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Ethnocentrism, Localization Success, and Cultural Intelligence: Mediating Role of Knowledge Sharing in Digital Marketing: Ethnocentric Behaviour in Digital Marketing Violinda, Qristin; Kurniawan, Bayu; Indiworo, Hawik Ervina; Fathurachman, Chadyan; Khaydarov, Alisher
Journal of Digital Marketing and Halal Industry Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.1.27699

Abstract

Ethnocentric behavior among employees is observed in multicultural work environments characterized by the presence of individuals from different origins. The presence of ethnocentrism in the workplace has been observed to have an impact on coworkers. However, despite the importance of the above-mentioned factors, there has been no relevant scientific study on how these aspects affect human resource localization. This study investigates the influence of ethnocentric behavior and localization success on cultural intelligence through the mediating role of knowledge sharing tendency in the context of digital marketing. Although prior research has examined ethnocentrism in consumer behavior and policy, there is limited understanding of how individual-level ethnocentric tendencies affect human resource localization and intercultural competence in multinational work environments. Addressing this gap, the study surveyed 107 employees in multinational companies in Indonesia using a non-probability snowball sampling method. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The findings show that ethnocentric behavior and localization success positively influence both knowledge sharing tendency and cultural intelligence. However, knowledge sharing tendency does not significantly mediate the relationship between either ethnocentric behavior or localization success and cultural intelligence. These results highlight the importance of direct cross-cultural dynamics in enhancing cultural intelligence. The study contributes to the theoretical development of international HR management and cultural adaptation models while offering practical implications for designing training programs and policies that enhance knowledge transfer and cultural intelligence in global digital marketing environments.
PENGARUH WORK LIFE BALANCE, AFFILIATION MOTIVE DAN CAREER DEVELOPMENT TERHADAP KINERJA KARYAWAN DENGAN JOB SATISFACTION SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA KARYAWAN PT MISAJA MITRA PATI) Fathan, M. Rizma Mu’amal; Sutrisno, Sutrisno; Violinda, Qristin
Jurnal Manajemen dan Profesional Vol. 6 No. 2 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i2.2508

Abstract

Penelitian ini bertujuan untuk mengevaluasi pengaruh keseimbangan antara kehidupan kerja dan pribadi, motivasi afiliasi, serta pengembangan karir terhadap kinerja karyawan di PT Misaja Mitra Pati, dengan kepuasan kerja sebagai variabel intervening. Data dianalisis menggunakan teknik Structural Equation Modeling (SEM) yang diolah melalui perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa keseimbangan kehidupan kerja dan motivasi afiliasi memiliki pengaruh langsung terhadap kinerja karyawan. Selain itu, pengembangan karir juga memberikan dampak signifikan terhadap kinerja karyawan. Namun, keseimbangan kehidupan kerja dan pengembangan karir tidak memberikan kontribusi langsung terhadap kepuasan kerja, sementara motivasi afiliasi ditemukan memiliki hubungan positif dengan kepuasan kerja.
School Resource Management for Literacy Success: A Managerial Perspective on the Gajahkeris Program Jati, Ratih Pramudya; Soedjono, S Soedjono; Violinda, Q. Qristin
JURNAL AL-TANZIM Vol 9, No 3 (2025)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v9i3.10979

Abstract

This study aims to examine the implementation of the Gajahkeris Literacy Program against four key variables: communication, resources, stakeholder disposition, and bureaucratic structure. The program was developed as a strategic response to strengthen student literacy through structured routines and stakeholder collaboration within the Merdeka Belajar framework. Using a qualitative case study approach, data were collected through interviews, observation, and documentation. Data analysis employed a systematic and literate approach, including thematic coding, the Edward III framework, and key variables (communication, resources, disposition, structure) to assess the implementation of the Gajahkeris Program. The study findings indicate that effective teacher-student communication, strong leadership, and the use of creative learning materials positively contribute to student literacy engagement. However, challenges arise in the form of inconsistent parental involvement, limited feedback mechanisms, and bureaucratic rigidity that hinder responsive decision-making. This study provides implications regarding the importance of strengthening the communication framework between teachers, students, and parents, as well as the need for increased professional development to support program implementation. Furthermore, improvements in the feedback system and bureaucratic flexibility are needed to ensure responsive and effective decision-making.
Development of a School Management Information System with Linktree and Google Workspace Integration Nikmah, Siti Wasiatun; Rasiman, Rasiman; Violinda, Qristin
Journal of Educational Sciences Vol. 9 No. 5 (2025): Journal of Educational Sciences
Publisher : FKIP - Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jes.9.5.p.3910-3921

Abstract

This study aims to determine the development of a school management information system with the integration of Linktree and Google Workspace. The method used is Research and Development (R&D) with a Mixed Methods approach, combining quantitative and qualitative analysis. The development follows the ADDIE model through five stages: (1) analysis of potential and issues, (2) system design, (3) development, (4) testing, and (5) evaluation. Data was collected through observation, interviews, expert validation questionnaires (content, media, and design), as well as limited testing and field testing at experimental and control schools. The research findings indicate that this system is highly feasible, practical, and effective in supporting school administration, supervision, and communication for school principals, and has the potential to be replicated in other elementary schools.
Analysis Of Factors That Influence Employee Performance Through Work Effectiveness Qristin Violinda; Ika Shofiana; Rr Hawik Ervina Indiworo
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 1 (2023): Maret: Jurnal Publikasi Ilmu Manajemen 
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i1.1343

Abstract

This study aims to determine the effect of organizational support and reward systems on employee performance with work effectiveness as an intervening variable. the data analysis technique used in this study was PLS-SEM with a total of 106 employees as respondents. data processing in this study was assisted using smartPLS 3.0. The results of this study indicate that organizational support has no effect on work effectiveness with a P-Value (0.066), the reward system has a positive influence on work effectiveness with a P-Value (0.002), work effectiveness has a positive influence on employee performance with a P value -Value (0.007), organizational support has no effect on employee performance with a P-Value (0.180), the reward system has a positive influence on employee performance with a P-Value (0.000), organizational support has a positive influence on employee performance with P-Value (0.044), the reward system does not have a positive effect on employee performance with a P-Value (0.111)
The Influence of Product Quality, Product Design, Brand Image on Realme Smartphone Purchase Decisions Akbar, Shofif Sobaruddin; Violinda, Qristin; Setiawati, Ira; Rizwan, Muhammad
Journal of Digital Marketing and Halal Industry Vol. 3 No. 2 (2021)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2021.3.2.9331

Abstract

The level of sales of realme smartphones in the low-end and mid-range segments is still inferior to other brands. This study aims to identify the influence of consumer purchasing decisions on product quality, product design, and brand image. The population in this study were all realme smartphone consumers. The number of samples in this study was 96 respondents. The sampling technique used was purposive sampling. The analysis tool used is SEM SmartPLS. This study explains that product quality directly influences 40.3% of purchasing decisions. Product design also directly influences 32.6% of purchasing decisions, while the brand image does not affect purchasing decisions. Therefore, brand image cannot mediate product quality and design on purchasing decisions. Product design directly affects 41.9% of brand image, and product quality directly affects 32.2%. Thus, it is necessary to pay attention to these three things to increase sales.
Customer Satisfaction: A Central Phenomenon in Digital Marketing J&T Express Violinda, Qristin; Alfadila, Annisa; Wattegama, Erandi Jinadari; Gultom, Henry Casandra
Journal of Digital Marketing and Halal Industry Vol. 4 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.10889

Abstract

The decrease in the number of J&T express users for 2017-2020 is a serious problem because consumers choose to use other expeditions.This study aims to determine the effect of service quality, delivery rates, timeliness on customer satisfaction J&T Express Students of the Faculty of Economics and Business, PGRI University Semarang. In this study, students of the Faculty of Economics and Business, PGRI University Semarang in the 2017,2018,2019 class with a total of 256 respondents. The process of collecting data by distributing questionnaires through the Google Form for Students of the Faculty of Economics and Business, Universitas PGRI Semarang in the 20172018,2019 class. This study uses Multiple Linear Test with IBM SPSS 22. The results of this study indicate a positive and significant effect between service quality, shipping rates on customer satisfaction J&T Express Students of the Faculty of Economics and Business, PGRI University Semarang. Punctuality has no effect on customer satisfaction J&T Express Students of the Faculty of Economics and Business, PGRI University Semarang. Quality of service, delivery rates and timeliness there are variables that must be considered, namely related to timeliness because service quality and delivery rates affect customer satisfaction
Pengaruh Employer Attractiveness dan Motivasi Kerja dengan Keterampilan Digital sebagai Variabel Intervening terhadap Kinerja Karyawan Widiyarti , Retno; Indiworo , Rr. Hawik Ervina; Violinda , Qristin
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1346

Abstract

This study aims to analyze the influence of employer attractiveness and work motivation on employee performance, with digital skills as a mediating variable in the furniture industry in Jepara. The research is driven by the need for digital adaptation in traditional industries and the observed underutilization of digital facilities by employees. A quantitative approach was employed using a survey method. Data were collected through questionnaires and analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM). The variables examined include employer attractiveness, work motivation, digital skills, and employee performance. The results indicate that both employer attractiveness and work motivation significantly influence employee performance, either directly or indirectly through digital skills. Digital skills act as an effective mediating variable that strengthens the relationships among the variables. This research offers practical insights for companies to formulate human resource development strategies that align with technological advancements to enhance overall performance.
Pengaruh Future Time Perspective, Career Adaptability Dan Literasi Digital Terhadap Kesiapan Kerja Mahasiswa Semester Akhir Di Kota Semarang Widiawati, Natasya; Violinda, Qristin; Ratri Nastiti, Prianka
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v4i2.1480

Abstract

This study aims to analyze the impact of future time perspective, career adaptability, and digital literacy on work readiness among final-year students in Semarang. This research uses a quantitative approach with regression analysis. The population of this study consists of 96 final-year students in Semarang. The sampling technique employed is random sampling. The results of this study indicate that: Future Time Perspective has a positive significant effect on work readiness, Career Adaptability has a positive significant effect on work readiness, and Digital Literacy has a positive significant effect on work readiness. In conclusion, readiness to enter the workforce depends not only on technical skills but also on the ability to plan and view the future, adapt quickly to changes in the professional world, and master digital literacy to leverage emerging technologies
Effectiveness of Using School Management Information Systems to Improve Principal Performance Nikmah, Siti Wasiatun; Rasiman, Rasiman; Violinda, Qristin
Journal of Educational Sciences Vol. 9 No. 6 (2025): Journal of Educational Sciences
Publisher : FKIP - Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jes.9.6.p.5141-5150

Abstract

As leaders in educational units, principals play an important role in the development of educational information systems in schools. This study aims to determine the effectiveness of using school management information systems to improve principal performance. The method used is Research and Development (R&D) with a Mixed Methods approach, combining quantitative and qualitative analysis. The development follows the ADDIE model through five stages: (1) analysis of potential and problems, (2) system design, (3) development, (4) testing, and (5) evaluation. Data were obtained through observation, interviews, expert validation questionnaires (material, media, and design), as well as limited trials and field tests in experimental and control schools. The results of the study indicate that the use of this system is very feasible, practical, and effective in improving the performance of school principals.
Co-Authors Abidin, Muhamad Aditya Yusuf Aeni Dieka Prahesti, Ely Af Sari, Winda Afiari Choirunnisa Agusetyaningrum, Theresia Ahmad Alfiyan Abdul Majid Akbar, Shofif Sabaruddin Akhmar, Mamlu’atul Alfadila, Annisa Alfionita Cindy Shelena Alviana, Rizki Alvinoav Pramudia Antatur Amalia, Dhea Rizky Anggoro Putro Anisa Anggraini Anugrah, Raka Pria Ardisa Lestari, Dwi Ariani, Lia arisul ulumudin Azis Syafrudin Bagus Cahyono Bayu Kurniawan BAYU KURNIAWAN Bayu Kurniawan Bayu Saputro Chadiyan Faturachman chadiyan faturachman Chadyan Fathurachman Cindy Iga Binarwati Damaputra, Fadjar Darmaputra, M. Fadjar Dedi Wahyu Setyawan Dhari, Agita Wulan Dhea Novita Dhea Rizky Amelia Diana Rosanti Dias Lestari Drifanda, Valdian Dwi Nur Aini, Dwi Dwi Prasetyo Dwi Prastiyo Hadi, Dwi Prastiyo Dwi rahayu Dysta Shafira Oktaviani Dysta Shafira Oktaviani Efriyani Sumastuti Eviana, Eva Fadjar Darmaputra Farah Chalida Hanoum Fathan, M. Rizma Mu’amal Febriani, Frisca Fika Ahmad Fikri, Zakaria Fithri Widyannita Yarisma Frenda Yunani, Indria Gilang Maulana Gilang Maulana Goeltom, Henry Casandra Gultom, Henry Casandra Herdiany, Hapsari Dyah Heri Prabowo Hilda Candra Afitra Atrianto Iin Purnamasari Ika Menarianti, Ika Ika Shofiana Imda Putri, Agna Indah Rahmawati Indiworo, Rr. Hawik Indriasari, Ika Ira Setiawati Ira Setiawati Ira Setiawati, Ira Istiyaningsih Istiyaningsih Jati, Ratih Pramudya Khalimah, Khalimah Khaydarov, Alisher Khoirunnisa, Rahmanita Kholifah, Wahyuni Putri Kholik, Idam Mafa Khorunnisya, Nakita Via Kiki Rizki Yuliana kresnamurti, agung Lestari, Yuli Dewi Lia Ariani Listya Rini, Indah Losa, Winda Tya M Fadjar Darmaputra M Rofi M. Fadjar Darmaputra M. Zakaria Dzul Fikri M. Zakaria Dzul Fikri M.Fadjar Dharmaputra Mahmud Yunus Mahmud Yunus Marginingsih, Peni Marlinawati, Alina Meiriyanti, Rita Melati Cahya Qur'ani MIFTAKHUL JANNAH Mohamad Rizan Muhammad Saim Myrza Latifah Nasrul Syahputra Nikmah, Siti Wasiatun Noorzeha, Fuad Noventia Karina Putri Novianto, Heru Nugraha, Aryan Eka Prasetya Nur Indah Sary Nurhana, Ifa Pipit Mugi Handayani Pitri Lestari Popy Dhina Tri Astutik Pratiwi, Ari Suci Prianka Ratri Nastiti Putri, Risma Amelia Qudrotul Ainiyah, Lissa Rafika Wati Rahma Yuanita Hapsari Rahmawati, Umi Deviyana Rasiman Rasiman Ratih Hesti Utami P Ratih Hesty Utami Ratih Hesty Utami Ratih Hesty Utami P Ratih Hesty Utami Puspitasari Rita Meiriyanti Rizqi Saputra, Muhammad Rizwan, Muhammad Roki Putra, Adimas Romala, Elis Rr Hawik Ervina Indiworo Safia, Fidia Okti Safura Deswita Putri Saraswati, Novi Setiani, Asih Setiawati , Ira Setyorini, Noni Sevia Firdarani Shobaruddin Akbar, Shofif Shofif S Akbar Shofif Sobaruddin Akbar Shofif Sobarudin Akbar Sholikah, Nanik Sigit Riyanto Sigit Riyanto Sinta Wulandari Siti Wahyuningsih Soedjono Soedjono Soedjono, S Soedjono Som, Sanchita Sun Jian Sun Jian, Sun SUTRISNO Sutrisno, Sutrisno Suwarno Suwarno Suwarno Widodo Suwarno Widodo Syifa, Khilyatus Uddin, Adji Alaa Umitahrizah, Mita Utami P, Ratih Hesty Utami, Ratih Hesty Wahyu Puspita, Tiara Wahyuni Putri Kholifah Waliyansyah, Rahmat Robi Wasminto, Bambang Wattegama, Erandi Jinadari Widiawati, Natasya Widiyarti , Retno Widya Kusumaningsih Wildatur Nurrahmah Yaqin , Muhammad Ainul Yoga Suryaputra Soeroso Yulfa, Laila Indana Yuliana Dewi Setiawati Yuliana, Marta Zalzalah, Guruh Ghifar Zhou Deyi