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Taufiqurrahman
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Journal : Jurnal Manajemen Perbankan Keuangan Nitro

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1. PERAN UNIVERSITAS DALAM MENINGKATKAN JUMLAH NASABAH BANK BNI: Universitas, Jumlah Nasabah Bank BNI ,Metode kualitatif Muzammil, Muhammad ghurran faizul muhajjilin; Taufiqurrahman; Wijayanto, Erik; Kafin, Achmad
Jurnal Manajemen Perbankan Keuangan Nitro Vol. 8 No. 1 (2025): Volume 8, Nomor 1, Januari 2025
Publisher : LP2M IBK Nitro

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Abstract

Universities have a significant contribution in increasing the number of customers and strengthening relationships between financial institutions, such as banks and cooperatives, and the surrounding communities. The following is an explanation of how universities can play a role in increasing the number of clients and encouraging more positive responses from them. The Role of Universities in Increasing the Number of Customers: 1. Financial Literacy: Universities can become centers of financial education for students, lecturers and the surrounding community. By holding seminars, training or workshops on financial literacy, universities contribute to expanding knowledge about banking products, investments and financial management. This can motivate more people to become customers. 2. Institutional Partnerships: Many universities partner with banks or other financial institutions to open branch offices, ATMs, or provide digital financial services on campus. This facility makes it easier for the academic community to access banking services, thereby increasing the number of customers. Qualitative methods are research approaches used to understand social or cultural phenomena in an in-depth and holistic way. This method emphasizes understanding the context, perspective, and experiences of research subjects, often using non-numerical data such as interviews, observations, and text analysis.1. Introduction to Banking Services for Students and Staff 2. Opening a Student Account and Payment of Tuition Fees 3. Scholarship Program and Ease of Access to Finance 4. Promotion and Financial Literacy on Campus 5. Digital Innovation in Banking Services 6. Student Involvement in Internship Programs and Bank Activities Collaboration between Zaha University and Bank BNI has great potential to increase the number of bank customers, especially among students and academic staff. By providing banking services that suit student needs, such as low-cost savings accounts or educational loan facilities, Bank BNI can build stronger relationships with the campus community. Apart from that, the use of digital technology and scholarship or internship programs involving students can speed up this process. However, the challenges of facing competition and ensuring that bank services truly meet student needs remain concerns that need to be managed effectively.
Co-Authors Ade Kurnia Sari Ade Linhar Purba Adhyanti Adi Purnawarman, Adi Adnan Adnan Buyung Nasution Aldio Azani Siregar Alinolas Cubaim Harahap Ani Intiyati Anisa Fitri Anjani, Riri Liardini Putri Annas Buanasita Apriansyah, Muh Arjuna Asfarina, Sharwanda Aulia Aziz Musthafa Balan, Santhra Segaran Baldan Al-Kautsar, Muhammad Berampu, Lailan Tawila Bria, Amanda Serli Chairunnisa, Rachmalia Azzahrah Chandraputra, Rubi Cut Rizka Al Usrah Dadan Rusmana Dedi Supriadi Deni Hartanto Devi Eka Ratnasari Diah kesumawati Dihin Muriyatmoko Dini Puji Anggraini Edy Haryanto Emmia Tambarta Kembaren Endang Fauziyah Susilawati Endro Yulianto Ergia Latifolia Eva Fauziyah Fahmi Hafid Fajar, Ravenza Raditya Fantashir Awwal Fuqara Fatur FAUZI Ferry Kriswandana Firdaus Fithri, Widia Ginarsih, Yuni Gufran Gunawan, Refa Zahra Habib, Mustafa Habiburrozzaq, Muhammad Halimah, Husnul Hara, Hara Permana Hardinandar, Fajrin Haryati Haryati Haryati Hikmatul Hidayah Hilmi Yumni Hindaryani, Nurul I Dewa Gede Hari Wisana Imaduddin, Asad Imam Sarwo Indah Clara Sari Indra Harahap, Ahmad Inne Soesanti Ira Puspitasari Irawan Irwan Sulistio Isnanto Juhandi, Dany Juhriati Juliana Christyaningsih Julkifli Kafin, Achmad Kamal Sholihin, Surya Kamila, Annisa Kasmar Khairunnisa Khas Sukma Mulya Kiki Aryaningrum Kurahman, Opik Taupik Kuzzairi Liliek Soetjiatie Listyawati, Reni Lubis, Asridayani Luki Mundiastuti Luthfi Rusyadi M, Firdaus M. Irvan Kurnia Maesak, Cantri MAFTUHAH Manggala Putri, Syah Amelia Marina Pengge Maslani Maulana, Meiviani Nurul Aisyah Maulidiyah, Robiatul Laili Melinda Koestanti Miftahul Jannah MINARTI Mochamad Reza Adiyanto Monsyah Juansen Muhammad Amin Muhammad Amin Muhammad Riyadi Muhammad Rizkan Mujayanto Mulkiyan, Mulkiyan Muzammil, Muhammad ghurran faizul muhajjilin Najminnur Hasanatun Nida Nana, Skolastika Clarisa Nawang Warsi Wulandari Ngainnur Rohmah, Siti Nilam Kemala Odang Novita Nugroho, Riezky Faisal Nuning Nur Hasaniyah Nur Hatijah Panggabean, Tirza Pasaribu, Asmara Wildani Pengge, Nuning Marina Prionggo, Anang Priyanto, Aria Aji Putri, Intan Maulina Alifia R Nurhayati Rafli, Ihsan Ramadhansyah, Rizki Ratna Sari, Devi Eka Retno Sasongko Wati Ridwan Rizal Nurzain Rizki Ramadhansyah Rizky Amelia Rizqa Amelia Rizqan, Muhammad Robert Budi Laksana Rokhmalia, Fitri Rokhmawati, Andewi Salmin, Muhammad Samsuddin Sanusi, Gufran Sari, Indah Clara Sari, Ira Rahayu Tiyar Sariman, Sarina Satria Habibi Ritonga Sayuningsih, Eny Selvia, Siska Ita Septian Simatupang Shafira, Maghfirotus Sherry Adelia Natsir Kalla Shofiya, Dian Sianturi, Roni Siddiqirly, Muhammad Simatupang, Septian Enggar Siregar, Fachrul A Siregar, Fachrul, A Sita Ratnaningsih Siti Mar'atus Sitopu, Ade Hotnauli Sitti Satriani Is Slamet Wardoyo Soraya Dwi Valentina SRI UTAMI Subana, Bambang Sukma Mulia, Khas Sulistyowati, Dwi Wahyu Wulan Sumarno Supardi Syahpriyani, Novi Tarsono Tartiani, Yuni Astuti Tri Tedy Putra Teguh Erawati, Teguh Teuku Heriansyah, Teuku Ulhaq, Muhammad Miftah Ulhaq, Muhammad Zia Unita Sukma Zuliani Nasution Utara Lubis, Rizky Ayunda Wahyu Sofianda Wardana, Endra Tri Kusuma Wardini, Ayu Weno Syechu Wijayanto, Erik Windi Saputri Simamora Yasti, Suci Amalia Yudistira, Jastin Yunita , Naisha Zayadi, Ahmad Zuhrah Zulham Siregar Zulkarnain