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Budi Santoso
Poltekkes Depkes Palembang, Palembang 30126, Indonesia
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Journal : ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING

 1 
Pengaruh Citra Merek, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Pada Produk Skincare Avoskin Nenik Diah Hartanti; Hendri Rahmayani Asri; Ekaning Setyarini; Budi Santoso
ARBITRASE: Journal of Economics and Accounting Vol. 5 No. 1 (2024): July 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v5i1.1985

Abstract

The skincare business is currently growing rapidly. With more and more new skincare brands emerging, the competition among skincare product entrepreneurs is becoming increasingly fierce. The purpose of this research is to determine and analyze the influence of brand image, product quality, and promotion on the purchasing decisions of Avoskin skincare products both simultaneously and partially. The research method used is quantitative. The population in this study consists of female consumers who have purchased Avoskin skincare products at least once. The sample size set is 150 respondents. The analysis method in this research uses primary quantitative data, with the following tests conducted: validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, T-test, F-test, and coefficient of determination using SPSS statistical testing tools. The sampling method used in this research is non-probability sampling with a purposive sampling technique. The results of the study show that partially, the Brand Image variable affects the Purchasing Decision with a significance value of 0.000 < 0.05 or a t-value of 3.854 > t-table of 1.984. Product Quality affects the Purchasing Decision with a significance value of 0.001 < 0.05 or a t-value of 3.558 > t-table of 1.984. Promotion partially affects the Purchasing Decision with a significance value of 0.000 < 0.05 or a t-value of 5.297 > t-table of 1.984. Simultaneously, Brand Image, Product Quality, and Promotion affect the Purchasing Decision with a significant value of 0.000 < 0.05.
Determinan Minat Beli Smartphone Iphone: Perspektif Kualitas Produk, Gaya Hidup, Citra Merek, Word of Mouth, Desain Produk dan Persepsi Harga Ade Sutrisna; Komsi Koranti; Aji Sukarno; Haryono; Budi Santoso
ARBITRASE: Journal of Economics and Accounting Vol. 5 No. 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v5i2.2250

Abstract

A smartphone is a mobile phone equipped with advanced features and high capabilities similar to a computer. The iPhone is a product of Apple that can function as one of the flagship smartphones. The purpose of this study is to examine and analyze the influence of product quality, lifestyle, brand image, word of mouth, product design, and price perception on the purchase intention of the iPhone smartphone. This research uses primary data with testing stages that include validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, multiple linear regression, F test, t test, and coefficient of determination. Data collection was carried out using a questionnaire, with 152 respondents. The sampling method used in this study is non-probability sampling with purposive sampling technique, assisted by IBM SPSS Statistics 25 software. The results of the t-test show that the t-value is smaller than the t-table value for the following variables: Product Quality (0.318 < 1.658), Lifestyle (-0.790 < 1.658), Brand Image (0.389 < 1.658), Word of Mouth (0.988 < 1.658), and Product Design (0.808 < 1.658). These variables do not have a partial effect on the purchase intention of the iPhone smartphone in the Greater Jakarta area (Jabodetabek). However, Price Perception has a t-value greater than the t-table value (5.726 > 1.658), indicating that Price Perception has a partial effect on the purchase intention of the iPhone smartphone in the Greater Jakarta area. The results of the F test show that Product Quality, Lifestyle, Brand Image, Word of Mouth, Product Design, and Price Perception all have a simultaneous effect on the purchase intention of the iPhone smartphone in the Greater Jakarta area.
Co-Authors . Parwiyanti 12.520.20.206 Shinta Ratnawati, 12.520.20.206 Aam Rachmat Mulyana Abdollah Abdollah Abdul Azis Bagis Abdul Aziz Bagis Abdul Multi ABDUL RACHMAD BUDIONO Ade Sobandi Ade Sobandi, Ade Ade Sutrisna Aditya Muhammad Nur Ady Rendra Bachtiar Afi Rachmat Slamet Agung Wahyu Handaru Agus Hidayat AGUS RIYANTO Agus Setiya Budi Agus Sulistyono Agus Wijaya Agustinus Budi Santoso Ahmad Fauzi AHMADI Aji Sukarno Aldila Din Pangawikan Ambo Tang Amiral Emeraldo Zahari Andi Hallang Lewa Andi Hallang Lewa Andi Herman Anggi Pasca Arnu Annisa Nur Fitriyana Aqsyari, Rizki Ardi Nuryadi Ari Prasetyo Ariel Sabella Siva Shan Arif Ardiansyah Aris Eddy Sarwono Arnan Jinawi Arnes Sembiring Arwan Bin Laeto Asep Jajang K Ash Shiddiq, Muhammad Abdurahman Astiyani Lestari Aswin Fitriansyah Ayu Rahayu A`im Matun Nadhiroh Bambang, Bambang Hermanto, M.Cs Bang Rozali Basuni Hamzah Bayu Aryanto Betti Yuniasih Chairil Anwar Daniel Saputra Darma - Desy Khoirun Nisa Dewi Saptantinah PA Dian Nurul Huda Dikdik Japar Sidik Dila Annisa Dimas A. Prasetiyo Dimas Prayitno Rivai Dita Hendriani Dominicus Danardono Edwin Zusrony eka yati, Sri Ekaning Setyarini Eko Siswanto Eko Sugeng Supriyanto Endah Setyaningrum Endang Lestari Hastuti Endi Ruhaendi Enna Aslina Erna Yusnina Eka Putri Esti Yunitasari Faisol Faisol Fine Reffiane Fitra Syawal Harahap Gatot Priyanto Giri Susanto Hamzah Hanif Nur Widhiyanti Hari Basuki Notobroto Harsito, Catur HARYONO Hendra Dwi Kurniawan Hendri Rahmayani Asri Hendri Winata, Hendri Herawati Herawati Herfriyanti Ronasari Heri Syahrian Hermanto Hermanto Heru Santoso Wahito Nugroho I Nyoman Nugraha Ardana Putra I Putu Buda Yasa Idayanti, Rahma Wulan Ike Alfiyani Imam_Mahdilawa Mahdilawa Indaryanti Indaryanti Isha Wijayanti Istini Istini Izza Ulumuddin Ahmad Asshofi Jumadi Jumadi Ketut Surasni Khairul Rizal Khusnul Prasetyo Komsi Koranti Kurjono . Kurjono Kurjono Kurnia Islamia Kusumawardani, Emi Larasta Shabillia Lilik Handajani Liyya Hernawati Lukman Hakim M. Imam Mahdilawa M. Naely Azhad M. Zahran Gibran Maragustam Siregar Marsofiyati Marsofiyati Masbah R.T. Siregar Maulana Tri Andhani Meidy Putra Hermanda Meike Meilan Lisangan Meta Arief Moh Arif Arbianto Mohamad Haris Septian MOHAMMAD NUR ARIFIN Monica Sonia Indri Pradipta MT Safirin Muhamad Ridwan Muhammad Akbar Rausyan Fikri Muhammad Ridwan Muhammad Thohri MUHAMMAD YUSUF Muharrir Muharrir Nadia Ade Lutfiana Nadia Ade Luthfiana Nailah Amaliya Nairul Ulfa Putri Ahmy Nenik Diah Hartanti nFN Hermanto Ni Larasati Kartika Sari Noviawan Rasyid Ohorella Nur Aida Arifah Nur Fitriah Nursaidah Nursaidah Nursalam Nursanty Nursanty Nurul Qomariah Nurwijayanti Paramita Paraningtyas Pipiet Furisari Priyadi Hartoko Puji Hartoyo Purnawan Gunawan Rachmi Sulistyarini Rafsi Azzam Hibatullah Albar Rahayu, Emik Rahayugo Rahayugo Rahman, Sayuti Rahmanti Asmarani Raymundus Lullus Lambang Govinda Hidajat Rendy Adhi Rachmanto Reniana, Reniana Reza Fahlevi Richard Martin Rifka Triyanto Rina Adelia Rina Anggriana Rina Puspita Rindit Pambayun Rini Bikarindrasari Rinie Arifianti Rio Kayisa Riska Hediya Putri Robby Pramono Saiful Romadon Sambas Ali Muhidin, Sambas Ali Simon Fuad Sonda SITI AMINAH Siti Rusdiana Puspa Dewi Sjafrudin Redjab Soleman Karayopi Sri Agustini Sri Oemiati Sri Widodo Suhariningsih , Suhariningsih Suhatno Surasni Sutrisno Sutrisno Syaiful Iqbal Syamsul Arifin Tandri B. Tejasyahputra Taxwim Taxwim Teguh Triyono Thalia Aisyah Zahrani Tri Adi Nugroho Tri Mulyani W Tri Oktaria Tri Sumarsono Triono, Mukhlas Triyanto Triyanto Try Hikmawan Tuti Andriani Tuti Binastuti Ujan Satrio Vitria Puspita Rahadi Wartariyus Widarko, Agus Widjiati Widya Lestari Wijananto Wijananto Wijaya, Muhammad Askha Rafliansyach Windhu Purnomo Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Wiranto Budi Santoso Yenny Puspitasari Yenny Sugiarti Yetti Supriyati Yosephine Laura Raynardia Esti Nugrahini Yovita Prabawati Yovita Prabawati Tirta Dharma Yudin Citriadin Yunita Dian Eka Sari Yureana Wijayanti Yusuf Hartono Zulfikar Mahmud