajemen Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN AFEBI Economic and Finance Review International Journal of Supply Chain Management Minda Baharu ASEAN Journal on Science and Technology for Development International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Social Studies (JSS) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Devotion: Journal of Research and Community Service Jurnal Bisnis dan Manajemen (JBM) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Journal Of Human And Education (JAHE) Jurnal Manajemen Journal of Innovation Research and Knowledge Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) SWARNA Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) Jurnal Manajemen dan Bisnis Indonesian Journal of Advanced Research (IJAR) West Science Business and Management ABDIMU Jurnal Pengabdian Kepada Masyarakat INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Management Studies and Business Journal Jurnal Sipakatau PRIMER: Jurnal Ilmiah Multidisiplin SWARNA: Jurnal Pengabdian Kepada Masyarakat PENG: Jurnal Ekonomi dan Manajemen Jurnal Abdimas Peradaban Inovasi Teknologi Masyarakat Branding: Jurnal Manajemen & Bisnis International Journal of Technology and Education Research INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ekonomi Syariah Mulawarman (JESM)
ZA, Saida Zainurossalamia
Department Of Management, Faculty Of Economics And Business, Mulawarman University, Jl. Tanah Grogot No. 1, Gn. Kelua, Samarinda 75117, Indonesia
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Pengaruh kualitas produk dan kualitas layanan terhadap keputusan pembelian sepeda motor honda Amrullah, Amrullah; Siburian, Pamasang S; Zainurossalamia, Saida
KINERJA Vol 13, No 2 (2016)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (763.964 KB) | DOI: 10.29264/jkin.v13i2.826

Abstract

This research aims to determine whether the product Quality positive and significant impact on the purchase decision and whether Quality of Service positive and significant impact on the purchase decision. The independent variables in this study is the Product Quality and Service Quality . While the dependent variable is the purchase decision . This research was conducted at Honda Star Motor Dealers Samarinda , using a sample of 60 consumers who meet the criteria . This research is quantitative . The data collection is done by collecting a questionnaire to test the Product Quality and Service Quality partially. Data were analyzed using multiple linear regression . The results of this study indicate that the product quality is positive and significant impact on the purchase decision and Quality of Service positive and significant impact on the purchase decisionKeywords: Product Quality, Service Quality, Purchase Decision
Pengaruh efektifitas iklan televisi Sukmana, Luis Nanda; Achmad, Gusti Noorlitaria; ZA, Saida Zainurossalamia
JURNAL MANAJEMEN Vol 9, No 2 (2017)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.194 KB) | DOI: 10.29264/jmmn.v9i2.2477

Abstract

Efektivitas Periklanan dari Penelitian ini terdiri dari kreativitas periklanan, kualitas pesan, dan frekuensi pengiriman. Penelitian ini bertujuan untuk mengetahui dampak efektifitas yang dilibatkan di dalamnya seperti variabel Periklanan Kreativitas, kualitas pesan, dan pandangan frekuensi konsumen membeli Niat juga mengetahui variabel dominan mana yang mempengaruhi Buy Consumer Intentions. Program Penelitian ini menggunakan alat analisis Regresi Linier Berganda SPSS versi 22.0. Populasi penelitian adalah Mahasiswa Politeknik Negeri Samarinda pernah menonton iklan televisi Mie Sedap minimal 3 kali. Pada saat yang sama, sampel yang digunakan untuk Penelitian ini adalah sebanyak 170 responden dengan teknik pengambilan sampel non probability dan metode accidental sampling, yaitu kuesioner untuk pengumpulan data secara spesifik. Hasil penelitian menunjukkan bahwa kreativitas periklanan, kualitas pesan, dan Frequency Advertising signifikan berpengaruh positif terhadap minat membeli konsumen, hal lain yang menjadi kreativitas iklan menjadi variabel dominan yang mempengaruhi minat beli konsumen.
Perbandingan brand equity produk sabun pembersih wajah merek ponds dengan biore pada mahasiswa fakultas keguruan dan ilmu pendidikan universitas mulawarman samarinda Christian, Ari K.; Kuleh, J.; ZA, Saida Zainurossalamia
JURNAL MANAJEMEN Vol 8, No 2 (2016)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.223 KB) | DOI: 10.29264/jmmn.v8i2.1196

Abstract

This research aim to know the comparison of brand equity between facial wash product brand ponds with biore. Data analysistechniqueused isdifferent fromthe meantestwithpairedsamples. Based on the result of the study, it was found that difference between facial wash brand ponds with biore. Of the four indicators that make up the brand equity, ponds is superior to the biore. Additionaly the Biore expected to increase four indicator shaper brand equity in order to become a top brand of facial wash product.Keyword: Brand Equity, Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty.
Pengaruh situational leadership, core competency, employee engagement terhadap motivasi berprestasi dan kinerja karyawan Pratama, Chandra Bagus Agung; Hidayati, Tetra; Zainurossalamia, Saida
JURNAL MANAJEMEN Vol 10, No 2 (2018)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.017 KB) | DOI: 10.29264/jmmn.v10i2.4036

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Situational Leadership, Core Competency dan Employee Engagement terhadap Motivasi Berprestasi dan Kinerja pada 202 Karyawan PT. Trakindo Utama di Balikpapan. Pengaruh setiap variabel pada penelitian ini digambarakan melalui Results For Inner Weights. Metode analisa data yang digunakan adalah structural equation modeling (SEM) dengan pendekatan partial least square (PLS). Software komputer yang digunakan adalah SmartPLS versi 3.2.7. Hasil penelitian menunjukan bahwa variabel situational leadership tidak berpengaruh terhadap motivasi berprestasi dan kinerja. Sedangkan Core competency memberikan pengaruh positif dan signifikan terhadap motivasi berprestasi dan kinerja. Employee Engagement memberikan pengaruh positif dan signifikan terhadap motivasi berprestasi dan kinerja. Motivasi berprestasi pengaruh positif dan signifikan terhadap kinerja. Kesimpulan pada penelitian ini telah memberikan informasi kepada kita bahwa Situational Leadership tidak selalu memberikan pengaruh positif terhadap motivasi berprestasi dan kinerja karena adanya perbedaan generasi dan juga sistem di dalam perusahaan ini telah menentukan target dar setiap karyawan.
Pengaruh kepemimpinan transformasional leader member exchange self efficacy terhadap kepuasan kerja Yosier, Samorga; Riadi, Sukisno S.; ZA, Saida Zainurossalamia
JURNAL MANAJEMEN Vol 11, No 2 (2019)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.521 KB) | DOI: 10.29264/jmmn.v11i2.5963

Abstract

Penelitian ini bertujuan untuk menguji kepemimpinan transformasional, leader member exchange dan self efficacy dengan menggunakan teknik uji validitas, uji reliabilitas, analisis regresi dan uji signifikasi terhadap kepuasan kerja pada PT Kangaroo Lintas Nusantara Samarinda. Pengambilan sampel penelitian ini adalah 51 karyawan dari jumlah keseluruhan karyawan sebesar 105 karyawan dengan menggunakan metode purposive sampling. Penelitian ini menggunakan regresi linier berganda bantuan IBM statistic Produk dan Layanan Solusi (SPSS) 23 untuk Windows Program. Hasil penelitian menunjukkan bahwa sebagian dari hipotesis yang diajukan oleh hasil uji t X1 = 3,906; X2 = 4,278; X3 = 2,809. Hipotesis pertama, pengaruh positif dan signifikan antara Kepemimpinan Transformasional terhadap Kepuasan Kerja. Hipotesis kedua pengaruh positif secara signifikan antara Leader Member Exchange terhadap Kepuasan Kerja. Serta hipotesis ketiga terdapat pengaruh positif dan signifikan antara Self Efficacy terhadap Kepuasan Kerja.
Pengaruh daya tarik wisata, citra destinasi dan sarana wisata terhadap kepuasan wisatawan citra niaga sebagai pusat cerminan budaya khas kota samarinda Apriliyanti, Ester; Hudayah, Syarifah; Zainurossalamia ZA, Saida
JURNAL MANAJEMEN Vol 12, No 1 (2020)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.061 KB) | DOI: 10.29264/jmmn.v12i1.7308

Abstract

Tujuan penelitian ini adalah untuk mengetahui Pengaruh  Daya Tarik Wisata, Citra Destinasi dan Sarana Wisata tehadap Kepuasan Wisatawan. Penelitian ini menggunakan 80 responden wisatawan luar kota Samarinda sebagai sampel secara acak dan sederhana, analisis dilakukan dengan menggunakan model persamaan struktural (SEM) dan diolah dengan menggunakan Partial Least Square (PLS) 3.0. Hasil penelitian membuktikan bahwa Variabel Daya Tarik Wisata dan Citra Destinasi berpengaruh secara simultan terhadap Kepuasan Wisatawan, sedangkan variabel Sarana Wisata tidak berpengaruh langsung terhadap Kepuasan Wisatawan di Citra Niaga Samarinda.
Supply Chain Agility, Supplier Synergy, Cooperative Norms and Competitive Advantage: Mediating Role of Supplier Performance Zainurossalamia, Saida; Hidayati, Tetra
International Journal of Supply Chain Management Vol 9, No 4 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The prime focus of the present research is to examine the impact of cooperative norms, supplier synergy and supply chain agility on supplier performance and competitive advantage are examined. Furthermore, the mediating relationship of supplier performance among supplier synergy, supply chain agility, cooperative norms and competitive advantage is examined as well. The data is collected from the employees of the footwear industry in Indonesia. The sampling technique used was convenience sampling. Among the questionnaire distributed, 345 were usable to have a response rate of 55.64%. For the analysis of the collected data, PLS-SEM was used because it is sensitive for multivariate data. The findings of the study revealed that cooperative norms, supplier synergy and supply chain agility have a significant direct impact on supplier performance and competitive advantage. Moreover, supplier performance also mediates between supplier synergy, supply chain agility, cooperative norms and competitive advantage. The findings of the study are helpful for the academician and practitioners of the supply chain.
THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON CORPORATE IMAGE AND CORPORATE REPUTATION AND IMPLICATIONS FOR PURCHASE INTENTION (Studies in Samarinda AQUA customers) Dinata, Andi Irma; Achmad, Gusti Noorlitaria; ZA, Saida Zainurossalamia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 4 (2020): IJEBAR, VOL. 4, ISSUE 04, DECEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i4.1550

Abstract

The purpose of this study was to determine the effect of CSR on corporate image, corporate reputation, and purchase intention. The unit of analysis in this study is the customer AQUA of product in Samarinda. The sample in this study was 120 respondents with accidental sampling with a sampling approach. Data were collected using a questionnaire distributed to respondents, and then analyzed using a questionnaire scale Linkert 5 and using product Static analysis tools and Service Solutions (SPSS) version 17 and Structural Equation Modeling (SEM) AMOS Version 22. The analysis shows that CSR has a significant influence of the company's image, reputation of the company, and does not have a strong influence on purchase intention. Based on the results of data analysis found that the company's image and reputation of the company has a significant impact on purchase intention.
Pengaruh brand ambassador “blackpink” terhadap purchase intention melalui brand image Oktaviani, Nadila; Zainurossalamia ZA, Saida
INOVASI Vol 17, No 3 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.306 KB) | DOI: 10.29264/jinv.v17i3.9487

Abstract

Penelitian ini bertujuan untuk menguji apakah Pengaruh Brand Ambassador “Blackpink” Terhadap Purchase Intention baik secara langsung maupun melalui mediasi variabel Brand Image Pada Aplikasi E-Commerce Shopee. Variabel bebas dalam penelitian ini adalah Brand Ambassador, sementara variabel terikat adalah Brand Image dan Purchase Intention. Penelitian ini dilakukan pada Mahasiswa/i Universitas Mulawarman yang terdiri dari 65 responden. Penelitian ini bersifat kuantitatif. Pengumpulan data pada menggunakan kuesioner dengan menguji Pengaruh Brand Ambassador “Blackpink” terhadap Purchase Intention dan dimediasi oleh Brand Image. Analisis data menggunakan teknik analisis PLS (Partial Least Square). Hasil penelitian ini menunjukkan bahwa : (1) Brand Ambassador berpengaruh positif dan signifikan terhadap Purchase Intention, (2) Brand Ambassador berpengaruh positif dan signifikan terhadap Purchase Intention, (3) Brand Ambassador berpengaruh positif dan signifikan terhadap Brand Image, (4) Brand Image berpengaruh positif dan signifikan dalam memberikan efek mediasi pada pengaruh Brand Ambassador terhadap Purchase Intention Pada Aplikasi E-Commerce Shope.
The Effect of Equity Compensation on Turnover Intention by Work Dedication and Work Absorption as an Intervening Variable (Study on Honorary Nurse at IA Moeis Hospital Samarinda) Timmy Emelia Sitania; Tetra Hidayati; Saida Zainurossalamia Z A
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 5 No. 2 (2018)
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1055.813 KB) | DOI: 10.22225/jj.5.2.810.128-137

Abstract

A high turnover rate will have a negative impact on the organization. This can create instability and uncertainty on labor conditions and human resources improvement. The factors encouraging job satisfaction give effects to person's decision to move or quit. Given the fluctuating turnover intention rate in the last three years at IA Moeis Hospital, the purpose of this study was to determine the effect of equity compensation, work dedication, work absorption on turnover intention. Respondents in the study were honorary nurses at IA Moeis Hospital as many as 113 respondents. Data was analyzed by using SEM-Smart PLS version 3.37. The results showed that among five predetermined hypotheses made, there were two rejected, highlighting: there is a positive and insignificant impact of work dedication on turnover intention; and there is positive effect and no significant work absorption to honorary nurse turnover intention at IA Moeis Hospital Samarinda.
Co-Authors A. Asrijal A.A. Ketut Agung Cahyawan W Ade Judiarni, Justina Adi Anwar Adi Putra adi wahyudi, adi Agung Wibowo Agung Wibowo Agus Supriono Agus Susanto Ahmad Abdurrohman Aji Ripaldi, Andi Ahmad Aji Sutansyah Alan Nuari Alfin Nur Bahar Amrullah Amrullah Ana Yohana Anak Agung Gede Sugianthara Andi Nikarsanti Andi Saadillah Andre Andre Andri Wiranata Anggi Oktawiranti Anindya, Fahira Anisa Mulyasa Insani Antoni Antoni Antoni Antoni Apriliyanti, Ester Ardi Paminto Ari K. Christian ARINDA ZEN TIFFANY Arkanudin Rizki Permono, Arkanudin Rizki Asnawati Asnawati Asnawati Asnawati Asnawati Asnawati Asnawati Asriani Asriani Athif, Athalla Abiyyu Aulia Melinda Putri Ayu Safitri Az-Zahra Firda Apriliansyah Bagus Setya Rintyarna Bahar, Ferialdy Idhar Benediktus Parmonangan Simangunsong Bernard Ak Stephen Jussem Bessy, Dian Savira Chaerul Adisatria Chandra Bagus Agung Pratama Christian, Ari K. Damayanti, Alfinah Dedi Djalipa Dedy Darmawan Dewi Maharani Dharmawan, Dhany Isnaeni Dicky Jhon Anderson Butarbutar Dinata, Andi Irma Diny Ayu Ermalia Putri Dio Caisar Darma Dirga Lestari Djoko Setyadi Donny Dharmawan Dwi Setyo Aji Dyfa Falasyifa Erwin Erwin Ester Apriliyanti Eva Desembrianita Fahlevi, Muhammad Rhesa Aditya Fahmi Indra Rosadi Fahrizal Anwar Falasyifa, Dyfa Firmannudin, Firmannudin Fitri Anto Fitriansyah, Fitriansyah Fransiska Septa Amelia Berlianti Ganiswan, Sandra Gelen, Esrah Gusti Noorlitaria A Gusti Noorlitaria Achmad Hairul Anwar, Hairul Haribowo, Rio Helda Ranti Monica HENI AMELIA Heni Rahayu Rahmawati Henrika, Margareth Heriyadi, Heriyadi Herning Indriastuti Herry Ramadhani Hiram Ting Indra Kurniawan Irianingsih, Weny Irianto, Ellen D. Oktanti Irsan Tricahyadinata Irwansyah Irwansyah Ismail Ismail Istiqomah Istiqomah Istiqomah J Kuleh J. Kuleh J. Kuleh Jajik Puswahono Jati Kasuma Jati Kasuma Johni Eka Putra Judiarni, Justina Ade Judijanto, Loso Juliansyah Roy Kadafi, M. Amin Kespandiar, Tengku Kevin Reza Riskiandi Elvandara Kharimansyah Imansyah Khotimatul Barki Kristiani Indah Sello Kristiani, Dhea Nofa Laksono Trisnantoro Lisma Wati Listia Wati, Winda Loso Judijanto Luis Nanda Sukmana Lusiana Desy Ariswati Luxy Rizkyanto M. Huanza Maharani Eka Putri Maharani, Dewi Mahmuddin Mahmuddin Mahmuddin Mahmuddin Mardiani, Eri Marsuki Marsuki, Marsuki Maulana Suef Maulana, Rafif Rakha Mawardi Sukardi Meisy Alfian Damayanti Mendrofa, Syah Abadi Michael Hadjaat Mikael Rendy Balpa Mikhael Eky Richman Mokhamad Arwani Muammar Kadafi Muhamad Teguh Setiadi Muhammad Arsyad Arsyad Muhammad Fahreza Firdaus Muhammad Fahruzi Muhammad Shofwan Rasyidi Muhammad Sholeh Muhammad Yusuf Amin Mulyadi Mulyadi Musdalifah Azis Muzakki, Hadad Nadila Oktaviani Nadila Oktaviani, Nadila Nadiya Rizky Apriyani Nani Nani Nico Djundharto Djajasinga Nilawati Nilawati Nisa, Febriana Khoirun Noorlitaria, Gusti Nuphanudin, Nuphanudin Nur Aini Luthfiyyati Nur Hayati Nurfahrina Nurfahrina Nurlianty, Sophia Nurmiati, Ai Siti Oktaviani, Rizka Purwati Oktawiranti, Anggi Olga Indriani Dwi Ahmad Pamasang S Siburian Pamasang S Siburian Pamasang S. Siburian Pamasang S. Siburian Pamasang Siburian Pratama, Chandra Bagus Agung Pratama, Hanifan Ega Purwadi Purwadi Purwadi Purwadi, Rendi Purwinahyu, Purwinahyu Puspitasari, Annisa Putri Putra, Johni Eka Rahayu, Betty Rahmawati Rahmawati Rahmawati, Heni Rahayu Rahmawati, Rahmawati Reza Fahd Adrian Rhandy Chandra Wahyudi Riyo Dewa Nugraha Robiansyah, Robiansyah Roza, Yanti Mulia Sadariah Sadariah Safi’uddin, Syahrul Salma Nabila Samorga Yosier Sandy, Aisyah Trees Shaiful - Sherina Elvira Nur Ramadhani shibghati Mutia Hasanah Siburian, Pamasang S Sihite, Toga Sehat SILVIA EKASARI Sinta Nur Rahmadana Siti Amalia Siti Nurhayati Sri Mintarti Sri Mintarti Sri Wahyuni Sri Wahyuni Sri Wahyuni Sudarmanto, Eko sugeng raharjo Suharno Suharno Suharno Suharno Suharno Suharno Sukadi, Iwan Sariono Sukisno S. Riadi Sukisno S. Riadi Sukisno S. Riadi Sukmana, Luis Nanda Suryo Mulyono, Nugroho Swietenia Dwi Salsabila Syahara, Niar Syahrianti Syam, Syahrianti Syarifah Hudayah Tappang, Kalfizer Tekat Sukomardojo Timmy Emelia Sitania Tisya Fitria Muditha Tituk Utari Tria Juliastuti Vazha Tania Soraya Vauza Wafiq Fadillah Wasil Muhammad Widaryo, Chandika Mahendra Yonathan Pongtuluran Yosier, Samorga Yuneli, Jane Yunita, Eva Anggra Yusna Yusuf Zainal Abidin Zainal Ilmi Zunan Setiawan